Not every company is on board the TikTok train yet, but after listening to this episode, you will see TikTok in an entirely new way.
Meet Dr. Brian Boxer Wachler, a doctor who specializes in a rare disease of the eye called keratoconus who started posting on TikTok during covid and now has become a bonafide TikTok influencer with more than 3 million followers!
Why did he start posting on TikTok?
And what did he start posting on TikTok?
And what is his advice for you?
You'll have to listen in for the details!
[02:08] Introduction of Podcast Guest, Dr. Brian Boxer Wachler
[06:58] From Being Surgeon's Surgeons to Social Media Influencer
[11:43] The Process of Offering Advice and Inspirations
[14:18] What Made Dr. Brian Write Book About Social Media
[16:35] Dr. Brian's Recommendation on Posting for Maximum Impact
[20:51] Thought Process on Publishing Content
[25:01] Pitfalls to Avoid in Social Media
[29:14] Final Thoughts
[29:48] Connect With Dr. Brian
- That was really what became my mission to help people. But what I guess led to my videos doing so well is that there's a huge need for accurate information. And that's why my account and everything kind of took off from there.
- I had so much information between what I've learned and what I shared, and the other 15 influencers that I interviewed, that were really gracious to open up and share what they've learned, the good and the bad, and the school of hard knocks to get to where they were. And that chapter is really a key one for people who do want to embrace social media and understand how to grow their platform, and especially how to grow it in a responsible way.
- I think you have to look at each platform individually, because they have their own algorithms.
- Being able to balance it and not, you know, get too hooked in and lose track of the important things in life, which are relationships with other people, friends and family, you know, your jobs, you know, being able to achieve what you want to achieve and not start spending so much time on the platforms.
- So for parents, it becomes even more critical to be involved in how to be involved to help your kids stay safe, and not go off that deep end, which they're the most likely and most vulnerable to a whole chapter called Living with social media that's actually giving, you know, adults and parents and also teenagers, you know, that read the book, the benefits, but without the downsides.
- Social media is like fire, it could be used for illumination, or you could badly burn yourself.
- Follow Dr. Wachler on TikTok: https://www.tiktok.com/@brianboxerwachlermd
- Buy Influenced: The Impact of Social Media on Our Perception on Amazon: https://amzn.to/3VOqHro (affiliate)
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/freebies/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com
Welcome to 2023 we have been using social media now for over a decade. But how you use social media for your marketing for your business? Has it changed? Has it adapted has it evolved? This first episode of 2023 will hopefully get you in the right mindset to think brand new about how you approach social media in this next episode of The your digital marketing coach, podcast digital social media content influencer marketing, blogging, podcasting, blogging, tick talking LinkedIn, Twitter, Facebook, Instagram, YouTube, SEO, SEM, PPC, email marketing, who there's a lot to cover, whether you're a marketing professional entrepreneur, or business owner, you need someone you can rely on for expert advice. Good thing you've got Neil on your side, because Neal Schaffer is your digital digital marketing marketing coach, helping you grow your business with digital first marketing one episode at a time. This is your digital marketing coach, and this is Neal Schaffer. Hey, everybody, Neal Schaffer here, your digital marketing coach, and welcome to 2023. This podcast is getting off to a slightly late start this year, took some time off at the end of last year, had a nice 10 day trip to Japan to see family and friends. I hope that you also had a great end to your year, and you're starting off the new year, as refreshed and reinvigorated as I am normally the first episode of the year, I would go through my own strategies and takeaways and recommendations for the next year. That's going to happen in episode number 300. But for episode number 299, and I think really appropriately to begin the new year. I have a very very special interview with Dr. Brian boxer wachler Dr. wachler is a world renowned expert in an eye disease called keratoconus. It's actually a disease which I happen to have. It's the reason why I have to wear hard contact lenses. But enough about that. He is also someone who, out of nowhere, began a journey on Tik Tok that has led him a doctor who is well I don't I don't want to estimate his age. But he's either Gen X or baby boomer, I'm gonna say his Gen X, but to acquire millions of followers and a lot of other benefits from leveraging this new type of social media content. He is also the author of a book called influenced the impact of social media on our perception. And we have a really fascinating conversation all about social media reveals from an influencer that he is, but he was an absolute beginner two years ago. And this is the newest type of content that I think we can all well, we all need to do more of. And if you heard my last episode, where I talked about the time is now for short form video marketing, you'll know that this interview heavily influenced me and you'll hear more about my own plans my further recommendations for 2023 In my next podcast episode, but I also want to share with you one of my New Year's resolutions this year is to become a better reader. Yes, I am an author, but I don't read as much as I should. And it's funny because it for those of you that remember this podcast has gone through a few iterations. It's been around since 2013. So hey, happy 10th anniversary, right? But there were a few years where I did not publish an episode. And it wasn't until I became an avid listener of podcast myself, that I really became committed to publishing 50 episodes a year. Yes, last year, it was 49. Because this episode, I did not get up before I went to Japan, but no big deal, right? Well, we'll hit 50 this year. But more importantly, as I gear up to one of the things you'll hear about in next week's podcast and my goals for this year one is to finally finish my fifth book, this digital marketing playbook that I've been promising everybody for quite some time. And the same with podcasts. I want to read more books to understand what people are buying in 2023 What other authors are talking about, and how I can strategize with a niche. I should say carve out a niche for my next book in a pretty broad category, which is digital marketing, but to find those areas where I can add value. So my goal that's what I hit it is 52 books in 52 weeks, I plan on publishing a list of these books if you want to get one in advance I I just published on my blog post A recommended, you know, social and digital marketing books to read. But that list is more of evergreen books. This list that I created on my books to read are primarily ones that have been published in the last year or two. And I hope just as I had Dr. wachler on this podcast, that I will be able to have more authors to share their books and their insights with you, my audience on this podcast as well. So obviously, have a great year in store, both for this podcast as well as really offering you more actionable products and services. It's one of my goals. Like I said, wait for episode number 300. But without further ado, let's get into my interview with Dr. Brian boxer. wachler. You're listening to your digital marketing coach. This is Neal Schaffer. Dr. Brian, welcome to the your digital marketing coach podcast.Dr. Brian Boxer Wachler:
It's a pleasure to be here, Neil, thank you for having me.Neal Schaffer:
Well, it's an honor to be here. We haven't had any I think you're the first doctor that I've had on this podcast. But you're also the author of a well several books. But today we're going to be talking about your book influenced the impact of social media on our perception. Very interesting because you are a doctor of vision of the eye. And I am especially interested because I'm looking on Amazon and your page here you wrote a book called How we conquered keratoconus. I actually have keratoconus and you're one of the few people that would and it actually affects my right it's near right, my right eye vision. So I have to wear hard contact lenses because of that. But anyway, that's a whole other story. Like medicine here. But but so you're a doctor but you're an author and you've hit it big on social media, you are a social media influence yourself. So let's start with how did we get from doctor to and the doctor. They call you the surgeon of surgeons from what I read. How do we get to the surgeon of surgeons to social media influencer to authorDr. Brian Boxer Wachler:
Well, it was really unexpected because when life slowed down for me like everyone else during the pandemic, I had a lot of real unaccustomed downtime and my daughters who were their twins, they were 14 at the time. And they said, Dad, you know, there's some really good doctors on Tik Tok, they make great content. And if you want, we can help get you started. We think you do really well because of who you are. And you know what you like to do. And you can be like fun entertaining and engaging and good information. So I said, you know, I'll give it a shot as long as you don't make me dance. So that's how I actually got started. And, you know, we had created a tic tock account, one of my staff did and we had a couple of lame videos why wouldn't say lame, but videos that didn't do very well? Actually, one of the first ones was on keratoconus, actually, just describing what keratoconus was within the animation. And it like did okay, but it was nothing to write home about and the account just sort of languished. And then when I had this conversation, and my daughters got involved, they really got me started, I started, you know, following some doctors who already had big platforms, and was seeing what they were doing too. So I pretty quickly found this niche that I realized the accuracy, the truthfulness of content, information in the video has nothing to do with whether the algorithm is going to promote it to go viral or not. It's these other metrics. And I was really surprised how much misinformation there was in the health space. I mean, I'm sure in every space to in business as well, but for sure in the health space, and I started researching, because I know how to research I guess one of my superpowers is I know how to do medical research because I've published over 50 papers in the medical journals over my career, so I knew how to research anything outside of my field of ophthalmology and my specialty of keratoconus. And I was coming up with some things that were just like, video, lots of videos getting hundreds of 1000s millions of views that were just literally just Bs, and not accurate. And you can imagine how many people because a video has an almost an inherent endorsement, because it went viral that people are apt to believe that information and follow it. And at the very least, people might be disappointed with the results whether it's like literally off I'll kind of jump to something a little bit racy that you know, there were these videos going around of drinking aloe, aloe vera juice to you know, grow the penis size. And you can imagine like people are going out and buying all this stuff. And of course, it's not true. So at the very least somebody would be disappointed, but at the very worst, you know, people might be following a video that talks about putting lemon juice on In your face to improve your acne, and then you go out in the sun. And sometimes people can get like third degree burns because the lemon juice is acidic and concentrates the UV rays to cause skin damage and burns with blisters So, and some people even died following some advice. So that was really what became my mission to help people. But what I guess led to my videos doing so well is that there's a huge need for accurate information. And that's why my account and everything kind of took off from there.Neal Schaffer:
That's amazing. So you went Did you do any social media before? Because every doctor I meet, and we talk Hey, Neil, what do you do for a living on the social media marketing consultant, and they stay as far away from social media as possible. Did you do anything before that visa vie social media or do you just go straight from zero to Tik Tok?Dr. Brian Boxer Wachler:
Yeah, I know, for years, I've had a Facebook account, like a Doctor Brian Facebook account, Instagram account and a Twitter account. And, and you know, they weren't really big platforms. I'd post you know, content or my staff would post content, not really thinking strategy about it, just posting some stuff. And that was about it. So by no means was I even in the realm of being considered influencer before the Tick Tock thing.Neal Schaffer:
And you mentioned that on tick tock you found and this is something I teach as you found your role model. So you found some doctors that were doing well. And did they inspire you to create this own style of yours of so many people just don't know how to even get started with tic tock of our generation, right? Yeah, younger kids. It's natural. So was that part of if you could reverse engineer that process of getting started to offer advice and inspiration? How would you describe it? Yeah, forDr. Brian Boxer Wachler:
me, my inspiration, were a few doctors. One big one was Dr. Tony Yun. He's a plastic surgeon in outside of Detroit, Michigan. And so my kids had already followed him when I started, he already had a big platform. And another one was Dr. Ricky Brown and other plastic surgeon and Arizona Scottsdale. And he already had a pretty big platform to and, you know, and they, by the way, have both like, you know, been interviewed for me for the book influenced, giving their insights about social media, and some of the tricks of the trade and tips. And Tony actually wrote the foreword for my book, too. But the reason why I really wanted Tony to write the foreword is because one of my claims to fame on Tik Tok is discovering that Gen Z, who at the time was primarily on tick tock, now, it's really expanded to like adults, but they use this word called cap to describe something that's not true. That's Gen Z lingo. And I had no idea. So I'm watching like some of Tony's videos. And he's like saying, Oh, they're capping, or that's cap. And I was like, what is that? So I go research it and discover it means like, not true for Gen Z language, and therefore not cap means something's true. So I thought, well, I'm going to incorporate using this and I actually bought a blue cap, and even put, like cap on big black letters and a white box on top of the hat. So I'd put it on and it would say cap, and that became sort of what I was known for. And so I have to credit Tony for teaching me or at least showing me the word cap. And that was how he inspired me. And one point on one of my tick tock videos, I made a little origin story, like how did I become the cap doctor, as I'm sort of telling that story with Tony and my inspiration and looking it up, it's kind of funny actually hurt my back in the process of doing a superhero landing, you know, on the knee and your hand on the grounds. But it was worth it in the end.Neal Schaffer:
Yeah, I have a 17 year old, a 15 year old and there's Gen Z, I was thinking of creating my own tic tac chain on just a Gen Z lingo, because there's a lot like cap. Anyway, that'd be a separate conversation. But that led you then. So you're obviously a practicing doctor, you have your own successful practice. I see your affiliate. I'm in, you know, Southern California as well, Cedars Sinai, you know, top Hospital in LA. And yet, you've written a few books, and you decided to write this book about the impact of social media on our perception, which obviously has influenced what made you want to write a book about social media? Well, I'veDr. Brian Boxer Wachler:
always been an author, as you said, I've written books even about keratoconus and other ophthalmology. And even five years ago, I had a mainstream book called perception and intelligence to help people understand just what they're reading and seeing in general how to know what's true and not true for through critical thinking skills. So when I started discovering all this insider information, and becoming friends with other influencers, and then just my own direct experience that most people will never know, unless somebody shares it with them. I thought this was going to be a fascinating book because I have the analytical side of me And a creative side of me and, and I wanted to put them both together to share something which pretty much doesn't exist like a resource and a reference for if people are just curious to learn about social media, just from a far distance, or if people want to really get involved, there's a whole chapter called. So you want to be an influencer. And actually had that was a huge chapter. And I had to cut, cut it down and make it really condensed. Because I had so much information between what I've learned and what I shared, and the other 15 influencers that I interviewed, that were really gracious to open up and share what they've learned, the good and the bad, and the school of hard knocks to get to where they were. And that chapter is really a key one for people who do want to embrace social media and understand how to grow their platform, and especially how to grow it in a responsible way.Neal Schaffer:
That is really a fresh and unique perspective. I know a lot of my listeners will want to dive into the book without giving away everything that's in the books, we want them all to buy it obviously, before we you know, schedule this interview, we talked about what what would be the agenda, one of the things you talked about was how to better understand social media platforms, and posting for for maximum impact. So how would you go about, you know, we have, as I mentioned, an audience of primarily, you know, marketers, business people, how would you recommend they better understand social media to post for maximum impact.Dr. Brian Boxer Wachler:
So I think you have to look at each platform individually, because they have their own algorithms. And I've had things that have blown up on Instagram, and I take that same video when I post on Tik Tok, and it's like, I did okay, and vice versa. And so, so I think understanding those platforms and the algorithms is really important. I do talk about like, some of the way I approach that with a research hat on in terms of figuring out the algorithms, which of course are changing, but at least it provides a good baseline and, and then also frequency. So like on Tik Tok, you know, people can post every day, I would not recommend on Tik Tok posting more than once a day, because most of the videos have a 24 hour cycle. So they're going to do essentially what they're going to do in terms of maximum views in that first 24 hours. And if you posted another video, like five hours later, you could be cannibalizing some of that process. So I think if people wanted to, on Tic Tac Toe every day, I think that's appropriate. It's a lot though, it's requires a lot of content. And so some of the strategies that you can do to help easily create content, and this is this goes for Instagram, too. Those are probably the two biggest ones that people have potential for growth. I think Twitter is sort of really neutered, a lot of response and video growth for people. And same with Facebook. And YouTube has some potential to with YouTube shorts. But definitely Tiktok and Instagram have the biggest potential for for people growing their platforms just de novo, you know, but I think they are looking at that the frequency is important for the platforms. And another strategy for particularly tick tock and Instagram is do reaction videos. So whatever your field is, it's very simple. You can just do a little search, you know, with a little hourglass, and let's just say Mark, what would be an area that, you know, is an area I know, you're really they right? You want to react to a marketing video that did well and hopefully sort of go on those coattails? Does that sound like that'd be a reasonable video you'd look at? Yeah, exactly. Marketing, okay. So what you can do is put in marketing, in a search bar on tick tock or Instagram, and then see which videos did really well, you know, which ones got maybe a few 100,000, maybe even like over a million views. And then you can do a reaction video to that. So tick tock, you can do like a duet, or which is a side by side. Or you can do it where you follow it with what's called a stitch. And Instagram has the similar concept to where you can their reaction. And that's one simple way to help generate content where you don't have to do it all yourself.Neal Schaffer:
Yeah, in fact, you bring up a really interesting point because for those that don't know, there's a gentleman named kabhi. Lame. I don't know if that's how you pronounce his name, but all he does is reaction videos, right? In a humorous way, but in his own way, and that's a really great a great way to think about it. So yeah, I mean, tick tock does seem to represent this this culture of memes that people are replicating what others are doing, whether it's A dance and audio or this sort of reaction type of video. So that makes it very unique.Dr. Brian Boxer Wachler:
And by the way, you know, I just so if people on Instagram, that reaction option, it's called remix. So they don't call it a duet that's Tik Tok, you know, language for that. But it's called a remix, where you can do a side by side or you can follow the original video.Neal Schaffer:
Awesome. Thank you. I have actually, for those of you following me, if you go back in my Instagram profile, when someone posted that I came up with the Arabic version of my book, they talked in Arabic, but they had my book. And so I did a reaction video to that. So there's sort of fun to do mix up the content. I'm curious though, Dr. Bryan, when you create content, you talked about creating content for different platforms, and I pulled the grid, every platform is really unique. And some blow up here, some blow up there. How do you do sort of have this content calendar? Are you inspired? Do you like every day go looking for things to post? What is your thought process? Or what do you recommend people's thought process be? In order? As you said, it requires some consistency. How do people get that consistency in publishing content?Dr. Brian Boxer Wachler:
Now, at the time, I was literally obsessed with growing my platform, like two years ago, I really was like, every day posting, I was doing lives, tick tock lives to really maximize my impact. And, and I did grow really quickly, you know, and then it got to a point when actually, I mean, and I talked about it in the book, there's a chapter called Confessions of an influencer, where it got out of hand, and my family sort of like, had a bit of an intervention with me. And long story short, I finally got over it. But I go into detail in the book. And that's the thing also is because you know, people, you know, people listening, you want to grow your platform, but on the other hand, you can also you can succumb to the same things that are drawing other people to the platform, and become addicted, literally, I mean, social media addiction is a real thing. About 31% of adults admit to being addicted to some fashion to social media. So that was my experience, too. So being able to balance it and not, you know, get too hooked in and lose track of the important things in life, which are relationships with other people, friends and family, you know, your jobs, you know, being able to achieve what you want to achieve and not start spending so much time on the platforms. But at least in the beginning, I was doing it every day. Because I was really focused. And eventually, I mean, I'm really grateful I have, you know, 3.4 million, you know, took the pressure off myself to be like, Okay, I'm not gonna focus, like I was on growing my platform, like, I'm good. Like, I'm good. And with Instagram, I have over 100,000 followers, and my mindset is like, okay, I'm good. So I'm just not posting as frequently as I used to, but, but you do want to be consistent in some fashion, to help grow your platform.Neal Schaffer:
Would you say, though, that that intense focus the beginning, because so many people don't spend enough time on the platform they want to grow and published? And so would you also say that having a period of focus also helped you become successful?Dr. Brian Boxer Wachler:
I mean, yeah. And it had some collateral damage for a period of time with my relationships with my kids, because I was ignoring them to a degree and, and my wife as well, it strain that relationship. Because I mean, we would be on family vacation. And again, I'm so focused on growing my platform, but also performing this public service. Right. I feel obligated because of, you know, all the misinformation. So it was this double whammy that was sort of behind my obsession. But that's why I grew so quickly and to such a large degree, but also like, I'd be on vacation. I remember, we were in Florida, and we're at a pool and like, here, I am wearing my outfit. When I do my videos, my scrubs, my scrub and scrub top and a hat and my mask around my neck. And like people are at the pool looking at me and I'm doing like a tick tock live poolside. And that just shows you how overboard I went, you know that one period of time. But on the other hand, that's sort of what led me to grow, like I did, but in retrospect, probably not worth that strain that it put for a period of time onNeal Schaffer:
the gods. But that leads to another interesting question. So you had mentioned that you interviewed a number of influencers for your book. And as we were planning for this interview, you talked about these pitfalls, that even influencers experience and how to avoid them. I'm wondering perhaps this might be one of those pitfalls. But What other advice can you give the listener of avoiding even the pitfalls that emerge? The answer's volunteer.Dr. Brian Boxer Wachler:
And almost all of them had similar experiences to some degree of strained relationships, neglecting something, because they were just so consumed by the growth and wanting to grow more and more, and they were open about it as well. So this is not just a user effect that people just are using can have that issue of going overboard. But influencers too. And so just I'd say one of the ways to avoid that is to let somebody know, if it's a spouse or children, let the ask them say, Okay, this is what I'm focused on, I want to grow my platform. But if you start to notice that I am doing things that I shouldn't be doing, or not doing things that I should be doing, because of my focus, like, please let me know. And I think those are some safeguards, you know, you can have some safety rails, right, that you can establish with help of other people, because at the time, I had no idea, I had no idea that I had gone down that road, so deep. And if I had some of those, you know, guardrails put up for myself with the help of other people than I could have definitely avoided some of the things that happened.Neal Schaffer:
In the same vein, would you recommend that we screentime ourselves like we screentime our kids, but we can use that on our own accounts and limit our time on social media?Dr. Brian Boxer Wachler:
I think it's a great idea. It's one of the things I talked about in the book is setting up, you know, time limits with the apps, you can do that on iPhones, for various apps that just shut out and even require a password to open them up. So yeah, for sure, I think that that's, that's a great thing that we discuss, among other things, too. And also parents, of course, you know, kids don't have the brain development to self regulate. And I mean, I'm talking as a adult, right, I'm a, I'm a doctor, I'm a Beverly Hills surgeon, and I had this issue and so many other influencers that I spoke to did as well who were adults. So imagine kids, right, like with the power of social media, with their brains, not developed to even handle what adults can handle. So for parents, it becomes even more critical to be involved in how to be involved to help your kids stay safe, and not go off that deep end, which they're the most likely and most vulnerable to a whole chapter called Living with social media that's actually giving, you know, adults and parents and also teenagers, you know, that read the book, the benefits, but without the downsides.Neal Schaffer:
Yeah, we've heard stories of Silicon Valley user interface, researchers trying to find how to make these apps more addictive to human beings. So I guess we really can't avoid that social media addiction is real, we can't avoid it, the only thing we can do is put those guardrails on and try to limit it with without via a true statement, orDr. Brian Boxer Wachler:
no. percent. I mean, the apps are designed to be addictive, because the more time you spend is the more value that they can monetize. And literally, the the, the scrolling process is the same as a slot machine. And it's interesting research, I was a psycho biology major in college, I remember, even back then reading about why slots and gambling is addictive. And the reason is, it's because of the unpredictability of the payout. If it was predictable, like every third time, you know, you push the button or you roll the dice, you get paid, then you kind of know what to expect, but you don't know what to expect. The unpredictability. And that's what makes people keep coming back and glued to the table or the slot or in this case, the phone or the platforms with social media. And there's soNeal Schaffer:
with every swipe up on tick tock, you never know what next video is gonna hit you. Uh huh. Yeah,Dr. Brian Boxer Wachler:
and it could be a great one. And you're like, oh my gosh, that's amazing. I'm gonna watch it five times. Which by the way, is a little secret for what their algorithms look for people who are going to likely rewatch the video that helps launch a video viral by the way, but you could get that or the next one could be a dud and you like just scroll after three seconds to the next one.Neal Schaffer:
Awesome. Well, Dr. Brown you've you've shared a lot of great advice was Is there anything else you'd like to, to mention to the listener to help them with their social media?Dr. Brian Boxer Wachler:
just sum it up with this quote that social media is like fire, it could be used for illumination, or you could badly burn yourself. excellent wayNeal Schaffer:
to end the interview. So once again, the name of the book go to Amazon I'm sure it's sold wherever fine books are sold influenced, influenced the impact of social media on our perception. Dr. Brian boxer wachler Dr. Brian where can people outside of Amazon and Barnes Noble and all those bookstores where else can people go obviously is your tick tock account just Dr. Dr. br i n or how do you spell your your Tiktok and Instagram using names.Dr. Brian Boxer Wachler:
Yeah, so the Instagram is Dr. Boxer wachler X er and then W A C H le AR. And Tiktok is Brian box for wachler. MD. And that's the same also on Amazon. And, you know for people that like Audible it's actually on Audible as well. So listen to books and I read it actually in studio, which is really fun.Neal Schaffer:
Oh, wow, that's I've recorded a book audio in a studio. It's it took me a week. I don't know about yourself. ButDr. Brian Boxer Wachler:
yeah, it was about four full days. It's intense, but it's it's a great process and it feels really good when you're done. It's like a marathon.Neal Schaffer:
Awesome. Any a website that we can send people to outside of Tiktok and Instagram.Dr. Brian Boxer Wachler:
Yeah, so my main website is my last name boxer. wachler.com. And then if anybody listening has keratoconus, wanted to learn about treatments that we do for that non invasive treatments as well? It's it's keratoconus. inserts.com.Neal Schaffer:
And if you're I want to hear from you if you have keratoconus as well, because there aren't that many of us out there. And as my first optometrist said, If I had to take away everybody's contact lenses, and then put people in line and priority of who actually needs them medically, you'd be first in line. SoDr. Brian Boxer Wachler:
yeah, yeah. And there's great treatments. I mean, we didn't really talk about it wasn't the emphasis. But, you know, I was able, fortunately to pioneer non invasive crosslinking to stop somebody's keratoconus from getting worse and not needed a cornea transplant and in tax for keratoconus. So, that's my other hat that I wear. And I've been really grateful that I've been able to help people with that condition, too.Neal Schaffer:
Awesome. So there you go. A tremendous resource. Dr. Brian, thank you so much for being on the podcast. And everyone, make sure you go out, read the book and reach out to the doctor. Thank you so much. Thanks, Neil. All right, everybody. I hope you enjoyed that interview as much as I did really, really fascinating. And hopefully it gives you all the feeling and the confidence that you too can master short form video, you need to have your own angle, or as my friend Joe Pulizzi would call your own tilts. As Dr. Brian, as he's sometimes referred to mentions, His thing was all cap no cap, which was quite brilliant wearing the doctor's uniform. So there are thematic ways of, you know, going after short term video or there are non thematic ways. So there's no one size fits all approach, you got to find what's best for you and for your brand. But I hope this interview really helped give you the confidence to start out the year right. Once again, make sure you subscribe, so that you hear my next episode of my takeaways from last year and recommendations for this year 2023. And I also want to remind you if you're still listening to this, that I am launching more and more digital courses. My first courses are cohort based courses. First one is actually an influencer marketing strategy. And it begins next Monday, January 9. I know that's not a lot of time. If you go to Neal schaffer.com/maven two, that's M as in Mary, AV e n. The number two, we'll put it in the show notes as well. You can sign up and join me for two weeks where I'm going to help you learn everything you need to know about influencer marketing, and create your own custom influencer marketing strategy for your company or organization. So I hope you'll join me more cohort based as well as evergreen courses, which you can take at your own time coming this year. I promise. I have renewed energy and dedication and focus. So well put on your seatbelts. It's going to be a great year ahead. I hope it's going to be our hope you feel as optimistic about 2023 as I do, and we'll talk to you in the next episode. This is your digital marketing coach Neal Schaffer signing off. You've been listening to your digital marketing coach, questions, comments, requests, links, go to podcast dot Neal schaffer.com. Get the show notes to this and 200 plus podcast episodes, and Neal schaffer.com to tap into the 400 Plus blog posts that Neil has published to support your business. While you're there, check out Neil's Digital First group coaching membership community if you or your business needs a little helping hand. See you next time on your digital marketing coach.