Neal's Fave Social Media Productivity Tips & Tools
Your Digital Marketing Coach with Neal SchafferAugust 01, 2014
00:13:269.27 MB

Neal's Fave Social Media Productivity Tips & Tools

Spending too much time in social and achieving too few business results? Let me share with you my favorite social media productivity tips - and a plethora of tools to help you and your business improve your social media productivity by leaps and bounds.

Key Highlights

[01:35] Social Media Has Never Been Free

[02:11] 6 Social Media Productivity Tips

[03:20] The Beauty of Content Curation

[03:46] Content Curation Tools

[04:41] 3 Different Communities of Content Creator that Help Promote Content

[06:03] Schedule Your Posts

[08:11] Use A Dedicated Browser

[08:45] Stick to A Daily Routine

[09:33] Get Analytical

[10:25] Turn Old Into New

Notable Quotes

  • So the whole advent of paid social, why do we have to pay to get noticed in the Facebook newsfeed and to be honest with you, social has never been free, it's required time, it's required someone's time, right?
  • At the end of the day, it's the human resource cost that is there. And therefore, if somehow we can be more productive with our use of that time, visa vie social media, that's money in the bank, from my perspective. 
  • If you're going to curate content, why not curate content from people that are actually creating the content, I think you're going to be able to create more direct and engaging relationships than just curating content from the mass media.
  • Find your vehicle that helps you discover relevant content quickly.
  • The important thing is to find the tools that work for you that are helping you find the most relevant content and make it easy for you to control when and where your content is posted in the most efficient way. 
  • I think if you can create these daily weekly routines, you're going to be all the better and if you can create those social media boundaries, as I like to call them, and you stick to those daily weekly routines, you're going to get a really really good idea as to how much time you're spending doing what where's the ROI and therefore better at relegating things to a daily or weekly task and therefore becoming more not only productive but effective with your social media.
  • You can reuse your content for a variety of content marketing, mediums, infographics, ebooks, revising them to create new blog posts, podcasts, you don't always have to reinvent the wheel when you're creating content.
  • While there are certain things I do to increase my productivity, the engagement always has to be organic, it always has to be natural.
  • This leaves you time for the actual engaging with other social media users, or actually creating unique content, which I think are two of the most important things that you obviously cannot automate.

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