I share what my numbers actually showed: AI assistants sent 1.6% of my sessions but delivered 5.4% of my email signups, ChatGPT and Perplexity referrals fell sharply while Gemini, Copilot, and Claude grew, and the AI referrals in my SEO category went to narrow posts I had never invested in. Then I cover the tactical checklist, the one thing you can't outsource (firsthand experience), the equalizer effect from the Princeton GEO study, and a free monthly test you can start this week.
The full breakdown with all the data:
https://nealschaffer.com/ai-search-engine-optimization/
AEO vs GEO, explained:
https://nealschaffer.com/aeo-vs-geo/
Why AI search now reads your LinkedIn profile (earlier video in this series):
https://www.youtube.com/watch?v=7D_hhxErXyI
Chapters
0:00 My AI traffic dropped 45%
0:46 What AI search optimization means
1:13 12 months of my data
1:42 Visibility behaves like a ranking
2:13 5x the conversion rate
3:02 ChatGPT down, Claude up
3:36 Models cite specificity
4:23 The tactical checklist
4:59 Firsthand experience
6:17 What to put on the page
6:43 What the research says
7:10 The equalizer effect
7:44 Where to start
#AISearch #SEO #AIMarketing
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FREE RESOURCES
Maximizing LinkedIn for Business ebook: https://nealschaffer.com/linkedin-book-free-download/
Digital marketing tools buyer's guide: https://nealschaffer.com/best-digital-marketing-tools-guide/
Weekly newsletter: https://newsletter.nealschaffer.com/
WORK WITH ME
Fractional CMO services: https://nealschaffer.com/cmo
Book me to speak: https://nealschaffer.com/social-media-keynote-speaker/
My books: https://books.nealschaffer.com
Other inquiries: https://nealschaffer.com/contact/
PODCAST: YOUR DIGITAL MARKETING COACH
Apple: https://nealschaffer.com/apple
Spotify: https://nealschaffer.com/spotify
YouTube: https://www.youtube.com/playlist?list=PLhdxAC8UR7telkg-KFDpwaJyliMAEzXMi
TOOLS I RECOMMEND
Some links below are affiliate links, so I may earn a commission at no cost to you. I’ve used each of these and recommend them.
SocialBee (social media scheduling): https://nealschaffer.com/socialbee
Brand24 (social listening and brand monitoring): https://nealschaffer.com/brand24
PhantomBuster (web scraping and data extraction): https://nealschaffer.com/phantombuster
Hypefury (X and LinkedIn post scheduling): https://nealschaffer.com/hypefury
Snappa (quick graphic design): https://nealschaffer.com/snappa
VidIQ (YouTube SEO and analytics): https://nealschaffer.com/vidiq
AppSumo (lifetime software deals): https://nealschaffer.com/appsumo
PodMatch (podcast guest booking): https://nealschaffer.com/podmatch
Hootsuite (social media management for teams): https://nealschaffer.com/hootsuite
QuillBot (AI paraphrasing and grammar): https://nealschaffer.com/quillbot
CONNECT
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ABOUT
I'm Neal Schaffer, a Fractional CMO, keynote speaker, and author of six books. I help founders and business owners do their own digital marketing to save time and money.