We cover goals, audience alignment, how to hire the right social media help, measuring ROI, and the one principle above all others: social media is fundamentally human.
In this episode I sit down with Jon-Stephen Stansel — social media manager, entertainment industry freelancer, and author of The 10 Principles of Effective Social Media Marketing — for one of the most practical social media conversations I've had on this podcast.
Jon-Stephen started as a university ESL teacher who turned Facebook into a classroom tool, became the first full-time social media manager at Texas State University, then took a leap of faith that led him to work on some of the biggest entertainment franchises in the world: Prime Video's Invincible, Lord of the Rings: The Rings of Power, the Avatar franchise, and currently Beast Games for MrBeast.
His book distills everything he's learned into 10 evergreen principles — inspired by designer Dieter Rams — that work whether you're managing a TV franchise or a local coffee shop. This conversation covers the ones that matter most: why goals come before everything else, how to align your content with what your audience actually wants, where to find the right social media help (and the red flags to avoid), how to measure ROI in a way that means something to your business, and why the most important principle of all is that social media is fundamentally human — even more so in the age of AI.
If your social media efforts aren't translating into real business results, this episode will show you exactly where to look.
RESOURCES MENTIONED
- The 10 Principles of Effective Social Media Marketing by Jon-Stephen Stansel: https://amzn.to/4vDYo2a
- Jon-Stephen's website: https://www.jstansel.com
- Jon-Stephen on social: @jstansel on all platforms
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