Exploring the Convergence of Podcasting & YouTube with Vyyyper from vidIQ

Speaker 1: 0:01

If you didn't hear the news. Youtube has now added support for podcasts. What does this mean? Whether you are a podcaster or a YouTuber, I think you're going to learn a lot from my very, very special guest on this next episode of the your Digital Marketing Coach podcast.

Speaker 2: 0:36

There's a lot to cover. Whether you're a marketing professional, entrepreneur or business owner, you need someone you can rely on for expert advice. Good thing you've got Neil on your side, because Neil Schaefer is your digital marketing coach helping you grow your business with digital. First marketing, one episode at a time. This is your digital marketing coach and this is Neil Schaefer.

Speaker 1: 1:10

Hey everybody, this is Neil Schaefer, your digital marketing coach, and well, this is my podcast of the same name. Welcome. I know that many of you listen to other podcasts and I don't always go into the back story of who I am and what I do, but I am a fractional CMO, also an author and a speaker, and I also have my own mastermind community called Digital First. So the way I work with companies is normally as a fractional CMO or through this group coaching mastermind community called Digital First. You can find out about all this at neilschaefercom. I don't think I need to go into the details here, but I just want to let you know after listening to these episodes. If you're ever in need of help, I would love to serve you. So for those of you that might know, that might follow me on social media or heard my previous podcast episodes, I've just come back from an amazing, amazing week in Berlin, germany, working on my next, my fifth, book. I now have a new title, a new table of contents, a new structure and really energized by what this book is shaping up to be. So that's all I have to say. I know I've talked about it for a long time. In fact, I was playing some old podcast episodes to my developmental editor saying, look, I mentioned this book back in 2020, back in 2021. But yes, it is finally coming. I do hope to have a pre-sale campaign going up soon. Right, still be a few weeks away, but I'm getting closer. But I really, really can't wait to introduce you all to this. But that's not what we're going to talk about today. Today, I have a very, very special interview Now. Because you're a podcast listener and I'm a podcast listener, you probably only listen to so many podcasts per week and if you listen to the same podcast over and over again, you probably create these intimate relationships. They call them like parasocial. You create these parasocial relationships with the podcaster and they become people. It's almost like they're old friends. It's this sort of weird digital phenomenon, but it happens especially with a medium as intimate as podcasting is. So well. I am a big fan of the TubeTalk podcast presented by vidIQ, one of the leading YouTube tools, and Viper is the host, and I love the energy that Viper brings to every podcast episode and also just the way he dumbs down YouTube marketing and the advice he provides. So he works with a lot of content creators, works with a lot of YouTubers and I challenged him. I reached out to him saying you know, viper, no one's talking about this convergence of podcasting in YouTube and now that YouTube has offered this new functionality, I'd love if I'd be honored if you would come on my podcast as my guest and talk about this. So you're going to get a big dose of Viper, and at the beginning of this interview I sort of fanboy him. Anyway, I just wanted to give you that advanced notice in case you're surprised. But you know, it's almost like I've memorized all of his mannerisms because I listen to all the podcast episodes and maybe you have also memorized my mannerisms. So I think you know what I'm talking about. But anyway, I'm going to stop talking here Without further ado. Let's jump into my interview with Viper from VidIQ.

Speaker 2: 4:27

You're listening to your Digital Marketing Coach. This is Neil Schaefer.

Speaker 1: 4:35

Today we have a very special edition of the your Digital Marketing Coach podcast, because in the house I have no other than Viper the man about tech. Let me repeat that for the people in the back of the room Today my special guest is the one, the only, viper the man about tech. Viper, welcome to the show, my friend.

Speaker 3: 5:01

Ooh, usually I'm on the other end of that intro, but I appreciate the fire and energy amount dude, how you doing.

Speaker 1: 5:07

Neil Doing awesome man. You know when Viper is on the show. I've listened to so many tube talk episodes where every guest is like that is the best intro that I've ever had. So when you're on the show, you got to up your game. I did my best there.

Speaker 3: 5:21

I appreciate you, man.

Speaker 1: 5:22

Thank you for having me so awesome to have you, viper. You are one of the tube talk presented by VidIQ. You're one of the podcasts. You're in my ear every week. I feel like I know you, even though we've never met in person and this is the first time talking, so I'm genuinely excited to have you on the show. I know you're going to bring a lot of value to all the listeners. But to those that don't know, viper, the man about tech, vidiq there's probably a story there that I'd like you to share. Just how did you, how did this all get started? Now, I know the story about Clubhouse and VidIQ and all that, but let's go back, because you're you've really been big on YouTube before you started the podcast with VidIQ. So how did this all get started, viper?

Speaker 3: 6:01

Yeah. So for those of you all who are listening, what's up? People, this is your boy, viper the man about tech. I am a tech content creator. I've been making tech videos on YouTube for five years. Uploaded my very first video on January 1st 2018. I've always been passionate about technology, so at the beginning of 2018, I just thought you know what? There's a whole tech YouTube genre out there and I'm passionate about tech. I'm very knowledgeable about technology, so let me throw my head in the ring here. So that's what I did. So I was doing YouTube for about three years when this platform that Neil just alluded to called Clubhouse, came to be and it came to prominence during the height of the pandemic. So I was in Clubhouse giving my YouTube advice and, mind you, I am not the biggest YouTube YouTuber as far as numbers and vanity metrics go, but I'm still one of the most well-known people in tech YouTube just because of how I put myself out there and how much work I put out there. So, as I was on Clubhouse talking about my YouTube experiences and different things like that, people were watching because, again, clubhouse at the height of the pandemic was big. Everybody was on there. Mr Beacon was on there Cane stars on there you have brands like vidIQ and everybody else on there. So vidIQ I think they had some of their senior leadership hanging out in Clubhouse as well and they kind of noticed me and they asked me. At some point they sent me an email stating that one of their senior and that they wanted to talk to me. So we had a chat. They wanted me to host room for them on clubhouse. So I thought the contract the host room for vid IQ on clubhouse. The contract was supposed to be for a year. And Then, four month into this one year contract, I get another email from one of their executive assistant saying, hey, our guy wants to touch base with you and things like that. So I'm like, alright, I figure he wants to touch base about how the room for going about how to deal with one. They that were happening different things like that. But no, they wanted to touch base because four months into the brand deal, they wanted to offer me a full-time position at vid IQ. So fast forward to today. I work for and at vid IQ. My job title is executive producer of social media, which basically means I am the head of social media at vid IQ. I run our Twitter account, our faithful account, our Instagram account and, as new alluded to, I also host our podcast called tube talk. So that is pretty much just a quick story up of me and how I get here. New.

Speaker 1: 8:17

Amazing story, my friend, and there aren't. Well, we don't know what's gonna happen with clubhouse, but there aren't that many clubhouse success stories that you hear about. So very well done. I want to, you know, rewind the clock. When you started on YouTube so you mentioned five years ago You're big into tech. You probably consumed a lot of tech YouTube content when you began that channel. Was it like a side hustle? Was it just like a passion project? Was it you wanted to get free swag from companies? What was it that drove you to get started on your YouTube journey?

Speaker 3: 8:49

Yeah, it was definitely a side hustle, a passion project, because I got just said before, I'm very passionate about technology. I eat flea. Brief, tech I buy all the new smartphones, I'm buying the headphones, I'm buying the tablets and different things like that, so I'm knee deep into tech. So, like I said earlier, I decided to start a channel in 2018. Unfortunately, I lost my mother in 2017. So I'm like you know what? We only got one life. I want to go out here and I want to live my absolute best life and I figured you know what? It's time for me to start a YouTube channel. So that's what I did the first day of 2018 and If you would have happy back then, if it would have led me to where I am now, I probably would have told you no. But that is the beautiful thing about being a creator you never know where the road will take you. And somehow it took me from being a tech content creator to now being a quote-on-quote YouTube educator, if you can label me as that, but I do work for a YouTube education company now. So, yeah, it's just a beautiful. It's just the ebb and flows of being a content creator and never knowing what your affairs are gonna be if you keep out it and stick with it, because, as you lose to, this is not easy. It's not an overnight success or nothing like that. I was making video for three years before I got contacted by vidIQ to to work with them in in that capacity, so you got to be willing to put your head down and put in the work. I have made over a thousand pieces of content between regular videos and live stream, so I have a lot of a large body resume and work out there for the people to see and listen to me. So that work paid off.

Speaker 1: 10:12

Well, amazing story. Viper, sorry about your loss. I lost my parents during COVID myself, and I know that they would want me to do what I'm doing now. They'd want me to share what I know and I think I love that, that sentiment. We only have one life to live and if something were to happen to us, you know all that experience, information goes away, so let's get it out there. So really appreciate that. I'm finding more youtubers that have that, that have that same value, and I think it's awesome. And you know, we have a lot of entrepreneurs and business owners that listen to this show. We also have, you know, marketers and people that are representing your larger businesses and I think, whether you're a person or business, we have lots to share, right? Businesses have their own IP, their own stories, their own ways of helping people. So Awesome reminder to get out there. Stop overthinking, right, like when you got started, did you? You find a lot of people, especially, and myself included. With YouTube, we get held back by the microphone choice, the video choice, the background. I said, screw it, I'm not gonna redo my office, I'm just gonna get out there, right, but did any of that hold you back? Or it was like January 1st 2018?. I'm not gonna let anything hold me back. I'm just gonna go and do it.

Speaker 3: 11:20

Yeah, what you're talking about is something that we refer to in the creator space as analysis paralysis. You're also looking at big creators like Casey Neistat the market brown leads different people like that and you see their top-level gear, their top-level video production. You're like man, I can't come on YouTube without being tops here. No, no, no, no. That is not how this gets done, people. I challenge anybody who's thinking about starting a channel but you're afraid that you don't have the best camera gear. I want you to go back to your favorite creators very first video and then compare their very first video To what they are putting out there today. I promise you, I will bet you, it looks a lot different. What they're putting out there today did what they put out there from their very first video. There is levels to this thing, people. You have to gradually work your way into becoming a better creator, getting yourself in a financial position to upgrade your gear. You don't need all the top-level gear to start out. All you have to do is pull out your phone or tablet, point at you and start recording. Start talking about something that you're passionate about and let your passion Carry you. I think there's a lot of creators out there, or a lot of people who are thinking about starting YouTube that are letting these different things hold them back, when, in actuality, all you need is passion, drive and a smartphone, and you, too, can start a YouTube channel here in 2023 and Viper.

Speaker 1: 12:39

Love the passion. My friend and I think the the data point that a lot of people share is that Mr Beast wasn't his first. Like a hundred videos Done on a. Was it a broken iPad?

Speaker 3: 12:48

iPhone Yep.

Speaker 1: 12:49

Okay, well, there you go, so no excuses. So for the corporate audience, I think you know, five, ten years ago Everyone thought the YouTube video had to have this like. It had to be perfect. You know, perfect videography, high-end and I think people you know we talked about, mr BC, ipad and iPhones. For companies I know the target audience for vidIQ is creators, but I'm sure you also have corporate customers that use vidIQ as well. For companies, would you say over time that the requirement for that beautifully looking video, with the emergence of TikTok and authenticity, would you say it's just not the same. And even businesses can proceed forward with the YouTube channel without having to have the highest end gear or shooting in a video studio. What do you say, viber?

Speaker 3: 13:35

Absolutely, and I think a lot of brands have had trouble figuring out how to be successful on YouTube because they're so used to marketing in the corporate sense, in the corporate world, that marketing in the corporate world it is drastically different from marketing on YouTube. Youtube is more grassroots, it's more being a part of the actual community that you're trying to market to. So in the tech space there's a brand called Nomad. They make some of the best tech accessories out there, but 19 years ago you didn't know them. But what they did was they marketed by being involved in the community, like when bigger creators were live streaming and different things like that. You'll see one of their people in the live streams, interacting organically and just being a part of the community. So I feel like if brands want to market on YouTube today, it is very important for them to understand that you need to be organically active in the creative community, because if you're not, if you're just trying to do it as if you were doing old school marketing on a corporate budget and different things like that, then it comes off as overpolished, overproduced and it loses its authenticity. And the biggest thing as a brand that you need as it relates to advertising on YouTube. It's authenticity. That is what makes YouTube the platform that it is today. It's the creators showing their real self. They're being vulnerable, they're being authentic and that's how they are able to build bonds with the communities of people that they have on YouTube through their vulnerability and their authenticity. So, as a brand, you have to recognize that and understand that it's more about authenticity than it is about being flashy and overproduced and different things like that or fitting to both money. It's not about that. It's about being authentic and understanding who your target audience is and how your product or service can benefit them. If you can understand that as a brand, then you are well on your way to understanding how to advertise on YouTube in today's climate.

Speaker 1: 15:27

Amen, brother. It's funny, not a lot of people talk about we talk about authenticity in social media, but not a lot of people talk about it with YouTube. But I think that's really important and myself I tell people I began a blog in 2008,. I began a podcast, 2013. Youtube, for me, is the final frontier, so it's something I've been investing a lot of time in and I finally went to my first Vid Summit last year. And when you talk about community, man, I mean I've been to a lot of different marketing conferences but nothing compares to the community feeling and I would you know it's coming up in Dallas. I'm already going. I got my early bird ticket. But I would say any brand that wants to get into the community and better understand it, just go to Vid Summit, right?

Speaker 3: 16:06

Yes, yes, I could not agree more. And the crazy thing is not a lot of brands go to Vid Summit because it's not the biggest conference in the world. But, like you said, neil, there is no better sense of community, especially in the creative phase, than being at a Vid Summit. I've been lucky enough to be, to the extent, three of them and I can tell you firsthand that they are absolutely incredible placements to be and the atmosphere there between creators is nothing like. It's unlike any other conference Because, again, that conference is made for creators, by creators. There's no fans or anything like that. It's basically just a bunch of creators coming together to share their passion, share their knowledge about the industry and their tips and tricks, and it's just one big family atmosphere at Vid Summit. And brands would do well to have some type of presence at Vid Summit if you really want to be engaged in the creative community here.

Speaker 1: 16:50

Absolutely, and it is a community where people genuinely teach. They show their analytics. There's no black box. Hey, I got one million followers on Instagram without showing exactly how they did it. They really go through the details and they really want to help and any brand would get well educated there, not just in the community, but on YouTube as well. So I want to fast forward now. So I brought you on Viper because VidIQ, leading tool for marketers that want to better leverage YouTube. I use it all the time. In fact, the title description of this video, this live stream on YouTube, was created by VidIQ and the AI you have there. Of course, man, right. So I had this. You know, I've been podcasting for a while and I've had a few different epiphany moments. One was I was actually able to interview Daryl Eaves on this podcast about the YouTube formula. And I'm like Daryl, you know, I know that I should be on YouTube, but you know what do you think about the podcast? And he's like dude, you got to get the podcast up there, man. And you know, do I create a separate channel or not? The analysis paralysis, right, I was so deep into do I create a separate channel? Same channel. And then my podcast editor and I know he's going to be listening to this he's like dude, you got to get this stuff Because I record these interviews. I was doing them on Zoom without live streaming before. Now I'm on stream, you're live streaming. And he's like dude, you got to get these up on YouTube. I'm like I don't know, man, just you know who's going to watch an hour or two people talking. So I also had that. And then one day I said you know what, I'm just going to do it. And that was about two months ago and it started me on this journey, right, and I had this epiphany moment. I see a lot of opportunity unfold. So I want to take a step back, viper, because you you're on the YouTube, the tech side, but also you podcast with vidIQ. I guess maybe let's start with vidIQ with TubeTalk. Are you guys live streaming every one of your episodes, or how do you? How do you bridge your podcast with YouTube?

Speaker 3: 18:39

Well, neil, at the current time, we don't really have a YouTube strategy for our podcast yet. We've been kind of discussing internally, so that might come the past later on on the road, I don't know, but I definitely feel like if you are a podcaster or you want to get into podcasting, there is no better time to jump into the waters right now, especially with the way YouTube is pushing podcasts. They recently just came out with what a feature that will allow you to create a playlist where you can put all the episodes of your podcast, and they actually have a dedicated podcast tab on YouTube. So when you go to the YouTube homepage and you click on the podcast tab, you can discover the different podcasts that are on YouTube. Not only that, though, neil YouTube are also making these podcasts available on YouTube music. Now, I don't know how many of you are our YouTube music listeners, but it's one of the biggest streaming platform for music out there. So the fact that YouTube is now making podcasts available on YouTube music is a pretty big deal, you know, between the natural, organic discovery on YouTube already and now with the addition of having podcasts on YouTube music. Bruh, if you want a podcast in 2023, your podcast should have a home on YouTube, because the other thing about having a podcast on YouTube, as I just talked about, is the search and discoverability. The podcast, like anything else on YouTube, can be searched, and you all know, I'm pretty sure if you're listening. Well, I'm guessing some of you all who listen to the podcast understand YouTube is still the second largest search engine in the world, so why would you not want your podcast in front of all of those eyes and with the ability to be searched like that? So why not be on YouTube?

Speaker 1: 20:14

Yeah, and Viper, you know some of those stats like in terms of podcasts, where do people discover them? Youtube is like number one or two. Right, it's up there. It's definitely up there, yeah. So it's crazy, but when you think about it and it's funny because with podcasts there's this conversation oh, you need to create show notes. It's good for SEO. You need to publish blog posts about your podcast. My podcast does really bad with SEO. What does good with SEO is blog posts that are optimized for SEO, not podcasts. But what I'm finding with YouTube is not everybody wants to watch a long interview, but there are people that do. Right, and it's what Darrell Darrell Eves. Obviously he's like the king of YouTube, but he's like let YouTube find your audience, man, he just says it like that, really calm, but it's so true, there is an audience and I do a live stream and I don't do a regular live stream, so I don't expect anybody to chime in the live stream, but the video lives on right, and people may not be searching on podcasting, may not be searching on Apple podcasts, because you don't listen to so many podcasts. You're not searching for an episode here, an episode there. You're searching for podcasts. You're locked in like me and Tube Talk. I want to listen to like eight podcasts every week. You can only listen to so much. But with YouTube you are searching for that topic and it might be someone creating a video. It might be an interview like this that pops up. That serves that person right.

Speaker 3: 21:33

Before Spotify paid that man $100 million. Where did Joe Rogan podcast live? On YouTube. So do not sleep on YouTube for a place to be the home of your podcast, because, I mean, Joe Rogan was on YouTube before he was on Spotify, you all.

Speaker 1: 21:47

So I guess the next question then is if you have a podcast and there are these tools that will automatically grab the RSSB to your podcast and you'll basically what I've seen in the past are podcasters who have their podcast on YouTube. It just shows a static image of the podcast icon and then it's like, you know, 15 minutes of talking head or an hour interview, and I thought you know what that's not cool, youtube's not. You know, it's not authentic. Getting back to what you were saying, and that's another thing that sort of you know prevented me from getting going. So, with that out of the way, what would you suggest? You know podcasters who are listening or businesses who I think, once we start talking about this, but you're beginning to see this connection actually between podcasting and YouTube that I've found what would be the formula and I know, with vidIQ, you're still working on the formula yourself, so maybe you don't have the answer today, but what are some of the things that podcasters or businesses that want to get into this should be thinking about? Best ways of leveraging YouTube with a podcast?

Speaker 3: 22:49

All right. So to be successful on YouTube means that you have to understand how the platform works. So you just can't put a podcast on YouTube and expect people and call it such and such podcast and expect people to come and find your podcast If YouTube as a platform just simply does not work that way. What you need to do is figure out how your podcast provides value to potential listeners and then you want to advertise that value and the title of the podcast episode or maybe the thumbnail that you're using for the podcast for that particular episode, whatever the case may be. But you can't just call it the new shape of podcast on YouTube. That doesn't work. So in this particular episode of this podcast, we are talking about how to have a podcast present on YouTube. So if you're gonna put this particular episode on YouTube, you wouldn't put the title as new shape of podcast. Your title on YouTube should be how to establish a podcast present on YouTube, and that will draw a lot more listeners to their podcast than just a generic podcast name being the title. So you have to understand how YouTube works from a search engine optimization point of view. Ashley, you need to understand what people want and need from what you're trying to glean or what you're trying to convey in your messaging on YouTube. So once you understand that, that makes it a lot easier to figure out how to optimize your podcast in such a way that you can get success on YouTube, because you're not just throwing up generic titles and metadata and different things like that. Your description is talking about the highlights of the episode of the podcast or what we'll be talking about in that particular episode. Your title is the main subject that's being highlighted in that particular episode. Your thumbnail is maybe the two guests on the thumbnail or maybe something relating to what you're talking about in this podcast. So, as long as you are optimizing your content for human beings and giving them value, or and giving them a tease of the potential value that you can offer from that particular episode, that is how you're going to find success on YouTube. And, like I alluded to earlier, if you're starting a podcast on YouTube, youtube allows you to have playlists that you can put all your podcast episodes in so people can click on the playlist and they can see all the episodes that you have. The other cool thing that's going on on YouTube as it relates to podcasts well, it doesn't really relate to podcasts, but it can be used to elevate your podcast or YouTube short. And for those of y'all who don't know tick-tock but on YouTube, so podcasts usually go anywhere from like half an hour to an hour, maybe two hours, depending on how long the conversation goes. A lot of people aren't going to want to sit and listen to a half an hour or hour long conversation. But what you can do on YouTube is you can cut some of that conversation and create a YouTube short. Create a one minute clip or one minute or less clip of the podcast. Use that to create a YouTube short with that and you can actually get more eyes on your podcast by doing that, because YouTube is heavily pushing short content right now. They're pushing YouTube short harder than anything else on the platform right now. So if you have your podcast living on YouTube and maybe it's like a half an hour or an hour, if you have somebody or you yourself can find a way to cut the highlights of that podcast now into one minute segments and post those on YouTube as YouTube short. You just double your chances of being successful on the YouTube platform just by using the features that are available to you as a creator.

Speaker 1: 26:05

And that's what I've learned, viper, and all the episodes of Tube Talk that listen to, beginning with the thumbnail, right, so I want to do a podcast and I'm live streaming myself. So I do half solo, half interviews like this, and they're all being live stream. Now, right, and it begins with if you want to, you know, create a YouTube live on StreamYard you begin with a thumbnail and a title and description, and the thumbnail it's like, okay, what are like the two to three keywords that this podcast is going to be about? Right, and it actually helps you become a better content creator by focusing on what lane are you going to be in, what are the boundaries about the conversation, and you can do a search on YouTube and see what else is out there. Maybe that gives you more confidence that, okay, I can rank for this, but I think that's really really great advice and really interesting. So, viper, in the background, you have given me some great advice for my business. So it was a episode of Tube Talk. I believe it was Desiree Martinez I hope I got a name right and she mentioned that Shelly. She says, oh, I just like, throw my content over to Shelly Saves the Day. So I'm working in Shelly now and but I'm going a different direction. So YouTube shorts is huge, definitely huge potential. I don't have a big library, I call it a library of content. I have like 600 blog posts. I have maybe 25, 30 YouTube videos. So, in the same concept that you just talked about, viper, there's also within an hour interview, there are three to five minute snippets that you can cut out and instead of making YouTube shorts, you can make horizontal videos. When done, right, right, yeah, and if you orchestrate it, like, okay, I'm going to do a live stream today of like the 10 best tips for whatever. Well, each one of those could be a separate one with a separate SEO optimized title. And that, to me, has been the epiphany moment. Now, shelly is awesome. Everybody who contacts Shelly wants to YouTube shorts. No one wants to repurpose it for horizontals, maybe because they already have all that video, right, I don't, but I just see so much potential If you getting back to you yourself, viper, saying you know, one life live, I got to share what I know, I got to get on this, and I think it's the same man. There's so much content that comes out of these interviews, so many gems, it is a waste not to share those in the different formats. I'll get the YouTube shorts in a bit. I'm not there yet, right, I want to build in the horizontals first, but that just is an example. And that's where I think you know we talk about content repurposing and I think a lot of people think, oh, I'll just like put the same thing on all platforms. And it's not like that at all. It actually when you think in this way it helps you better repurpose and actually helps you make better content. But, viper, I haven't seen anyone talk about this. Like you know, I look for information podcasters, for you know everyone's like you got to be on YouTube, but no one is saying how. So I'm just curious, viper, in your experience seeing other podcasters, are there any other you know things that they've been doing, like the YouTube new features are awesome. Had no idea about YouTube music. That's pretty cool and I did create the playlist. It's really easy to create that podcast playlist. Youtube is one of the it has like the deepest analytics, but it actually is very, very easy to create that. So everybody should at least be doing that. Any other you know pointers of? You know podcasters in YouTube that you've seen or that vidIQ has worked with that that you'd like to throw out.

Speaker 3: 29:13

Yeah, so you brought up a good point about not only repurposing your content for YouTube short, but you can turn those three to five minute segments into actual regular video too, and that's another good way to get your content out there on YouTube. And that's the beauty of YouTube and that's where the platform is going. Youtube, as said by themselves, they want to be the home for multi-format content creators, and what that means is they want to hold content creators that do short form, long form, live streams, podcasts, whatever type of content, whatever format your content is in. Youtube wants to be the home for you as a content creator, because you can do all of that stuff on YouTube. So, when you got all these different algorithms and formats at play on YouTube, why not take advantage of all of them? Also, as you know, once you get to a certain milestone on YouTube, you have access to something called stories, like we've seen on Facebook, snapchat, different things like that, so you can actually create a story from your podcast if you can do that as well, if you are wanting to do that. So there are so many different ways to learn and understand how to create content that will bring value on YouTube. But again, if you are new to YouTube, you have to learn how the platform works. You just can't throw stuff out there and expect it to stick. It doesn't work that way. You have to understand what the audience wants and needs from you and you have to understand how to give them. Give it to them in such a way that they will digest it and keep coming back to you as a creator. So it's all about building that trust, posting consistently, posting quality content and if you can post consistently and you post in quality content, gradually you'll build trust, gradually you'll build a following and gradually you'll just become a better creator by doing things over and over again, and the beauty of what everything Viper is saying is you don't have to be a podcaster to take advantage.

Speaker 1: 30:57

This is for everybody listening, right? Every entrepreneur, content creator, business. I want to end with two things. Viper, since you're in the YouTube education space with vidIQ Number one, I already know what your answer is going to be, but I need to throw it out there anyway. Is it too late? Youtube's been around for more than a decade. Everybody's already on there. I feel like it's already way too late that I should be on something newer like TikTok.

Speaker 3: 31:21

No no, it's not too late, and this is something that we hear a lot. My knees just over-saturated, or what I want to talk about is already being talked about by too many people. No, no, no, no, it's not too late. You got people in there thinking 70 starting YouTube channels today. Okay, it's never too late. The beautiful thing about YouTube is that it's always missing something. It's missing you. You are the only person that can come on YouTube and deliver content and value in your own unique perspective. No one can do what you do. We are all our own unique individual. We have our own thoughts, feelings. We have our own personalities. Nobody can replicate that on YouTube. They might try, but they'll fail miserably. But you are the only person that could bring that perspective of yours to YouTube and it's unique. It's uniquely yours and you have the unique ability to bring it on YouTube and as only you can. So, no, you can easily come on YouTube today and start and carve out your own little corner of YouTube and build a following if you want to do that. But again, you better be passionate, you better be very knowledgeable about what you speak, because there's always going to be people in your community that are smartening you about your subject area, so you better know what you're talking about and you better be consistently uploading and posting content. But if you can understand that and just give the audience what they want and what they value from you, there's room for you on YouTube as well.

Speaker 1: 32:42

Awesome advice, man. And just one last thing there's a lot of talk and obviously the TikTok comparison comes in, even though they're two completely different communities. But there's all this about like the TikTok algorithm, the AI, and you know you don't have to have a lot of followers to sort of blow up, because the algorithm will find your viewer regardless of your follower count. And I'm thinking you know YouTube also has an algorithm that also. You know subscribers I'm sure play some role, but from what I'm learning, not a really, really big role. They have some pretty incredible AI. So when we talk about the TikTok algorithm, shouldn't we say YouTube has already been doing that for a decade? Viper, what do you think?

Speaker 3: 33:21

Oh yeah, the YouTube algorithm. Much of creators love or hate it and have been around, and it is designed to do one particular thing, and Tim Schmoyer would tell you the YouTube algorithm is literally designed to find the right video for the right person at the right time. So what does this mean? It basically means that you, as a creator, need to figure out what's happening in your subject area what's happening, what's trending, what's popular or maybe what's missing. In my case, I made technology videos, so right now, iphone 14 is the current iPhone is out. There's a bunch of different videos about the iPhone 14 on YouTube, but it's my job as a creator to figure out what's being talked about as it relates to the iPhone 14, and also figure out what is not being talked about. Like like Neil he talked about earlier today on his podcast about how he feels like there's not enough information about podcasting on YouTube being out there, so he's providing it to us today. Be it me. So that's the same thing that we have to do with creators on YouTube Figure out what's missing as well and throw your knowledge in there and feel that void of what is missing. So understand what's happening around you. Understand what's not happening so you can feel your void. And if nothing is missing, there's nothing wrong with you adding your knowledge to what's already out there as well. So if there, if you don't have a currently new idea, then you can find an existing idea and provide your own take on an existing idea Because you know there's interest in it. If you're doing your research and you see that a particular video has a lot of views, then there's definitely interest in that particular subject. So there's nothing wrong with you, as a creator, doing a video around that subject that's already getting viewed Because you know the interest is there. So, again, it's all about understanding the platform, but the thing about it. The other thing I want to say, is that we have to really stop thinking about the YouTube algorithm as in terms of the word algorithm and it being a robot, because it's really not about that. The YouTube algorithm is basically audience, is literally a measurement of human behavior, which means the algorithm respond to how viewers real, living, breathing people respond to your content. So if you can optimize your content in such a way that it will be appealing to the most amount of human beings possible, it's going to do well. And if you don't believe me, think back to Quig Game, when the Quig Game phenomenon was like sweeping the world on Netflix and you saw all these YouTube creators jump on it, getting massive views because it was the hot thing at the time. That's what you got to do as a creator you got to figure out what people care about and give them value and subject area around what they care about and what they want to watch content around, and that is how I work.

Speaker 1: 35:50

Yeah, that's an obviously Mr Beast, you know, almost outdoing squid games, we could say, with his performance. But you know it's funny. In the marketing space there's all this talk about AI and marketing, and I just found out the other day on another podcast and maybe it was a tube talk that there's someone, just in six months, have built up more than a hundred thousand subscribers Just talking about AI and marketing. Right, everyone's talking about it, but no one's creating videos on it. And if I am a company with an AI tool for marketing, why aren't I getting a hundred thousand subscribers? Right, why are people you know and I wrote a book on influence to marketing? People always outperform brands for that reason. Right, yeah, they're out, they just get out there and do it. So any company has the opportunity to do it if you do it an authentic way. You know, I love what vidIQ is doing because you know, viper, you're becoming the face of vidIQ, the representative of vidIQ. You're. You're humanizing it, right, you're making it down to earth and real. I'm trying. Right, and every company has this opportunity and I wish more would take advantage of it. So the net net of this conversation is if you have a podcast, there is no excuse not to be on YouTube, but I think and I'm working with Shelley because I have hundreds of hours of interview video, of Speaking video, of webinars. There is a lot now, not all of its relevant. I'm not gonna share my Google plus advice or my stumble upon advice, that's, you know, that's going to the social media graveyard. But every creator, every person, if you've done webinars, if you've done interviews, you have tons of content and it's just a matter of Finding the right angle, the right snippets, whether it's YouTube shorts, whether it's horizontal, whether it's actually using streamer to restream it as a live broadcast, which I'm looking at experimenting with in the future as well. There is a home. Let your viewer find you, so get going. And and, viper, I couldn't think of anyone you know anyone more appropriate to really light a fire under people's bums and under company's bombs, to get them going on YouTube. Podcasting is one angle, but you don't even have to have a podcast to leverage everything we've been talking about, right? No, you don't know. You do not know, oh, by an idea in passion, yep. Awesome, viper, anything else you want to add before we, before we part today? I mean, this has been awesome as it is, but just curious any other thoughts on the subject?

Speaker 3: 38:07

Yeah, firstly, neil, again, this has been an amazing conversation, so thank you for having me on the podcast and I'll add the head of social media at vidIQ. I would be remiss if I did not tell you all or plug vidIQ here. So if you are a new creator or even established creator and you're trying to figure out how to Learn how to do YouTube properly, you should definitely go check out vidIQ. We have some free tools that you can use to get your feet wet to see if it's something that you can Continue to grow and learn with. And if you can, then we also have more tools available at the paid level. But we absolutely have free tools actually right now. Vidiq just recently launched an AI content generator. Let me tell you all what this thing can do, this AI content generator. All you do is give it an idea. Once you give it an idea, it will give you back a video title. It will give you back a video description. It will give you a sample grip. You all. It will grip the video for you, and I did. That's not a unit. It also will give you thumbnail background that you can use and if that not and that's not crazy enough it also gives you an AI voiceover. What? What are you serious? So one idea from one idea. You use vidIQ AI content generator. One idea will get you a title, description, sample, grip, keywords and an AI voiceover. So you need to go ahead. You need to head out to vidIQcom. I'm pretty sure Neil will have all that in the show notes if you guys need that information. But yeah, come check it out, man, we're doing big things over there and wait.

Speaker 1: 39:39

There's more that's, and. Is that available on the current plans or is that something that's like in beta? So?

Speaker 3: 39:45

vidIQ, the AI content generator is available for anybody. You don't even have to be sounded with. Vidiq is actually located at vidIQcom on backslash or forward slash generate. So we go to vidIQcom forward slash generate. You don't even have to be sounded with vidIQ, but you can use the AI content generator. For now it's what. We lock it behind, something I don't know, but it's available for anybody.

Speaker 1: 40:05

Right now, that is awesome, and when you're ready to sign up, come on. Every creator has to throw out their affiliate link. Neo safer comm slash vidIQ, support your favorite creator today, but you can also go to vidIQcom. It's the same price, but either way, I think that if you're not using a tool like vidIQ, you're also just like not having your videos up on YouTube. You're also missing out on this potential a better understanding. You know what you can be doing to to optimize that same video content, all these other things you can do on YouTube to optimize it, get it more eyeballs, get a more view. So, viper, where can people go to find out more? Well, they already know where to go to find out more about vidIQ. Where can they go to subscribe to your YouTube channel? Find out more about you.

Speaker 3: 40:45

Well, if you want to come check out viper, I am pretty easy to find just go into any social media platform and type in the man about tech in the search bar and you will find viper. You will find me.

Speaker 1: 40:55

That is frickin brilliant, my friend. Obviously, tube talk. You got to listen to this podcast. I don't think there's that many really quality podcasts about YouTube. To begin with, I think there's also opportunity there, but tube talks amazing. Viper has amazing guests on Roberto Blake, one of, like, I believe, the top 10 thought leaders, not just in YouTube but just in the creator economy. I know he's been on multiple times, always loved those episodes. So keep up the great work, viper, and I can't wait to see how many people are impacted by this episode. So, thank you so much, my friend. Thank you, sir. Appreciate you. Yeah, that was a fantastic Interview. If you didn't know, I am live streaming these interviews on YouTube. So if you go to youtubecom slash Neil Shaper, you can, you know, see the actual video. And yeah, I think I smiled through the entire video because viper is just so on target with this advice and he makes everything so easy to understand. His, his tone mannerism Just can't say enough about what a great educator and podcaster and person that he is. So, anyway, you know, if you're interested in vid IQ, go to neil Schaefer comm slash vid IQ. You'll get a special offer. That is an affiliate link, as you probably have figured out, but if you're gonna try it out, I am a vid IQ user. I love the tool. I use it every time I upload a YouTube video and if you're curious whether you use YouTube or not, if you're sort of curious about what you can do with Vid IQ and with their new AI functionality which is pretty insane that alone may help you actually start going on the YouTube and becoming a creator Definitely go to Neil Schaefer comm slash vid IQ. That's vid IQ art everybody. That is it for another. I hope you agree was exciting episode of the digital marketing coach podcast. This is your digital marketing coach, neil Schaefer, signing off.

Speaker 2: 42:48

You've been listening to your digital marketing coach. Questions, comments, requests, links. Go to podcast Dot. Neil Schaefer comm. Get the show notes to this and 200 plus podcast episodes. And Neil Schaefer comm to tap in to the 400 plus blog posts that Neil has published to support your business. While you're there, check out Neil's digital first group coaching membership community If you or your business needs a little helping hand. See you next time on your digital marketing coach.