Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
Recent Episodes
![Digital Marketing Magic for Nonprofits - and For Profits [Beth Hammock Interview] Image](https://podpage.imgix.net/https%3A%2F%2Fs3.us-west-1.amazonaws.com%2Fredwood-labs%2Fshowpage%2Fuploads%2Fimages%2F85854f0c2a43441ba1bb08344d14f21c.jpg?auto=format&h=720&w=600&s=587ec3d62b420d28815b50305a2a81a4 "Digital Marketing Magic for Nonprofits - and For Profits [Beth Hammock Interview]")
Digital Marketing Magic for Nonprofits - and For Profits [Beth Hammoc…
I have always thought that businesses can learn a lot from successful nonprofit marketing. The idea is that if a nonprofit that i…
What is a Fractional CMO? And How Can One Help My Digital Marketing?
If you were to look at my LinkedIn profile headline or the main menu on my website, you might see a title that you don't recogniz…
![Why the Future of Content Marketing Isn't What You Think [Georgios Chasiotis Interview] Image](https://podpage.imgix.net/https%3A%2F%2Fs3.us-west-1.amazonaws.com%2Fredwood-labs%2Fshowpage%2Fuploads%2Fimages%2F666450aa83f044bf81920028e1ada754.png?auto=format&h=720&w=600&s=63616f3417e0b867f98b7e1ea1bdd4a5 "Why the Future of Content Marketing Isn't What You Think [Georgios Chasiotis Interview]")
Why the Future of Content Marketing Isn't What You Think [Georgios Ch…
A lot of us in digital marketing tend to treat content marketing like a digital machine. Create this content and expect these res…
![What Does a Successful B2B Digital Marketing Program Look Like? [Andrew Smith Interview] Image](https://podpage.imgix.net/https%3A%2F%2Fs3.us-west-1.amazonaws.com%2Fredwood-labs%2Fshowpage%2Fuploads%2Fimages%2Ffc646e4a783446ff94d5211d40753efe.png?auto=format&h=720&w=600&s=5faf6ac983d714b394ad553f8d799d6c "What Does a Successful B2B Digital Marketing Program Look Like? [Andrew Smith Interview]")
What Does a Successful B2B Digital Marketing Program Look Like? [And…
Leap frogging (pun intended as you will see shortly) off of my previous episode #234 speaking about the virtues of being a market…
Should You Niche Down or Become a Generalist with Your Digital Market…
"The riches are in the niches." "You gotta niche down." You've heard these over the years, including on this podcast. And I don't…
![Best Practices in Leveraging Affiliate Marketing for Your Business [Kyle Kostechka Interview] Image](https://podpage.imgix.net/https%3A%2F%2Fs3.us-west-1.amazonaws.com%2Fredwood-labs%2Fshowpage%2Fuploads%2Fimages%2F4fd5824a3fe84f79877114e73a99b4e2.png?auto=format&h=720&w=600&s=40a2ca5892378bf011bed21671b79492 "Best Practices in Leveraging Affiliate Marketing for Your Business [Kyle Kostechka Interview]")
Best Practices in Leveraging Affiliate Marketing for Your Business [K…
What does the term "affiliate marketing" conjure up in your mind? For those of you who have read The Age of Influence , you shoul…
Why I Am Doubling Down on Blogging - and Why You Should, Too
A lot has been said about blogging, both good and bad. Is it dying? Isn't social media more important? All of these arguments mis…
![How to Measure Success in Influencer Marketing [Sanna Ödmark Interview] Image](https://podpage.imgix.net/https%3A%2F%2Fs3.us-west-1.amazonaws.com%2Fredwood-labs%2Fshowpage%2Fuploads%2Fimages%2F12f77dc23b1449c196b4ec87aef914ae.png?auto=format&h=720&w=600&s=f3c29d625833f48a2cc7cba51c74d6d3 "How to Measure Success in Influencer Marketing [Sanna Ödmark Interview]")
How to Measure Success in Influencer Marketing [Sanna Ödmark Intervie…
Influence marketing will continue to be a critical part of digital marketing and only increase in importance as brands' organic s…
![What Marketers and Entrepreneurs Need to Understand about Protecting Their Brands [Bao Tran Interview] Image](https://podpage.imgix.net/https%3A%2F%2Fs3.us-west-1.amazonaws.com%2Fredwood-labs%2Fshowpage%2Fuploads%2Fimages%2Ffb1997f71fa44017ab09f04aefefef8a.png?auto=format&h=720&w=600&s=e65d9240212ce5ef5941b1b99c378e1b "What Marketers and Entrepreneurs Need to Understand about Protecting Their Brands [Bao Tran Interview]")
What Marketers and Entrepreneurs Need to Understand about Protecting …
We are all using digital marketing to grow our business, and in doing so we are creating brand equity along the way. Brand equity…
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