I explain what each option actually buys you. An agency buys execution, a consultant buys a decision, and a fractional CMO buys leadership and leaves the knowledge behind with your team. I cover the two things you give up with an agency (control and the intellectual property), the gap a consultant leaves, the three conditions that tell you it's time for a fractional CMO, and the two situations where you shouldn't hire any of us.
Want to talk through which one fits your situation?
https://nealschaffer.com/fractional-cmo-services-by-neal-schaffer/
Podcast: What is a fractional CMO, and how can one help your marketing?
https://podcast.nealschaffer.com/what-is-a-fractional-cmo-and-how-can-one-help-my-digital-marketing/
Chapters
0:00 Your three options
0:51 Hiring an agency
1:53 Hiring a consultant
2:27 What a fractional CMO is
3:02 What a fractional CMO buys you
3:40 The knowledge stays with you
4:04 Which one you need
4:57 When not to hire any of us
5:20 The one-line summary
#FractionalCMO #Marketing #SmallBusiness
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WORK WITH ME
Fractional CMO services: https://nealschaffer.com/cmo
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PODCAST: YOUR DIGITAL MARKETING COACH
Apple: https://nealschaffer.com/apple
Spotify: https://nealschaffer.com/spotify
YouTube: https://www.youtube.com/playlist?list=PLhdxAC8UR7telkg-KFDpwaJyliMAEzXMi
TOOLS I RECOMMEND
Some links below are affiliate links, so I may earn a commission at no cost to you. I’ve used each of these and recommend them.
SocialBee (social media scheduling): https://nealschaffer.com/socialbee
Brand24 (social listening and brand monitoring): https://nealschaffer.com/brand24
PhantomBuster (web scraping and data extraction): https://nealschaffer.com/phantombuster
Hypefury (X and LinkedIn post scheduling): https://nealschaffer.com/hypefury
Snappa (quick graphic design): https://nealschaffer.com/snappa
VidIQ (YouTube SEO and analytics): https://nealschaffer.com/vidiq
AppSumo (lifetime software deals): https://nealschaffer.com/appsumo
PodMatch (podcast guest booking): https://nealschaffer.com/podmatch
Hootsuite (social media management for teams): https://nealschaffer.com/hootsuite
QuillBot (AI paraphrasing and grammar): https://nealschaffer.com/quillbot
CONNECT
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ABOUT
I'm Neal Schaffer, a Fractional CMO, keynote speaker, and author of six books. I help founders and business owners do their own digital marketing to save time and money.