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Stop Using AI Like a Search Engine — Build a Flywheel Instead
You're using AI every day — but is it actually getting smarter about your business? For most marketers, the answer is no, because they're treating AI like a search engine instead of a workspace. In this episode, I break down the AI Workflow Flywheel that I have developed for my own business — a comp...
From Funnels to Pinballs: A Human-First Framework for Building Brand Trust in the Age of AI
In a marketing world increasingly driven by AI-generated content and data dashboards, it's easy to start treating customers like data points instead of people. Phil Treagus-Evans — founder of UK social media agency Giraffe Social and author of Human First Marketing: The Art of Being Seen, Trusted an...
How AI Forced Me to Rewrite My Entire LinkedIn Strategy
Note: This is Episode 442, published January 6, 2026. You published a book, it hit #1, and the reviews were phenomenal. In the digital marketing world, that’s usually where you take a victory lap. But then the AI revolution happened. Over the last year, the fundamental ways we build relationships an...
Agentic AI: Build Your "Micro-Agency" of One
Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act. Today, I’m joined by Matt Collette,...
AI Slop and the Long-Long-Tail: Your Biggest Missed Opportunity
Most marketers and creators agree on one thing: “AI slop” is bad for the internet. From hallucinated facts to soulless clickbait, low‑quality AI content is blamed for ruining search results and polluting the web. But what if that narrative is missing the bigger strategic picture—and quietly putting ...
The Storytelling Framework Your Digital Marketing Is Missing (And How to Fix It)
Most marketers and experts don’t have a conversion problem—they have a messaging problem. Their websites, emails, and content are packed with facts, features, and “I help…” statements that never touch the emotional brain that actually decides to buy. In the age of AI-generated content and endless no...