My Verdict on 10 Popular Shortform Video Editing Tools

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Speaker 1: Short form video.

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You know you have to do it, but you're not sure how to get

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started.

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I was in the exact same point, but over the weekend I had some

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free time and I successfully, using one tool, was able to

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create about two dozen short form videos, which now I can

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drip feed over the various socials for the next few weeks.

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How did I do it, how do I recommend you do it, and what

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other advice can I offer you for short form video?

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Well, that's going to be the topic of today's episode of the

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your Digital Marketing Coach podcast.

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Speaker 2: Digital social media content, influencer marketing,

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blogging, podcasting, vlogging, tiktoking, linkedin, twitter,

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facebook, instagram, youtube, seo, sem, ppc, email marketing

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there's a lot to cover.

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Whether you're a marketing professional, entrepreneur or

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business owner, you need someone you can rely on for expert

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advice.

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Good thing you've got Neil on your side, because Neil Schaefer

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is your digital marketing coach , helping you grow your business

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with digital first marketing, one episode at a time.

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This is your digital marketing coach, and this is Neil Schaefer

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.

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Speaker 1: Hey everybody, neil Schaefer here, your digital

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marketing coach, and welcome to episode number 368 of this

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podcast.

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Before we get to short form video, I always like to share a

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little bit of what I am following in the news in hopes

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that it is helpful to you.

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I think the biggest news over the past week was the Surgeon

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General, no less, of the United States, who is normally focused

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on medical issues, literally said that he wants to propose a

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social media warning label for kids, saying that social media

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can harm kids.

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Now I believe this is sort of unprecedented, because when you

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think of the surgeon general warnings, it's like you know,

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cigarettes or nicotine causes cancer, what have you?

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So I think we all agree that, with COVID especially, there

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have been a lot of different mental health issues in

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societies around the world, and social media generates a new

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challenge.

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But you know, my take is TV also generated a challenge, and

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when I see kids spending time hours in a day on TikTok, I

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remember us spending hours a day on TV or, later on, hours a day

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playing games.

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You could say that games, or video games equally, are

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detrimental to one's mental health, especially for your

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child.

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Yet there are no restrictions on that.

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So you know, together with the proposed TikTok ban.

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I don't know what's going to happen.

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Obviously, I'm not going to lose sleep over it.

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I don't think it's going to change.

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Obviously, I'm not going to lose sleep over it.

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I don't think it's going to change anything immediately.

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But I do think that social media platforms are going to

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have to be more cognizant of this and maybe consider how they

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can adjust their functionality or their auditing, their

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censorship or non-censorship, to be able to abide by this.

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So I don't foresee any big changes in the near future.

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Like I said, don't lose sleep about it.

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Also now, I've been experimenting a lot with

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Instagram threads of recent and I finally am starting to see

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some traffic actually come to my website from threads, which is

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more than I would ever get from Instagram.

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It's still very, very early, but it's really good news to see

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that they finally launched an API for developers.

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So basically, without an API, you cannot use third-party

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social media scheduling tools unless you use the universal

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posting method, where you get a notification on your app and

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then you copy and paste, which is how I do posting the threads

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currently with SocialBee.

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But now that they launched the API, there will be more and more

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support for threads on various dashboards that you use, and I

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think that's going to be good news.

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It'll allow you to more easily engage on threads.

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Is your audience on threads?

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I don't know.

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I think that I consider threads a subset of what Twitter was,

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and Twitter is a subset of what it was as well.

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So you add Twitter and threads together.

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You still do not get what Twitter was, but you also have

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this Instagram connection and you also sometimes in the

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Instagram feed they're pushing threads.

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So it'll be interesting to see how it develops.

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I am spending more time on it and I'm looking forward to what

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happens there.

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Another interesting report in the news is I like to go to

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marketingchartscom.

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They offer a lot of analysis and data points really on what

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is going on in the world of marketing.

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So they found in the latest report this should be no

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surprise that TikTok, instagram and Snapchat in other words,

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millennials and primarily Gen Z and I think it's called Gen

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Alpha, the next generation after Gen Z are using these platforms

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for product information, news and we've always known messaging

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.

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But TikTok has seen a 102% rise in users seeking product info

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and an 89% increase in those using it for news.

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Now, this actually was measured from Q4 2020 to Q4 2023.

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But generations change.

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The way that we consume media changes.

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The vibe that people want from a brand, from a website, from a

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social media presence changes quite rapidly these days.

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So even if you don't think your audience is on TikTok, I do

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encourage you to at least download the app.

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You don't have to post anything , you don't have to connect it

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to your phone book, but at least look at what other people in

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your industry are talking about.

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I am finding, okay, I am going to talk about short form video

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and I've already started to experiment with this.

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So, to give you an idea, I am sharing short form video across

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various platforms, but the three most strategic, if you think

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about it, for short form video are going to be YouTube shorts,

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instagram reels and Tik TOK.

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I still share to X, to LinkedIn , to Facebook.

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I think video is always a good thing to share.

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The algorithms love it Keeps people on your profile longer.

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It's a win winwin, right.

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If I go over the last few YouTube shorts versus Instagram

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Reels, versus TikTok videos and these are pretty much the same

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videos.

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They're all published on different days of the week and

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different times, but it's the same content If I look on

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YouTube right now my last six videos I'm getting between 10

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and 43 views.

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Okay, so YouTube shorts 10 to 43 views.

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On Instagram my last five videos I'm getting between 289

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and 638 views.

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And if I go to TikTok, though, I'm getting between 541 and

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1 views.

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So definitely seeing more traction in TikTok, believe it

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or not.

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And it raises the question you know you have a target audience.

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Maybe a smaller percentage of that target audience are on

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TikTok than other platforms, and TikTok is growing older as we

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speak, by the way, but all it takes is a passionate small

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percent of those one point, whatever billion users to be

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attracted to your content for you to be able to really get

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traction.

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So I share those numbers just to encourage you that it's not

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too late to get into this and you really should take it more

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seriously.

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And this is a great way to lead into short form video what I

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want to talk about today.

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But before I do that, just a quick update.

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I've been reaching out to a number of authors and

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influencers and I've shared some of them on this podcast to give

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their blessing for my new book, and the deadline for receiving

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those was last night, so today I will be working on finalizing

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the interior copy with this advanced praise information,

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which is also going to help me choose which of those go on the

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back potentially front cover and then finalize the back cover

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and then I can move forward in the actual production of the

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book.

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I am also expecting my final Kickstarter images to come back

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today, so this week is when things finally start to go into

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motion.

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So, yeah, be on the lookout for the new book.

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I know it's been a long process , but hey, there's a lot of

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moving parts.

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So let's get into the topic of short form videos.

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As I said, I had some downtime and I have worked with various

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companies and various people on Fiverr and Upwork to try to do

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short form video.

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You know, we know, that this is a major type of content

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consumption.

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It is the number one on many networks and probably anywhere.

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Video is going to be supreme and it's the short videos that

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seem to be the most popular.

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I think any company has to have short form video as part of

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their social media marketing today.

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It is part of modern marketing, right?

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So, obviously, you know, I have a B2B product.

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It's just information, it's education, and when I look at my

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sources of videos, I realized that there's three different

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types.

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I have solo videos that I do on YouTube, educational videos

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Sometimes I do webinars what have you but I have these solo

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pieces.

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I also have my digital first mastermind and, by sharing

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selected snippets with the approval of my members, it helps

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educate, but it also helps promote that mastermind group

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right.

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The other one are the podcast interviews that I do, and I'm

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interviewing some pretty amazing thought leaders.

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Right, I'm just looking at my schedule for the next few weeks,

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but you know I'll be interviewing Dennis Yu shortly,

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john Jantz, duct Tape Marketing, amy Woods, content 10X, andy

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Lambert, social 3.0 author and also product manager over at

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Adobe.

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And there's going to be some amazing people on my podcast and

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people that I've interviewed recently Dave Kirpin and Robert

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Rose.

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So there's some pretty amazing content that is being recorded.

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So my thought was that let me start with this podcast

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interview content, let me start to get some data right Of which

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of this content is going to perform best.

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But let me start with the interview and let me just dive

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headfirst into using one of these short form video tools,

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and I want to give you this advice Maybe you're already

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using a tool, maybe you're just starting out, but I want to make

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sure that you do it the right way and also understand things

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that you might need to adjust to best do it.

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So this now brings into light a process I have for selecting

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tools.

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If you've been a follower of my blog, neilschafercom, I write a

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lot of listicle posts on different types of tools for

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digital marketing, and this has always been part of my DNA

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because, for those that remember , I was the co-founder of the

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Social Tools Summit, which just focused on social media

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marketing technology back in 2014, 2015.

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Man, it's been 10 years.

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Time flies.

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Regardless, I've always been fascinated by technology.

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I've always known that it is critical to success and

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therefore I've always paid really, really close attention

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to it.

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So when I write these blog posts, for a lot of them they're

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R&D.

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Right, I'm not a regular user of this type of tool, but I know

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it's important and I want to do a little bit more research and

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try to gauge it.

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Who are the leading players in the field?

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That is sort of the first thing , right?

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If you just do a Google search for repurposing video, you don't

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know if the results especially if they're from sponsored ads

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you don't know if they're the leading companies or not.

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In fact, how do you know?

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It's really really hard to understand, but this is what I

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do.

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I might go through 50 to 100, depending on the keyword but I

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will then start to look at not only what are the companies that

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are ranking organically I don't pay attention to the paid but I

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also look at what are the tools that are being featured in

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other listicles.

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Now, I don't do this, but a lot of bloggers that write

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listicles will focus only on tools that have affiliate

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marketing programs, because that's their ROI is.

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They want to provide the listicle so that you click

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through and you end up generating affiliate commission

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for them.

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In all honesty and transparency , I do that when there is a tool

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that I mentioned that I'm also an affiliate for.

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I think that's just a natural thing to do, but I don't let it

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decide on which tools go into that list, because that would be

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not fair to you and it really wouldn't represent the best

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choices that are out there.

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So I do look, though, at what tools are being featured on

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other lists, and the other thing I look at is I will look at the

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domain rating of those tools that come up in the organic

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search results, and the reason is and I use the Ahrefs tool

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it's a free tool where you can get a zero to 100 check on the

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domain rating for any company.

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If you're an SEO, you probably use a tool.

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I mean Moz, semrush.

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They all have their own algorithms to determine a number

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, but it's usually between zero and 100.

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And the importance of this number is that, generally

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speaking, the higher the number, the better the SEO, generally

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speaking, right.

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What that means, though, is not just that it appears in a lot

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of search engine rankings for different keywords.

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That is definitely part of it, but another part of it is how

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long that website's been around, and another part of it, which I

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think is even more important, is the amount and quality of

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backlinks that it receives.

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So if you're a new company with new technology that hasn't been

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tested, you're going to have a low domain authority, and you're

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probably going to have very few backlinks, and the lifespan of

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your website is going to be very short.

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So what, analyzing the domain authority of these tools,

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companies?

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What it offers you is the ability to say who is

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well-established in the market and who is an upstart.

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Right, because you can't, like you know, you're not going to

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test out 50 different tools.

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That's just crazy, so I always focus on the number 10 or 15.

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So what are going to be like?

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The top 10 or 15 that rise above everybody else that are

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going to be fairly safe bets to use?

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So for this purpose, I began to use a tool called Opus Clip.

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Now I do have an affiliate link for this tool, which, if you

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listened to my podcast episode where I brought home the

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takeaways of that conference, opus Clip was the number one

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tool being talked about for video repurposing.

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A former Instagram executive and I'm forgetting his name

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right now, but he has also spoke at VidSummit the last two times

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.

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He's become a strategic advisor for Opus Clip and someone that

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I have immense respect for, roberto Blake, someone I have

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immense respect for also mentions Opus Clip as his tool,

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so I knew that it was sort of the default tool that everybody

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was using.

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So I started out using Opus Clip right, and I'm going to get

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into details of how I use it.

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But before I mention that, opus Clip basically allows you to

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take a link.

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So I would add a link of the YouTube live stream that I did

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and within you know, 30 minutes, it would take an hour video and

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basically, it recommended 30 different short form videos,

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anywhere from 15 seconds to two minutes and 30 seconds.

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Right, that's a lot of content to go through, but it also

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speaks to the power of AI and video and this tool particularly

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, and I spent a lot of time going through you know, first of

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all, which are the ones that I want to keep and then, of the

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ones that I want to keep, do I need to add text before and

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after?

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There's a number of things B-roll, a number of things that

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you can do with the tool, which is awesome, but it also has a

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social media scheduler.

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So I found myself creating the video using their social media

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scheduler and I, you know, over the course of two days, over the

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weekend, I literally had, I think, 25 videos scheduled from

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two different YouTube videos.

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That I did.

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But when I went in the next day, to my surprise, there was a

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glitch and the glitch basically said I'm going to try to find it

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here.

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The glitch basically said it could not preview the video

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anymore and it said please check your original source.

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In other words, I had to go back in and re-edit those videos

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and it made me question is Opus Clip ready for prime time right

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.

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So I'm going to get to what I recommend you do if you want to

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use it, because I wasted a lot of time that I don't want you to

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waste.

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But I also want you to know, and I think by describing or

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comparing Opus Clip to some of the other tools, you get a

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feeling as to why I recommend it .

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So after that happened on Sunday, it's like okay, maybe

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it's not Opus Clip right, maybe there are other tools that are

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better.

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I'm going to go check them out and I want to share with you

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what I found, because maybe you're using one of these other

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tools or you've heard of them, but this is what I find today.

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So a tool called CLAP, k-l-a-p.

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Dude.

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I couldn't even register on the platform because the email

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verification that was required.

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The email got sent out like six hours after I registered, so

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there was obviously a glitch in their system.

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But if I have to wait six hours to get a email verification in

00:16:44
order to become a new user, that is not the platform for me, so

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that was immediately out of the question.

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A Pictoryai is a pretty good platform, but Pictory.

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The issue with them is they did not have auto framing.

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So what auto framing is if you ever watch a live stream video

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that I do I like to change up the angles, so sometimes it'll

00:17:04
be my guest covering the entire screen and sometimes it'll be me

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and my guest covering 50% of the screen each.

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And what auto framing does is when the video clips are created

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using AI, it actually makes sure that it automatically will

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just have one person in the frame or two people in the frame

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, and it's automatically centered.

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It is a critical technology that if you don't have it's

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going to require you a lot of time for each video to go in and

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manually frame.

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So the fact that Pictory did not have AutoFraming at least

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not that I could tell right Immediately no.

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Another one was Video V-I-D-Y-O Looked like a great tool, but

00:17:42
the free trial for like seven days or whatever it is it did

00:17:46
not allow me to test out the auto-framing, and the

00:17:50
auto-framing requires a $50 a month investment.

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So another reason why I'm going to recommend you go to

00:17:56
neilschafercom slash Opus now is that I was able to subscribe at

00:18:00
a $20 a month program.

00:18:02
Video begins at $50 a month.

00:18:05
So not only is Opus the best tool, but right now it's the

00:18:09
cheapest and, as I've seen from Jasper and phrase and all these

00:18:12
other tools.

00:18:13
Over time, as they get bigger in the market, they do increase

00:18:16
their prices.

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So another reason why I recommend at $20 a month.

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It is a no brainer investment up to like five hours of video.

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It's crazy.

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I've uploaded three interviews and I still have three hours and

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43 minutes left.

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Maybe it's six hours of video, I forget, but anyway you get the

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picture.

00:18:30
Let me go through some of these other tools so that you can see

00:18:33
the issues.

00:18:33
Captionsai, I could not log in with email address.

00:18:38
I was forced to use like, either Google or Apple or

00:18:40
Facebook.

00:18:41
And it's like you know what, if I can't use my email address

00:18:44
and if I need a VA or someone in the future to log into my

00:18:46
account using email, I can't use this tool.

00:18:49
So that's out of the picture.

00:18:51
Flexclip Flexclip looked like a great tool, but you cannot

00:18:55
import a YouTube video.

00:18:56
Clip looked like a great tool, but you cannot import a YouTube

00:19:00
video.

00:19:00
So I don't want to have to sit there waiting an hour to upload

00:19:02
a two gig video or whatever it is.

00:19:03
That's a no-go.

00:19:04
Submagic is another interesting tool.

00:19:07
Once again, cannot import YouTube video.

00:19:09
I think that's a critical component.

00:19:10
Exemplary, so exemplaryai.

00:19:14
And as we get to the bottom here , these were the more

00:19:15
interesting tools that I think deserve a little bit more

00:19:18
attention.

00:19:18
One thing is that auto-framing they call it motion tracking

00:19:22
they're very transparent, saying this is still in development.

00:19:25
The other one is that, let's say, the AI picks a video, but

00:19:30
AI is not perfect and sometimes you want to add a little bit

00:19:32
context by adding a little bit of text before what the clip

00:19:38
decided on, right?

00:19:39
You want to add a little bit before or maybe add a little bit

00:19:41
after.

00:19:42
You cannot do that in exemplary .

00:19:44
You can only edit or delete the current text from the

00:19:48
transcript that it's chosen.

00:19:49
So that's a no-go.

00:19:51
And exemplary was the only one who reached out to me and asked

00:19:53
for my feedback and I said this is my feedback, okay.

00:19:56
Another one was Goldcast.

00:19:58
So Goldcast looked really good, but the presets for Goldcast

00:20:03
was horizontal, right.

00:20:04
So the whole idea of repurposing videos for short

00:20:07
form.

00:20:07
Yet it seemed like for every video I would have to go in and

00:20:11
change the setting from horizontal to vertical.

00:20:13
It's vertical first, right.

00:20:15
So immediately I realized that you know, maybe it's a

00:20:18
horizontal video editing company that's trying to get into short

00:20:20
form video repurposing.

00:20:22
I don't know.

00:20:22
That was a no-go.

00:20:23
And then we have two more left right.

00:20:25
So Munch was another tool that I heard about at VidSummit that

00:20:30
had a lot of hope for, but Munch took a long time to process a

00:20:35
video.

00:20:36
By far, out of all these tools, it took the longest.

00:20:38
It also the text in order to put text on the screen for you

00:20:46
know the captions.

00:20:47
It seemed like it had a lot of functionality, yet it seemed

00:20:50
like it had very few functionality.

00:20:51
It was just not intuitive, very , very difficult to work with.

00:20:56
The last one that I thought was you know, I would say that

00:21:00
Munch is like third best right, with Opus clip being first.

00:21:04
There was a startup right, so I did.

00:21:06
This is why I look at like 10 or 15.

00:21:08
So, even if the domain rating was a little bit on the low side

00:21:11
, if it looked promising, I'm going to check it out, and that

00:21:13
is vizardai V-I-Z-A-R-D.

00:21:16
They actually came in second, even though I really haven't

00:21:18
heard a lot about them.

00:21:19
They were exposed to me through a Google search.

00:21:21
The only thing that they couldn't do of the main features

00:21:26
that I was looking for was the ability to add text.

00:21:31
So, once again, the AI is not perfect.

00:21:35
You need to have a little flexibility in order to add or

00:21:38
delete text before and after.

00:21:39
So, basically, right.

00:21:41
I then went back into Opus Clip and I realized, you know, after

00:21:44
I process a video, I'm just going to immediately download it

00:21:48
and I'm just gonna immediately upload it to Social B in case

00:21:52
closed, right?

00:21:53
So that is my advice for you.

00:21:54
The other advice is you may wanna start deleting a word here

00:21:59
or a word there.

00:21:59
Every time that you make a deletion, it basically makes a

00:22:03
split in the video and if you do too many of these, then it

00:22:07
really not only slows down the process, but it also creates

00:22:12
some impurities in the platform.

00:22:14
And what I've realized is that most video editors they might

00:22:17
begin on Opus Clip, but Opus Clip gives you the ability to

00:22:20
export as XML and then they will bring it into a more robust

00:22:26
video editing platform that allows them to do more things.

00:22:29
So what I've found and just to give you a feel for my workflow,

00:22:33
to help you visualize or, if you're already using these tools

00:22:36
to check what you're doing what I'm doing is I'm uploading

00:22:39
YouTube video.

00:22:39
It's coming out with 10, 15, 30 different posts.

00:22:43
I'm then previewing each one of those and I am immediately

00:22:46
seeing which of the ones that I'm gonna use, right, I'm not

00:22:48
gonna limit it.

00:22:49
If there's 20 great ones, awesome.

00:22:51
If there's only five great ones , awesome.

00:22:52
You know, whatever it is, opus Clip will show it to you in

00:22:57
descending order of its virality score, and it's going to be

00:23:00
interesting as I test these.

00:23:01
How accurate is that virality score?

00:23:04
I have no idea, right, but basically, once I've decided I

00:23:07
am going to use it, I then go into the edit screen.

00:23:11
Now, once I'm in the edit screen , I'm going to see.

00:23:13
You know, the first thing I'm going to see is do I need to add

00:23:16
anything before or after?

00:23:17
And it's really really easy to do this.

00:23:19
There's an add a section.

00:23:20
You could add sections in between, you know, if you really

00:23:26
want to get into it, but it's basically you know before and

00:23:28
after.

00:23:28
Is there something that I should add?

00:23:29
Opus clip also features the ability to clear filler words or

00:23:33
pauses, so I will immediately do this.

00:23:35
I've found it's really accurate .

00:23:36
It doesn't break up the flow, so immediately, you know it

00:23:39
might take it down a second or two, or what have you.

00:23:40
The next thing that I'm going to look at is are there any

00:23:45
sections now that I want to cut out?

00:23:46
Right.

00:23:47
So I've added text, so I have the context, but I'll go through

00:23:51
it again.

00:23:51
Are there any sentences that just don't make sense?

00:23:54
Or if there's a few words, I will cut those out.

00:23:55
I will also look for misspellings.

00:23:57
It's really really easy to correct misspellings here, so

00:24:00
everything I just talked about is actually really quick.

00:24:02
Then, as I see if there's anything to cut out, I'm also

00:24:06
looking.

00:24:06
Are there auto framing issues?

00:24:08
Even Opus Clip is not perfect, but if there's an auto frame

00:24:12
issue, it's really easy to basically click on the video of

00:24:15
the person, you press crop and then you can recenter it and it

00:24:20
will process it really quickly.

00:24:21
So everything I just talked about here on each video, it

00:24:24
does not have to take you that long.

00:24:25
It can be a few minutes.

00:24:27
I find where the time is spent is actually in the B-roll.

00:24:32
So the B-roll means that you watch a short form video and

00:24:35
then it will go to like a stock video or like another video,

00:24:39
right, and then it'll come back to the interview.

00:24:41
I think these are really important to keep people engaged

00:24:45
.

00:24:45
If the stock video adds value, obviously Right.

00:24:47
So what's really cool is that you can generate B roll.

00:24:51
You can generate stock B roll or you can generate AI generated

00:24:56
B roll, which I prefer, and basically you know you wait

00:24:59
maybe a minute or two and then it'll fill your video with

00:25:03
various AI B-roll and then for each of the AI B-roll, if you

00:25:07
don't like what the video is, you can go in and then re-edit

00:25:11
the prompt and regenerate, and then you get four different

00:25:14
options to choose from.

00:25:14
This is where it can take time, right, and the problem is that

00:25:20
every time you save a change, you have to go back to the main

00:25:22
dashboard, where then it takes a minute, two minutes, three

00:25:24
minutes for it to properly process, and you definitely want

00:25:27
to wait for it to process that you don't run into any issues in

00:25:29
the future.

00:25:29
But that is basically the workflow.

00:25:32
Once you do that, you're ready to go.

00:25:34
And what I really like about the sharing the post to social

00:25:37
media, I still use that functionality.

00:25:39
I do not share the post, but it generates, or auto generates,

00:25:43
using AI, a title and a description.

00:25:45
It gives me a starting point for what I can use in my own

00:25:50
short form video, so I will then copy and paste that and then go

00:25:53
into social be upload and then I'm done with the process.

00:25:56
So that's the process that I've found to be the most time

00:25:59
efficient out of all this right.

00:26:02
As I've mentioned, I've outsourced this before.

00:26:04
What am I missing?

00:26:05
The things that you miss by using Opus Pro at least I don't

00:26:09
know how to do it.

00:26:09
It's not very clear in the user interface is the ability to add

00:26:13
sound effects that sometimes you see on these short form

00:26:15
videos.

00:26:16
The ability to manually upload your own B roll or images.

00:26:21
So when I talk about my new book, to be able to like, have,

00:26:23
have the book cover appear on the screen, I think those are

00:26:28
the two big things.

00:26:29
Additional, you know, stock video or images and then sound

00:26:32
effects.

00:26:32
Those are the two things that I have not been able to figure

00:26:36
out a way to do.

00:26:37
But even without those two things, I think that just

00:26:40
getting started it a way to do.

00:26:42
But even without those two things, I think that just

00:26:43
getting started it hits 80 to 90% of what you need and, like I

00:26:47
said, these other nine platforms did not.

00:26:51
In various ways, they either did not have the functionality

00:26:53
or it was going to cost you a lot more time.

00:26:54
So that is why I highly recommend Opus Clip if you want

00:26:57
to get started.

00:26:57
If you need a little handholding, let me know I might

00:27:00
create a video of this workflow .

00:27:02
But, yeah, I think with this, there's no excuse not to get

00:27:07
started, unless you don't have time, in which case you can

00:27:09
outsource this.

00:27:10
But I do think and my experience in outsourcing this

00:27:14
is you are the creator.

00:27:16
It's really hard for other people to emulate the content

00:27:20
that you would choose to generate a short form video from

00:27:23
, and I think you're just going to be a lot more effective when

00:27:27
you do it yourself.

00:27:27
So one workflow that I'm considering in order to scale

00:27:30
this is you know, opus Clip does allow you to have team members,

00:27:33
so go in, generate the videos, choose the ones that you want to

00:27:37
make videos from, and then have someone on your team or someone

00:27:41
outsourced to work on those videos, to do the B roll, to do

00:27:45
the captions, to do all the.

00:27:46
You know the things that might take time.

00:27:48
That is probably the most efficient way of using it, and

00:27:51
that's something I'm going to look in doing if I can't find a

00:27:54
more efficient way of doing it, because, like I said, it does

00:27:57
take time, but you are creating.

00:27:58
You know, if you're posting three short-form videos a week,

00:28:02
you are creating seven weeks worth of content right Through

00:28:05
one interview or five weeks of content.

00:28:07
So when you think of it that way, you know maybe you're

00:28:11
spending one hour per week.

00:28:11
That's not a lot, but if you're very busy, obviously you want

00:28:13
to figure out a way to scale.

00:28:19
So this is really fresh in my mind and I just wanted to share

00:28:21
this with you so that you understand what is possible,

00:28:22
what isn't possible.

00:28:22
The tools are out there, the tools I recommend, and hopefully

00:28:26
, if you haven't been doing a lot of short form video like

00:28:28
myself, this will sort of put you over the hump and you'll be

00:28:32
on your way and I will say you can still record videos.

00:28:36
You could record horizontal videos from your iPhone, right

00:28:40
Of just you speaking.

00:28:41
You can then upload them to a private YouTube or you know you

00:28:44
could upload the file as well with Opus Club Don't get me

00:28:47
wrong, but you know you could use this.

00:28:49
You know, if you just wanted to talk or you just wanted to

00:28:52
respond to questions, go through FAQs.

00:28:54
You can create these short form videos to post on social media

00:28:59
with those Alex Hermosy like captions with a little bit of AI

00:29:03
generated B-roll, really, really easily, and that's the

00:29:07
main takeaway here you do not have to be a podcast or have

00:29:10
hour long YouTube interviews in order to take advantage of this.

00:29:12
All right Well, I hope you enjoyed this episode.

00:29:14
As you know, the your Digital Marketing Coach podcast switches

00:29:17
between a solo episode of what I've been working on and a

00:29:21
interview episode with thought leaders, authors, people that

00:29:25
inspire me, that I think are going to inspire you.

00:29:27
So make sure, if you haven't, you hit the subscribe button and

00:29:30
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00:29:31
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00:29:34
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00:29:35
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00:29:37
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00:29:40
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00:29:45
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00:29:46
All right well, that is all for another hopefully you thought

00:29:49
was exciting edition of the your Digital Marketing Coach podcast

00:29:52
.

00:29:52
This is your digital marketing coach.

00:30:11
Speaker 2: Neil Schafer signing off.

00:30:12
You've been listening Neal Schaefer signing off 400 plus

00:30:15
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00:30:18
business.

00:30:18
While you're there, check out Neil's digital first group

00:30:26
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00:30:27
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00:30:28
See you next time on your digital marketing coach.