Protecting Your Content and Brand Equity in Social Media
Your Digital Marketing Coach with Neal SchafferNovember 04, 2014
00:25:1917.43 MB

Protecting Your Content and Brand Equity in Social Media

As your company's social media presence grows and you begin to yield "influence" in social media, you will be faced with those who copy your content as well as attack you. Neal shares his own experience as to how he deals with these issues to help prepare you and your business for what may lie ahead for you.

Key Highlights

[01:35] Who Are Considered As Influencers?

[02:21] Content Creator Perspective

[03:37] How to Find If Other People Is Copying Your Content?

[03:57] Tools for Plagiarism

[05:32] Taking It One Step Further

[08:48] Why I Don't Upload My Content to SlideShare

[11:32] How I Found Out My Ebooks Were Copied and Uploaded to SlideShare

[12:41] Always Embed Internal Link Into Every Single Blog Post

[13:39] Strategy on Creating Extremely Shareable Content

[15:17] Why I Think Publicly Confronting Someone Is An Attack

[16:50] You Got To Have Tough Skin

[21:10] Dealin with Disagreears

[22:17] It's Okay to Block People

Notable Quotes

  • And this is really what businesses want to become more should want to become right, you want to create content that is going to engage with users, that's going to help your company be found.
  • And that's, you know, the common theme for the consumer brand, or the business brand is at the end of the day, you want to be known out there, right? You want that share of voice out there on social media.
  • But I think it's something that's more of us need to do. If we find out about it, I would not be shy, because then copying your content is a very, very brash move in this new digital world that we live in. And perhaps we need to educate more people.
  • And if you're creating a lot of content for various purposes, sometimes you might create ebooks for the purpose of opting people into your newsletter of getting them to the top of the marketing funnel, you know, creating, creating a relationship with social media. But taking it down the funnel, one step by acquiring an email address is something that most companies do.
  • And if you want to take that approach, you know, you just want to make sure that you're branding, your product names, your service names, or company names are included, you know, throughout not just the visual branding, if it's a PowerPoint, but in a blog post is mentioned throughout every single blog post, and then maybe you don't have to worry about it.
  • So you get random people out there. And you sort of have to have tough skin, when you're out there, knowing that there's gonna be people who disagree with you.
  • Now, is anybody listening to that person? Probably not. So the biggest damage that you actually get, when people like this confront your business, or you as a content creator, it's more about just an emotional or a mental damage. 
  • And this is what's going to happen, once you establish got leadership or you have a large social media following, you attract the good and the bad. 
  • But at the end of the day, we come down to having a block people block people who are attacking us sending negative thoughts our way, and what have you. And it's okay to block people. 

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