Yes, There IS a Need for a Social Media Marketing MBA
Your Digital Marketing Coach with Neal SchafferFebruary 22, 2013
00:08:195.77 MB

Yes, There IS a Need for a Social Media Marketing MBA

Is there a need for a social media marketing MBA? Let me describe to you my conceptual approach to social media education - and why there is an ever-growing need for a social media marketing or even socal business MBA.

Key Highlights

[00:22] The Concept of Social Media MBA

[00:54] The First Thing People Tell Me

[02:02] The Core Concepts That Are Not Platform Dependent

[03:12] The Notion of Insourcing Your PR

[04:00] The Relevance of Insourcing Blog Content

[05:19] How You Can Best Leverage Social Media

[05:43] Is There A Need for Social Media MBA?

Notable Quotes

  • It's not rocket science. If you work enough, with the platform's you're pretty internet savvy, you can figure out a lot of the stuff yourself true. Taking these classes can give you a quicker time to market. 
  • You may learn a few tips and tricks, but it doesn't come down to the mechanics of the car, it comes down to where you can drive that car would probably be the best way to put it. And it comes down to concepts that you can use, you know, the module that I teach is called social media platforms or applied social media. 
  • Obviously, social media is here to stay. And it's about the concepts of how you exploit the opportunity at hand for your business, and really, you know, maximizing social business. 
  • And I really love that term, because the employees that accompany are your biggest brand advocates that companies usually forget about in their social media.
  • And when you think of the need to create content, and to have people actually engage with others in social media, the immediate knee jerk reaction for a lot of companies is to immediately go the agency route, I obviously think it's going to be much more effective if you INSOURCE in sourcing employees who maybe can share the burden in sourcing employees who can create great content for your blog, or who can shoot videos when they're out in the field?

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