Delegation 2.0: Scaling Content Creation with Generative AI + Freelancers for <$1K a Month

[00:00:00] [SPEAKER_00] Are you feeling stuck trying to scale your content without blowing your budget? In this episode, I'm pulling back the curtain on my exact $1,000 a month system for blending generative AI and freelance help to consistently produce high quality content. Whether you're a solopreneur or small business, this episode will give you the roadmap to do more with less and without burning out. So make sure you stay tuned until the very end of this next episode of the Your Digital Marketing Coach podcast.

[00:00:32] [SPEAKER_01] Digital, Social Media, Content Influencer, Marketing, Blogging, Podcasting, Vlogging, TikToking, LinkedIn, Twitter, Facebook, Instagram, YouTube, SEO, SEM, PPC, Email Marketing. Whew! There's a lot to cover. Whether you're a marketing professional, entrepreneur or business owner, you need someone you can rely on for expert advice. Good thing you've got Neal on your side.

[00:01:00] [SPEAKER_01] Because Neal Schaffer is your digital marketing coach. Helping you grow your business with digital first marketing one episode at a time. This is your digital marketing coach and this is Neal Schaffer.

[00:01:20] [SPEAKER_00] Hey there, welcome back to another episode of the Your Digital Marketing Coach podcast. This is your digital marketing coach, Neal Schaffer here. And I want to kick things off with a quick confession that even after 400 plus episodes of this podcast and years of blogging, I too still get overwhelmed trying to keep up with content creation.

[00:01:41] [SPEAKER_00] Does that sound familiar? Well, if you're like most of my clients or professionals that I speak with or readers of digital threads, you know that content is essential to marketing. I like to say that content is the currency of digital marketing. And in Maximize Your Social, I said content is the currency of social media.

[00:02:01] [SPEAKER_00] So either way, we need to have content. But figuring out how to scale it without burning out if you're doing a lot of the work or blowing your budget if you're working with an agency is tough. And that's exactly why today I want to talk about how to scale your content creation with the help of generative AI and freelance support, all while staying under $1,000 a month.

[00:02:26] [SPEAKER_00] I mean, we can talk in theory about all the great things you can do with AI and with freelancers and with your time, but all that costs money, right? And I think it would be unrealistic to promise you the world when in reality, your budget, if you're a listener to the show, I'm assuming, and you want to DIY your marketing might not be as great as some of those big Fortune 50 brands.

[00:02:47] [SPEAKER_00] So this episode is also going to serve as kind of a tactical follow-up to my past conversation with Dave Kirpin about delegation. And that got a lot of great feedback. So that chat focused on the why we should be delegating more work. Today, I want to give you the how. So we all know that content is the currency of digital marketing, but creating it consistently and keeping the quality high is where it gets tricky. So what are your options?

[00:03:16] [SPEAKER_00] Well, you can hire an expensive agency or a full-time staffer. That works if you have a big budget, but most of us might not have that budget. Or we don't see the ROI in doing that, right? We can work with one of these special content marketing agencies or blog writing agencies, which might be cheaper, but it's still pretty expensive. Or we can try to do it all ourselves, which isn't really scalable if you're serious about growth. So what is the answer?

[00:03:43] [SPEAKER_00] I call it delegation 2.0. It is a smarter combination of generative AI and talented freelancers. Two chapters from digital threads for those that read it. But here's the real problem most folks face. Content strategy paralysis, right? You don't know what to write, where to begin, or how to be consistent. One of those three or maybe all of those three. And let's be honest. It's not just about volume.

[00:04:09] [SPEAKER_00] It's about creating the right content, distributing it well, and showing up consistently. So let's move on now. Let's say you're using ChatGPT, but you're just using it every now and then to brainstorm odd ideas.

[00:04:25] [SPEAKER_00] Well, if that's you, you're really missing out because AI tools like ChatGPT, Claude, Google, pick your tool, and even image generation tools like GPT4 Vision, which is included in ChatGPT, or MidJourney, or whatever you use, can do a heck of a lot. So in the content creation process, and if you read digital threads, you know my chapter on AI, I said, hey, you need to begin with a content creation process to see where AI fits.

[00:04:54] [SPEAKER_00] In that process, we normally start with a brief, a content brief, and then an outline. And I should take one step back before that. We actually should be beginning with our strategy, which is trying to develop our library of content. That is still my strategy today.

[00:05:14] [SPEAKER_00] And although I republish older blog posts once or twice a week, so republishing of older posts that are a year, two, three years, even more old, to refresh them, revise them. When I see traffic dropping or rankings dropping, that's 25% to 50% of my content production. But the other 50% to 75% is still flushing out my own library of content. And it's refreshing my keyword research, search intent, because it's always changing and finding new keywords.

[00:05:43] [SPEAKER_00] So, you know, at some point you might think you're done developing your library of content, but when you do after a year, if you're publishing once a week and you have 52 keywords, one year later, the popular keywords and the search intent might be a lot different. And you might find 5, 10, 15, 20 more keywords to add to it. And that's sort of how this works over time. So if you are working off of a library of content, that is ideal.

[00:06:07] [SPEAKER_00] And if you're not working off of a library of content, what you can be doing is actually having a conversation with ChatGPT, which is my preferred tool, as to what you should be blogging about. Here's my products and services. Here's our competitors. Here's some of their blog posts. Here are some posts that rank high in the blogosphere for related keywords and phrases.

[00:06:32] [SPEAKER_00] And asking ChatGPT, hey, what else do you need to know from me in order that you can give me a good idea of what I can blog about that will give me the best chance of ranking in search engines, but also will meet the needs and actually bring in potential customers because it's relevant, the content's relevant to what they might be looking for, which might naturally lead them down the funnel, right? This is a natural conversation you can have with ChatGPT. And if you have data, even better.

[00:07:00] [SPEAKER_00] So in full disclosure, the idea for this specific podcast episode came from this exact process. And this exact process was, these are my most recent 50 published podcast episodes. Here are the titles. And of those 50 episodes, here are the most downloaded 10 episodes together with the download numbers. And then here are my competitors. So I use a great tool called Rephonic.

[00:07:29] [SPEAKER_00] It's an expensive tool for podcasters. It's $99 a month. So it may not be for everybody, but if you want to find out which podcasts your listeners are probably already listening to, or when people do searches, what podcasts come up when they search for you, this is a great source, the best source that I've found. Now, I have used SparkToro for this in the past. SparkToro is a great tool as well. And in fact, you can just go into Apple and say, hey, more podcasts like this.

[00:07:55] [SPEAKER_00] But really what we want to do is we want to give it our own data so that it can look for content gaps. It can understand what we've been talking about recently so we're not getting one-sided. But it can also understand what is the type of content that resonates with our listeners. And it could look at the type of thing that our competitors are talking about and maybe finding topics that they haven't talked about that maybe I could be first to market with. And that is where this topic came up.

[00:08:19] [SPEAKER_00] And in fact, I went even further as I'm going to describe what I do with my blog post to actually create an outline of what I could be talking about. And then obviously there was a big rewrite of that within the ChatGPT canvas. I don't want to go too far into the whole podcast process. So let's go back to the content process. So I mentioned we start with a content brief. Once we have the keyword phrase, my process would be, hey, you know, this is my library content. I want to rank for this keyword phrase.

[00:08:48] [SPEAKER_00] I think it is relevant to my business. We have a lot of expertise and experience we can talk about, i.e. the E-E-A-T principles that we know that Google loves. And we think it will attract our prospective customer. So I then am going to feed it links and you could even cut and paste content of top ranking posts for those same search engine queries. This is really important because Google has already decided, and this is best done in incognito mode, obviously.

[00:09:18] [SPEAKER_00] Google has already decided, hey, for this keyword, this is the search intent. And this is the content that we think is going to satisfy the needs of our searchers. So use that as a hint. Now, you don't want to cut and paste it. You know, you could cut and paste Reddit conversations. I only look for relevant blog posts. So it may not be 10 from page one. It might go to page two or page three. But I will give it either the URL. Sometimes ChatGPT can't read URLs for whatever reason.

[00:09:46] [SPEAKER_00] So sometimes I will literally cut and paste the blog post. ChatGPT is really good at figuring out the content. And I will say, hey, look for why these posts rank really high. What are the commonalities between them? And based on your understanding of me, my business, my expertise, my experience, what are some unique angles that I might be able to add that my competitors don't have, according to the EEAT principles, that might give my content a better chance to rank high?

[00:10:15] [SPEAKER_00] So from that, it is going to come out with a content brief, or we could also call this an outline, right? And this, in essence, we're using AI to write a solid first draft. Now, we can consider the outline a first draft. We can take it even one or two steps further. So what I might do is, if it is a topic that I've never had my freelancer write about, they might not have much information about it.

[00:10:44] [SPEAKER_00] Or if I just want to better guide my freelancer, I might have ChatGPT write the introductory and the concluding paragraph based on that outline. If I find anything to revise in the outline, obviously, I'm going to do that first. But if not, I might have it do that. I'm going to obviously have it recommend titles, and I'm going to fix the title. I might have it give me 10 variations that are SEO optimized based on the keyword and based on the titles of my competitors. So once again, what can I rank for and what is going to have a high chance of getting a high click-through rate for?

[00:11:14] [SPEAKER_00] So once we have this, and there might be one or two or three other sections where it's like, you know what? I might have ChatGPT flesh out this content a little bit more from bullet points into a paragraph because that is going to ensure that the content that's created by the freelancer stays on track, right? We're sitting basically guardrails for that freelancer. So I've found that this works really, really well. It is quick.

[00:11:40] [SPEAKER_00] It's cost-effective, and it gives our freelancers a running start. So what is the role of the freelancer right now? Well, they are going to develop the content. They are going to refine the content. Obviously, they still need to do research around that content. They are going to edit. They are also going to SEO optimize that post. They can add stats.

[00:12:07] [SPEAKER_00] For quotes linking to good sources, I always link to external sources in my blog post to give data that supports my views, right? And ideally, they know your voice in business well enough to add that human touch that Google looks for in its E-E-A-T guidelines. Or we can also add these things in the outline. And obviously, when we create the outline, we can make sure that ChatGPT knows our voice, right? So that already the outline is in our voice.

[00:12:38] [SPEAKER_00] So we can also have the freelancer help distribute and publish that content. Now, I pretty much stop here, and I want to go into a little bit more about that. But once I get the content back from the freelancer, right, it might be in Google Doc. It might be within WordPress. But this is where the AI is not done yet. Because after the post is ready, I can use AI to, for instance, make infographics and images for the blog, right? And make tables.

[00:13:06] [SPEAKER_00] I've been experimenting with this, and it works really well because it's really good at summarizing content that you've already given it, right? I can use AI to create a featured post image, which every blog post needs. Elementor is a great WordPress plugin. It's really a page builder, but they also have an AI to help you create images. And they have one for featured blog post images that I currently use for 100% of my featured blog post images.

[00:13:32] [SPEAKER_00] I might have my freelancer add some images, add some YouTube videos, educational images, what have you. I forgot to mention that. But I will always try to supplement it with what I might be able to get out of AI that then is in my own brand, right, with my own logo and what have you. And there's more when you think about what AI can do.

[00:13:51] [SPEAKER_00] Because AI can also repurpose that blog post into social media content, into email newsletter content, into short-form video scripts, e-books, lead magnets, or yes, even into podcast scripts. And I have repurposed a blog post into a podcast script for this very Your Digital Marketing Coach podcast. And maybe you didn't know about that, but that's beyond what I want to talk about right now. So it is a cycle when we talk about the repurposing because this is all about scaling content creation.

[00:14:20] [SPEAKER_00] You maybe say, Neil, I don't really want to blog that much, but I want more short-form videos or I want more LinkedIn posts, whatever that might be, right? It is a repurposing cycle and blog posts can be the anchor for all of this. Now, I want to remind you, this is not about replacing people. It's about giving you scale without giving up quality. I would never recommend, and I got asked this speaking at Digimarkon in San Diego this week, hey, can I just generate 100% AI post? And what would Google think about it?

[00:14:50] [SPEAKER_00] I'm like, well, what would a reader think about it if they found it, right? But obviously, AI cannot really speak for your EEAT, your experience, your expertise. It becomes regurgitated, recycled content from the internet. It does not offer anything new. It is not in Google's eyes helpful. So that content alone, not because it was AI, but for all these other reasons, will not rank. And even if it did rank, when someone sees that content, let me tell you, I've had more and more conversations where it's like, yeah, I know when something's AI generated.

[00:15:18] [SPEAKER_00] And I think we're all starting to get to that point, which is why I love doing these podcasts, because it's my voice. It's not an AI generated voice. And you know it's me, right? It's why I love getting up on stages as well. It is me, my voice. All right. So that is basically what I'm calling the Delegation 2.0 process, a hybrid approach of intelligently using generative AI and intelligently using freelancers. So now you're asking, I promised you under $1,000 a month, and we can get this cheaper.

[00:15:48] [SPEAKER_00] And I'm going to go through that. But right now, this is what it's looking like. Beginning with your AI tool choice, whether it's ChatGPT or Claude or Gemini, you know, $20 a month is currently what it looks like to get the paid model, which I highly recommend, which I have. This is ChatGPT+. I know they have the Pro at $200 a month. Not ready for that. I think the $20 a month is sufficient. That's only $20, right? The big cost is going to come from the freelance writer.

[00:16:16] [SPEAKER_00] Now, I have this priced at publishing two long-form blog posts a week. And I would estimate that's going to come in at around, if you want to work with a quality writer, and obviously the real high-quality writers are much more than what I'm going to talk about. But what I find to be decent quality USA writers are the people that I work with, around $600 a month, right? That's eight blog posts a month, $600 a month. You can do the math as to how much each one of those are.

[00:16:45] [SPEAKER_00] And if you want to get that cheaper, you can, because my blog posts are 2,000 words in general. They might even be more than that. And generally speaking, blog posts definitely do go, or writers work on a word count, like X cents per word. So if you wanted to get that down to 1,500 or 1,000, and maybe flesh out more content yourself, you can absolutely do that and bring that cost down. That by far is the biggest cost. And it could cost more depending on the freelancer. But this, I believe, is the sweet spot. Once again, reduce your frequency, reduce the word count,

[00:17:15] [SPEAKER_00] and you can cut that in half even, potentially. So there's another option, which is to have a social media assistant for the scheduling and the engagement. And the social media assistant, I have at maybe $200 a month, $50 to schedule two blog posts on your platforms. This is something that I actually do myself. So another thing, if you want to reduce your spend, is you can do it yourself.

[00:17:43] [SPEAKER_00] And once you realize you can use AI to help create the captions, and then use a social media scheduling tool. I currently use SocialBee, and I'm going to put the links with special discounts and long free trials in the show notes. That's $24 a month to cover five profiles, right? So even eight blog posts a month, two blog posts a week, ChatGPT+, you schedule yourself. And with the social media scheduling tool, that would come in at $644 a month.

[00:18:12] [SPEAKER_00] You add the assistant and let's say $844 a month. So if you are spending over $1,000 to do this, and you are not getting at least eight blog posts a month, or you're getting more than that, but you're saying, hey, how do I reduce my costs here but still get high quality output? Well, this is the way to do it. No agency required, no full-time hire. And in my case, because I do the social scheduling myself, I realize it doesn't take as much time as you might think. It gives me a little bit more control over the output.

[00:18:42] [SPEAKER_00] Because I have found sometimes when I use assistants that it just did not sound like me. And a blog post needs to sound like you, but your social media posts really need to sound like you in this age of generative AI. So obviously scheduling yourself could bring those costs down even lower. And you don't even need a designer for social graphics either. At this point, AI can handle that. And I'm talking about GPT 4.0, the latest iteration of ChatGPT. I have never used MidJourney. I've never wanted to use MidJourney.

[00:19:12] [SPEAKER_00] And I know it's probably the best for using graphics, but I don't want to spend an hour creating a graphic. ChatGPT with the 4.0 release has really upped its game to the point where I am starting to create AI-generated YouTube thumbnails that I am pretty happy with how they look. And here's a quiz for you. Go to my YouTube channel, youtube.com slash Neil Schaefer. Go to my live videos and try to figure out which are the ones that are AI-generated and which aren't. I'd be curious to see what you come up with if you're curious about that.

[00:19:41] [SPEAKER_00] All right. Now, what does the exact workflow look like? So I've already hinted in general terms what this looks like. I want to go a little bit deeper. So we begin with the content ideation and outline creation. If you've read Digital Threads, you know I believe in building a content library and that library drives your next topics. I already said if you don't have one yet, you can ask ChatGPT for help. I already gave you the example of what I use to ask it for topics,

[00:20:09] [SPEAKER_00] which that podcast example applies to blogs as well. And you create that content brief. Suggested titles, intro and closing paragraphs, H2s and H3 headers and bullet points. So usually the brief is, I'm going to say 500 to 1,000 words alone, which is plenty enough to give your writer solid direction. If things in the brief don't make sense, revise them, right? If it's too long, shorten it. You don't have to use what ChatGPT provides you. But like I said, it is a great starting point. You're not starting with a blank slate.

[00:20:39] [SPEAKER_00] So the first draft generation might be AI driven. You could create that draft. Like I said, I go with just a few sample paragraphs. I don't ask the AI to write the whole thing, but you could if you wanted to. And then we have the freelancer refinement where they are fleshing out, developing the content, developing that first draft fuller, optimizing for SEO, human voice experience, citing sources, adding images or YouTube or TikTok videos. If you want, you see a lot of those in my blog posts.

[00:21:06] [SPEAKER_00] And then you get it back, repurposing, adding more images and distribution. So that, as I said before, that strong blog post is your anchor. Turn it into social posts, short form video scripts, podcast scripts like this one, a YouTube video. This particular one is not, but a lead magnet ebook. And if you caught my past interview with Amy Woods, the queen of repurposing, or you read the chapter on repurposing in digital threads, you'll know this is where things really start to scale.

[00:21:36] [SPEAKER_00] All right. So I already hinted at the tools and platforms that I personally recommend, but I want to give you a quick rundown of all the tools that I use. So chat GPT for writing and image generation, Elementor plugin on WordPress for blog featured images in WordPress. I use Upwork to find good freelance help. I have worked with Fiverr before, but I find for long-term blog relationships, I've had good luck with Upwork. Others have good luck with Fiverr.

[00:22:04] [SPEAKER_00] You're going to have to figure that out. I use Trello to manage my content process. So when the content's ready for my freelancer, I will normally create that draft in WordPress. Sometimes I will also use a draft from a, I will begin with that draft. I will put it in my SEO optimization tool called Phrase, F-R-A-S-E. This is also, I think the minimum plan is $49 a month.

[00:22:32] [SPEAKER_00] We can add that in as well for the SEO optimization. Forgot about that. Sorry. But I will add it either WordPress or Phrase, depending on how optimized that brief is. And then I will basically put the link to that Phrase document or the WordPress edit URL in the Trello board. And then I will watch it. I will add my freelancer to it. And then that is how I know when it's done. They'll move it to the, from the to-do to the finished board. And I'll get the notification.

[00:23:01] [SPEAKER_00] And then I can go in and do those final things. Loom obviously is a great, you know, video platform to use to explain tasks to freelancers quickly. And then, as I mentioned before, Social B for scheduling social content. So we'll add Phrase, F-R-A-S-E. I've created some great videos on Phrase up on my YouTube channel if you're curious about it. But it is the tool that I use for SEO optimization. And sorry for not including that earlier when I was talking about asking my freelancer to optimize for SEO.

[00:23:28] [SPEAKER_00] They're basically optimizing in that Phrase tool a lot of the time. So after all that's said and done, what are the common pitfalls and how to avoid them? So let me be real with you. This system only works if you avoid a few traps. The number one trap is bad freelancer selection. Test before committing. Ask them lots of questions before hiring them. And I am actually hiring someone right now on Upwork.

[00:23:56] [SPEAKER_00] And I am leaning heavily into using AI to help vet them. Like the entire recruiting process from the brief to what interview questions should I ask? And these are written interview questions that are responded to in Upwork messages. Cutting and pasting their responses. Getting ideas for follow-up questions. Cutting and pasting their responses. Asking it to prioritize. Asking it how to... And cutting and pasting their profile, their resume against the original content brief. Where is their alignment? Who do you recommend?

[00:24:25] [SPEAKER_00] And that's been extremely, extremely helpful in improving the chances that I am going to find a good freelancer. Number two, the pitfall or the trap is too much reliance on AI when it comes to content creation. We need a human to help guide the AI in that content brief creation. In the final outline. In that first draft. And obviously to flesh out and actually develop and write. And then we need our eyes on it at the end to make any revisions that just don't make sense.

[00:24:53] [SPEAKER_00] And to make sure that our expertise and experience, according to EEAT guidelines, and just these are hallmarks of making great content that will serve our readers. We want to make sure that that is in there as well. As well as just human validation before we publish. Number three, another trap is a poor brief. If you're not clear with what you want, your results will suffer. Which is why I really like the idea of using already ranking content to guide the AI. So that we're sure that the content brief is going to be pretty clear.

[00:25:23] [SPEAKER_00] And we can even create custom GPTs like I have. Which make it clear as to how much we want to make sure the AI puts into that original outline. But number four is really important as well. Number four is no tracking this potential trap. You got to track. You got to know what content actually works. That you can feed it back in the chat GPT and get ideas for your next post. Or obviously you need to be following the search engine traffic.

[00:25:52] [SPEAKER_00] The search engine rankings to validate, you know, did this content that I thought would be appropriate for our library content. Did it work or not, right? And once again, this is feedback that we can feed back in the chat GPT to try to improve upon our keyword choices in the library content. As well as better optimizing our blog posts in general going forward. Feeding it that training data and saying, hey, these were the posts that did really well. These are the ones that didn't. What's the difference?

[00:26:21] [SPEAKER_00] Please apply this to all future content briefs that you write. And the final one, and I've sort of hinted at this, is no process. Without repeatable steps, you can't scale. Without repeatable steps, you can't write the custom GPT. You can't inform your freelancer of the steps they need to do so that they can be successful and help you become successful. So pulling it all together. I talked about how AI plus freelancers is a powerful, flexible, scalable combo.

[00:26:49] [SPEAKER_00] Perfect for the small business entrepreneur. But it could be perfect actually for larger businesses as well as you actually build a team of freelancers. You can't produce content at scale without spending more than $1,000 a month is another really, really key takeaway from this podcast episode. A blog-first strategy, if you have video-first, even better. But a blog-first strategy allows for easy repurposing across most of the channels that I talk about in digital threads.

[00:27:17] [SPEAKER_00] And you don't need to be everywhere, but you do need a system. The system will help you show up in more places. And this is what I have been talking about in this entire podcast episode, is helping you build that system. This approach will help you amplify your voice, will help you build thought leadership for you and your company, and maybe most importantly, will help you keep your sanity. So I want to challenge you to try this Delegation 2.0 model for the next 90 days. Remember 90-day audits?

[00:27:47] [SPEAKER_00] Yes, 90 days is a powerful way to measure this because success does not happen overnight. See what it's like to publish weekly content at scale without spending a fortune. And yes, if you want to get it under $500 and you only want to do one post a week and you want to schedule, distribute the content yourself, you absolutely can. And yes, you still need to invest some time, especially until your systems and people are in place. But the payoff is going to be huge. You are building IP.

[00:28:13] [SPEAKER_00] You are building an infrastructure that becomes the basis for your future digital marketing. Once again, as a reminder, this is not about replacing people with AI. It's about freeing yourself up so you can focus on the work that only you can do. And you're making a more efficient use of those freelancers that can help you with their special skill set as well. So I think we're trying to take the mundane work out of both parties, in my honest opinion, and let the AI do it.

[00:28:42] [SPEAKER_00] And as I said in my previous episodes, and make sure you go back and listen to these if you don't remember them as I reference them. But it's time to lean into AI. It's time to do more with AI, basically. And that was the promise of AI. It's going to help us do things better and faster. Well, that is exactly what I am proposing here, and that I am already seeing the benefits of doing. And I want to help you get on that same path that I am on. So I want to thank you for tuning in.

[00:29:08] [SPEAKER_00] And if you enjoyed this episode, which is very much a tactical breakdown, but I want to do more of these, I would love if you left a rating or review on whatever podcast app you are listening on. It is very, very easy to do. If you don't know how to do it, make sure you reach out to me, Neil at neilshafer.com, and I will create a Loom video to show you how to do that. So next week, I am talking to Filipa Gamza about how to make sense of your website analytics, even if you're a small business, and the things that we can learn from them.

[00:29:38] [SPEAKER_00] It is a fascinating, really holistic conversation that I think you're going to love. And don't forget, all of my interviews drop early on YouTube. So make sure you subscribe at youtube.com slash neilshafer, and go over there and check out some of the interviews that I've yet to publish here on this podcast. So until next time, keep experimenting, keep learning, and keep marketing smarter. This is your digital marketing coach, Neil Schafer, signing off.

[00:30:04] [SPEAKER_01] You've been listening to your digital marketing coach. Questions, comments, requests, links, go to podcast.neilshafer.com. Get the show notes to this and 200 plus podcast episodes at neilshafer.com to tap into the 400 plus blog posts that Neil has published to support your business. While you're there, check out Neil's digital first group coaching membership community. If you or your business needs a little helping hand.

[00:30:34] [SPEAKER_01] See you next time on your digital marketing coach.