Marketing Insights 101: Bridging Insights and Marketing with Brett Townsend
Neal SchafferDecember 14, 202400:35:46

Marketing Insights 101: Bridging Insights and Marketing with Brett Townsend

Join me in an engaging conversation with Brett Townsend, Senior Vice President of Strategy at Quester and co-author of Insights on the Brink: Revitalizing the Market Research and Analytics Industry. In this episode, Brett shares actionable strategies on how marketing and insights teams can collaborate to drive success, leveraging consumer narratives for impactful storytelling and fostering a consumer-centric culture.



In this episode, you will learn:



Effective Collaboration: Discover how marketing and insights teams can work together to drive innovation and impact.



Using Consumer Narratives: Learn how leveraging consumer stories can result in richer and more compelling marketing campaigns.



Building Consumer Empathy: Understand how marketing departments can develop a consumer-centric culture to better address customer needs.



🔗 Learn more about Brett Townsend: https://www.quester.com/

🔗 Subscribe for more digital marketing tips: https://youtube.com/nealschaffer

🔗 Listen to the Your Digital Marketing Coach podcast: https://podcast.nealschaffer.com



#consumerinsights #marketingstrategy #customerempathy #storytelling #marketingleadership #nealschaffer #quester #marketinginsights #marketresearch #podcast #yourdigitalmarketingcoach


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About Neal Schaffer
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Hey! My name is Neal Schaffer, a Fractional CMO who loves working with small businesses, entrepreneurs, startups, and content creators from around the world in educating and ultimately helping them grow their business through digital / content / influencer / social media marketing. I have written 4 books which you can find at Amazon (https://amzn.to/41XLxIw), run a blog that receives millions of views every year (https://nealschaffer.com), and also host a podcast called Your Digital Marketing Coach (https://podcast.nealschaffer.com). Feel free to sign up to my email list for the latest updates (https://nealschaffer.com/events/) and reach out to me if I can be of any help! (https://nealschaffer.com/contact/).
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