In this episode I interview Andrew Schulkind, the author of "Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing."
The episode focuses on building a sustainable marketing machine for small businesses, with a particular emphasis on B2B businesses.
Andrew shares his expertise in working with small businesses and provides actionable advice for creating effective content marketing strategies.
The conversation covers topics such as the importance of audience-centric content and the role of AI in content creation.
- Andrew's company Andigo: https://www.andigo.com/
- Andrew's book Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing on Amazon: https://amzn.to/449WEQj [affiliate]
- Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewschulkind/
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/freebies/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com