Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
Recent Episodes
How to Easily Find Influencers for Your Business (Without Using Expen…
With the growing importance of influencer marketing, I still often get asked: Neal, how exactly do we go about finding influencer…
![How To Use Social Media To Improve Customer Experiences [Stacy Sherman Interview] Image](https://s3.us-west-1.amazonaws.com/redwood-labs/showpage/uploads/images/34403bf7-d10a-485b-b968-fc7aaa2bd5f2.png "How To Use Social Media To Improve Customer Experiences [Stacy Sherman Interview]")
How To Use Social Media To Improve Customer Experiences [Stacy Sherma…
I always talk about how social media can and should be used by businesses for more than just mere "promotion" or advertisement - …
![The Future of Facebook is Instagram. Here's How to Adjust Today. [Meta Boost Small Business Studios Report] Image](https://s3.us-west-1.amazonaws.com/redwood-labs/showpage/uploads/images/fa9c33ce-ef92-42d5-a96f-323ab55ee075.png "The Future of Facebook is Instagram. Here's How to Adjust Today. [Meta Boost Small Business Studios Report]")
The Future of Facebook is Instagram. Here's How to Adjust Today. [Met…
The title of this podcast episode should not have surprised you. The question is, are you still doing social media marketing the …
![Keyword Research: The Key to Understanding SEO for Your Business [Hilary Angrove Interview] Image](https://s3.us-west-1.amazonaws.com/redwood-labs/showpage/uploads/images/2f998c3d-d22c-4133-9878-b9224cf1f572.png "Keyword Research: The Key to Understanding SEO for Your Business [Hilary Angrove Interview]")
Keyword Research: The Key to Understanding SEO for Your Business [Hil…
Search engine optimization is still a golden opportunity for most companies, but many are still making the same mistake of ignori…
My Child Wants to Become an Influencer: What Should I Do?
Have you ever heard your child, or a child that you know, say they want to become an influencer? A YouTuber? A TikToker? You'd be…
![The New B2B Marketing Rules in the Revenue Zone [Tom Burton Interview] Image](https://s3.us-west-1.amazonaws.com/redwood-labs/showpage/uploads/images/233bdad1081c4fc4bfb50a5a12bba496.png "The New B2B Marketing Rules in the Revenue Zone [Tom Burton Interview]")
The New B2B Marketing Rules in the Revenue Zone [Tom Burton Interview]
Have you thought about how little control we have over the consumer or buyer these days? With so many sources of information, a d…
A Product Marketing Perspective on Personal Branding, Content and Inf…
I recently did a 1/2 day training for a client that uncovered a plethora of unique opportunities which I want to share with you i…
![Marketing Artificial Intelligence: AI, Marketing and the Future of Business [Paul Roetzer Interview] Image](https://s3.us-west-1.amazonaws.com/redwood-labs/showpage/uploads/images/32f67c5e12214d0f90362a1c90b93993.png "Marketing Artificial Intelligence: AI, Marketing and the Future of Business [Paul Roetzer Interview]")
Marketing Artificial Intelligence: AI, Marketing and the Future of Bu…
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy. Yet many marketers st…
Content Isn't King. Marketing Data Is.
A lot of us in digital and social media marketing seem to get lost in the universe of content and engagement. What gets lost in t…
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