Why Social Media Is Now “Interest Media” – And How to Adapt
Neal SchafferFebruary 22, 202500:42:10

Why Social Media Is Now “Interest Media” – And How to Adapt

Social media has changed—are you keeping up? In this episode, we dive deep into how “Interest Media” is replacing traditional social media and what that means for businesses, content creators, and marketers. Our guest, David Sidoni, founder of How to Buy a Home, shares his journey of leveraging podcasting as the core of his marketing strategy and how he grew his brand across platforms, both organically and with paid media.

🔑 Key Takeaways:

✔️ The new organic media landscape—how to create content that actually gets engagement
✔️ Why podcasting is a secret weapon for digital marketing success
✔️ Lessons from scaling a startup with trial, error, and multi-platform strategies

Whether you’re a marketer, entrepreneur, or business owner, this episode is packed with actionable strategies to future-proof your content marketing and social media approach. Don't miss it!

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About Neal Schaffer
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Hey! My name is Neal Schaffer, a Fractional CMO who loves working with small businesses, entrepreneurs, startups, and content creators from around the world in educating and ultimately helping them grow their business through digital / content / influencer / social media marketing. I have written 4 books which you can find at Amazon (https://amzn.to/41XLxIw), run a blog that receives millions of views every year (https://nealschaffer.com), and also host a podcast called Your Digital Marketing Coach (https://podcast.nealschaffer.com). Feel free to sign up to my email list for the latest updates (https://nealschaffer.com/events/) and reach out to me if I can be of any help! (https://nealschaffer.com/contact/).

P.S. This video is not sponsored, but I may receive a small commission if you purchase any products through the links in the description. I only recommend products that I use and love, and I appreciate your support.

#SocialMediaMarketing #PodcastingForBusiness #InterestMedia #DigitalMarketing #contentstrategy