The What, Why, and How of Podcasting
Your Digital Marketing Coach with Neal SchafferSeptember 25, 2020
00:19:3013.47 MB

The What, Why, and How of Podcasting

If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren't you creating your own?

Podcasts are easier to create than you might think.

They are also one of the most powerful forms of influencer marketing, as I will explain to you in this episode.

If you've been on the sidelines, this episode will hopefully push you over the edge into launching your own podcast!

Episodes mentioned in the show:

175: Why I am Investing Time in Being Interviewed on 100 Different Podcasts

Links mentioned in the show: (affiliate)

External Microphones for Podcast Recording:

Podcast Hosts:

Outsourcing Help:

Podcast Audio Recording Software

Key Highlights

[06:35] The Most Misunderstood Form of Marketing

[09:04] Why It Is Powerful To Have a Podcast

[09:44] Influencer Marketing in Podcasting

[10:40] Four Main Types of Content Mediums

[11:28] Podcast Statistics

[12:18] The Average Hours Podcast Listeners Spend On Listening to Podcasts Every Week

[12:44] How Podcast Generates Relationships

[12:33] The Currency of Digital Marketing

[13:45] How to Repurpose Podcast

[14:42] 7 Points You Need To Get Started in Podcasting

[16:51] 5 Choices of Platform to Create and Upload Your Podcast

[18:12] Conclusion

Notable Quotes

  • Not only can you ask other people to be on your podcast when I'm talking about other people, but I'm also talking about influencers in your industry, other content creators, you can now access their audience by appearing on their podcast as a guest.
  • That is a significant time that they are investing in your content more than any other network really more than any other type of content medium or social media. That is a unique thing that podcasting has going for it.
  • Another great thing about podcasts is they generate content, you need content for everything that you do in digital and social media. It is the currency of digital marketing. 
  • Podcasting is the ultimate media in which you can repurpose. 
  • But I want to end this really short and sweet episode by seeding you with what I wish everybody had taught me when I started podcasting, you don't need to overthink this. 
  • There's no extra advice needed. You're all set. Don't overthink it, do it implement action, execute.

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