Public Relations vs Marketing: What Every Marketer Should Know About PR
In this interview with best-selling author of The Zen of Social Media, Shama Hyder, we'll explore the differences between PR, Earned Media, and Crisis Communications, and when you need PR. We'll also discuss the role AI can play in PR and how it can help you achieve your marketing goals. If you're a marketer looking to expand your knowledge of PR, this interview is for you!
Join me in an enlightening conversation with James Hurman, founder of Previously Unavailable, as we explore the science of advertising effectiveness. In this episode, James shares evidence-based strategies, the power of brand building, and the impact of creativity on advertising success. In this epi...
Join me in an eye-opening discussion with Jon Gillham, Founder of Originality.ai, as we uncover the risks of using AI-generated content in Google. In this episode, Jon shares valuable insights on Google’s stance on AI content, the extent of AI-generated content in search results, and strategies for ...
Join me as I speak with digital marketing expert Dave Charest to uncover the key strategies behind the digital marketing success cycle for small and medium-sized businesses (SMBs). In this episode, Dave shares actionable insights on how to focus your marketing efforts for maximum impact, increase wo...