Neal Schaffer

Neal Schaffer

I help startups, entrepreneurs, and content creators grow their businesses through leveraging the latest best practices and trends in digital, content, influencer, and social media marketing.

Founder of the digital marketing consultancy PDCA Social, I currently serve as a Fractional CMO for several leading organizations. A popular international keynote speaker who has spoken on 4 continents, I am also an experienced university educator teaching influencer marketing at UCLA Extension and social media marketing at Rutgers Business School.

I am also the author of 4 marketing books, including Maximize Your Social (Wiley) and my newest work The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence.

Blog: https://nealschaffer.com
Your Digital Marketing Coach podcast: https://podcast.nealschaffer.com
Fractional CMO Consulting Services: https://nealschaffer.com/cmo
Digital First Mastermind Group Coaching: https://nealschaffer.com/membership/
Why Social Media Is Now “Interest Media” – And How to Adapt
February 17, 202500:00:00

Why Social Media Is Now “Interest Media” – And How to Adapt

Social media has changed—are you keeping up? In this episode, we dive deep into how “Interest Media” is replacing traditional social media and what that means for businesses, content creators, and marketers. Our guest, David Sidoni, founder of How to Buy a Home, shares his journey of leveraging podc...

If you want to change things, you need a new approach. #startup #advice
February 15, 202500:01:00

If you want to change things, you need a new approach. #startup #advice

Ryan Graves, former CEO of Uber, gave an amazing keynote speech at the biggest startup conference in Japan, TechGALA. If you want to change things, you need a new approach, which sometimes means valuing inexperience.

This material is lighter than air!
February 15, 202500:00:50

This material is lighter than air!

Had a chance to interview a few startups here in Nagoya as part of the #techgala event, but this one left a deep visual impression on me. Not only is this material lighter than air, but it can also dissipate heat and still conduct electricity. It will make anything that flies that much lighter and s...

Why I Wrote Digital Threads
February 13, 202500:00:59

Why I Wrote Digital Threads

Digital marketing doesn’t have to be complicated! I wrote Digital Threads to simplify success for small businesses—breaking marketing down into clear frameworks that actually work. Here’s why I created this book. #DigitalMarketing #MarketingStrategy #SmallBusinessGrowth

Unlocking LinkedIn's Secrets for Business Growth!
February 12, 202500:42:18

Unlocking LinkedIn's Secrets for Business Growth!

Want to turn your LinkedIn profile into a magnet for opportunities? 🚀 In this episode of Marketing Demystified, I sit down with LinkedIn expert Neal Schaffer to uncover the secrets of building a magnetic LinkedIn profile, boosting engagement, and leveraging the platform for business growth. 💡 Whet...

Content Marketing vs Inbound Marketing
February 09, 202500:01:00

Content Marketing vs Inbound Marketing

Is inbound marketing the same as content marketing? Not quite! Robert Rose breaks down the key differences so you can use the right strategy for your business. #ContentMarketing #InboundMarketing