Unveiling My AI Toolkit: 11 Must-Have Marketing Tools

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Speaker 1: Are you curious about how other businesses and

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marketers are leveraging different AI tools today? What

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AI tools are they using and how are they leveraging them? Well,

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I'm going to give you a sneak peek into the 11 AI tools that I

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use on a regular basis right here on this next episode of the

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Digital Marketing Coach Podcast .

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Speaker 2: Social media content, influencer marketing, blogging,

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podcasting, vlogging, tick-tocking, LinkedIn, Twitter,

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Facebook, Instagram, YouTube, SEO, SEM, PPC, email marketing

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there's a lot to cover. Whether you're a marketing professional,

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entrepreneur or business owner, you need someone you can rely

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on for expert advice. Good thing you've got Neil on your side,

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Because Neil Schaefer is your digital marketing coach. Helping

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you grow your business with digital. First marketing, one

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episode at a time. This is your Digital Marketing Coach and this

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is Neil Schaefer.

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Speaker 1: Hey everybody, this is your Digital Marketing Coach,

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neil Schaefer, and welcome to my show. We are now on episode

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number 356, and today's episode is going to be somewhat of a

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recap. It was almost a year ago, back on May 24th of 2023, an

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episode number 320, where I talked about the 10 AI tools for

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marketing that I am using today . I thought that it was time for

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an update because, as you know, not just time flies, but the

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industry the AI industry specifically continues to evolve

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rapidly. Now some of you may be thinking how are these people

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using these AI tools? You hear people say oh, I'm on chat, gpt

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four or five hours a day. On the other hand, you may be

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leveraging various AI tools and you're wondering what are you

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missing out on? I think there's not a lot of information as to

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exactly how different businesses are leveraging specific,

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different AI tools. That's the whole idea behind this episode

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is to really help not just educate, but inspire you to be

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able to find different ways to leverage AI. We are not

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leveraging AI for AI's sake. We have a workflow of how we work

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and we're trying to figure out how AI best fits in. This is

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almost a preview of this chapter on AI and marketing that's

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coming out with my next book. On the subject of my next book,

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before we get into today's episode, just want to give you a

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quick update, just to share with you behind the scenes as to

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what's going on here Today. I got back the copy edit. It is

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now copy edited. It is now proofread. I still need to do

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one more proofread. Interesting fact a lot of people will say if

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you want to proofread your own book, simply speak it. I'm

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thinking I haven't decided for sure I'm definitely going to

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record an audio book. Maybe I should begin the process of

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recording an audio book by doing it as a form of final

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proofreading, of proofreading, the proofreading through voice,

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if that makes sense. That is a big milestone because now, once

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I do a final proofread, it's going to go to the formatter. In

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order to go for the formatter, it also needs illustrations.

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Fortunately, the illustrator that I employed for the Age of

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Influence is back on my team again for this next book. I

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already got my first batch of illustrations today. That is

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coming on. Then the face of the book, the cover. I'm hoping to

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get my first comps back sometime this week. Not sure how much

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I'm going to reveal on social media, but making sure you

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follow me, neil Schaefer, wherever I am on social media,

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which is pretty much everywhere. It's all slowly Coming together

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and I really can't wait to announce more. I already got and

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I'll share these with you some really, really good feedback

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from. This is the first person Outside of my developmental

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editor that is actually read the entire book, because he had to

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do the copy at it and he said, and I quote I'm greatly

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impressed with your depth and breadth of knowledge on the

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subject and your ability to express it clearly and

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succinctly. While the sheer amount of advice maybe too

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overwhelming for layman, though they could always pick and

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choose a chapter they're interested in, the book serves

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as a definitive guide to digital marketing for those who already

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have a working knowledge Review should be very high on Amazon.

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Not once did anything seem off base to me. Your insights into

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AI were especially strong. I've read a lot of A lot about AI and

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documents I've edited and proofread, but you're the first

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person to make the concepts easy to understand. I'm really

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thankful. That really gives me the confidence that I'm on the

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right track. Obviously, you know I want to make this a digital

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marketing playbook for everybody , and maybe it does assume that

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you have some beginner knowledge , but nevertheless, that's why

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I'm creating a workbook to go together with the book. Anyway,

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I know it's too early to talk about these things. I am

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actively working on the workbook with an instructional design

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consultant as well, and can't wait To share that with you all.

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When the time is right, I will have a launch team. If you're

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interested in getting involved, email me, neil, at Neil Schaefer

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dot com. It's going to be a really, really tight window in

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terms of how many applicants accept and when I accept them,

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so make sure you reach out early so that you're on my radar when

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the time comes. All right, that's it about the book. So we,

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before we go into this episode, of all these different tools

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I'm using, we also have a separate segment on the tools,

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and I'm going to mention one here that I am not using in the

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rest of the episode today for lack of a better description,

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and that tool is Adobe Express. Now, I think Camva were really

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first to market on having a really, really sophisticated yet

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easy to use tool, and Adobe Express has literally realized

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what are the needs of creators today, what are the things

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that's in an ideal tool, what would you want? And Adobe has

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been investing years and years into creating this tool. It is

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really a fantastic tool. It is my number one graphic design

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tool. It is Adobe. You get access to Adobe fonts, adobe

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stock photo, they have a forever free plan and they have the

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most sophisticated text to image artificial intelligence and

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their AI, which is called Adobe Firefly, is actually done

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licensing all of the images they use with Adobe stock and other

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providers that have actually agreed and have licensed that

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technology to be used in Adobe's AI engine, and Adobe is also

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sharing, I believe, royalties or anything that they receive with

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those creators as well. So it is an ethically sound AI engine.

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It is Adobe. It is fantastic. If you haven't checked it out,

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please go to Neal Schaefercom slash Adobe Express. One word

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it's forever free, even if it's a paid version. I mean, it's a

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pretty similar business model to Camva, but I think if you've

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ever thought why can't canva do this or why can't canva do that,

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I really think that's when you need to at least check out Adobe

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Express, get a forever free plan and let me know what you

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think. Alrighty, so AI tools have changed, as I mentioned,

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since that last episode, and I am constantly being introduced

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to new tools almost on a daily basis. Since that last episode,

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over the last nine months, I have published I want to say two

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dozen or so blog posts on Neal Schaefercom about all the

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different ways you can leverage different AI tools for different

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marketing. It has been incredibly fun, but also really

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interesting, to be able to do research to see on what tools

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are out there on the market. With that in mind, though, we're

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not just researching tools for tool sake. We're not just using

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tools for tool sake. We are business people, and we need to

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figure out how to use these to help us improve our business. If

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everything is going great for you, you don't need to use AI

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right? Ai is going to find itself in every tool that you

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use, just like collaboration features Found themselves in

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different tools, just like online synchronization features,

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over the last decade or two, have found their way into our

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tools. It is natural that you know whether you're in Notion,

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whether you're in Gmail, whether you're in Google. Ai is going

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to appear more and more, and it's just going to become an

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integral part of everything that we do. That being said, there

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are some specific tools today, 11 in particular that I want to

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introduce to you and exactly how I use them and how I recommend

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you use them. I'd be really curious, when we get to the end,

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if you use different tools for these same purposes, or maybe

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you use these tools differently. You can feel free to reach out

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to me once again, neil, at Neil Schaefercom. I'd love to hear

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from you, or you can write a review and put that information

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there either. Either way, whatever is good for you. So

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let's start with number one, and I want to start with the

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general stuff, and then we'll go into the more specifics based

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on the different marketing channels. So I have never really

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been a user of chat GPT and if you've been listening to this

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podcast, the reason why is I don't have time to become a

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prompt engineer. I'd like to leverage tools that Feed in or

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integrate with the chat GPT API and make it easy for me to do

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the work that I need to do, because they've already done the

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hard work on the back end. That's why I normally don't talk

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about a chat GPT. I have talked about Google. Google Bard was

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one of the 10 tools that I talked about in a previous

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episode, but today I want to talk about a different AI tool,

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and I think by going to this tool, you're going to be seeing

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the future of the AI search engine. The name of the tool is

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called perplexity dot AI, and if I'm going to use any tool as a

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search engine, or any AI tools, a search engine, this is the

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tool. I think this has come very recently. We've heard a lot of

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people talk about this. I mentioned it in the pod fest

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Episode that there was a gentleman who basically uploaded

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a legal contract to perplexity dot AI. He mentioned to the AI

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that he was going to sign a contract and he represents his

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interest here and he's going to do business with a company there

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, and what are the things that he should be mindful of when,

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before signing the contract, what revision should he ask, etc

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. Etc. And it gave a really really compelling section by

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section answer. So that really blew me away. The great thing

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about perplexity dot AI, though, is it has a free plan and a

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paid plan. For the free plan, there is sort of a co pilot that

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you can do, I believe, four times a day, and the co pilot

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really helps narrow down. It basically recommends prompts for

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you to fill out to be able to give you a better answer. So

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that's one really cool feature about perplexityai. The other

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feature is that you can ask it just like you would ask a search

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engine. So sometimes you want to put a really, really long

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question into Google but you know you're not going to get a

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good answer. So when you end up shortening that query and then

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sifting through the information after that, well, perplexityai

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you can use any one or two or three sentence question. Give a

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background, then ask a question. It will give you a really

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compelling answer. And what I love about it is it gives the

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sources of the answer. It shows you the Google search queries

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that it does and then the main sources that it finds to develop

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the answer. Now this has led to a whole new thing about

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generative AI SEO. How do we get our content to appear in those

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sources that AI search engines are using, so that not only can

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we influence the search results with our ideas, but hopefully

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that ends up generating traffic to our sites? I am already

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getting web traffic from Perplexityai and I'll give you a

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very, very simple answer. These search engines or I should say

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you know Perplexity, chatgpt they are still ChatGPT, may be

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different because it's Microsoft , so maybe they are relying on

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Bing, but these search engines, these AI search engines, are

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still relying on traditional search engines. They cannot hope

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to replicate the work of the decades of work that the Yahoo's

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and Microsoft's and Google's have put into this. So I

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actually had this conversation another tool that I'm going to

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mention a little bit later, called Jasper. I was on a

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webinar and I asked their product marketing person flat

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out you know, how are you getting this information? Like,

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what are the Google searches you're doing? And basically it

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was coming straight from Google. So if you want to show up in

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generative AI search engines, you need to show up in

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traditional search engines, is the short answer. But, needless

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to say, as an AI search engine, you definitely have to try

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Perplexityai. It was also written up in the New York Times

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about two weeks ago, so it's just something that I've heard

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more and more about in more and more places and that usually

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happens before something sort of blows up. So definitely check

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that out. I think you will never see search engines the same

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again. All right, the next one I want to go into is Google

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Gemini. Used to be called Google Bard. I've always been a fan of

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Google AI because they were there before open AI. They just

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never productized anything. And it's Google right it has direct

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access to all that information that's out there. And if we

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think from an SEO perspective, I want to think like Google. So

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those are the reasons that I continuously go to Google Gemini

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formerly Google Bard, now the ways that I specifically you

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know, perplexityai isn't necessarily for marketing, it's

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just for general life, the way I'd use it as a search engine

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For Google Gemini. I am discovering some really cool

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ways of using it for social media snippets. Now there are

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different AI social media post generators that I played around

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with. There's chat, gpt, there's tailwind and I'm going to

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mention some others in this podcast. But what I've just

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found is, for instance, take the first few paragraphs of a blog

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post, which normally is the summary of a blog post, the

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introduction, and I'll just say, hey, please summarize this into

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a maximum 280 character tweet and it'll give me a really,

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really good summary that I can then post on Twitter, because

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it's within 280 characters and Gemini will even add hashtags,

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add sort of like a call to action. It's Maybe the best AI

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social media post generator there is. By the way, you can go

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up the 2 characters on LinkedIn, facebook, and I just

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tried this for the first time today Using Google Gemini for

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this. I basically uploaded the entire blog post, which has

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already been published. As I please summarize the main points

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and, in, you know, maximum 2 characters, and it was

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really compelling the content that it displayed. I'm gonna

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publish it for the first time I think it's gonna go out tomorrow

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on LinkedIn, so I can't wait to see. But once again, when you

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read my book and I talk about platform authentic content, we

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want to give away as much value as we can in our content without

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forcing people to click elsewhere to get more of it. So

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this tool, google Gemini, makes it very, very easy to create,

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whether it is very, very short form, a Summary, or maybe a long

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form summary, which becomes a mini blog post, and it's all

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from. You know, we're just repurposing content that's

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already been published. It is a really, really easy, fast and

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free way to use AI that I highly recommend you check out, at a

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minimum for social media snippets. Or please summarize

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this 2 words into a maximum 500 words right, those ways of

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summarizing, putting maximum word or character limits on

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longer content or long form content which, every way you

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look at it can be an extreme time saver and we know the

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results are are really good, as long as it is not, you know,

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mission critical content. We're not talking about trying to

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index this content. It's purely for engagement on social media,

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trying to basically repurpose that content to be able to get

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more eyeballs on it. I I don't think there's any potential

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ethical issues in using AI in this way, at least in my honest

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opinion, and that is the way I use it. All right. So number

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three is going to be Buzzsprout. Now, buzzsprout because you're

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listening to a podcast. Buzzsprout is one of the most

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popular Podcast hosts. I've been with them a few years after I

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switched from Libsyn, which is still probably the gorilla in

00:15:47
the market. But I think a lot of new podcasters are teaming up

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with Buzzsprout and there's a few other new ones out there.

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Buzzsprout basically created a partnership with an AI company

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and they have something called co-host AI and Basically, I

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upload a podcast and the co-host AI, after about 10 or 15

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minutes, will recommend titles, descriptions, it'll create the

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transcription, and on and on and on, and it just makes it really

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, really easy For me to be able to finish processing a podcast

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episode. So Some of the titles I will use, as is. It gives me a

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choice of like five different titles. Some of the descriptions

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I might use, as is. It also recommends social media posts.

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So I do use it for a lot of podcasts. I won't say I use all

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of it for every podcast, but if I feel the quality and the

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representation and the relevance is there, that saves me a heck

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of a lot of time because you know what podcasting is about.

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This is about you and me having an intimate conversation. The

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title, the description are necessary, but I don't want to

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overdo the amount of time. Obviously, when I create these

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podcasts, I have a title of mine and if the AI can't beat me,

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I'm sticking with the original title. But sometimes the AI can

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come up with a really really good title and what has

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performed better for me than buzzed about co-host AI is

00:17:02
actually cast magic. Once again, relatively new tool I found out

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about at PodFest, already had a really, really interesting

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conversation with one of their co-founders and it is a killer

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tool, not just for podcasts, for more than that. But if, let's

00:17:16
say, you want to summarize a YouTube video or you want to

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find snippets of a YouTube video , quotes or Engaging pieces.

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What have you? Anything that you want to take audio or video and

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you want to create textual content from Cast magic is

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absolutely brilliant. So I have the co-host AI, but I also

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upload the audio to cast magic and then 10 or 15 minutes later,

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it gives me what co-host AI gives me, but it gives me more,

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and I think I mentioned this in the previous podcast episode. It

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actually allows you to create custom prompts For your audio or

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video. So I created a custom prompt of please create a teaser

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text so I can introduce the video with these teasers you

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normally hear me do, and that's the actual teaser text that I

00:18:01
used on the last episode, episode number 355. I believe

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that is actually coming from a cast magic, so definitely a

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really, really robust and flexible and Really, the

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relevance of the titles descriptions there really blew

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me away. So I'm now leaning more on cast magic than buzz sprout.

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But even if you don't have a podcast, if you want to

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summarize, zoom meeting calls, because that's integrations with

00:18:28
that, the cast magic co-founder said that sales people and

00:18:31
sales managers are using cast magic to analyze sales calls.

00:18:35
And Are your sales people saying the things they should be

00:18:37
saying in the sales calls man, it gets really, really deep. So

00:18:41
that is one really, really killer. All around general

00:18:44
purpose AI tool. Once again, anything an audio and or video

00:18:48
that you want to generate text Prompts from or text content

00:18:52
from, it is killer, alright. Number five is social be. Social

00:18:56
be is still my general Social media dashboard of choice and

00:18:59
they still have an AI social media post generator which I

00:19:02
still use. I think one of the problems with AI social media

00:19:05
post generators is if you just put your URL in it, it's gonna

00:19:10
try to think what the answer is and it's not always generating

00:19:13
content that comes from the actual blog post. It's not just

00:19:16
social be obscenest with other tools as well. So I have

00:19:20
recently changed on social be to take those first few paragraphs

00:19:23
and please summarize, but you know Google Gemini recently has

00:19:27
given me better answers, so I still do some social be, some

00:19:30
Google Gemini, and these are mainly from my posts on Twitter,

00:19:33
linkedin and Facebook. Number six pin generator. Right now, I

00:19:38
am generating 100% of my pins off of pin generator. I have

00:19:44
completely. I still use Tailwind for other purposes, like

00:19:47
tailwind communities, but I have moved 100% of my Pinterest

00:19:51
content generation to pin generator and it's not really an

00:19:55
AI tool per se. It basically will take the URL of your blog

00:20:00
post, it'll automatically grab the images and it basically

00:20:04
presets or they have these preset templates where it grabs

00:20:07
your title and it'll automatically populate these out

00:20:11
of like 200 different image templates. You'll pick how many

00:20:15
pins you want it to create. I normally create 12 per blog post

00:20:18
. It'll basically just automatically, within a minute,

00:20:21
create 12 pins using your blog post title, using various high

00:20:25
performing designs and brand colors that you decide, and then

00:20:29
you're ready to basically push publish, or I should say push

00:20:33
schedule in the case of pin generator. So not quite AI, but

00:20:36
really, really cool and it allows me to schedule 12 pins a

00:20:39
day, or like today or the other day, like AI Instagram post

00:20:44
generators. I will post that on an AI for marketing board. I

00:20:47
will post it on a social media marketing board. I'll also post

00:20:50
it on a digital and social media marketing tool board. So right

00:20:53
there I am scheduling 36 pins, 12 for each board, and it's

00:20:57
being scheduled using their smart they call it smart shuffle

00:21:01
so basically to make sure that you're not posting to the same

00:21:04
board like two or three times the same day or twice in the

00:21:07
same day. So it basically a randomizes and schedules those

00:21:11
pins out over the course of time , so I'm not spamming one board,

00:21:15
which I think Pinterest the most commonly users would not

00:21:18
like. So that is how I keep this cadence of publishing pretty

00:21:21
much 10 to 15 pins a day, and I already have a month in my queue

00:21:25
and I try to maintain that month. So pin generator still

00:21:29
comes highly, highly recommended . I know that was a tool that I

00:21:31
talked about before. Another tool that I talked about before

00:21:34
that I still love is Tweet Hunter. Tweet Hunter has

00:21:37
actually added a number of other tools. The general AI tool in

00:21:41
terms of creating tweets is still there, but they've added

00:21:44
other things. We have the evergreen queue of. You can set

00:21:47
a minimum number of likes and any post that gets that number

00:21:50
of likes will be added to this evergreen queue. I currently

00:21:53
have 60 posts that I repost or I should say retweet once every

00:21:58
60 days and even though it shows that I'm retweeting it, it's

00:22:02
still sort of like social proof that I have a lot of likes

00:22:05
already on it, because it originally had a lot of likes on

00:22:08
it and then I'm reposting it once every 60 days. So if you go

00:22:11
to my Twitter profile at Neil Schaefer. You'll probably see,

00:22:15
once a day I'll have one of these posts that has like 10, 15

00:22:18
, 20 retweets, and that is really the secret behind that.

00:22:21
It is a cumulative retweet, but I still think it's powerful. It

00:22:24
also serves me in knowing what is the content that people

00:22:27
engage with most right, and that's one of the reasons why I

00:22:30
like that data. The other really cool thing that Tweet Hunter

00:22:33
can do, which they've added once again, not necessarily an AI

00:22:36
feature, but a pretty cool technology feature, is the

00:22:39
ability, after 24 hours, to delete any tweets that did not

00:22:43
get a minimum number of likes. So why would you wanna do this?

00:22:47
Well, engagement has really gone down on Twitter. I mean, unless

00:22:52
you're like an Elon Musk fan or you're politically on either

00:22:55
end of the spectrum, there ain't a lot going on in the business

00:22:58
world these days. I mean, there still are, don't get me wrong

00:23:01
but the engagement is not there where it used to be. So if you

00:23:05
get zero likes on a Tweet, maybe you don't want that to be part

00:23:09
of your profile. You know, you did your best to create a Tweet,

00:23:11
you got it out there. You might've gotten clicks, but once

00:23:14
again it's sort of like the social proof. So what PIN

00:23:16
Generator allows you to do, like I said, is basically it'll go

00:23:20
through and if it doesn't hit a minimum threshold, it'll delete

00:23:22
it. So if people go back into your timeline which some people

00:23:25
do they will only see that you had tweets that got engagement.

00:23:28
So I do this, you know, in all transparency if I don't get

00:23:32
three likes on a Tweet after 24 hours or between 24 and 48 hours

00:23:36
is the way it works it'll be deleted and it's no harm, no

00:23:40
foul, but it helps me keep a robustly looking, full of social

00:23:44
proof timeline. So I think it's a really cool feature and I

00:23:48
recommend I mean, tweethunter is just such a cool tool. By the

00:23:50
way, all the links, these tools obviously, for most of them

00:23:54
they're affiliate links they help support the show, they help

00:23:56
me create this content and be completely transparent with you

00:23:59
in how I use them and share this information with you as if you

00:24:02
were my fractional CMO client. So I hope you'll give me some

00:24:04
love. Check them all out in the description as you go through

00:24:08
all these different tools. So that was number seven. We still

00:24:11
got four tools to go. A new one that I did not mention last time

00:24:14
that I become using is a tool called Tapleo. I mentioned that

00:24:18
TweetHunter has all this really cool functionality for Twitter.

00:24:22
Tapleo is developed by the same people who developed TweetHunter

00:24:25
, but guess what? Tapleo is for LinkedIn, so it offers some

00:24:30
pretty killer features. One of the killer features that I love

00:24:33
to use is the hook, the generate hook functionality. So if you

00:24:38
were to go into my LinkedIn or Facebook profile this is my

00:24:41
Facebook business page at Neal Schaefer page You'll see that I

00:24:45
often have these hooks like three lines at the beginning of

00:24:48
every post. These are the hooks that are created by Tapleo. So

00:24:53
it has a whole host of features. It has a community that I won't

00:24:58
say it's a pod per se, but a community of people who support

00:25:00
each other. So definitely, if you're curious, check that out

00:25:04
once again. Affiliate link in the show notes Number nine is

00:25:07
Jasper. I still use Jasper and Jasper has really upped their

00:25:12
game. They have a brand new UI, which they released about a

00:25:14
month ago, and instead of this notion of having these recipes

00:25:19
and automated prompts, jasper has taken a different direction

00:25:22
and actually created something really innovative and intuitive.

00:25:25
So the way I'm using it now is I create a blog post outline and

00:25:30
it'll say what do you want to write a blog post on? And I will

00:25:33
put in the title and it'll basically guide me step by step.

00:25:37
Who is the target audience? What is the outline? What is the

00:25:41
target keyword? Are there any case studies that you want to

00:25:44
bring up? Are there any data from your blog posts that you

00:25:47
want to bring up or any stats? It'll basically, step by step,

00:25:49
walk you through by giving you these prompts and every step of

00:25:53
the way you can use it to generate these things and then

00:25:56
edit it and use it as part of this content outline. So I've

00:26:00
done really, really well of creating or I should say the

00:26:04
process has served me really well in creating a blog post

00:26:08
outline that I can then flesh out. And I think, once again,

00:26:11
ideation is one of the killer ways of using AI. If you don't

00:26:15
know where to start, you don't know how to create an outline or

00:26:18
just to get started. That is a really really great way to get

00:26:21
started. You might not agree with everything it says. You can

00:26:23
delete out stuff, but just to get that head start. In Japanese

00:26:27
we call it Tadaki Dai. It's that wood board where they cut

00:26:31
sushi on, but the meaning of Tadaki Dai is that you have a

00:26:34
starting point. And so long as you have a Tadaki Dai or a

00:26:36
starting point, it makes it a lot easier for you to go. And

00:26:40
that, to me, is using Jasper for the blog post outline. I still

00:26:44
use it to generate FAQ on my blogs. I mentioned that before.

00:26:48
So Jasper has a lot of cool features. If Cast Magic is the

00:26:51
audio and video text tool that you can use as a platform tool,

00:26:55
I'd say Jasper is that same tool for text to text. All right.

00:26:59
Number 10, we have phrase. Still , I do not publish a blog post

00:27:04
if it doesn't get a 100 score on phrase. Still a big fan of it.

00:27:07
In fact, recently, when I have guest blog contributors, I will

00:27:11
have them use phrase. You have the ability to actually share

00:27:14
your phrase document with other people for free and they can

00:27:18
actually use that to optimize their own blog posts, which they

00:27:22
are going to guest post on my site. So it's sort of a win-win

00:27:25
they get to optimize their content and I get optimized

00:27:28
content. So for a lot of reasons , phrase is still really killer.

00:27:31
I do not publish a blog post without it going through phrase.

00:27:34
And then, last but not least, this is the tool that I have

00:27:37
used the least, but the tool that I want to use more and more

00:27:40
is Opus Clip. I mentioned this in my talk on VidSummit. There

00:27:45
are a number of these video take a long form video and create

00:27:50
short form video out of them. It tries to use AI to

00:27:52
automatically find the most engaging parts of that video so

00:27:58
that you can then clip up and it will clip it up for you and add

00:28:01
the captions and really create a Alex Hormozzi type of good

00:28:05
looking short form video. Opus Clip seems to be the gorilla.

00:28:08
There are a number of other tools out there almost too many

00:28:11
to name so if you're using one and you like it, awesome. None

00:28:15
of the AI is perfect in terms of finding the most engaging piece

00:28:18
of content. I will put that out there, but Opus Clip seems to

00:28:22
have the momentum in the market. And if I was going to add

00:28:24
another AI tool that I use although I'm still a beginner at

00:28:28
it, but I want to use more to create more short form video

00:28:31
that is going to be the tool. So , whether it is Search Engine,

00:28:35
whether it is for blogging, podcasting, I mentioned like

00:28:38
YouTube, so you could use Cast Magic, upload a YouTube and

00:28:41
create the title description. Also two tools that I mentioned

00:28:44
last time that I didn't mention this time. Tubebuddy and vidIQ

00:28:47
also have these video AI or AI specific for YouTube. So social

00:28:53
media blog post content, the only when I go back to my

00:28:57
digital marketing containers and the SES framework, two things

00:29:00
you'll learn a lot about in my book. The only thing I didn't

00:29:03
cover, which I haven't used AI for a lot, is email marketing,

00:29:07
and I do know that there are more and more savvy email

00:29:11
marketing tools that basically can help automatically create

00:29:15
email sequences for you. I'm thinking specifically of a tool

00:29:17
called Hoppy Copy, which I am hearing more about, and I have

00:29:22
written a blog post about AI email assistance and, I think,

00:29:26
another one about AI email tools as well. So those are on the

00:29:29
horizon, too early for me to be able to talk about it in this

00:29:32
podcast, but, if you were curious, yes, there's an AI tool

00:29:35
for that as well. Alright, that's a lot of AI tools, I'm

00:29:39
hoping, even if you found one, or you got one idea or like oh

00:29:44
well, I already have a paid account to chat to PT, maybe I

00:29:46
should try using it this way. I really hope that this episode

00:29:49
served you find a way to make your work better, make your work

00:29:55
faster, make your work more accurate, or to be able to do

00:29:59
something that you couldn't do before, like me, using opus clip

00:30:02
To create these short from videos, which technically I

00:30:05
could do, but it's gonna be really, really hard for me to do

00:30:08
. I am not a natural video editor. That is the way to think

00:30:12
about AI in your marketing today. Alrighty, I want to thank

00:30:16
you again for all of your reviews, all of your

00:30:19
subscriptions in this podcast. This is a once a week podcast.

00:30:23
Every other week, I do a solo episode and then the other week

00:30:26
I will do an interview with thought leader, business leader,

00:30:30
author, people that I respect and people that I want to learn

00:30:33
from, so I think you will as well. Next week, we have episode

00:30:38
number 357. This is going to be an interview with someone who

00:30:42
moved from France to the United States to start a macaron bakery

00:30:48
, an e-commerce site, and he's gonna talk about how he used SEO

00:30:52
to get clients. It's a case study. Actually recorded this

00:30:56
interview as a case study for my upcoming books. You'll get a

00:30:59
sneak preview, but it is a really, really great way of

00:31:02
thinking about SEO from someone who, you know, had started with

00:31:07
nothing and was able to build something that continues to grow

00:31:10
with the help of the way that he Leverages SEO, which is very

00:31:14
aligned with my own library of content concept. Once again

00:31:18
Dedicated chapter this in the book, so you're gonna have to

00:31:20
wait for that, but that is it for another episode of this

00:31:24
podcast. This is your digital marketing coach, neil Schaefer,

00:31:28
signing off.

00:31:29
Speaker 2: You've been listening to your digital marketing coach

00:31:32
. Questions, comments, requests, links. Go to podcast dot. Neil

00:31:38
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00:32:02