Videos

Stop Chasing AI Prompts. Build This System Instead.
Neal SchafferApril 23, 202600:19:10

Stop Chasing AI Prompts. Build This System Instead.

Consumer trust in AI content has collapsed from 60% to 26% in two years. Here's the marketing system that works in 2026 — and why AI cannot replicate it. This is a summary from my recent DigiMarCon keynote presentation: The SES framework (Search, Email, Social) plus the people ecosystem that separat...

Stop Being Creative. Start Being Consistent.
Neal SchafferApril 10, 202600:28:47

Stop Being Creative. Start Being Consistent.

Most marketers have more design tools than ever — and worse visual branding because of it. Jim MacLeod, author of The Visual Marketer, explains why. We cover brand identity, color psychology, competitor visual analysis, and a content repurposing strategy that keeps your brand consistent from day one...

Why Your AI Isn't Getting Smarter (And How to Fix It)
Neal SchafferApril 08, 202600:21:17

Why Your AI Isn't Getting Smarter (And How to Fix It)

91% of marketers use AI — but it's only touching 15% of their work. Here's why, and how to fix it with the AI workflow flywheel. I break down the framework that makes your AI get smarter every single time you use it — no automation, no coding required. Most people use AI like a fancy search engine —...

The Human-First Strategy That's Beating AI-Generated Content
Neal SchafferMarch 20, 202600:31:07

The Human-First Strategy That's Beating AI-Generated Content

Is the marketing funnel dead? Phil Treagus-Evans built a 13-year agency proving that putting humans at the center beats automation every time. Here's his playbook. In this episode, I sit down with Phil , founder of Giraffe Social and author of Human First Marketing, to break down the EMPATH framewor...

From Tool Sprawl to AI-Driven Marketing Workflows: What's Actually Changing in 2026
Neal SchafferMarch 05, 202601:08:37

From Tool Sprawl to AI-Driven Marketing Workflows: What's Actually Changing in 2026

Please visit Obsera at https://obsera.com and schedule your meeting with Vugar to learn more! ​Marketing teams are drowning in tools. Copywriting in one app. Scheduling in another. Inbox management, ads, social listening, and reporting scattered across a dozen tabs. ​In this live webinar, Neal Schaf...

Agentic AI: Build Your "Micro-Agency" of One | Matt Collette Interview with Neal Schaffer
Neal SchafferJanuary 02, 202600:54:19

Agentic AI: Build Your "Micro-Agency" of One | Matt Collette Interview with Neal Schaffer

Stop "chatting" with AI and start orchestrating it. Learn how to use Agentic AI to build a high-leverage "Micro-Agency of One" that executes your marketing while you sleep. In this episode, I’m joined by Matt Collette (Sequencer.ai) to bridge the gap between AI dabblers and the top 1% of experts. We...