Make ChatGPT Your CMO: The Smartest AI Strategy You’re Not Using

[00:00:00] AI is changing fast and most people are only really scratching the surface of what it can do. What if I told you that you're using ChatGPT like a toy when it could be your smartest team member? In this episode, you are going to learn how to use AI to better understand your customers, write smarter proposals, and even have your own virtual marketing team. That's right, your AI CMO. So make sure you stay tuned to this next really, really educational episode of ChatGPT.

[00:00:30] of the Your Digital Marketing Coach Podcast.

[00:01:02] Because Neal Schaffer is your Digital Marketing Coach. Helping you grow your business with digital first marketing, one episode at a time. This is your Digital Marketing Coach and this is Neal Schaffer. Hey everybody, welcome to episode number 415 of Your Digital Marketing Coach with Neal Schaffer. In today's episode, we're diving deep into a

[00:01:32] fresh way to look at AI. One that goes way beyond simply writing content or summarizing documents. My guest, Stephen Lewis, is a seasoned journalist and copywriter with decades of experience. And he shares how businesses can use AI, not just as a helper, but as a full-blown strategic partner.

[00:01:54] We explore how to create synthetic personas, AI-powered customer models that give honest, detailed feedback. This isn't just about the technology. It's about using smart tools to better understand your audience, improve your message, and grow your brand. If you've ever wondered how to get ahead in digital marketing with AI, this is going to be the definitive episode that will show you how.

[00:02:20] I've already been publishing short-form videos from this episode on the socials. And of my most recent episodes, this specific interview is the one that seems to get the most views and engagements. I think you're really going to love this interview. So without further ado, here is my interview with Stephen Lewis. You're listening to Your Digital Marketing Coach. This is Neal Schaffer.

[00:02:47] Hey everybody, this is Neal Schaffer. Welcome to another exciting live stream edition of the Your Digital Marketing Coach podcast. Today, we are going to talk about AI, but maybe not in the way you think about AI. You know, it brings me back to the early days of the internet. When we got on the internet, we realized we could find things on Yahoo, which I think was the biggest search engine back then, or maybe America Online.

[00:03:14] And we used the internet like a directory. And then at some point, we realized we can just enter a question into Google and get an answer. And then we realized we can book travel, we can book hotel with the internet. And over time, we become very mature and literate users of the internet. And I think, and I'll be interested to hear my guest's perspective as well. I think we're going through the exact same thing with AI. It's this thing where the more you use it, the more you realize what it's capable of.

[00:03:41] And we're in this really weird time where there are some early adopters and some that have been using it daily for maybe hours on a day that are just way more advanced than those that might still be rather new to the technology. So today, we're going to look at AI in a very, very different way. I'm really excited to invite my guest on because he has come to a similar conclusion that I have as to what might be the best way to use AI, but I'm going to let him do the talking. So let me give him a formal introduction.

[00:04:09] His name is Stephen Lewis. He is coming to us from down under. I love my podcast guests from Australia, New Zealand. I've had some amazing people on this podcast. Stephen started writing for websites in 1994, putting him among the first website copywriters in the world. I think you'd agree. Back in 1994, I know the company I worked at, the website was basically a PDF, right? That was uploaded. He has been writing professionally as a journalist and direct response copywriter ever since.

[00:04:37] His journalism is running publications like the Financial Times and Esquire on topics as diverse as adventure racing and the surveillance state, which is quite appropriate for these days. Today, Steve runs the copywriting agency, Talios, which concentrates on making clients' phones ring, maybe the email notifications ring, by highlighting the client's differences in the ways their markets care about.

[00:04:58] Additionally, Stephen has lectured in PR and journalism, and his book on public relations has been taught at Sydney University and translated for international distribution. So, well, Steve brings all that experience to talk today about AI and ways we can use it a little bit more intelligently than we might have thought of. So, Stephen, without further ado, welcome to your Digital Marketing Coach podcast. Fantastic to be here. Thanks, Neil. Thanks for having me. Great introduction. Oh, thank you. Well, you fed me half of it.

[00:05:29] But, yeah, I'm looking forward to diving a little bit deeper into AI. And it's funny because you represent someone I've always thought with the decline of traditional journalism and the increase in content marketing. I always thought that, you know, content marketing would be a great place for journalists to become copywriters. And it seems like you have, well, maybe you started as a journalist or as a copywriter. Not sure, but I think it's a very natural fit. And it's amazing the success you've had.

[00:05:54] I'm really curious, though, we have journalism, we have copywriter, we have PR, now we have AI. How did you sort of get involved, I guess, leading up to AI? Like, what is the story about how you got involved in all these? If we look at a Venn diagram, there's a convergence point. But what is it that's brought you this direction in life? Well, I think there are two ovals. I mean, there are lots of ovals in terms of what I've done.

[00:06:18] But in terms of the biggest two ovals, I love technology, which is how I got into building and writing the content for websites in 1994. And to put that into perspective, if the listener is younger than we are, in 1994, we still said World Wide Web. And when we said World Wide Web, we had to explain nine times out of 10 to the person we were talking to what the World Wide Web was.

[00:06:45] So my love of technology got me into it. My love of explaining things to people and teaching people about them took me into journalism, where I became a technology journalist writing a lot about the Internet. Fast forwarding a little bit to 2004, I started a social media agency because social media, to me, was big because I was ahead. And I thought everybody would immediately catch up just as I had done with the Internet.

[00:07:12] But you have to remember with the Internet, half of businesses didn't have websites. I mean, still in 2010, half of businesses didn't have websites. So talking about social media as an agency in 2004 was insanity. Twitter didn't even start till 2006. Like this was not a sensible time to be trying to sell social media to people. And I say that to people because I think it's easy for people to think, oh, my God, AI, I'm so behind. Everybody's ahead.

[00:07:41] I read the newspaper or whatever it is that I read. And it seems like everybody else knows everything. And actually, the truth is 95% of people know almost nothing. And half of the rest of them aren't using AI to its full effect. So you can catch up overnight. So, you know, don't feel left out and don't think your neighbor is using it so cleverly and you're so foolish because you're so far behind. That's not actually what's happening.

[00:08:09] The media is always talking about the outliers, the people who are ahead. They're not talking about most people. Well, that's a great introduction. I also was sort of a technology geek. And I think a lot of those that I know, at least in the digital marketing space, that got into this space where it's AI or social media or SEO, what have you, also have this interest in technology. And always back in the day, you know, I was always getting the latest magazine, wanting to stay up to date.

[00:08:37] That translated, obviously, in the RSS readers today and then social media. So, yeah. And I agree wholeheartedly. You are never too late to the game in any of this, even social media. If you were to start an Instagram account today, you can actually, what I like to say, stand on the shoulders of giants. And you have a lot of data. You have a lot of role models to look at to accelerate your growth. So let's plan on doing that for everybody listening or watching today for AI. So I love this quote of yours, Stephen.

[00:09:00] You said most businesses are using ChatGPT as a copywriting assistant, which is like using a Steinway to play happy birthday. That is absolutely true because, I mean, this isn't just me talking. This is, you know, like studies talking in that the Australian government recently had a pilot program where they bought 4,000 co-pilot licenses.

[00:09:28] And co-pilot, Microsoft's a big investor in OpenAI, which makes ChatGPT. So co-pilot is basically ChatGPT. And what they found was people used it to summarize documents. And they think that's advanced use of ChatGPT is feeding a document and saying, give me five bullet points out of this. And that, I mean, yeah, it's fantastic. It's fantastic. You don't have to read the document. You don't have to make the four, you know, bullet points.

[00:09:58] But that is, yeah, like using a, I don't know, your private jet to fly to get your groceries. It doesn't, you know, when you know what AI can really do, sure, you'll use it to summarize a document. But you will also use it as a thought partner, a brainstorming partner, a consultant, a research assistant. And you will think to yourself, oh, I can't believe the guy sitting next to me thought that, you know, read this meeting transcript and tell me what the meeting was about.

[00:10:27] What's the height of sophistication? That stuff is really basic. Yeah, and I've challenged through various podcast episodes here, my audience, beginning with this book behind me about looking at your content creation workflow. But above and beyond everything you do in your business and in life, there's just like the internet itself, there's a lot of areas where you can be using ChatGPT to optimize everything you do. Now, today we're going to be talking about almost making it your CMO, which is what I think, you know, what you wanted to talk about.

[00:10:56] I think everyone's going to be interested in. But I guess the first thing that people should understand then based on what you're saying is don't just think of it as a summarizer, as a content creator. Think of it as way more than that. And you named a few different titles. I also threw stuff out.

[00:11:11] But I want to ask you, you also, as we were prepping for this interview, you said, and just to give people a hint as to what is possible, you said that ChatGPT has proven to be able to give deeper and more insightful answers about your audience than if you asked your audience directly. And I think this might give us some hints and some clues as to how powerful it can really be. So can you sort of comment on that?

[00:11:37] There are a number of fabulously uninspiring names for models of your customers that you can build in AI. And the one that academics like is synthetic personas. What a synthetic persona is, is a detailed description of one of your ideal customers. And by that, I mean demographically, how old are they? Where do they live? What kind of car do they drive?

[00:12:06] But more excitingly, psychographically, like why don't they go to the gym? What is holding them back? What has happened to them in their lives that will prevent them going to the gym? So you build that very detailed model in AI and then you can interview that model in AI. And I'm talking about seriously, if my avatar was called Neil, I would build it. When you know how to run it, I run focus groups of synthetic personas.

[00:12:36] So you can say, Neil, I've written this landing page for my product. What do you think of it? And Neil will come back with the kind of feedback that you would get from real Neil if you were talking to real Neil, except real Neil isn't worried about hurting my feelings. Real Neil is incredibly self-aware. So nobody is going to say to you out loud, I bought the fancy car to make my neighbors jealous.

[00:13:04] They're going to tell you that, oh, it gets much greater fuel economy or, you know, the boot is really big and I get a lot of groceries in there. They're not going to say, it's a $200,000 car and you should have seen my neighbor's face when I pulled up in it. No one's going to say that. But your avatar has no embarrassment, has no shame. So you can choose.

[00:13:24] You can say, hey, synthetic persona, I want you to answer the way that my neighbor would actually answer about their car because it's useful to know what they would say in public. And I want you to say what's really going through their mind. Now, if you're not using AI at anything like this sort of level, I can imagine that you're thinking, that's just rubbish.

[00:13:46] Like that's just some chat GPT is going to make up some rubbish and it's going to say it to you and it's going to say it with all the confidence that AI speaks, but it's going to be meaningless. But this stuff is validated. So Stanford University has proved that these insights are deeper and more reliable than the information that you get from real people. Similar research has come out of the University of Wisconsin, the military.

[00:14:12] They've done simulations of war games, pitting AI people against real people. And they've seen that the AI will frequently do exactly the same as what the human person would do in a certain situation. So this AI synthetic persona research is shown to be up to 95% as accurate at speaking to real humans.

[00:14:34] And when it is accurate, as you said, it's deeper and more insightful because the AI is more self-aware and less embarrassed than real people. Also, it doesn't get bored with answering questions. Yeah, that's really fascinating. Thank you for bringing up the data studies as well. So I think, and once again, I've talked about this recently on my podcast and I've actually started the process because I never really created ICPs or ideal customer profiles for, you know, all the work that I do in AI.

[00:15:02] And I know if I use it as a filter, I'm only going to get better results. And for all of you listening, in a recent podcast episode, I asked you all to start the process. And I'll just say, it is really, really easy to do. Just in ChatGPT and my prompt, I need your help at creating an ideal customer profile for all of my content so that you can better tailor your responses to the needs of my audience. What would be the process for working together to create one? And it spit out a lot of stuff, as you can imagine, because that's what ChatGPT does.

[00:15:26] But I also said, hey, based on what you already know about me and my brand and my business, can you get me started with a rough draft? And it did, right, which is going to accelerate the process. And obviously, depending on your company, you might have multiple audience personas. And the term synthetic, for those that don't know, is basically, and correct me if I'm wrong, Stephen, I think people apply synthetic to AI-generated content or AI-generated basically means synthetic. Would that be the right way to describe it?

[00:15:52] Well, it's the difference between a focus group with you and me talking as flesh and blood and a computer-generated person. So the synthetic persona is generated entirely by the computer and is speaking, if you like, independently. So Stanford, for example, has done focus groups where they have had, say, you and me together and an AI person as a third participant in the focus group.

[00:16:17] And they found the results are just as good, if not better, as if you had a third human person in the room. Because as I say, they don't get bored. So when you know how to do this, and this is a big thing of mine, ChatGPT gives you that little prompt window at the bottom that implies that a good prompt is one sentence, which is rubbish. Like, you know, a lot of my prompts are 200, 300 words. But I'm not writing all the time. I've got a library. I put them in.

[00:16:45] So when somebody shows you how to do this, it's fast and you get to the right place. If you rely on, oh, okay, well, there's this little box at the bottom. And obviously, I'm supposed to know what to put in there. You're just going to be puddling around with summarize a document for me or getting something really basic. The idea that I'm talking about, like my personas, because I've got this workflow for generating a persona. So I can generate a highly accurate AI persona in 10 or 15 minutes.

[00:17:13] But that persona is going to be about 10,000 words long. It's going to be a description about 10,000 words long. So when I give that to ChatGPT, so it's taken me 10 minutes to create and ChatGPT can read it in the blink of an eye. When I say, right, I want to make a focus group and I give it the prompt that does that. Every time I ask a question, it's reading those 10,000 words to really understand that person and answer as that person.

[00:17:42] So now, once you know how to do that, I don't do anything without it. Like I'm right now, I'm writing a landing page actually for the course. So I've got the avatars for the course. And every time I write a section, I say to them, is this convincing to you? Is it missing anything? You know, and they'll come back and they'll say, oh, you know, that's a bit harsh or I'd like a bit more detail about that. And the spooky thing is you hear them say that and you think, oh, you are absolutely right. But I miss that. Like I'm so immersed in the work.

[00:18:11] You're right. That isn't enough detail. That is a bit vague. That isn't how a real person would talk. And my avatars for the course are slightly different. So you've got one person who is, you know, they've got a solo business and they're just overwhelmed with all the conflicting marketing advice that's out there. There's a thousand webinars they've watched and a million blog posts and they've got books on their shelves. And they're like, ah, you know, I've read all the books. I just don't know how to apply it to my business. It's too hard.

[00:18:40] And then you've got another avatar who's more confident in her marketing, but she wants to know how to refine it. She thinks that, you know, maybe I'm leaving, you know, $10,000, $50,000 a year on the table because maybe my proposals aren't quite as convincing as they should be. Or maybe my pricing is slightly wrong. And their ability to get a load of avatars together in a room and say, look, this is the service. What do you think I should price it at?

[00:19:10] It's phenomenal. Their ability to say, listen, this is the proposal that I've written for this. What would you say if you got it? You can't say that to your real client. You can't phone up and say, hey, Neil, I'm about to send you a proposal. I'm tossing up whether it should be $15,000 or $20,000. I'm just not really sure. Or it's worth $20,000, but I'm not sure you'll pay that much. So I'm insecure. I'm thinking about getting down to $50,000. Neil, what do you think? Would you pay $20,000? You can't do it. It's invaluable.

[00:19:37] I mean, the money that you can make to be vulgar about it by pricing your work better. I'm not talking about ripping people off. I'm talking about pricing to your actual value, which most of us have a hard time doing. It's game-changing for a lot of businesses, particularly solo people. So, Stephen, based on that, and this is amazing. Thank you for sharing all your knowledge with us. So I gave the example of the persona basically using as a filter for content.

[00:20:06] You talked about using these focus groups for anything. Anything that your business does, whether it is a landing page, whether it is a blog post, whether it is an idea, a strategy, a proposal, would you say that now 100% of any type of idea or content or deliverable or output that your agency is doing, 100% is being filtered through a synthetic persona? Or are you at 100% yet?

[00:20:35] Or are there certain things where you don't think it works as well? Oh, no, 100%. Because I have seen how accurate these avatars are. I mean, yesterday, I put $12,500 proposal in front of a client. And he was so excited about it. He basically said yes on the spot. But I had worked on that idea with an avatar that looks like that client because I was excited about it. But I know a whole lot.

[00:21:05] It's an AI-based proposal. For him, the proposal is essentially to build an AI that will help him to write proposals that will nail it with his avatar. So essentially, this is a meta idea, right? And I was writing a proposal for him to write a proposal generating engine for him. But he doesn't know anything about AI. He's not there. He's an expert in what he does. He hasn't had a minute. Like, I spoke to him about ChatGPT yesterday.

[00:21:35] And he's basically, he's like, well, yeah, I've typed a few things in the little prompt box. So he is not a ninja with AI. So it was really helpful to work back and forth with our avatar when the avatar, as I'm writing the process, I don't quite understand what you mean by that. And I'm like, oh, yeah, you're right. I've been using AI at a fairly advanced level for three years now. You need me to talk about that in a different way or to use a meta. I get it. So that's where we got to.

[00:22:03] It really helps you as well with that curse of knowledge that we all have. We know what we do, what we deliver, how it works, what the mechanics are. And so we tend to stop explaining it to people because we get it. If you work for the electricity people, you don't explain electricity to everybody. But it's actually helpful for the rest of us who don't understand how it works. You know, sometimes to have it explained to us, like, don't stick your finger in the toaster, right? Well, yeah.

[00:22:32] And, you know, it's almost like the dude on LinkedIn, because I have this open link profile who says, hey, I noticed you don't have an abandoned cart email flow on one of your landing pages. I can create one for you. So for him, it's five minutes. If you have no clue about what, you know, how to do it, it's going to take you a lot longer. So there's value in that time to market. I'm curious. And obviously, this concept of a synthetic persona, that's brilliant. Basically, for every prospect you have, you can create one for them so that your proposal is geared specifically towards them.

[00:23:01] So that's great advice. I'm curious, in order to sort of manage this, once the listener or the viewer has gone beyond the basics, I'm assuming we're now in the world of custom GPTs, cloud projects, you're cutting and pasting certain blocks of text that you have stored in a Google Docker notion. Is that basically the way that you're managing the process? That is exactly how I'm managing it.

[00:23:26] So for somebody who's not aware of what a custom GPT is, what you've got with chat GPT is this incredible training data, which is to say chat GPT has read an unimaginable amount of material on an unimaginable number of topics. So you've got all of that, which is why when you type something into chat GPT, it can do everything from write your recipe for tomato soup to explaining nuclear fission to you.

[00:23:55] So it's got all of that in it. What it doesn't have in it is knowledge about you. How do you want it to work? What's your tone of voice? What does your business do? What are your goals? Who are your clients? You know, who are these ideal personas for you to be speaking to? You know, all of that sort of information now for a year and a half now, I think in chat GPT, you can create what's called a custom GPT, which is essentially that layer of knowledge

[00:24:21] about you and how you specifically want chat GPT to show up. So that then sits on top of all of this training data. So you've got all that training data, then you've got the custom GPT. So when you ask a question, it goes through all of that knowledge about you and into all of its knowledge about everything else and brings them together in this way that, I mean,

[00:24:45] I get people giving me feedback from my courses that incredibly often uses the term life-changing, which I know sounds hyperbolic, right? You hear somebody said, my course is life-changing. You're like, no, it isn't. Stop talking. But what's life-changing about it is that the people who take the course have often struggled to know, why doesn't my client respond when I say this? Like, I know this is a brilliant thing.

[00:25:13] I know my client is drowning and this is the life ring that I'm throwing to them that's going to save them. And they're just not responding. You know, for lots of people, their client is like the guy having a heart attack in the supermarket parking lot. And somebody comes up and says, I'm an ER doctor. And the guy clutching his chest on the ground says, no, I don't think I need you. You're like, but I'm an ER doctor. What are you saying? But that's true for a lot of businesses.

[00:25:40] So what's life-changing is getting this understanding of your customer and thinking, oh my God, I've been talking about this and you haven't been understanding it. Or I talk about what I do, but you don't care about what I do. You care about what you get. So I've been talking about the wrong thing. I'm a lawyer who's been writing about how good I am at writing contracts. You don't care about contracts.

[00:26:06] You care about entering into a business relationship with confidence, knowing that you can get out of it at a certain time, knowing what the other guy's got to do and what's going to happen if the other guy doesn't deliver. That's what you care about. And that's what my lawyer's website should talk about. And suddenly when they change those things, everything changes. Life gets easier. Client relationships get easier and money flows.

[00:26:31] And the problem is not everyone has a PhD in psychology or can apply all that to their work on a daily basis. But that's obviously where AI comes in. I'm curious, Stephen, since we have you on the line. Chachi PT, Claude. I mean, you got Google as well. You got Llama. There are a few different models out there. Do you find yourself going more to one particular model or find one particular model is working well in certain circumstances? I don't compare and contrast.

[00:26:58] Because where I think the difficulty is, is that Claude is going to be better at some things. And some people fall in love with Claude because of the way it responds. Its tone is slightly different from Chachi PT, for example. And then as you say, there's Google, there's Llama. There's CoPilot. But it's really easy, and I think everybody in business understands how easy procrastination is.

[00:27:21] It is really easy to procrastinate by saying, I can't do any of this yet because I haven't quite dialed in exactly the right tool that I want to use. Or I'm not really sure whether I should run this prompt in Claude or Chachi PT. I just concentrate on Chachi PT, so I'm concentrating on going deeper and deeper and deeper and getting better and better and better and doing rather than giving in to the temptation that I'm extremely prone to to say, no, no, no.

[00:27:48] First, I have to evaluate 20 tools and find out which one is slightly better. You know, as the adage goes, you know, you're better off doing than, you know, sitting around testing because the guy who's out there doing it on the tool that might be 10% less effective is still doing while you're testing the tools. Yeah, well said. We definitely do not want analysis paralysis here. So I also personally am doubling down on Chachi PT. There are some that prefer Claude.

[00:28:18] Hey, pick one and go, right? So we won't go any further than that. But I want to, as we get near the end here, another thing that you said, and maybe we got a little bit too advanced, but stumbling around with Chachi PT by yourself will keep you from the goal because the skill is in knowing what questions to ask.

[00:28:35] And I think this example of that synthetic persona and then the focus group and then the landing page and then the website and then the customer proposal gave us some clues at this, you know, life-changing thought process that we should have when talking with AI. But, you know, any other, you know, advice that you can give based on that comment that you had earlier? I think it's a reflection. So if you imagine yourself going to Vegas, the last time that I was in Vegas was for a conference.

[00:29:04] And I was really struck by the fact that you've got the strip, which everybody knows, right? It doesn't matter whether you've ever been to Vegas. We've all seen a TV show set in Vegas or a drone shot flying down the strip, casinos, neon, flashing lights. But one block over, you've just got a dark, ordinary street of bail bondsmen and, you know, lawyers who'll get you out of jail if you've been in trouble. Yep. One block over.

[00:29:31] So if I took you to Vegas, I could take you from the airport to somewhere going down the back. I mean, I'm sure, actually, if you live in Vegas and you've got somebody coming to visit and you pick them up at the airport, you probably don't drive them down the strip by choice. You probably, as a resident of Vegas, have lots of back roads that you go down that are perfectly ordinary.

[00:29:49] And it would be possible for that person never to know that the strip even exists if they just end up down, you know, down the road that goes behind all the hotels and they think everything is just service doors and dumpsters. So ChatGPT is a bit like that. If you don't have a qualification psychology and you aren't an expert marketer, are you sure that you're going to come up with the right questions to ask?

[00:30:17] Like, that just seems quite unlikely to me. So going to somebody who's already thought of the questions to ask and will give you those questions is going to catapult you ahead of the person who's just thinking, oh, okay, well, it's marketing day today. Why don't I try asking ChatGPT this? You know, get a question from somebody who knows what questions to ask. Yeah, well said.

[00:30:46] And, you know, obviously, I think that there were a lot of clues in this podcast of what some of those questions can be. But obviously, this is not comprehensive over time. The questions will probably change as your business evolves and as AI itself evolves, right? And it makes it even easier, you know, additional functionality and custom GPTs and more ways to automate with a Zapier or what have you. So, yeah, this really is a mind-blowing topic. And, you know, as someone who loves technology like you, I get really excited about it and can't wait to see what the future holds.

[00:31:13] But with that in mind, Stephen, for the future of the listener who says, you know what, I dig what Stephen's saying. I'd love to reach out to him, learn more about what Talies' copywriting agency or the course that you're talking about offers. So where can we send the listeners or viewers of this podcast? So the course is called Make Chat GPT Your CMO. And what it is, is a 30-day course delivered by email to get one micro learning lesson a day. So it's consumable, right?

[00:31:40] It's not an overwhelming dump of, ah, it's AI, build a robot. It's 30 minutes a day, one email a day. And over that time, you're going to build a CMO. And the difference between this and other courses that I, for instance, have taught is you go to a course and you're like, oh, you get back to the office and you're like, I don't know how to apply it. I wish the instructor would just come and work in my office for a day and just apply what they were talking about.

[00:32:06] Well, when you build an AICMO, you have that expert with you all the time whenever you want it. You've built the expert and you know what to ask it. And you know how to ask it. And that's going to spur other questions so that you can ask better questions. So what I encourage people to do is just to get an idea of what I'm talking about as Chat GPT being a consultant, Chat GPT asking you questions, diagnosing and giving you good answers.

[00:32:34] I've built a custom GPT that people are welcome to use. I call it the Taylis Marketing Clarity Engine. And what it does is it solves your biggest marketing problem for you in less than two minutes, which is a massive claim. But I've been doing this for 30 years. And in my experience, 99% of businesses share the biggest marketing problem. So it solves that problem. And you can find that at Taylis.agency.

[00:33:02] So Taylis is tellingtales, T-A-L-E-I-S-T dot agency slash T-M-C-E for Taylis Marketing Clarity Engine. And that will sign up and that's going to introduce you to this GPT totally free. And you're going to get your biggest marketing problem solved in two minutes.

[00:33:24] And you're going to see what Chat GPT, just a slice of what it looks like if you're using it at an advanced level, which, as I say, you can get to in 30 days. We're not talking about having to take a university course and doing this. If you've got someone to show you, the change is fast. Fantastic, Stephen. I hope that listeners will take Stephen up on his offer. I think, as you heard, he is the real thing and is really passionate about this and about helping others. So, Stephen, appreciate your taking the time to speak with my audience.

[00:33:54] And yeah, I wish you only the best of luck. And hopefully our paths will cross again on this AI journey, which is not even close to being over. Thanks for having me, Neil. It's been a real pleasure. Were you blown away by that interview? I definitely was, and it really made me look at AI in a very, very different way.

[00:34:13] I think we are all on different spectrum waves as far as our understanding of AI, how comfortable we are using it, and then how much we're using it as part of our work. And when I find someone that is using it way above the levels that I have even thought of, I knew that that was a conversation that had to be had and shared with all of you. So I really hope you got a lot out of that. And hey, do you want me to cover more AI episodes on this podcast? AI is a real tricky subject.

[00:34:42] You know, this is a digital marketing podcast, but AI, you know, complements everything yet replaces nothing, just like social media and all the other new technologies that have come before it. But if you want to hear me talk more about AI, feel free to reach out to me, tag me on the socials or send me an email to neil, N-E-A-L, at neilshafer.com. And that's it for another, man, educational is the best word for this episode of your digital marketing coach podcast.

[00:35:10] This is your digital marketing coach, Neil Schafer, signing off. You've been listening to your digital marketing coach. Questions, comments, requests, links, go to podcast.neilshafer.com. Get the show notes to this and 200 plus podcast episodes at neilshafer.com to tap into the 400 plus blog posts that Neil has published to support your business.

[00:35:36] While you're there, check out Neil's digital first group coaching membership community. If you or your business needs a little helping hand. See you next time on your digital marketing coach. Oh, my gosh. Oh, my gosh. Oh, my gosh.