It's Time to Make the AI Shift

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Speaker 1: This is not going to be another episode about AI.

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I want you to join me in making the AI shift.

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Ai has a lot of promises, but have you really been using AI to

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take the next leap forward or are you still taking baby steps?

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Today, I want to talk about this AI shift and why it might

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be the most important thing that you do Maybe the most important

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episode of all the episodes.

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So stay tuned and keep listening to the your Digital

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Marketing Coach podcast.

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Speaker 2: Digital social media content, influencer marketing,

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blogging, podcasting, vlogging, tiktoking, linkedin, twitter,

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facebook, instagram, youtube, seo, sem, ppc email marketing.

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Podcasting, vlogging, tick tocking, linkedin, twitter,

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facebook, instagram, youtube, seo, sem, ppc, email marketing

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there's a lot to cover.

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Whether you're a marketing professional, entrepreneur or

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business owner, you need someone you can rely on for expert

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advice.

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Good thing you've got Neil on your side, because Neil Schaefer

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is your digital marketing coach .

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Helping you grow your business with digital first marketing,

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one episode at a time.

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This is your digital marketing coach and this is Neil Schaefer.

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Speaker 1: Hey everyone, neil Schaefer here, your digital

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marketing coach, and welcome to my podcast.

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As the teaser, as I like to call it, the intro indicated,

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today we're going to be talking about AI, and even in the latest

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news, it's one of these weeks where we have announcements not

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just from OpenAI on their latest iteration of ChatGPT4 and

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really becoming a multimedia interactive AI, which is really

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exciting for a lot of reasons, but Google is also announcing

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their latest release and really cool integrations that you're

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going to be able to do throughout all sorts of Google

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products.

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We also have further reports of the media that are now pushing

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back publishers, pushing back on Google that you know.

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Google is just going to offer generative AI search results and

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the search engine may not be the place where we get as

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discovered as we used to.

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You know there used to be something called the phone book.

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For those that remember, we're no longer discovered in the

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phone book or in the classified ads, and we assume that we would

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get discovered in search engines, and we still can to

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some degree, but how long is that going to last is something

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that we're all going to have to consider when we consider our

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search engine optimization strategies.

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But today I don't want to be the doomsayer of what is going

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on.

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I want to look positively about an aspect of AI that I think we

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need to be talking more about and, more importantly, doing

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more about.

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I wanted to also offer you a personal update.

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This week, I finally was able to send off my new book to my

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formatter and hopefully in the next few days actually by the

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time you hear this episode, I am hoping I am going to have an

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advanced reading copy available.

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The advanced reading copy is really available for influencers

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.

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That will hopefully contribute a quote that I can put on the

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front or back cover.

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It's also, you know, book review sites and what have you.

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So if, or a journalist, so if that fits one of you and you'd

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be you want to be one of the very first to access my book.

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Please make sure you reach out to me.

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Neal N-E-A-L at nealschafercom.

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N-e-a-l S-C-H-A-F-F-E-R.

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I also decided with this book and I'm going to talk a little

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bit about one of my virtual mentors, joanna Penn, for those

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that may know of her, but I'm going to talk a little bit about

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her podcast, but I am following her footsteps and decided that

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I am going to release the book on a Kickstarter, and those that

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participate in the Kickstarter will get first dibs on the book

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before I sell it on my own website before it goes to Amazon

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.

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So I will be announcing that Kickstarter very soon as well.

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I am also going to have a launch team.

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If you want to be part of this launch team, where I'm going to

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work together with you through some of my workbook exercises,

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you're going to get access to that advanced reading copy and

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we're going to spend some time together, and all I ask is that,

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when the book comes out, you actually you know purchase a

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copy of it on Amazon so that you can get a verified Amazon

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review and actually write a review, in addition to

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potentially sharing it on your social media.

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What have you?

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So, if you want to join me once again, neil and Neil

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Schaefercom, I'm going to have like a formal Google form

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application, but in the meantime , if you're interested in any

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one of those opportunities, please reach out to me.

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I would love to work together with you, and you'll get access

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to this a few months before everybody else too.

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And it's all about time to market, isn't it?

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And this is going to help you gain, hopefully, a competitive

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advantage, and we'll get to work with each other in these Zoom

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calls I plan to have with those ARC team members.

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All right, so that's my personal update, really exciting

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as I finally move closer and closer to production and then

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promotion.

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But today I want to talk about AI, and I started giving you the

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personal update about my book because now I have a choice for

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an audiobook.

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Now you're asking, neil, what choice do you have?

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Well, the choice is very clear I can narrate it myself, like I

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did with podcasts, or I can leverage the time to market

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advantages of AI and have an AI voice generated audio book.

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And you might be surprised, but right now in Audible, the

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latest article said there are more than 40.

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You might be surprised, but right now, in Audible, the

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latest article said there are more than 40.

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And I think I mentioned this in last week's podcast, but more

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than 40 AI generated audio book titles that are available

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in the technology 11 labs.

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For those that are curious, is one company I mean Google has

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their own technology, and there are other companies that

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specialize in this that take your voice and, through some

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samples, we'll be able to generate, you know, a text to

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voice that sounds a lot like you .

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My thought is, and I think others share this when you

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listen to this podcast, I ask you, what speed are you

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listening to it at?

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Are you listening to it at 1.0, 1.25, 1.5?

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I listen to almost every podcast at 1.5.

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Now, I am a fast talker.

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My parents may they rest in peace were from New York City,

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so I have that like fast.

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I want to get the point across.

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So maybe this is not a podcast in which you can listen to at

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1.5 speed, so maybe you slow down for me.

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But you know, the faster the speed, the harder it is to tell

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the difference between AI generated voice and a real voice

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.

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I the harder it is to tell the difference between AI-generated

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voice and a real voice.

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I kid you not.

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And the AI-generated voice gives me the ability and I would

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be transparent about it it gives me the ability with the

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Kickstarter, to say okay, for everyone who contributes, you're

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going to get immediate access to the e-book and the audio book

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because it's AI-generated and I was able to do it really fast

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and I can always say hey, when the Neil narrated audio book is

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available, I will replace it at no charge and send you that

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version as well.

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But this is one example of using AI to be faster, to be

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able to offer something I can't offer today At a reasonable

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enough quality.

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And now that's the big difference with GPT-4 and all

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the advancements in AI, the quality is just better and

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better and more realistic.

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And this brings me to the point , and I keep on thinking about

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what Roberto Blake said at Content Entrepreneur Expo, and

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he said the same thing at PodFest when I saw him.

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Are you doing things faster, better, cheaper?

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Now, the better is with AI is sort of the question mark.

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But definitely faster, cheaper.

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Are you scaling?

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And as I did my morning, or I should say my weekly six

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kilometer walk that I do locally here in Irvine, california, and

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I was on the trail and it just hit me that you know, think

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about like 10, 20 years ago before.

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Well, when the internet was still in its infancy, when email

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was still in its infancy, we didn't have Slack, we didn't

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have all these things.

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How did you work?

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And then, how did you work today?

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You work a heck of a lot differently today, more

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efficiently.

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You were able to do more in less time today than you did

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before.

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Ai is another one of those things that five or 10 years

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from now.

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Ai is another one of those things that, five or 10 years

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from now, I think, work is going to look a lot different.

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But the question is you know ChatGPT has been around since

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October of 2022, I believe I went to the Jasper Generative AI

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Conference February 14, 2023.

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Hopefully you listened to my episode on that about the 11 big

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takeaways.

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It's May 2024.

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So it's already been a year and a half since ChatGPT came out

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and I ask you has your work changed?

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Are you doing anything different?

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And okay, well, instead of spending, you know, an hour on

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generating copy for ads, now I'm only spending 15 minutes.

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That's awesome, right, but I think that there's a lot more

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that we can be doing, and that's really the challenge I want to

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give to you is to reimagine your work.

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Think about the things you're doing and is there a way to use

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AI to do them faster, better, to help you scale, to be able to

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do new things that you couldn't do today?

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And I'm also being inspired.

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I want to give another shout out to Marc Savant.

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Marc Savant, I mentioned in my takeaways from PodFest and I'm

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also being inspired.

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I want to give another shout out to Mark Savant.

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Mark Savant, I mentioned in my takeaways from PodFest and he

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has a great YouTube video.

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You can search him up.

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But he was talking about how he had a Google form and he would

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reach out to people, reach out to executives, saying I'd love

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to interview you for my X blog.

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All you need to do is fill out this Google form and I'll take

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it from there.

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So he has a Google form input which triggers once there is a

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new form submitted, a zap on Zapier, which then plugs into a

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conversation on ChatGPT with instructions, you know, with

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brand voice and all the other things that need to be talked

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about.

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That will then generate a blog post, right, and it will be

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conversational.

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It will feature quotes from what that person said in the

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Google form.

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Hopefully that gives you an aha moment.

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It gave me an aha moment and it's like I know about this, but

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am I using that technology?

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Am I using AI plus automation?

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Are there other things in which I could be using it for?

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And that's you know today, and with this podcast, as well, as

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well as my work, I for the first time started a paid

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subscription to chat GPT specifically because, in Zapier

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those of you that know me know that I love Jasper love that

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tool, but at the cheapest plan, jasper does not give you API

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access, which, if you have the $20 plan I believe I'm going to

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find out really soon with chat GPT you get API access as well

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as everything else.

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Getting API access allows you to do a little bit of automation

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, allows you to get information from one person, feed it through

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whatever custom prompt you have and send it to another person,

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or maybe send it to WordPress, send it to ConvertKit I think

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you get the picture.

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There's a lot we can do and I believe, when we begin thinking

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of this way, of different ways in which we can use AI and make

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those automations our own, we're building assets, we're building

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infrastructure.

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We're spending the time now, but the output is going to far

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outweigh the time we spend now and the efficiency is going to

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far outweigh that.

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In other words, it grows upon itself.

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You can always go back in and fine tune that prompt, fine tune

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that automation, find other ways of using that content.

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You know it's not a question of should you have a podcast, blog

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, youtube channel?

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You can have all three and AI can become an integral part of

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that.

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You still need to be the face right of your brand of your

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business.

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But certainly AI can help you do a heck of a lot more if

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you're not doing those.

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So, case in point blog posts.

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I'm currently publishing four posts a week.

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One of those is republished content, so you know probably 50

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to 75% of the content's already done, so it's a lot quicker.

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And then the other 75% three a week are our new posts.

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Now I'm I'm invested in doing that, and when I write blog

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posts, part of it is research and development for myself, so

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I'm not really leveraging a lot of AI for that.

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But and you know, I already have like a three month pipeline

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.

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Like literally I have blog posts until the mid of August,

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you know, for a week, that are already set to publish.

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So that to me I have already made my gains in efficiency

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without really using AI other than tools like Phrase,

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f-r-a-s-e, which you've heard me talk about here, but others, if

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you're not even blogging.

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I mean to be able to blog once a week to be able to go into a

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Jasper or ChatGPT.

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Do some keyword research, think about the topic that you want to

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talk about, the unique perspective, and then start to

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create an outline in AI.

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What are the things that I should cover.

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This can help you do more with less right cover.

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This can help you do more with less right.

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This can help you on doing that , and you know the text-to-voice

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.

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You can begin a podcast with blog posts.

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I'll be totally honest with you .

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I've had some really well-performing podcast episodes

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here that were from blog posts.

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I repurposed a blog post into a podcast episode.

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You can have a text-to-voice option.

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Would you like to read this newsletter?

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Would you like me to read this newsletter?

00:12:44
Click here for the audio version or for a blog post.

00:12:47
Once again, these came from Content Entrepreneur Expo.

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Gonna give a shout out to Jordash Johnson, who mentioned

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these exact same ideas and text-to-video.

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You know I'm an affiliate of the TikTok ads platform and I'm

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working on a blog post and a YouTube video on how to get

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started using TikTok ads For those that are familiar with

00:13:04
Facebook ads, but you've never started TikTok ads and I want to

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help you and I was looking for a UGC creator true story on

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Fiverr to help me create an ad, because I am not really that

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active on TikTok and I want to gear the ad towards younger

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people and therefore I'm going to use UGC like big brands would

00:13:24
use, right, and I'm going to use a UGC creator, so I can't

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wait to get the video.

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I should get it back in the next day or two.

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The great thing, like with influencer marketing and working

00:13:31
with creators, is you choose your vibe, like all these people

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on Fiverr have videos of themselves speaking and I can

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try to see who do I want to best represent me, right, which is a

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really fascinating and very, very cool benefit of leveraging,

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you know, user generated content.

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But there were a number of gigs, as they call them, and what

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these people were doing was basically text to video, like

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tell me a URL, tell me a little bit about your product.

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They were using text to video AI solutions and they were also

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using text to voice, so they would create a script and they

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would have a voice that goes with it.

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Tiktok actually allows you to do it in their platform.

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You can use other platforms like Google as well, but it was

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all being AI generated and I looked at some of their samples

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and it's like man.

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I've seen these types of ads on Instagram of a product that

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doesn't necessarily show a face.

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It shows how a product's being used and it might have a voice,

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and it has a mixture of, like you know, stock photo and video.

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Those are all AI generated.

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What's stopping you from creating those as well?

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So the AI shift.

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The AI shift is let's make AI an integral part of what we do so

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that we work smarter, we work faster, we can scale and guess

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what?

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We compete with all the other people that are already doing

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this, and I think that's the big thing, right?

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If you're an entrepreneur, it's a no-brainer, because your

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competitors are already doing this.

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If you're a professional, it's a no-brainer, because you're not

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going to lose your job to AI.

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You're going to lose your job to people who understand how to

00:15:01
coexist with AI better than you do and that use AI to make them

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look a heck of a lot smarter.

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That is my mission and that is the challenge I want to throw

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out to you today.

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If you're like Neil, I don't even know where to start.

00:15:17
I have a number of blog posts on the subject neilschafercom.

00:15:21
Every week, I have an update on AI news Subscribe to

00:15:24
neilschafercom slash newsletter.

00:15:26
And I have a group coaching mastermind community, where AI

00:15:29
almost every week is a topic that we talk about.

00:15:32
If you want a little bit more handholding With the Kickstarter

00:15:35
, I plan to have one-on-one coaching and some other group

00:15:38
coaching programs, so you can wait for that or you can go to

00:15:41
neilschafercom slash membership and sign up there.

00:15:44
Either way, you know, this podcast is a one-way

00:15:47
conversation, but I really want to help you in any way I can.

00:15:50
Whether you have a budget or not, there is a resource that I

00:15:53
could help you with.

00:15:54
But, more importantly right, it's not just about the

00:15:56
education.

00:15:57
I want to inspire you.

00:15:58
I want to inspire you to really take advantage and look at your

00:16:02
workflow, look at the way you work compared to a year ago, and

00:16:05
if it has not changed, it's time to change it, and I cannot

00:16:10
think of a better way to end this episode.

00:16:13
We'll be back next week with another interview.

00:16:15
As you know, I do bi-weekly solo episodes based on just my

00:16:20
vibe at the time, what I want to teach you, what I think is most

00:16:23
important to teach you, and the interviews.

00:16:25
Yeah, next week is going to be none other than Robert Rose.

00:16:29
Robert Rose, together with Joe Polizzi, and you'll hear the

00:16:32
story on the interview.

00:16:33
Co-founder of the Content Marketing Institute, and he is

00:16:35
truly one of the mentors and teachers of content marketing,

00:16:40
and we're going to talk all about that.

00:16:42
You will not want to miss that, so make sure, if you're not

00:16:44
subscribed, that you are, and I can't wait to be back next week

00:16:48
to serve you.

00:16:48
Until then, this is your digital marketing coach, neil

00:16:52
Schafer, signing off.

00:16:55
Speaker 2: You've been listening to your digital marketing coach

00:16:57
.

00:16:57
Questions, comments, requests, links go to

00:17:02
podcastneilschafercom.

00:17:04
Get the show notes to this and 200 plus podcast episodes at

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neilschafercom to tap into the 400 plus blog posts that Neil

00:17:14
has published to support your business.

00:17:16
While you're there, check out Neil's digital first group

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coaching membership community If you or your business needs a

00:17:23
little helping hand.

00:17:24
See you next time on your digital marketing coach.