Niche vs. Broad: Choosing the Right Approach for Your Business
Neal SchafferOctober 04, 202300:03:14

Niche vs. Broad: Choosing the Right Approach for Your Business

In this video, we explore the debate between choosing a niche or going broad for your business. As a consultant, it's important to consider both approaches when working with clients. We'll discuss the advantages and disadvantages of each approach, and share examples of when it makes sense to hire a niche expert vs. a generalist. Whether you're a consultant looking to expand your services or a business owner trying to decide on the right approach, this video will provide valuable insights into the niche vs. broad debate. Tune in to learn more and make an informed decision for your business!

Subscribe for More Digital Marketing Advice
-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+

https://www.youtube.com/nealschaffer?sub_confirmation=1

Grab My Free Stuff
-+-+-+-+-+-+-+-+-+-+-

Maximizing LinkedIn for Business Ebook: ➡︎ https://nealschaffer.com/linkedin-book-free-download/
Digital and Social Media Marketing Tools Buyer’s Guide: ➡︎ https://nealschaffer.com/best-digital-marketing-tools-guide/
The Age of Influence (Free Preview): ➡︎ https://nealschaffer.com/age-of-influence-preview/
The Definitive Guide to Email Marketing: ➡︎ https://nealschaffer.com/email-marketing-guide-ebook/
The Definitive Guide to Guest Blogging: ➡︎ https://nealschaffer.com/guest-blogging-guide-ebook/

Sign Up to My Free Weekly Email Newsletter
-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+

https://nealschaffer.com/events/

Subscribe and Listen to the Your Digital Marketing Podcast:
-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+

YouTube: ➡︎ https://www.youtube.com/playlist?list=PLhdxAC8UR7telkg-KFDpwaJyliMAEzXMi
Apple: ➡︎ https://nealschaffer.com/apple
Spotify: ➡︎ https://nealschaffer.com/spotify
Other Option (Website)s: ➡︎ https://podcast.nealschaffer.com

Work With Me
-+-+-+-+-+-+-+-

Join My Digital First Group Coaching Mastermind Community: ➡︎ https://nealschaffer.com/membership/
Hire Me to Be Your Fractional CMO: ➡︎ https://nealschaffer.com/cmo
Book Me to Speak at Your Next Event: ➡︎ https://nealschaffer.com/social-media-keynote-speaker/
Buy My Books on Amazon: ➡︎ https://amzn.to/41XLxIw
Other Inquiries: ➡︎ https://nealschaffer.com/contact/

My Digital Marketing Toolbox (Click on Links for Special Offers)
-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+--+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-

My social media scheduling tool SocialBee: ➡︎ https://nealschaffer.com/socialbee
My second social media scheduling which also has AI functionality Tailwind: ➡︎ https://nealschaffer.com/tailwind
My main A.I. content creation tool Jasper: ➡︎ https://nealschaffer.com/jasper
My SEO tool of choice SEMrush: ➡︎ https://nealschaffer.com/semrush
I don’t publish a blog post before reviewing in the A.I. tool Frase: ➡︎ https://nealschaffer.com/frase
My graphics creation tool Adobe Express: ➡︎ https://nealschaffer.com/adobeexpress
My YouTube tool of choice TubeBuddy: ➡︎ https://nealschaffer.com/tubebuddy
My marketing ROI dashboard Digivizer: ➡︎ https://nealschaffer.com/digivizer
My email marketing tool ConvertKit: ➡︎ https://nealschaffer.com/convertkit
My killer Twitter A.I. content creation tool TweetHunter: ➡︎ https://nealschaffer.com/tweethunter
My Twitter following management tool SocialDog: ➡︎ https://nealschaffer.com/socialdog
My podcast host AND AI show notes and transcript creation tool Buzzsprout: ➡︎ https://nealschaffer.com/buzzsprout

If you subscribe through my link, hit me up if you need any help!

Connect with Me in the Socials
-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-

LinkedIn: ➡︎ https://linkedin.com/in/nealschaffer
Twitter: ➡︎ https://twitter.com/nealschaffer
Instagram: ➡︎ https://instagram.com/nealschaffer
Facebook: ➡︎ https://facebook.com/NealSchafferPage
Tik Tok: ➡︎ https://tiktok.com/@nealschaffersocial
Pinterest: ➡︎ https://pinterest.com/nealschaffer

About Neal Schaffer
-+-+-+-+-+-+-+-+-+-+-+

Hey! My name is Neal Schaffer, a Fractional CMO who loves working with small businesses, entrepreneurs, startups, and content creators from around the world in educating and ultimately helping them grow their business through digital / content / influencer / social media marketing. I have written 4 books which you can find at Amazon (https://amzn.to/41XLxIw), run a blog that receives millions of views every year (https://nealschaffer.com), and also host a podcast called Your Digital Marketing Coach (https://podcast.nealschaffer.com). Feel free to sign up to my email list for the latest updates (https://nealschaffer.com/events/) and reach out to me if I can be of any help! (https://nealschaffer.com/contact/).

P.S. This video is not sponsored, but I may receive a small commission if you purchase any products through the links in the description. I only recommend products that I use and love, and I appreciate your support.
Neal Schaffer, social media marketing, business, your digital marketing coach with neal schaffer, entrepreneur, entrepreneurship, find your niche, how to pick a niche, make money online, how to find a niche, choosing a niche, how to find your niche, what is a niche, how to choose a niche, finding your niche, how to find your niche market, find a niche, niche, niche site, creative entrepreneurship, find a niche for your online business, niche marketing, niche market vs mass market,