Your Digital Marketing Coach with Neal Schaffer

Your Digital Marketing Coach with Neal Schaffer

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

How Entrepreneurs Can Use AI Without Losing Their Brand’s Voice
July 16, 2025
427
00:38:5226.76 MB

How Entrepreneurs Can Use AI Without Losing Their Brand’s Voice

In today’s show, we’re going deep into one of the hottest topics for any entrepreneur right now: how to really use AI to grow your brand and business. Many of us know the power of AI, but we don’t always know where to start or how to keep our work from sounding robotic. That’s why this talk with Joh...

Organize, Follow Up, Grow: A New Digital Marketing Mindset
July 09, 2025
426
00:18:5413.06 MB

Organize, Follow Up, Grow: A New Digital Marketing Mindset

Today we’re going to talk about something that can change the way you grow your brand — how you follow up. So many people focus on getting new followers, but the real gold lies in the people you’ve already talked to. It’s easy to lose track of warm leads, superfans, and partners when your messages a...

SEO Isn’t Dead: How AI Is Rewriting the Rules
July 02, 2025
425
00:46:2932 MB

SEO Isn’t Dead: How AI Is Rewriting the Rules

In this episode, I’m bringing you an eye-opening conversation with Bruce Clay, the man many call the Father of SEO. We explore how search engine optimization has evolved over nearly three decades and how AI is changing the rules once again. Bruce shares why SEO is more than just keywords — it’s abou...

AI Killed the Click: The Marketing Shift You Can’t Ignore
June 25, 2025
424
00:21:5915.17 MB

AI Killed the Click: The Marketing Shift You Can’t Ignore

Welcome to a very important episode of the Your Digital Marketing Coach podcast. Today I’m diving deep into one of the biggest changes happening in digital marketing right now: the silent collapse of traditional SEO. For years, search engines—especially Google—have been a major source of traffic for...

From Views to Leads: YouTube for Serious Marketers
June 18, 2025
423
00:47:1332.5 MB

From Views to Leads: YouTube for Serious Marketers

In this episode of the Your Digital Marketing Coach podcast, we’re taking a deep dive into a platform that’s often overlooked in digital marketing — YouTube. With so much talk around LinkedIn, TikTok, and even AI-driven search, it’s easy to forget that YouTube is the second largest search engine and...

The Repurposing Playbook: 5 Anchor Formats That Fuel 50+ Pieces of Content
June 11, 2025
422
00:22:0015.19 MB

The Repurposing Playbook: 5 Anchor Formats That Fuel 50+ Pieces of Content

If you’re creating content without repurposing it, you’re leaving value — and reach — on the table. In this episode, I break down my complete framework for turning a single piece of long-form “anchor content” into over 50 separate pieces of content across social, blogs, newsletters, and video platfo...