Here's his playbook.
In this episode, I sit down with Phil , founder of Giraffe Social and author of Human First Marketing, to break down the EMPATH framework, the Pinball Method that replaces the funnel, and where AI helps vs. hurts your marketing.
CHAPTERS:
0:00 – Introduction
0:57 – Starting an agency by accident at 21
3:20 – The secret sauce behind Giraffe Social
6:17 – What is Human First Marketing?
7:50 – The EMPATH framework explained
11:02 – Why AI content is creating a sea of sameness
14:11 – Personal branding as a growth engine
18:34 – The Pinball Method: why funnels are broken
23:45 – Trust as the #1 currency in marketing
25:40 – Writing a 92,000-word marketing book
29:04 – Who Giraffe works with
RESOURCES:
📖 Human First Marketing by Phil Treagus-Evans: https://amzn.to/3NvijPu
🦒 Giraffe Social: https://www.giraffesocialmedia.co.uk/
🔗 Phil on LinkedIn: https://www.linkedin.com/in/phil-treagus-evans/
CONNECT WITH NEAL:
🔗 LinkedIn: https://www.linkedin.com/in/nealschaffer/
🌐 Website: https://nealschaffer.com
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