Neal Schaffer

Neal Schaffer

I help startups, entrepreneurs, and content creators grow their businesses through leveraging the latest best practices and trends in digital, content, influencer, and social media marketing.

Founder of the digital marketing consultancy PDCA Social, I currently serve as a Fractional CMO for several leading organizations. A popular international keynote speaker who has spoken on 4 continents, I am also an experienced university educator teaching influencer marketing at UCLA Extension and social media marketing at Rutgers Business School.

I am also the author of 4 marketing books, including Maximize Your Social (Wiley) and my newest work The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence.

Blog: https://nealschaffer.com
Your Digital Marketing Coach podcast: https://podcast.nealschaffer.com
Fractional CMO Consulting Services: https://nealschaffer.com/cmo
Digital First Mastermind Group Coaching: https://nealschaffer.com/membership/
How AI Is Transforming SEO (What Marketers Must Know)
May 17, 202500:44:09

How AI Is Transforming SEO (What Marketers Must Know)

Discover how artificial intelligence is changing the future of SEO in this exclusive interview with Bruce Clay, often called the Father of SEO. In this livestream episode of the Your Digital Marketing Coach podcast, I sit down with Bruce to discuss how AI is reshaping search engines, what marketers ...

Custom GPTs: The Game Changer for Your Business
May 15, 202500:01:05

Custom GPTs: The Game Changer for Your Business

Hope you've already started using custom GPTs. If you haven't, here's a primer from my podcast guest Steven Lewis. If you have, here's a reminder of the way you should use them to get the most value out of them. How many custom GPTs have you developed so far? #AI

You're NOT Behind on AI!
May 14, 202500:00:20

You're NOT Behind on AI!

Are you late to the AI game? Not to worry, as most still are! Listen to my podcast guest Steven Lewis, and get started on your AI journey today! Do you think most are still behind when it comes to AI? #AI

How to Lean Into GenZ Lingo for Success on TikTok #tiktok
May 13, 202500:00:44

How to Lean Into GenZ Lingo for Success on TikTok #tiktok

Want to make a splash on TikTok? Is GenZ your target market? Then why not lean into their lingo in your content? That is EXACTLY what Dr. Brian Boxer Wachler did to gain millions of followers. Learn about his approach here.

You Need to Bring Value as a Podcast Guest #podcasting
May 12, 202500:00:42

You Need to Bring Value as a Podcast Guest #podcasting

Looking to become a podcast guest? You need to bring value, as my guest Sam Dunning agrees. In fact, your host has the right to not publish your interview! 😱 See this BEFORE your next interview!

B2B Marketers: Stop Ignoring YouTube (Here's Why)
May 10, 202500:45:25

B2B Marketers: Stop Ignoring YouTube (Here's Why)

Are you a B2B or SaaS marketer still treating YouTube like a video archive? You're doing it wrong—and leaving serious ROI on the table. In this episode of the Your Digital Marketing Coach podcast, I sit down with YouTube marketing legend Dane Golden to discuss how YouTube can be your most powerful d...