How to Create a System for Your Content Marketing
Your Digital Marketing Coach with Neal SchafferJune 10, 2015
00:21:3714.89 MB

How to Create a System for Your Content Marketing

After talking with people all over the world about social media, today Neal is talking about content. Yes, content is important, but with an oversaturated market, it’s important that the content you are creating and sharing is legendary! So why not leverage successful content you’ve already created and used in the past? This week is all about why you shouldn’t be scared to repurpose old content, and how to best go about using what you’ve already got.

Key Highlights

[03:51] The Traditional Approach on Content Marketing

[05:21] Every Content Should Be Legendary

[07:58] Look At What You Have

[09:41] The Strategy

[12:47] The Execution

[14:38] Killer Functionality of Post Planner

[18:07] One of The Easiest Thing To Do To Scale

[18:53] Easiest Way to Start Influencer Marketing Program

Notable Quotes

  • You always want to keep your eye on those other networks and see where your community is. 
  • We know that social media marketing is not content marketing content in of itself is its own art. But in order to engage in social media, which is part content, part communication, businesses need content, right. And the content needs to be in different formats in different lengths, different mediums, depending on the network, and obviously our objective.
  • Good content is not enough, stop spewing out good content,
    the content almost needs to be legendary.
  • As social media marketers, we're always in this, for lack of a better word, we're always in flux as to, we need to stick with a certain calendar and create a certain amount of content for minimal engagement. But on the other hand, we only want to produce high quality content.
  • If the content and the time is not there, don't just do it for the sake of doing it. And it serves as a good reminder.
  • Part of the system is we want to have minimal effort to create the best and most awesome content. One of the ways we do that is we repurpose, we leverage what we have.
  • It's really about asset management and going in and cataloging all of your assets, setting them up for repurposing, and then having a system in place that allows you to continue the repurposing of that almost automatically in terms of a process.
  • It's important to understand that you want to make content that's 10 times better than anything else out there. And that should be the single most driving factor.
  •  But with Facebook, don't be afraid to repost that content again. And this is where you become less reliant on always having to create mediocre content to fit an editorial calendar. And you begin to scale because you're reusing content, you you're you're repurposing content, you're also reusing content to fill the engagement, the regular engagement needs that your social media channels have.

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