Your Digital Marketing Coach with Neal Schaffer

This episode explores effective strategies for improving discoverability in 2025, emphasizing the importance of adapting to video content and content repurposing. Marketers are encouraged to leverage their existing assets and create tailored content to engage audiences on various platforms. • Import...

What if embracing the imperfections in your brand could make it more appealing? Nancy Harhut, a leading expert in behavioral science and author of Using Behavioral Science in Marketing, joins us to reveal how counterintuitive marketing strategies can set your brand apart in a crowded market. Discove...

Unlock the future of digital marketing with me as I guide you through the transformative concept of the democratization of discoverability. Ever wondered how to maintain your business's visibility without constantly churning out social media content? This episode promises to reveal how long-lasting ...

Networking, connections, and relationships—these are the lifeblood of professional success. Yet, in a world dominated by numbers and KPIs, it’s easy to lose sight of the people behind the metrics.Today’s episode of the Your Digital Marketing Coach podcast dives deep into how meaningful relationships...

I recently attended Author Nation, the premier conference for self-published authors in Las Vegas. While it might seem like fiction authors and digital marketers are worlds apart, the lessons I learned prove otherwise. From innovative uses of AI to the art of leveraging "borrowed audiences" and crea...

Unlock the secrets to mastering clear communication in digital marketing with insights from my guest, Ben Gutmann, a former marketing agency owner and professor. Ben shares his journey from leading a successful agency to penning his book "Simply Put: Why Clear Messages Win and How to Design Them," e...