How My Business Did in 2023 and What You Can Learn from It
Your Digital Marketing Coach with Neal SchafferJanuary 16, 2024
00:34:0423.48 MB

How My Business Did in 2023 and What You Can Learn from It

Embark on a journey through the digital marketing landscape as I dissect the metrics that mattered most in my business last year, setting the stage for what lies ahead. Discover the unexpected twists of social media traffic, with LinkedIn overtaking Facebook and Twitter falling behind, and why search remains king.

Transformation is at the heart of success, and this episode is a testament to that. I'll share how my YouTube channel's subscriber count skyrocketed, thanks to a potent mix of content creation and smart promotion. But there's more: the rise in email traffic, the consistent income from my roles as a fractional CMO and speaker, and the 400% surge in affiliate marketing revenue all paint a picture of a multifaceted growth strategy.

Lastly, I'll break down the conversion magic—how despite the ebb and flow of social media traffic, YouTube emerged as a powerhouse for conversions. Delving into the health of my newsletter and the stability of my digital mastermind community, you'll get a front-row seat to the thought process behind my diverse income streams. And with expanded teaching gigs at UCLA Extension, the blueprint for educational influence in digital marketing becomes clearer. So tune in, as this episode is not just a reflection but a blueprint for your own digital marketing success in 2024 and beyond.


STAT OF THE WEEK: 79% of Internet users have a YouTube account

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