Announcing My New Ebook: Maximizing LinkedIn for Business
Your Digital Marketing Coach with Neal SchafferNovember 16, 2015
00:20:1914 MB

Announcing My New Ebook: Maximizing LinkedIn for Business

Today Neal is coming to you from Clearwater, Florida, where he actually did this podcast episode as a Periscope broadcast. And while he does talk a little bit about Periscope in this episode, what he’s mostly discussing is his new ebook which just came out on Kindle. It’s called Maximize LinkedIn for Business, and it came about from his visit to the LinkedIn Headquarters over a year and a half ago. Listen in to today’s episode for a rundown of what you can find in the ebook, and where you can get access to it.

Key Highlights

[01:17] What Is Maximize LinkedIn for Business Is About

[03:10] Table Of Contents

[03:17] How LinkedIn Is Being Used By Corporations and Professionals Today

[04:49] Two Important Things You Need to Know

[05:44] The Importance of Connections

[05:56] Tactical and SEO Benefit of Having Connections

[08:34] The Value of Network

[09:05] Establishing Credibility

[09:25] What Are Recommendations

[10:20] Understanding Skills and Endorsements

[10:57] How to Make LinkedIn Profile Private

[12:44] Pulse Feature

[14:02] Chapter 8

[15:56] LinkedIn Groups

[16:44] Chapter 10

Notable Quotes

  • One of the big mistakes or I should say one of the big things that people don't understand about LinkedIn is it's just for job search. 
  • So really, every professional and it's not just for job search, like I said, it's for your personal brand for your professional brand. And now more and more as an employee, you really need to have a certain aptitude of LinkedIn, you need to know how it works, and how you can make it work for you.
  • Number one is really the mindset right, just understanding the value and the things that you're going to be need to do on LinkedIn. 
  • The second thing is The LinkedIn profile. So whatever you do on LinkedIn, it leads people to your profile, right. And I think people take it for granted.
  • It's a matter of, you know, sending them invites, as a matter of after you meet someone at a meeting of actually doing a follow up and saying, Hey, would you like to connect on LinkedIn, it's printing your LinkedIn URL and your business card, so that it makes it easy for others putting in your email signature, right, I use wise stamp as a way to do that, wisely.
  • The value of your network is in keeping in daily touch. So you're Top of Mind
  • And whenever you want to contact someone, or whenever you post something on LinkedIn, or you send out a connection request, people go to your profile, one of the first things they look for, believe it or not, is recommendations.
  • If you want to be successful on LinkedIn, and you're going to be a lot more successful with the more credibility you have. 
  • Obviously, the whole value of LinkedIn is that it's a public database, right. But understand that there are things you want to keep private about.
  • You know, a lot of people say that LinkedIn is not an engaging platform, well, it's probably cuz they're not involved in LinkedIn groups, and LinkedIn groups are far the most engaging aspect of LinkedIn.

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