Neal Schaffer

Everyone says AI search traffic is exploding. I measured 12 months of my own data across roughly 700 blog posts, and my AI referrals fell about 45%. I'm more invested in AI search now than I was a year ago, and this video explains why. I share what my numbers actually showed: AI assistants sent 1.6%...

Most professionals treat their LinkedIn profile like an online resume. That's the biggest profile mistake I see, and in 2026 it costs you visibility with people and with AI search. In this video I walk through the four parts of your profile that do most of the work: your cover photo, your headshot, ...

MrBeast's Beast Games. Lord of the Rings. Invincible. Jon-Stephen Stansel has run social for all of them — and today he's breaking down the 10 principles that separate brands that win from brands that just post. We cover goals, audience alignment, how to hire the right social media help, measuring R...

Consumer trust in AI content has collapsed from 60% to 26% in two years. Here's the marketing system that works in 2026 — and why AI cannot replicate it. This is a summary from my recent DigiMarCon keynote presentation: The SES framework (Search, Email, Social) plus the people ecosystem that separat...

Most marketers have more design tools than ever — and worse visual branding because of it. Jim MacLeod, author of The Visual Marketer, explains why. We cover brand identity, color psychology, competitor visual analysis, and a content repurposing strategy that keeps your brand consistent from day one...

91% of marketers use AI — but it's only touching 15% of their work. Here's why, and how to fix it with the AI workflow flywheel. I break down the framework that makes your AI get smarter every single time you use it — no automation, no coding required. Most people use AI like a fancy search engine —...