The New Rules for Influencer Marketing with Drew Moffitt, Head of Marketing at Kumospace
Neal SchafferJune 08, 202400:56:20

The New Rules for Influencer Marketing with Drew Moffitt, Head of Marketing at Kumospace

Join me as I sit down with Drew Moffitt, head of marketing and influencer marketing expert from Kumospace, to explore the evolving landscape of influencer marketing. In this episode, we unpack the new rules and strategies that are reshaping how brands connect with their audiences through influencers.



In this episode, you will learn:



The Vibe of Influencer Marketing: Discover why the vibe is crucial in influencer marketing, from your brand's identity to the content creators' styles and the platforms they utilize.



Shifting Metrics of Success: Understand the changing metrics in influencer marketing, with a growing emphasis on video views over traditional follower counts and likes.



Scaling Content Creator Relationships: Learn practical strategies to effectively scale your relationships with content creators, ensuring sustained and impactful collaborations. Drew also shares insights from Kumospace's successful influencer marketing campaigns.


Don't miss this episode packed with valuable insights and actionable strategies to enhance your influencer marketing efforts.

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Neal Schaffer, influencer marketing, influencer marketing tips, influencer marketing strategy, influencer marketing for beginners, tiktok influencer marketing strategy, influencer marketing tools, influencer marketing roi, how to work with influencers, micro influencer marketing, social media influencers, influencer outreach, micro influencers, influencer marketing trends, influencer marketing tiktok, drew moffitt, kumospace, your digital marketing coach,