We cover brand identity, color psychology, competitor visual analysis, and a content repurposing strategy that keeps your brand consistent from day one.
In this episode I sit down with Jim MacLeod — graphic designer turned B2B marketer and author of The Visual Marketer — for a conversation that will change how you think about every piece of content you put out.
Jim has a rare dual perspective: trained designer and experienced marketer. He's watched the rise of Canva, Adobe Express, and AI image generation from both sides, and his take is clear — more tools doesn't mean better design. It means more marketers are confidently putting out visuals that don't actually work.
We talk about how to build a brand identity that people recognize even without your logo, how to use customer research and competitor analysis to align your visuals with audience expectations, and how to plan a content strategy where brand consistency is built in from the start — not added as an afterthought.
RESOURCES MENTIONED
• The Visual Marketer by Jim MacLeod — visualmarketer.co
• Jim MacLeod's website — jimmacleod.com
• Adobe Color (free color palette tool) — color.adobe.com
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