While have niche expertise in an industry can be helpful to your business if you want to market in that industry, does hiring a niche expert to help with your marketing make sense?
On the other hand, what is the holistic marketing concept, and how does working with a holistic marketing expert differ from working with a niche expert?
These are the questions I will answer based on my own experience in helping companies and transitioning from one to the other - you'll find out all about it by listening to the end!