Why I am Investing Time in Being Interviewed on 100 Different Podcasts
Your Digital Marketing Coach with Neal SchafferAugust 27, 2020
00:26:2218.18 MB

Why I am Investing Time in Being Interviewed on 100 Different Podcasts

I got really serious about podcasting in 2020 142 episodes after I began this podcast. I got even more serious with the publication of The Age of Influence, utilizing this podcast to build a community that listens to podcasts. Utilizing podcasting as a form of influencer marketing to help incite word-of-mouth marketing about my book has taken my understanding of the significance that podcasting can have for any business or entrepreneur to a completely different level.

By teaching you what I have experienced and learned, I believe you will not look at podcasting the same just as The Age of Influence and this podcast have hopefully helped you look at influencers and influencer marketing in a completely different way.

Key Highlights

[05:00] Why Podcasts Are Great Medium

[05:55] Why I Got More Into Podcasting

[06:50] The Reason I Become Passionate About Getting Onto Other People's Podcasts

[08:28] How To Get Bloggers Talk About You

[10:33] Benefits Of Interviewing Other People In Your Podcast

[13:55] Building Relationships With Other Influencers

[15:28] What I Learned From Guesting On Other Podcasts

[16:38] Finding Your Own Voice Through Guesting

[18:15] Benefits Of Collaboration

[19:11] Podcasting Helps In Yielding Influence

[21:21] 2 Things To Remember

[24:50] Conclusion

Notable Quotes

  • Number one, it definitely helps in terms of content creation, I can tap into the minds of great people and have some great podcast episodes, I really wanted a more diverse podcast, I wanted to have more people's ideas included.
  • If you want to get found, there's no better content medium that will accept interviewing you should you pass the vetting process that each podcaster has than podcast and podcasters are influencers.
  • So whenever you engage with an influencer, yes, they're content creators. But in the case of podcasting, chances are they're also business owners. So it opens up a lot of potential for collaboration.
  • If you want to become a better speaker, you need to speak more. And if you wanted to launch your own podcast, you need to know what it's all about, you need to know what to expect what you're going to say.
  • It really gives you a way to not only better find your own voice as a speaker or future podcaster. But it also helps you better deeply understand your subject cuz you're going to get asked a lot of questions, and it's in those questions, you better understand what's on the tips of people's minds, that allows you to develop better and better content. 
  •  But once you understand the value of building those relationships, you'd obviously want to do that and it gives you more content, the results of all this.
  •  But the more research you do, and the more personalized outreach you do, obviously, the greater that conversion should be.

Episodes Mentioned in the Show:

166: The Many Ways to Become an Influencer Today [John Lee Dumas Interview]

13: Got Good Social Media Marketing Apps? [Ian Cleary of Razor Social Interview] (my first interview!)

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