Emerging Trends in Hiring Fractional CMOs with John Jantsch
Neal SchafferJune 15, 202400:31:04

Emerging Trends in Hiring Fractional CMOs with John Jantsch

Join me in an enlightening discussion with marketing guru John Jantsch of Duct Tape Marketing as we explore the growing trend of hiring Fractional CMOs (fCMOs). In this episode, we dive into the emerging trends, key skills, and strategic benefits of the fCMO model, providing you with insights on how to leverage this approach for your business.

In this episode, you will learn:

Booming Adoption and Demand for Fractional CMOs: Discover why nearly half of the surveyed marketers are now working as fCMOs. Learn how this model offers strategic guidance and cost-effective solutions, making it an attractive option for businesses looking to access high-level marketing expertise without the financial burden of a full-time CMO.

Key Skills and Industries Benefiting from fCMOs: Understand the key skills that make fCMOs successful, including strategic planning, marketing strategy development, and content strategy. Explore how industries like professional services and SaaS/software/tech are benefiting from the specialized expertise fCMOs bring.

Strategic Benefits and Cost Savings for Businesses: Learn how companies can achieve significant cost savings while gaining strategic insights from fCMOs. Discover how these professionals offer comprehensive strategies, specialized skills, and fresh perspectives, making them invaluable assets for businesses seeking senior-level marketing talent.

Don't miss out on this episode filled with actionable insights and strategies to help you understand and leverage the fractional CMO model for your organization's success.

🔗 Learn more about John Jantsch: LinkedIn | Duct Tape Marketing

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