Welcome to the new website for the Your Digital Marketing Coach podcast!

Episodes

Sept. 15, 2022

What is Employer Branding and Why Is It Important to Marketers?

As we market our brands on social media, we might get asked by some of our colleagues if somehow we can promote their job opening…

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Sept. 12, 2022

How to Grow Your Business through Networking [Dave Delaney Interview]

Now that we are slowly coming out of the pandemic, it's time to get back to doing more things in person. Networking is one of the…

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Sept. 10, 2022

Your Digital Marketing Coach Podcast Introduction Trailer

Hi! My name is Neal Schaffer and I am Your Digital Marketing Coach! If you haven't subscribed yet, please listen to my trailer to…

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Sept. 8, 2022

11 Takeaways from Podcast Movement 2022

I had an awesome time at the world's largest event dedicated to podcasters and podcasting for business: Podcast Movement 2022 in …

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Aug. 25, 2022

The YouTube Formula: The Definitive Guide to YouTube Marketing [Derra…

YouTube can be a powerful force in digital marketing when leveraged correctly. Many businesses just use YouTube as a place to upl…

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Aug. 18, 2022

My 15 Facebook Ads Strategy Tips to Implement TODAY!

Regardless of whether we personally like Facebook or not, it is still one of the biggest players in social media and its presence…

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Aug. 11, 2022

Web3, Marketing and the Ownership Economy [Ovi Negrean Interview]

We have been hearing more and more a out Web3 and the so-called Ownership Economy, but what does it mean and how can it concretel…

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Aug. 8, 2022

How to Easily Find Influencers for Your Business (Without Using Expen…

With the growing importance of influencer marketing, I still often get asked: Neal, how exactly do we go about finding influencer…

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Aug. 5, 2022

How To Use Social Media To Improve Customer Experiences [Stacy Sherma…

I always talk about how social media can and should be used by businesses for more than just mere "promotion" or advertisement - …

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July 28, 2022

The Future of Facebook is Instagram. Here's How to Adjust Today. [Met…

The title of this podcast episode should not have surprised you. The question is, are you still doing social media marketing the …

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July 14, 2022

Keyword Research: The Key to Understanding SEO for Your Business [Hil…

Search engine optimization is still a golden opportunity for most companies, but many are still making the same mistake of ignori…

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July 11, 2022

My Child Wants to Become an Influencer: What Should I Do?

Have you ever heard your child, or a child that you know, say they want to become an influencer? A YouTuber? A TikToker? You'd be…

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July 7, 2022

The New B2B Marketing Rules in the Revenue Zone [Tom Burton Interview]

Have you thought about how little control we have over the consumer or buyer these days? With so many sources of information, a d…

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June 23, 2022

A Product Marketing Perspective on Personal Branding, Content and Inf…

I recently did a 1/2 day training for a client that uncovered a plethora of unique opportunities which I want to share with you i…

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June 16, 2022

Marketing Artificial Intelligence: AI, Marketing and the Future of Bu…

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy. Yet many marketers st…

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June 9, 2022

Content Isn't King. Marketing Data Is.

A lot of us in digital and social media marketing seem to get lost in the universe of content and engagement. What gets lost in t…

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June 2, 2022

How Email Marketing Generates Sales - Once You Get It [Bobby Klinck I…

Email marketing has been shown time and time again to have the highest ROI of any digital marketing channel, yet many businesses …

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May 30, 2022

SEO Backlinks: What are They, and Why More of Them Isn't Necessarily …

In digital marketing, the importance of Search Engine Optimization (SEO) cannot be understated. One of the most powerful methods …

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May 19, 2022

Pinterest Marketing: It's Time to Diversify Your Social Media Marketi…

If you've ever been curious about Pinterest, or are looking for ways to diversify your social media marketing, this episode is fo…

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May 16, 2022

What is Web 3.0 and How are Blockchain, Cryptocurrencies and NFTs Rel…

Welcome to Web3! I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifi…

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May 12, 2022

Partnership Marketing It's Time to Diversify Your Digital Marketing a…

Of all of the marketing channels that exist, partnership marketing is one of the most under-utilized yet high potential opportuni…

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April 28, 2022

What a High School Shark Tank Competition Can Teach You About Marketi…

Can you summarize your current marketing program in a 30-second elevator pitch? And if you could what would it include? This epis…

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April 21, 2022

How to Use Content Marketing To Establish Your Own Category [Mark Raf…

Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency. Conte…

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April 14, 2022

Guest Blogging: Trick or Treat?

Guest blogging is something that has been around for awhile but misunderstood by many. What is the benefit of blogging on someone…

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