Welcome to Web3!
I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related.
In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wanting to learn about them knowing that Joe Pulizzi, the founder of Content Marketing World and Godfather of content marketing, is so invested in educating others around them, and after hearing Jeremiah Owyang's keynote speech, I now see things in a new light, and I think it is important enough that you do to.
No, I am not investing in any NFTs, but I do see how brands (and content creators) can and will be leveraging Web3 technologies in the not-so-distant future.
So, I am by no means an expert, and am very much a newbie, but I want to begin by sharing with you what I have learned and my perspective on this to help you all better understand the space.
I am still very much in the R&D phase of learning about this latest trend, but if this is something you want me to talk more about on my podcast, please let me know!
[03:50] Democratization of Content
[05:56] What is Web 3.0?
[06:09] The Sharing Economy
[07:10] What is Blockchain
[08:20] Where Blockchain Started to be Implemented
[10:08] Sharing of Digital Ownership
[14:14] Why Would I Want Creators to Invest in Their Communities?
[18:12] Utilitarian Example of Monetizing Personal Brand
[22:23] What to Do Now?
[28:50] What is NFT?
- Blockchain is the technology that will allow this to happen. And blockchain is a technology that allows us it's basically I guess, for lack of a better word, it is an accounting record, a ledger, which records every single transaction, and it can limit the number of iterations or the amount of ownership.
- I talked about the democratization of digital ownership. All of this is decentralized. There's not a person or an entity that owns it. It's decentralized by the framework of the technology itself, by the blockchain.
- So right now, I think a lot of people are focused on the craters when it comes to NFT, the artists what have you. But it's equally important for brands to really understand this, because it is a growing economy. The economy of NF T's and cryptocurrency is already greater than influencer marketing.
- With the democratization of digital ownership, the democratization of financial transactions. It's almost like the democratization of community.
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If you think NF T's is just about people making investments in digital art, and it's a fad, it's a get rich scheme. It has nothing to do with social media, or marketing or business. I was just like you until I went to last week's the crater economy Expo. Founded by the one and only godfather of content marketing. You've heard him here on this podcast, Joe Pulizzi. And well, I sort of feel the same aha moment that I did, watching Jeremiah O'Brien, who was the founder of web strategist.com. Back in the day, from out Demeter, one of the leading think tanks of consumer marketing, or Brian Solis worked together with them. It's the way I thought, when I saw him speak about social media marketing, back in 2008, or nine at Adobe headquarters in Silicon Valley. I had the same aha moment last week. And guess what? It was Jeremiah Young, who was the keynote speaker at this conference as well, a lot of deja vu. But today, I want to get into a little bit more of the depth of web three and FTS cryptocurrency I want to teach you what I've learned, I am still very new on this journey. But I think it's important for you to at least have literacy in the subject, because I think you're going to be hearing more about it. And if you're interested in hearing more about it, I'm going to pump out more episodes about it. But until then, let's start here with this episode of learning more about these technologies and if you already know a little bit, I'm going to share with you my perspectives and hopefully offer you more insight in how all of these plugin to everything else I've been talking about on your digital marketing coach podcasts. Digital social media content, influencer, marketing, blogging, podcasting, blogging, tick talking LinkedIn, Twitter, Facebook, Instagram, YouTube, SEO, SEM, PPC, email marketing, whew. There's a lot to cover. Whether you're a marketing professional entrepreneur, or business owner, you need someone you can rely on for expert advice. Good thing you've got, Neil, on your side, because Neal Schaffer is your digital digital marketing coach, helping you grow your business with digital first marketing one episode at a time. This is your digital marketing coach, and this is Neal Schaffer. Okay, wow, that was the longest intro that I have ever done. And part of it is because I am still trying to absorb a lot of what I learned in just 24 hours at this amazing event. So there's a lot of different ways in which I can talk about this. But let's start with the term web 3.0. Because I think that is going to give us all the ability to put this in the right frame, right, the right background, the right atmosphere, ecosystem, I don't know what the right word is. I'm still trying to describe these as eloquently as I can. And like I said, I am very much a newbie in this, but trying to learn very, very quickly as I see it beginning to impact more and more of business and creators around me. So Jeremiah, oh, young put it in one way. You know, web 1.0 is really the internet, web 2.0 More of like social media, and web 3.0? Is NF T's blockchain, what have you. I like to think of things in terms of democratization. It's a term I've used a lot when I talk about the age of influence is about the democratization of influence, right? So if we were to look back at web 1.0, it's really about the democratization of content publication. And I suppose you could say, consumption as well, we now have a new digital arena called the Internet, in which we can publish content and also consume content. And if we want to bypass TV, radio, newspapers, magazines, we can just by being in the internet, I know that probably sounded really scary. when the internet first came out 2030 years ago, well, it's not scary anymore. It's how foreign governments, like Russia, lie to their citizens about what is going on in Ukraine. And I think we can say the same thing about foreign governments in China, also hiding a lot of reality from their citizens. But this is not a podcast about politics. I'd love to do an episode on politics at some point, but I know that's not why you're listening to me. Web 2.0 was really about the democratization. Now with web 1.0 was about content publication consumption. I'd say web 2.0 was really about communication. Now we have the ability to communicate with anyone anywhere. With social media. We can also communicate with brands brands can listen to to us. And although Jeremiah didn't mention this in his keynote about Web 2.0, a lot of people talk about not just social media, but mobile technology allowed all of this to scale globally and allow all of us to keep in touch the same way. And I'm not going to go back into politics. But when I was at the Tiananmen Square demonstrations in Beijing in 1989, it was the fax machine that allowed student demonstrators to tell the world what was going on. Now we have social media, right. And some people are calling this Ukrainian occupation by Russia, the TIC tock war, because so many people are covering it on social networks, like tick tock, but it is absolutely scaled to consumption, right? And the publication because now it's not just publishers, its people. It is enabled to a communication and it has helped in once again, the democratization of media influence, because now more and more the influence is in the hands of people. So, well, what is web 3.0? Then? I'd say web 3.0. taking it one step further, is the democratization of digital ownership. So I believe in what's really interesting is that, Jeremiah, when he left altimeter, he started consulting about the sharing economy. The sharing economy really started with Uber and Airbnb. A lot of us thought it was crazy. I remember Uber sponsored, one of the first social media marketing worlds Hey, $20, free Uber fare if you if you use them from the airport. And guess what Uber is mainstream. Today, Airbnb is mainstream. Today, I use Uber on business trips have used Airbnb on business trips. And there's more and more now we're performing financial transactions, using Venmo. Person to person. So if web 2.0 allows us to communicate person to person, web 3.0 allows us to transact person to person. And that has a really compelling impact compelling potential, when you think about it. Now, this is where so if that's web 3.0 In general, right? Blockchain is the technology that will allow this to happen. And blockchain is a technology that allows us it's basically I guess, for lack of a better word, it is an accounting record, a ledger, which records every single transaction, and it can limit the number of iterations or the amount of ownership. So obviously, I'm not an expert in this. But I do know that, you know, over the last few years, a lot of my friends in Japan that were very focused on digital social media marketing, turned to blockchain consulting. So for instance, right now, there's a semiconductor shortage. And if you were to put those semiconductors on a blockchain, where whoever, you know, it's a limited supply. And if you have access to it, because you've been a loyal customer, and you want to trade away that access, you have the ability to do it, because there's only one available that the ownership is represented by a unit of that blockchain. I know there was a city in Japan that actually held their public elections using the blockchain to ensure that there were not more votes than citizens, for instance, and you can use apps and lots of technology that allow you to do this. But where blockchain really started to be implemented, was with cryptocurrency, currency that is on the blockchain currency that's governed and it's decentralized, right? I talked about the democratization of digital ownership. All of this is decentralized. There's not a person or an entity that owns it. It's decentralized by the framework of the technology itself, by the blockchain, Bitcoin being the most famous of these currencies, but Bitcoin actually only has a finite number. There are other cryptocurrencies using Blockchain that allow you to build more and more over time, if people buy into it, most famous ones is called Ethereum. hopefully I'm pronouncing that right. So what does all this mean? Right? I want to take you back to 2015 when I was on my business trip to Johannesburg, South Africa, where I spoke, and it was actually the day after I spoke, where I went on a safari tour, and the tour guide says, hey, you know, I take credit cards, but I also take Bitcoin. And this is 2015. I'm like, dude, what's up with Bitcoin? He's like, Well, you know, I don't really believe in the South African currency. So if I'm going to have currency, if I'm gonna have money, I'd rather have it in something that I feel like I own part of that I feel has a better chance of appreciating. It reminds me when I was in Japan, you know, Japanese banks when I lived there, there was very, very low interest rates in Japan and they're still are much like we've had the United States although interest rates are starting to go up here. And I'll never forget if you were to invest in a New Zealand dollar bank account. and you'd get like 10% interest, if you were to invest in a Japanese yen bank account, you'd get 0.1% or 0.05% interest. And currencies have always had different value based on a number of different things. But if I am conducting a transaction with this gentleman with this taxi driver, why do we have to go through banks and foreign currency when we can do it in one global currency? Now, if assuming that we both believe in that currency, and we have that currency, there are a number of apps that make that transaction happen seamlessly. And that's really the core here is that once there's utility, these things take value. Now, I think and I'm gonna get to what are NF T's exactly, but what's happened is that there has been a lot of people investing in these cryptocurrencies as a very risky investment, or investing in NF T's which are tied to all this. And like I said, I'm gonna go through that in a second. And that is a part that I never wanted to be a part of. But in terms of the sharing of digital ownership, it's really interesting. I launched my digital first membership community, it was my first digital product. And I use the normal tools that goes through stripe, what have you, but one of my members, his payment was getting rejected. It's because he lives in the Kingdom of Jordan. And it's because one of the tools I was using that connected stripe, to my website had a default that they just rejected any card that was registered outside of North America, Japan Euro, thinking that it might be spam. And so I think those of us that live in the developed world, we don't see the value as much as people that don't live in the developed world, where their currencies are not worth much where they physically, they literally cannot conduct transactions in their currency. But if it's a global currency, like a Bitcoin or Ethereum, so you know, what if for my digital first membership community, I had my own coin, the coin is tied to US dollars, or it's tied to whatever currency you want, you buy the coin, through Aetherium, or Bitcoin, let's just say everything. So instead of, you know, spending $55 a month, which is the current price of my digital first, you know, membership community, you buy $55 worth of coin or whatever, let's say it's 100, or $200 worth of this coin. And that gives you a membership, for as long as you hold the coin, for instance, this is exactly what Joe Pulizzi did with his creative economy Expo was $500. To attend the expo, he offered a lifetime ticket based on his coin, which is called the tilt, or I guess it's called tilt, dollar sign tilt. And it was basically the equivalent of veterano $1,750. So if you made that investment, you would get lifetime access to the crater economy Expo. And if you've been to conferences, like Social Media Marketing World, Content Marketing World with Joe founded any of these conferences, you would know that prices go up over time, and that $1,750 might be the price of admission a few years from now, its lifetime. And guess what, because you own that, we're gonna call it an NF t, because it's a limited edition, he only made 100 of these. Right? It's not unlimited. Once the 100 is sold out, it's sold out, it is a lifetime. And if T limited to 100 at that price, and once you have it, you can use it as utilitarian value, or you can sell it because you're part owner now. Right? It's asset, not expense. So if I was to do something similar, hey, you know, $55 worth of coins, gives you access to my membership community, well, let's say after a week, you're not interested anymore, you can then sell those coins on, if there's a market, maybe there was more, maybe they're worth less. Or if I was to do a lifetime offer, it's sort of the same thing. But as a creator, it allows me to basically invest in you. I can buy access coins, and say, Hey, I'm going to do a drop. And, you know, the next, you know, I want you to show up to my meeting, our next weekly call everyone who shows up, I'm gonna give a coin. Now, why would I want to do that creators want to invest in their communities? A lot of you? Well, some of you might have gotten some freebies from me already. Free books have done book giveaways, right? Why not do it in a way where I can give you part ownership, in terms of the currency gives you access to more and more things I'm doing now and more things that I plan to do. And brands can be doing the exact same thing. Right? So Venmo can come up with a Venmo coin. Why do we always have to transact with third party? Why do I have to pay stripe 3% for every transaction, when we can do it directly through the Neal coin or whatever I'm going to call it I don't know, have it? I'm sort of skipping ahead there. But I think you get the picture now. As a brand. Like I said Venmo Starbucks, right? Sometimes I can't use my Starbucks card, which is my Starbucks app, which is based on what I bought in the United States with Japan. But if I'm a global brand, I want anyone everywhere to be able to get access to my product to make them feel they're part of it. And that's where having your own coin or having an NFT, when the pink drink goes away, only those who have the pink drink NF tea can actually get that drink. I'm just doing on an example. So right now, I think a lot of people are focused on the craters when it comes to NFT, the artists what have you. But it's equally important for brands to really understand this, because it is a growing economy. The economy of NF T's and cryptocurrency is already greater than influencer marketing. And so far, well, you know, sports, we see the NBA, NFL sports teams, you know, celebrities, we see some people getting involved in it, but I believe almost any business. Even b2b businesses could get involved in it. It's going to evolve over time. This is going to evolve over 1020 30 years. It's evolving pretty quickly. And I think, to better understand this, I think the trigger point for this was Gary Vaynerchuk. Who else right? So Gary Vaynerchuk, introduced V friends, that's ve friends. And this was his first NFT that he announced, or I should say released May 11 2021. A lot of people that I know or have heard, you know on podcast or blogosphere YouTube, what have you. That's really when they got started with this a lot of people in the Social Media Marketing World is that they believe Gary Vee is the ultimate influencer, they believed in Him, they believe that they spent money on him and his NF T's, they would be able to gain better access to him. So he has done, you know, NF TS for his or you know, I don't know whether you want to call them tokens or coins. But if you buy more of his stuff, the NF Ts, definitely he has the V friends because these are limited. But he's put out other things. His V friends alone generated about $160 million in sales volume via open sea. This is open sea is the place. It's like the marketplace, we can buy NF T's he has done things like book games, which is stemming from his new book 12 and a half leveraging the emotional ingredients necessary for business success. This is a layer two NFT. So I'm not gonna go into details here. But they're they're burnable tokens. And I guess the coin that I was talking about that Joe puts it, that is a burnable thing as well, you can redeem those, right, I can buy those from you. It's not limited supply, you can mint more that would drive the price down like any other currency, but I think you get, you get the point. And then you know, for those people that hold a lot of these sorts of tokens, or coins, or mini drops, or all these different things that Gary Vaynerchuk is doing, he has an invite only event V con, which is actually coming up very shortly, May 19 May 22, featuring Steve okie Snoop Dogg and some others. And in order to get access to that, you need to hold certain NF T's or coins. So this is a utilitarian example of a personal brand, that found the best way to monetize not even to go through brands, not even to create their own product, but to create their own currency to create their own collectible, to give people a chance to be part of something and to reap the benefits. I think a great use case scenario our musicians, right, fund, you know, become part of our new CD, we don't have a record contract, we're going to independently publish this. But if you buy the NFT, you'll get access to the CD and guess what you'll we're also going to give you you know, for every token that you buy, you're gonna get 1% ownership of the royalty rights. This is what people are starting to do. This is what energy collections, they're creating art. And if you know someone wants to license that art for a movie, or for a book, the owners of NF t actually have digital ownership rights. And they will get a portion of that. So part of these NF T's you see out there that aren't utilitarian, they don't have utility. They're focused more on? Well, part of it is community that hey, we all hold the same token, let's get to know each other. We're all supporting this person, but also in the belief that in the future, they might strike it rich, but in the short term, they still want to support that creator and their mission. So that's what this comes down to. With the democratization of digital ownership, the democratization of financial transactions. It's almost like the democratization of community, not just between a creator and the creators fans, but between the brand and the brand's fans and I you know, we're already seeing more and more brands create these NF T's. I hope they don't look at it just as a way to raise money, but it's the community aspect of being able to have unique relationships with people that own these NF T's. Now, the community aspect what's really interesting is it's all about discord because discord has integrations with NF Ts, where if you own a certain number of if you own an NF T or you own a certain number of tokens, that will give you access to a discord that people that have lower level access will not get access to. And this is why so many creators are going to discord. My kids are studying for, you know, satps various tests. And some of the textbook publishers and other websites are creating their own discords. Now they don't have an NF T tied up to it yet. But the discord is sort of the community, the default community for younger people. And when my daughter sees me using slack, she's like, you're such a boomer daddy. That's for old people. So and discord is very similar to slack if you've seen both of them. And that's why there's so much going on with discord. And that's why I hope to have my own discord in the not so near future, or the not so distant future, I should say, to give you all a little bit more access as I begin to navigate this world. So what I want you to do, I've talked a lot, right? If you're a brand, if you are a creator want to be influencer, if you're a nonprofit, I mean, what a great way to raise money. And there's already some nonprofits that are using if their aim to gain access to people who trade in that currency, who also want to support their mission. And there are various ways of allowing people to support the mission is something called a smart contract. That's actually written into the code of a blockchain. It's not a legally binding contract. But it does allow, you know, creators, nonprofits, brands to promise certain things. And obviously, there's always like a website or what have you, that will list more of that information. Another interesting byproduct of all this, this goes back to me talking about Elon Musk. And I don't know if it was on this podcast or of others wise buying Twitter is that Twitter has become the center place where people talk about NF T's. It is the social media for NF T's and the social media for cryptocurrency. It's where everyone goes to build community to engage to get people onto their own discord or to get people to, you know, buy their NFT. That's where the action is. And I have definitely seen new energy in Twitter recently, especially when I talk about these subjects. There's a lot of people out there that want to talk about these. So what I want you to do now is now I learned that there is one particular it's a coin, it's a cryptocurrency that's built off of Aetherium. And it's put up by a company called rally.io. Now Jeremiah Young is represented rally. There are some other rally folks there. There are 350 people who have their own cryptocurrency on rally rally has basically made it easy for creators to mint their own cryptocurrency coins, which are tied to the rally coin, which is built on the Ethereum blockchain. Yeah, I know that sounds like a lot. Play it back again. But But basically, I believe, when you cash out on a coin, you're it's being converted into rally, which is then being converted into Aetherium. I might be wrong. But I think that's why it makes it easy for creators to do this. They're not directly linked. That rally is sort of the middleman, so to speak, but makes it easier to handle lots of different things related to that transaction. There's a lot of complexity here, obviously. And this is my first time talking about this in this much depth. But if you were to go to rally.io, I was told there were 350 craters that had coins, of those 350 craters, 35 of them, were part of the 500 people at the crater economy Expo. So for creators, this has become the default place for people like you and me that are actually minting cryptocurrency coins. So right now, if you were to go to rally.io, it'll say for creators discovered if you go to discover coins, it'll show in terms of support volume, that Joe Pulizzi. The tilt, which is his site that talks about this, it's trying to provide education is the leader right now in terms of volume, if you were to go and learn more about what are the benefits, so part of this is that there are rally rewards. I won't go into the details on this, but rally is also trying to incentivize people to buy more of these coins. So if you hold on to the coins on various craters, you get dividends, which are rally coins. What Joe is saying here are rally rewards are reinvested back into the community. And this means that your coin value should go up over time as more and more of the dividends are reinvested. It's sort of like reinvesting your your profits into your stock right? Member a tilt coin holders help contribute directly to the Creator economy. That tilt is dedicated to turning content creators into content entrepreneurs subscribe at the tilt.com and receive $5 and start Under tilt coin, receive an additional $5 for each member referral, they're monetizing. They are paying you back because with every community member, they are getting bigger and the economy is getting bigger. As a tilt holder, you are eligible for rally rewards which are reinvested as we, as we talked about, and you gain access to a private discord group. If you hold at least $1 to coin, you're part of a weekly random giveaway of up to $200 Until coin 10% off training and educational courses 10% off all merchandise if you hold five tilt coins, and by the way, one took coin is worth $15. If you hold $75 Worth, exclusive content creation report dropped at the end of each month, early access 25% of all training and educational merchandise if you hold 20 Tilt coin, which is currently the $300 exclusive inner circle discord area, once again, it's integrated with discord. So allows you to easily do that, to help shape the business goals and operations at the tilt. You are part digital owner 50% of all training and educational courses. There's also tilt author, submit an article and If accepted, receive money in tilt coin. And then there are various campaigns. Let's see here there is a $50 or 3.3 dollar tilt. It says autographed content in I want to see what this is okay. It's asking me to create an account. So I can't see what that is. But there is some sort of autographed content that you can receive. I'm sort of curious as to why I can't put says autograph content in okay, maybe he's given away some of his books, I'm not sure. But that's an example you have now bought a cryptocurrency you're buying a coin, which is tied to Joe polities the tilt, but it's giving you rewards. And this is what I would love to do with my community, right? If I am making six figures, if I'm making seven figures, and I can give 1% of that back to you. Because you've been supporting me, I know that you're going to continue to support me, and you're going to become a bigger fan of me. And therefore anything I do, it's going to be amplified. So from a creator perspective, I think it's a no brainer, an absolute no brainer. Now, not everybody can launch a coin, I think the rally is getting, they want to make sure that everybody has real influence. They're trying to create their own economy. The idea is that you want people to use these coins. So that's where I'm going to end this episode. I'm really excited about this. From a creator perspective, from a brand perspective from a web 3.0 diversification of last week, we talked about our last episode, we talked about relationship marketing, or relationships with influencers, hey, if you're brand new want to work with me start by buying some of my coin, that's a great way to build a relationship. Right? It really brings things to a new level because of the democratization of digital ownership, the democratization of financial transactions. So, my homework for you is, if you're already into this stuff, awesome, I'd love to hear from you. If not, just go to rally.io go to discover coins, look at some of the things that are out there. And if you find utilitarian purpose, just go and invest in someone. Someday, I hope to be up there on the market as well, not yet. And nevertheless, if you're not ready for that, that's fine. But I think just like social media 1011 12 years ago, very few people understood it. Those people ended up ahead. And I remember there was something called the Social Media Club still around. Social Media Club was all about if you get it share it, because so few people got it. Right. So I think right now we're sort of in the same stage with all this web 3.0 cryptocurrency NFT. And by the way, I didn't answer the question. People are getting hung up on the collectibles, right. The NFT is a non fungible token. So in other words, they they live on forever, and it's in a limited supply. Fungible is something that can go away. So the coins can go or you can cash in the coins for something and then the coins will disappear from the blockchain. Assuming that I I've already become ownership of from me on the blockchain or the number of coins gets diminished. I'm not sure exactly how that would work from the cryptocurrency perspective, but from the collectible, which is the non fungible that the lifetime pass to the Creator, economy Expo great example. Or it could be a collectible trading card, a collectible trading character. There are only limited numbers of those, right? And that's why they're becoming more investments. If you create art, and you commissioned 100 pieces, you would commission 100 NF T's, and therefore over time, those could go up in value could go down in value, but the limited supply inherently provides more value to those that are really interested in them. That's what the NFT is. I think when I was talking about the coins, it was more of this utilitarian cryptocurrency Based on the large cryptocurrency, which is Aetherium. I know pronounce it differently. I'm hoping I nail that one of these days. All right? Well, that's it. So if you want to learn more, those are my recommendations for you. If you want me to talk more about this on this podcast, or in my blog, I'd love to have a coin and let you decide what you want me to blog about. That would be a great use case scenario, right. But regardless, if you want me to talk more about this on my podcast, because I think it's related to everything that I talked about here, please let me know. You can write a review, let me know you can fill out a contact form on my website, Neal schaffer.com, you can just message me in social media. But regardless, if you think your network your friends are also trying to figure this out. And you think that this provided you a unique insight, a valuable insight, I hope that you'll take a screenshot and share this podcast episode with your network with your friends. And we can all all learn together, right? That's what this is all about. There is no one expert, we are all beginners. We all become experts, we do this together. And I think we all benefit. And regardless of I meant a coin or not, the knowledge is going to be invaluable for your business and for you, so that you better understand the future and you're better able to navigate all this information when people talk about this. Or when you begin to see the value of it, you will have a solid understanding and you'll be able to go a lot quicker than others that are still doubting it. So hopefully after hearing this, you're not doubting anymore. I don't own any cryptocurrency with the exception of Jeremiah Oh young did a drop during his speech, hey, you know, the the first 100 that go here, I'm gonna give you a coin. And it was very smart because it's obviously his coin is built on the rally network which he represents. So that's how he got me to create a rally account. Right? And I'd love to do that as well. You know, hey, it first time people who you know who review this podcast on Apple podcasts get get a free coin, I think you're gonna see a lot more of that in the not so distant future. Yeah, because it's all tied back to a monetary value. At the end of the day, we're all in business, whether it's for ourself, or whether it is for our brand. And no better way to close this episode with one of the keynote speakers was Daniel Pink. He wrote a book called free agent nation. We're all free agents. And I believe that this web three point now actually gives us more the ability to be a free agent, be a successful free agent, but it all depends on community. And in order to build community, you need to have value you need to offer value have a viable product, it all comes down to the basics of marketing. You can't bypass that, and hope to be successful here. So I'll leave you with those notes. I can't wait to delve deeper into this in future episodes. I'm still gonna be doing the other stuff as well. I'm still your digital marketing coach. But like I said, if you want me to talk more about this stuff, as I learn more, and do more research, please let me know. And hey, as always, whether it's influencer marketing or SEO or social media, or NF T's make sure you keep your eye on the goal. This is your digital marketing coach Neal Schaffer signing out. You've been listening to your digital marketing coach, questions, comments, requests, links, go to podcast dot Neal schaffer.com. Get the shownotes to this and 200 plus podcast episodes and Neal schaffer.com to tap into the 400 Plus blog posts that Neil has published to support your business. While you're there, check out Neil's Digital First group coaching membership community if you or your business needs a little helping hand. See you next time on your digital marketing coach.