In this video I explain what you get for free, what you're really buying when you upgrade (time), and what Premium Career, Premium Business, and Sales Navigator Core each include as of 2026. Then I share the four questions that settle it, a one-month trial test with a clear goal, and how I go on and off Premium myself, including why I'm subscribed right now.
Free ebook, Maximizing LinkedIn for Business:
https://nealschaffer.com/linkedin-book-free-download/
Is LinkedIn Premium worth it? (full breakdown):
https://nealschaffer.com/is-linkedin-premium-worth-it/
LinkedIn Premium cost, every tier:
https://nealschaffer.com/cost-for-linkedin-premium/
Fix your profile first (earlier video in this series):
https://www.youtube.com/watch?v=7D_hhxErXyI
Chapters
0:00 Should you pay for Premium?
1:07 Everything works for free
1:46 What you're really buying
2:33 Premium Career
2:50 Premium Business
3:23 Sales Navigator
3:51 4 questions to decide
4:12 The one-month trial test
4:30 How I use Premium
5:20 Strategy beats subscription
#LinkedIn #LinkedInPremium #LinkedInTips
SUBSCRIBE for weekly digital marketing videos for founders and business owners:
https://www.youtube.com/nealschaffer?sub_confirmation=1
FREE RESOURCES
Maximizing LinkedIn for Business ebook: https://nealschaffer.com/linkedin-book-free-download/
Digital marketing tools buyer's guide: https://nealschaffer.com/best-digital-marketing-tools-guide/
Weekly newsletter: https://newsletter.nealschaffer.com/
WORK WITH ME
Fractional CMO services: https://nealschaffer.com/cmo
Book me to speak: https://nealschaffer.com/social-media-keynote-speaker/
My books: https://books.nealschaffer.com
Other inquiries: https://nealschaffer.com/contact/
PODCAST: YOUR DIGITAL MARKETING COACH
Apple: https://nealschaffer.com/apple
Spotify: https://nealschaffer.com/spotify
YouTube: https://www.youtube.com/playlist?list=PLhdxAC8UR7telkg-KFDpwaJyliMAEzXMi
TOOLS I RECOMMEND
Some links below are affiliate links, so I may earn a commission at no cost to you. I’ve used each of these and recommend them.
SocialBee (social media scheduling): https://nealschaffer.com/socialbee
Brand24 (social listening and brand monitoring): https://nealschaffer.com/brand24
PhantomBuster (web scraping and data extraction): https://nealschaffer.com/phantombuster
Hypefury (X and LinkedIn post scheduling): https://nealschaffer.com/hypefury
Snappa (quick graphic design): https://nealschaffer.com/snappa
VidIQ (YouTube SEO and analytics): https://nealschaffer.com/vidiq
AppSumo (lifetime software deals): https://nealschaffer.com/appsumo
PodMatch (podcast guest booking): https://nealschaffer.com/podmatch
Hootsuite (social media management for teams): https://nealschaffer.com/hootsuite
QuillBot (AI paraphrasing and grammar): https://nealschaffer.com/quillbot
CONNECT
LinkedIn: https://linkedin.com/in/nealschaffer
Instagram: https://instagram.com/nealschaffer
X: https://x.com/nealschaffer
Facebook: https://facebook.com/NealSchafferPage
TikTok: https://tiktok.com/@nealschaffersocial
Pinterest: https://pinterest.com/nealschaffer
ABOUT
I'm Neal Schaffer, a Fractional CMO, keynote speaker, and author of six books. I help founders and business owners do their own digital marketing to save time and money.