I walk through three brands that learned this the hard way (Lego, Levi's, and Intuit) and why strategy is now the bottleneck instead of execution. I also explain the SES framework from my book Digital Threads (search, email, and social) and how to activate the people already around your business, including how Deloitte scaled to roughly 250 employee creators. I close with three questions to find your starting point.
Digital Threads, where the full framework lives:
https://books.nealschaffer.com/books/digital-threads
Free preview of Digital Threads:
https://nealschaffer.com/free-preview-ebook-digital-threads/
Podcast episode 446, People, Not Prompts: The Marketing System AI Can't Replicate:
https://podcast.nealschaffer.com/episode/people-not-prompts-the-marketing-system-ai-cant-replicate
Book me to deliver this keynote:
https://nealschaffer.com/social-media-keynote-speaker/
My AI search traffic dropped 45% (earlier video in this series):
[#10 YouTube link]
Chapters
0:00 60% to 26% in two years
0:39 AI solved creation
1:21 Lego, Levi's, and Intuit
2:30 Strategy is the bottleneck
3:27 The SES framework
4:08 Your people ecosystem
4:47 Deloitte's 250 creators
5:27 People, not prompts
5:50 3 questions to ask yourself
#AIMarketing #DigitalMarketing #PeopleNotPrompts
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WORK WITH ME
Fractional CMO services: https://nealschaffer.com/cmo
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PODCAST: YOUR DIGITAL MARKETING COACH
Apple: https://nealschaffer.com/apple
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TOOLS I RECOMMEND
Some links below are affiliate links, so I may earn a commission at no cost to you. I’ve used each of these and recommend them.
SocialBee (social media scheduling): https://nealschaffer.com/socialbee
Brand24 (social listening and brand monitoring): https://nealschaffer.com/brand24
PhantomBuster (web scraping and data extraction): https://nealschaffer.com/phantombuster
Hypefury (X and LinkedIn post scheduling): https://nealschaffer.com/hypefury
Snappa (quick graphic design): https://nealschaffer.com/snappa
VidIQ (YouTube SEO and analytics): https://nealschaffer.com/vidiq
AppSumo (lifetime software deals): https://nealschaffer.com/appsumo
PodMatch (podcast guest booking): https://nealschaffer.com/podmatch
Hootsuite (social media management for teams): https://nealschaffer.com/hootsuite
QuillBot (AI paraphrasing and grammar): https://nealschaffer.com/quillbot
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ABOUT
I'm Neal Schaffer, a Fractional CMO, keynote speaker, and author of six books. I help founders and business owners do their own digital marketing to save time and money.