Fractional CMO vs Agency vs Consultant: Which Do You Need?
Agency, consultant, or fractional CMO? Most businesses pick one for the wrong reason: who they know, or whoever called them first. I work as a fractional CMO and ran my own agency for a few years, and in this video I'll tell you when a fractional CMO is the wrong answer. I explain what each option a...
STOP Paying for LinkedIn Premium (Until You Need It)
Should you pay for LinkedIn Premium? More than 85% of LinkedIn members don't, and everything in my LinkedIn book works on a free account. But there are specific moments when upgrading pays for itself. In this video I explain what you get for free, what you're really buying when you upgrade (time), a...
My AI Search Traffic Dropped 45%. Here’s What I Learned
Everyone says AI search traffic is exploding. I measured 12 months of my own data across roughly 700 blog posts, and my AI referrals fell about 45%. I'm more invested in AI search now than I was a year ago, and this video explains why. I share what my numbers actually showed: AI assistants sent 1.6%...
STOP Treating Your LinkedIn Profile Like a Resume
Most professionals treat their LinkedIn profile like an online resume. That's the biggest profile mistake I see, and in 2026 it costs you visibility with people and with AI search. In this video I walk through the four parts of your profile that do most of the work: your cover photo, your headshot, ...
The 10 Social Media Principles Behind MrBeast's Beast Games, Lord of the Rings & Invincible
MrBeast's Beast Games. Lord of the Rings. Invincible. Jon-Stephen Stansel has run social for all of them — and today he's breaking down the 10 principles that separate brands that win from brands that just post. We cover goals, audience alignment, how to hire the right social media help, measuring R...
Stop Chasing AI Prompts. Build This System Instead.
Consumer trust in AI content has collapsed from 60% to 26% in two years. Here's the marketing system that works in 2026 — and why AI cannot replicate it. This is a summary from my recent DigiMarCon keynote presentation: The SES framework (Search, Email, Social) plus the people ecosystem that separat...