Welcome to the new website for the Your Digital Marketing Coach podcast!
Neal Schaffer
I'm Neal Schaffer, a digital marketing practitioner since 2008 and a Fractional CMO through my consultancy, PDCA Social. I've keynoted on four continents, and I teach personal branding and influencer marketing at UCLA Extension and social media marketing at Rutgers Business School.
I've written six books, including Maximizing LinkedIn for Business Growth, Digital Threads, and The Age of Influence (HarperCollins Leadership).
Newsletter: https://newsletter.nealschaffer.com/
Blog: https://nealschaffer.com
Podcast: https://podcast.nealschaffer.com
Books: https://books.nealschaffer.com
Fractional CMO services: https://nealschaffer.com/cmo
Book me to speak: https://nealschaffer.com/social-media-keynote-speaker/
Collabs: neal@nealschaffer.com
Consumers Are Rejecting AI Content. Here's What Works
Two years ago, about 60% of consumers were fine with AI-generated content. Today it's 26%, if that. This video is the core of "People, Not Prompts," my opening keynote at DigiMarCon West in Los Angeles, and what it means for your marketing. I walk through three brands that learned this the hard way ...
Fractional CMO vs Agency vs Consultant: Which Do You Need?
Agency, consultant, or fractional CMO? Most businesses pick one for the wrong reason: who they know, or whoever called them first. I work as a fractional CMO and ran my own agency for a few years, and in this video I'll tell you when a fractional CMO is the wrong answer. I explain what each option a...
STOP Paying for LinkedIn Premium (Until You Need It)
Should you pay for LinkedIn Premium? More than 85% of LinkedIn members don't, and everything in my LinkedIn book works on a free account. But there are specific moments when upgrading pays for itself. In this video I explain what you get for free, what you're really buying when you upgrade (time), a...
My AI Search Traffic Dropped 45%. Here’s What I Learned
Everyone says AI search traffic is exploding. I measured 12 months of my own data across roughly 700 blog posts, and my AI referrals fell about 45%. I'm more invested in AI search now than I was a year ago, and this video explains why. I share what my numbers actually showed: AI assistants sent 1.6%...
STOP Treating Your LinkedIn Profile Like a Resume
Most professionals treat their LinkedIn profile like an online resume. That's the biggest profile mistake I see, and in 2026 it costs you visibility with people and with AI search. In this video I walk through the four parts of your profile that do most of the work: your cover photo, your headshot, ...
The 10 Social Media Principles Behind MrBeast's Beast Games, Lord of the Rings & Invincible
MrBeast's Beast Games. Lord of the Rings. Invincible. Jon-Stephen Stansel has run social for all of them — and today he's breaking down the 10 principles that separate brands that win from brands that just post. We cover goals, audience alignment, how to hire the right social media help, measuring R...