Welcome to the new website for the Your Digital Marketing Coach podcast!

Episodes

Jan. 13, 2022

How Content Marketing Can Drive Thought Leadership [Rick Smith Interv…

One of the benefits of content marketing is in generating thought leadership, but how exactly does it work? This episode will go …

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Jan. 6, 2022

New Year New Digital Marketing: 10 Marketing Channels to Launch (or R…

As we enter 2022, are you looking for some new inspiration for your digital marketing? If so, this is the episode for you! Join …

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Jan. 3, 2022

New Year New Digital Marketing: 10 Things to Invest Your Marketing Bu…

Welcome to 2022! After reading all of those blog posts about social media and digital marketing trends for 2022, how are you goin…

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Dec. 30, 2021

How Influencer Gifting Can Build Your Business [Mike Baddeley Intervi…

In The Age of Influence , I talk about how leveraging influencers is the best way to incite word of mouth in social media if you …

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Dec. 27, 2021

The Creator Economy and Its Relationship to Influencer Marketing

While many still cringe at the term "influencer marketing," something that has surpassed that buzzword of late is the "creator ec…

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Dec. 22, 2021

Why Video Ads in Social Media Convert Better Than Anything Else [Laur…

Paid Social is a mainstream form of social media marketing, and while many focus on fine-tuning targeting, have you thought about…

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Dec. 15, 2021

LinkedIn Profile Recommendations ... for _High School_ Students?!?! (…

The other day I was helping my high schooler daughter apply to a summer program, where in addition to her transcript and essays, …

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Dec. 2, 2021

Digital Marketing Magic for Nonprofits - and For Profits [Beth Hammoc…

I have always thought that businesses can learn a lot from successful nonprofit marketing. The idea is that if a nonprofit that i…

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Nov. 29, 2021

What is a Fractional CMO? And How Can One Help My Digital Marketing?

If you were to look at my LinkedIn profile headline or the main menu on my website, you might see a title that you don't recogniz…

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Nov. 18, 2021

Why the Future of Content Marketing Isn't What You Think [Georgios Ch…

A lot of us in digital marketing tend to treat content marketing like a digital machine. Create this content and expect these res…

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Nov. 15, 2021

What Does a Successful B2B Digital Marketing Program Look Like? [And…

Leap frogging (pun intended as you will see shortly) off of my previous episode #234 speaking about the virtues of being a market…

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Nov. 11, 2021

Should You Niche Down or Become a Generalist with Your Digital Market…

"The riches are in the niches." "You gotta niche down." You've heard these over the years, including on this podcast. And I don't…

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Nov. 8, 2021

Best Practices in Leveraging Affiliate Marketing for Your Business [K…

What does the term "affiliate marketing" conjure up in your mind? For those of you who have read The Age of Influence , you shoul…

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Nov. 4, 2021

Why I Am Doubling Down on Blogging - and Why You Should, Too

A lot has been said about blogging, both good and bad. Is it dying? Isn't social media more important? All of these arguments mis…

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Oct. 22, 2021

How to Measure Success in Influencer Marketing [Sanna Ödmark Intervie…

Influence marketing will continue to be a critical part of digital marketing and only increase in importance as brands' organic s…

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Oct. 19, 2021

What Marketers and Entrepreneurs Need to Understand about Protecting …

We are all using digital marketing to grow our business, and in doing so we are creating brand equity along the way. Brand equity…

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Oct. 15, 2021

What is the Future of Social Media Marketing in 2022? Here's My Take …

If you're doing your social media for business or yourself the same as you have for the last few years, your time is up. All of t…

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Oct. 4, 2021

The ONE and ONLY Tool You Need for One Popular Social Media Platform …

In all of the social media platforms that exists and the various marketing tools that businesses can use to support your presence…

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Sept. 30, 2021

227: Why Digital and Experimenting Go Hand in Hand

Digital and social media are the field of dreams for every business. The problem is that you first need a roadmap to get started,…

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Sept. 22, 2021

226: Why and How Online Business Success Often Comes Down to Relation…

The world of advertisement has truly changed. Consumers are now savvy and smart – they know if the advertiser is genuine or not. …

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Sept. 16, 2021

225: How to Create Content That Ranks on Search [Neil Sheth Interview]

SEO ranking is critical for most business because it is the key to increase the brand’s visibility and attract potential customer…

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Sept. 10, 2021

224: Is Your Content Aligned with Your Business? Introducing Your Dig…

Do you ever feel that sometimes your content or branding just isn't correctly aligned with your business? Or that your message do…

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Sept. 7, 2021

223: Virtual Summits: Why and How to Launch Your First One and the Ne…

The world of marketing is continuously changing, especially during this time of the pandemic. Virtual summits are now becoming po…

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Aug. 30, 2021

222: Want to Monetize Your Social Media Influence? Listen to This.

As I’ve been doing social media marketing for quite some time, people often ask me, how do I become more influential on social me…

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