Alignment: The Secret to Success in Digital Marketing and Sales | Sales and Marketing Alignment 101
Neal SchafferDecember 14, 201700:18:46

Alignment: The Secret to Success in Digital Marketing and Sales | Sales and Marketing Alignment 101

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My keynote from the Social Tools Summit in Boston in October, 2017 about alignment in many forms that is needed for success in digital and social media marketing and sales. The intent of this speech was to have a short and sweet overview of the many areas in which digital marketers are trying to conquer and how understanding and implementing the concept of alignment can help them achieve better results.

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About Neal Schaffer
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Hey! My name is Neal Schaffer, a Fractional CMO who loves working with small businesses, entrepreneurs, startups, and content creators from around the world in educating and ultimately helping them grow their business through digital / content / influencer / social media marketing. I have written 4 books which you can find at Amazon (https://amzn.to/41XLxIw), run a blog that receives millions of views every year (https://nealschaffer.com), and also host a podcast called Your Digital Marketing Coach (https://podcast.nealschaffer.com). Feel free to sign up to my email list for the latest updates (https://nealschaffer.com/events/) and reach out to me if I can be of any help! (https://nealschaffer.com/contact/).

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