In this video I walk through the four parts of your profile that do most of the work: your cover photo, your headshot, your headline, and your About and Experience sections. I also share a 30-second test to find out whether you show up when someone searches LinkedIn for what you do.
Free ebook, Maximizing LinkedIn for Business:
https://nealschaffer.com/linkedin-book-free-download/
LinkedIn profile examples (full guide):
https://nealschaffer.com/linkedin-profile-examples/
The full four-cylinder LinkedIn framework (podcast episode):
https://podcast.nealschaffer.com/episode/stop-treating-linkedin-like-social-media-the-4-cylinder-business-engineuntitled-episode
Chapters
0:00 Google your own name
0:54 Not a resume: a landing page
1:38 AI is now reading your profile
2:25 Cover photo
3:14 Profile photo
3:56 Headline
4:51 About and Experience sections
5:14 The 30-second test
5:27 The four-cylinder LinkedIn engine
5:48 Your homework for this week
#LinkedIn #PersonalBranding #LinkedInTips
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FREE RESOURCES
Maximizing LinkedIn for Business ebook: https://nealschaffer.com/linkedin-book-free-download/
Digital marketing tools buyer's guide: https://nealschaffer.com/best-digital-marketing-tools-guide/
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WORK WITH ME
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PODCAST: YOUR DIGITAL MARKETING COACH
Apple: https://nealschaffer.com/apple
Spotify: https://nealschaffer.com/spotify
YouTube: https://www.youtube.com/playlist?list=PLhdxAC8UR7telkg-KFDpwaJyliMAEzXMi
TOOLS I RECOMMEND
Some links below are affiliate links, so I may earn a commission at no cost to you. I’ve used each of these and recommend them.
SocialBee (social media scheduling): https://nealschaffer.com/socialbee
Brand24 (social listening and brand monitoring): https://nealschaffer.com/brand24
PhantomBuster (web scraping and data extraction): https://nealschaffer.com/phantombuster
Hypefury (X and LinkedIn post scheduling): https://nealschaffer.com/hypefury
Snappa (quick graphic design): https://nealschaffer.com/snappa
VidIQ (YouTube SEO and analytics): https://nealschaffer.com/vidiq
AppSumo (lifetime software deals): https://nealschaffer.com/appsumo
PodMatch (podcast guest booking): https://nealschaffer.com/podmatch
Hootsuite (social media management for teams): https://nealschaffer.com/hootsuite
QuillBot (AI paraphrasing and grammar): https://nealschaffer.com/quillbot
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ABOUT
I'm Neal Schaffer, a Fractional CMO, keynote speaker, and author of six books. I help founders and business owners do their own digital marketing to save time and money.