This is a summary from my recent DigiMarCon keynote presentation: The SES framework (Search, Email, Social) plus the people ecosystem that separates the brands winning right now from the ones drowning in AI slop.
I just delivered the opening keynote at DigiMarCon West in Hollywood, and today I'm bringing that full framework to you.
It's called People, Not Prompts — and it's built around the SCS framework from my book Digital Threads: Search, Email, and Social working as one connected system. The brands that are winning in 2026 aren't the ones using the most AI. They're the ones with a strategy AI can accelerate, not replace.
In this episode I cover:
- Why consumer trust in AI content is collapsing (and the data is ugly)
- What Lego, Levi's, and Intuit TurboTax got wrong when they went all-in on AI
- How to build a library of content that feeds both Google and AI tools like ChatGPT
- Why email is still the most underrated channel in digital marketing
- The three rules of platform-authentic social content (the Duolingo playbook)
- Why LinkedIn has become the proof of concept for the entire SCS framework
Plus — grab a free copy of Maximizing LinkedIn for Business Growth at https://nealschaffer.com/freebook-podcast. No catch.
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Maximizing LinkedIn for Business Ebook: ➡︎ https://nealschaffer.com/linkedin-book-free-download/
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The Age of Influence (Free Preview): ➡︎ https://nealschaffer.com/age-of-influence-preview/
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My social media scheduling tool SocialBee: ➡︎ https://nealschaffer.com/socialbee
My second social media scheduling which also has AI functionality Tailwind: ➡︎ https://nealschaffer.com/tailwind
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My killer Twitter A.I. content creation tool TweetHunter: ➡︎ https://nealschaffer.com/tweethunter
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