Neal Schaffer

Neal Schaffer

The 10 Social Media Principles Behind MrBeast's Beast Games, Lord of the Rings & Invincible
Neal SchafferApril 25, 202600:33:38

The 10 Social Media Principles Behind MrBeast's Beast Games, Lord of the Rings & Invincible

MrBeast's Beast Games. Lord of the Rings. Invincible. Jon-Stephen Stansel has run social for all of them — and today he's breaking down the 10 principles that separate brands that win from brands that just post. We cover goals, audience alignment, how to hire the right social media help, measuring R...

Stop Chasing AI Prompts. Build This System Instead.
Neal SchafferApril 23, 202600:19:10

Stop Chasing AI Prompts. Build This System Instead.

Consumer trust in AI content has collapsed from 60% to 26% in two years. Here's the marketing system that works in 2026 — and why AI cannot replicate it. This is a summary from my recent DigiMarCon keynote presentation: The SES framework (Search, Email, Social) plus the people ecosystem that separat...

Stop Being Creative. Start Being Consistent.
Neal SchafferApril 10, 202600:28:47

Stop Being Creative. Start Being Consistent.

Most marketers have more design tools than ever — and worse visual branding because of it. Jim MacLeod, author of The Visual Marketer, explains why. We cover brand identity, color psychology, competitor visual analysis, and a content repurposing strategy that keeps your brand consistent from day one...

Why Your AI Isn't Getting Smarter (And How to Fix It)
Neal SchafferApril 08, 202600:21:17

Why Your AI Isn't Getting Smarter (And How to Fix It)

91% of marketers use AI — but it's only touching 15% of their work. Here's why, and how to fix it with the AI workflow flywheel. I break down the framework that makes your AI get smarter every single time you use it — no automation, no coding required. Most people use AI like a fancy search engine —...

The Human-First Strategy That's Beating AI-Generated Content
Neal SchafferMarch 20, 202600:31:07

The Human-First Strategy That's Beating AI-Generated Content

Is the marketing funnel dead? Phil Treagus-Evans built a 13-year agency proving that putting humans at the center beats automation every time. Here's his playbook. In this episode, I sit down with Phil , founder of Giraffe Social and author of Human First Marketing, to break down the EMPATH framewor...

From Tool Sprawl to AI-Driven Marketing Workflows: What's Actually Changing in 2026
Neal SchafferMarch 05, 202601:08:37

From Tool Sprawl to AI-Driven Marketing Workflows: What's Actually Changing in 2026

Please visit Obsera at https://obsera.com and schedule your meeting with Vugar to learn more! ​Marketing teams are drowning in tools. Copywriting in one app. Scheduling in another. Inbox management, ads, social listening, and reporting scattered across a dozen tabs. ​In this live webinar, Neal Schaf...