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Stop Treating LinkedIn Like Social Media: Introducing the 4-Cylinder LinkedIn Business Engine
LinkedIn in 2026 isn't social media — and if you're still treating it like Instagram's boring cousin, you're leaving the biggest opportunity in B2B marketing on the table. Four out of five LinkedIn members drive business decisions, but only about 5% of them post strategically. That's not a crowded r...
10 Social Media Principles That Work for MrBeast's Beast Games, Lord of the Rings, and Your Business
Most businesses treat social media like a task to check off. Post something, hope it performs, repeat. But according to today's guest, that's exactly why most businesses are getting mediocre results — because social media isn't a task. It's a craft. I sit down with Jon-Stephen Stansel — social media...
People Not Prompts: The Marketing System AI Can’t Replicate
Two years ago, 60% of consumers said they were fine with AI-generated content. Today that number has dropped to 26%. Consumers are rejecting AI content faster than marketers can create it — and the brands that ignore this are paying a steep price. In this episode, I'm sharing the full breakdown of t...
The Biggest Mistake Marketers Make with Visual Content (And the Simple Fix)
I've been saying for years that marketing is increasingly visual — whether it's social media, YouTube, websites, or even AI-generated content. But most of us aren't designers, and we're winging it when it comes to visual branding. My guest today is Jim MacLeod, author of The Visual Marketer, and he'...
Stop Using AI Like a Search Engine — Build a Flywheel Instead
You're using AI every day — but is it actually getting smarter about your business? For most marketers, the answer is no, because they're treating AI like a search engine instead of a workspace. In this episode, I break down the AI Workflow Flywheel that I have developed for my own business — a comp...
From Funnels to Pinballs: A Human-First Framework for Building Brand Trust in the Age of AI
In a marketing world increasingly driven by AI-generated content and data dashboards, it's easy to start treating customers like data points instead of people. Phil Treagus-Evans — founder of UK social media agency Giraffe Social and author of Human First Marketing: The Art of Being Seen, Trusted an...