21 Ways I Use ChatGPT
Your Digital Marketing Coach with Neal SchafferJune 13, 2024
366
00:49:4434.23 MB

21 Ways I Use ChatGPT

Have you ever wondered how AI could revolutionize your marketing game? From my hands-on experiences with ChatGPT, discover how I turned 21 conversations with AI into actionable strategies for boosting productivity and content creation. This episode promises to arm you with practical tips on leveraging AI for your marketing, business, and even personal life. 

Ever thought AI might make us lazy? Think again. Learn about Perplexity AI and other tools that are revolutionizing productivity without compromising human oversight. With major updates from tech giants Microsoft and Apple, the integration of AI into our daily workflows is inevitable. I'll explain how tools like ChatGPT can transform blog posts into engaging video scripts and refresh your online content, ensuring it stays relevant and optimized for SEO. 

I will also explain in detail how Chat GPT saves me countless hours and enhances content quality. At the same time, I will also talk about my commitment to maintaining a human touch in content creation, despite the advancements in AI technology

Join me as we explore how AI can help you work smarter, not harder, freeing up time for what truly matters.

Learn More:

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Speaker 1: As a listener of this podcast, you know you need to

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find ways to leverage AI more, not only in your marketing, but

00:00:07
in your business and in your life.

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Well, how does your digital marketing coach, Neil Schaefer,

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leverage AI himself?

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I'm going to share with you my most recent 21 conversations in

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ChapGPT to give you some ideas as to how you can better

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leverage AI for your marketing, for your business, for your life

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.

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So make sure you tune into the end of this next special episode

00:00:31
of the your Digital Marketing Coach podcast.

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Speaker 2: Digital social media content, influencer marketing,

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blogging, podcasting, vlogging, tiktoking, linkedin, twitter,

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facebook, instagram, youtube, seo, sem, ppc, email marketing

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there's a lot to cover.

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Whether you're a marketing professional, entrepreneur or

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business owner, you need someone you can rely on for expert

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advice.

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Good thing you've got Neil on your side, because Neil Schaefer

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is your digital marketing coach .

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Helping you grow your business with digital first marketing,

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one episode at a time.

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This is your digital marketing coach and this is Neil Schafer.

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Speaker 1: Hey everybody, this is your digital marketing coach,

00:01:26
neil Schafer, and welcome to episode number 366 of this

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podcast.

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If you're curious, I used to publish on a certain day of the

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week, but there are certain times, like when I am on

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business or personal travel, where sometimes I don't have any

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gas left in the tank and this isn't an electric car, so I

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can't plug it in and churn out a podcast episode ASAP.

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So there are weeks where I go by without podcasting.

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Now it is my commitment to you, my listener, that every year I

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record 50 episodes and with the current schedule, you're going

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to see me scheduling on different days pretty much at an

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every six day or so pace.

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So if you haven't seen a new episode from me in a while, rest

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assured, within a week it'll pop up.

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And don't be surprised if it pops up at a random day of the

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week.

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I only publish on weekdays.

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You're not going to see them on weekends, but I just want to

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let you know that in advance, just between me and you.

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It's not easy, you know, recording podcasts and I do like

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to stay in the here and now.

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I don't want to record these like six months ago.

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I want to give you the latest up-to-date industry information

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as well as personal information about how things are going and

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the way I see things.

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So that's my disclaimer, in case you are curious.

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All right, so before I get into the main topic, some quick

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industry news updates and with social media, I think that we

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are still in an interesting area where I'm starting to see on

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LinkedIn it looks like they're starting to crack down a little

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bit more on spam commenting.

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It said that only your connections can comment on it,

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which normally was some sort of setting in your privacy settings

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, but they may be tinkering with trying to reduce the gaming of

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comments and engagement that we see on some people's LinkedIn

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posts Not going to name names here Threads I am really

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enjoying.

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I think I mentioned last podcast .

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I've been spending a little bit more time there.

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I do use SocialBee.

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Go to neilschafercom slash socialbee for a special deal and

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I do use that to basically create my thread in SocialBee

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and then I get the notification with the SocialBee app on my

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iPhone and it's just really easy .

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It takes 15 seconds to post at the threads, so that's allowed

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me to post on threads daily and I'm really enjoying the

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conversations there and the people that I'm having them with

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as well.

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So you can find me, obviously, on threads Neil Schaefer, my

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username everywhere N-E-A-L-S-C-H-A-F-F-E-R.

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Love to hear from you there.

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Tiktok social commerce continues to boom.

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Obviously, we don't know what's going to happen with the band,

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but I am still going all in on TikTok.

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I'm creating a sponsored blog post and video on how to launch

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your first TikTok ad campaign and I can't wait to share that

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with you.

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Once it's done, I hope to record it literally right after

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I'm done recording this podcast episode.

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So be on the lookout for that soon and I hope it's going to

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help a lot of you and, in addition to that, I think, all

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the other news.

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There are some news around this leak of the Google algorithm

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documentation.

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If you do a search for Google algorithm document leak, you'll

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see some information about this.

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Rand Fishkin, the co-founder of Moz, has had an interesting

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article on this.

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We're starting to see more and more articles about hey, here's

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how the algorithm works and here is how you can write more

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optimized SEO content for it.

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You know, I think that if we are in the mindset of trying to

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dupe the algorithm, I don't think we're going to be

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successful.

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There is a lot of value in blogging and having long form

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content outside of SEO, but where there are ways that we can

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adapt our best practices to Google best practices.

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That is a win-win, and Google has been very clear from day one

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write quality content.

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Obviously, they prefer that that content is original, it is

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based on your expertise and your experience, and that is really

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the best advice.

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What's interesting is that Rand , in his article about the

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Google leak, said you know, SEO has turned more and more into

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are you a well-known brand or not?

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And if you're not a well-known brand, it's just harder and

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harder to rank.

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And I really feel that sentiment with the most recent

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changes, where it seemed like the more famous brands had an

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increase in rankings and traffic , whereas the lesser known

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brands including my own brand, when I'm compared to a HubSpot

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or a Buffer seem to have lost a lot of momentum.

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So just something to think about.

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Either way, we still have this need for long form content,

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which I am all about evangelizing.

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The other updates really come from the world of AI, and when I

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get into my talk for today, I'm going to talk a little bit more

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about some of those.

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Just every week it seems there are major developments, and it

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may not be specific to generative AI for marketing, but

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there are things that you really need to be aware of from

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a business and professional perspective.

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On my personal update, I am getting closer to launching that

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Kickstarter for my new book.

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It is currently in a state where I'm still collecting those

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endorsements.

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It is currently in a state where I'm still collecting those

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endorsements, and once those are done which I'm hoping in the

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next week I will be able to finalize the interior, which is

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going to include the advanced praise and then the back cover.

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In a parallel, I plan to launch a pre-launch window of a few

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weeks to get email addresses that will be announced or that

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will get notification when I actually launch the campaign.

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So I'm currently working with my graphic designer on creating

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some imagery that I'm going to be including in the landing page

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.

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As you'll hear in this upcoming main section of the podcast, I

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have already determined what the tiers for the Kickstarter are

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going to be.

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You know how much is what going to cost?

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What are you going to receive?

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So once I have these images created, I really should be good

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to go to submit that to Kickstarter and hopefully in a

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few business days I will have a pre-launch form for you to fill

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out.

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And what's important about the pre-launch is there will be

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early bird specials.

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So you're going to want to make sure that if you want to back

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the campaign, you do so on the first day.

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It will be to your benefit.

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Do so on the first day, it will be to your benefit and I'll be

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introducing those a little bit later.

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I'm really encouraged by the endorsements that I continue to

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receive from people authors and influencers that I have the

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highest respect for that have already reviewed the advanced

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reading copy.

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These will be part of the book, maybe back cover, but I want to

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share with you.

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Today I got my latest endorsement from no other than

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Anne Hanley, who is the Wall Street Journal bestselling

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author of Everybody Writes and CCO of Marketing Profs and one

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of the co-founders of Marketing Profs, if I'm not mistaken.

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Very short, but Neil's new book is your accessible, actionable

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guide to what matters most in modern marketing.

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Really excited to get the book out.

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It is coming, stay tuned.

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And on other notes, because you're listening to this on a

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podcast player, I was also recently a guest on Phil Palin's

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Brand Therapy podcast.

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Phil is a branding expert.

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He is also a fellow Adobe Express ambassador a great guy

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that I've gotten to know through seeing him at all the Adobe Max

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events, and I was featured in an interview on episode number

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213.

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Why does human content outrank AI in the digital space?

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Something to think about, especially as I go through this

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episode.

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So do a search for brand therapy and you will be able to

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find the podcast and I am episode number 213.

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So I want to give Phil and that a shout out, and when I'm a

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guest on other podcasts, I will definitely let you know.

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In the future, especially with the upcoming launch of my book,

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I do plan to be more proactive in trying to get onto more

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podcasts as part of the book marketing right.

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And if you're curious, when I launched Age of Influence or

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should I say when I published the Age of Influence I was on a

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hundred different podcast episodes and recorded a podcast

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episode about being on 100 different podcasts quite meta,

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but you can go back into my 2020 podcast episodes and you'll be

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able to find out about that.

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It still is a very, very effective way, not just for

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authors but for businesses, to get the word out about what

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they're doing, all right.

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So I wanted to share with you another AI episode and I thought

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that it would be really cool to just let you know how I use AI,

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and this was brought upon me for a few reasons.

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First of all, today I had a really interesting response to a

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tweet that I posted.

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Yes, I still call it tweet.

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I'm still on Twitter.

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Twitter is where I tend to share the most industry news, so

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if you're interested in my perspective on the industry,

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like I gave you in the intro to this podcast episode, make sure

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you follow me there.

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Twittercom, slash neilschafer, which will obviously re-forward

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to xcom, slash neilschafer and I shared information about

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Perplexity AI and a new press release they had for a new

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feature, perplexityai or Perplexity AI.

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I've talked about them before on the show they are.

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If you're thinking about using AI just purely as a search

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engine, they have really emerged as a really, really interesting

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tool that you should definitely check out.

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So my tweet I want to share with you because I said cool,

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perplexity AI launched a tool to turn research into content

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effortlessly.

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It streamlines content creation by transforming research data

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into coherent articles, boosting productivity for creators and

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researchers, and then I shared the link.

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This is an article from readwritecom, a very

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authoritative source I trust, and I was really surprised when

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I got this comment today, this morning, which is actually

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prompting this podcast episode, which said, quote you cheer

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laziness, question mark Wow.

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And I thought how well bizarre that the comment was.

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I also understand that some people still think that

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everything we generate from now on is just going to be 100% AI

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generated, with no human interaction.

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I'm going to press a button and then boom, all of the

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information will be processed and I can just sit back and be

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lazy, and I think that cannot be farther from the truth.

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And that is one of the reasons why I really want to record this

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episode so that you understand even Microsoft is using the word

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co-pilot and I'm going to talk a little bit about Microsoft in

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a second that these AI tools are not the masters of our domain.

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They're the interns, they're the volunteers, they are the

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workers who work 24-7, who don't take time off, they are our

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assistants, our virtual assistants.

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You can name them whenever you want.

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We are still the masters of our domain and it is how you use

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these and when you use these tools that is going to

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differentiate one professional from another and one business

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from another.

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And I talked about Microsoft.

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So Microsoft just made this huge announcement that the

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Windows PC is going to have AI support.

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I think it's going to have a dedicated AI key to launch

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Microsoft Copilot.

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Ai is going to be an integral part of Windows, of not just the

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software, but the hardware AI acceleration.

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So that is the first revolution in the PC since the internet.

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And then just today, as I record this and I'm recording

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this, on Monday, june 10th Apple announced that generative AI is

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going to not just be part of Siri, but part of iOS and future

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Apple devices, and it's an absolute no-brainer.

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We are becoming that much more dependent on AI today, like we

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became dependent on the internet some time ago.

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It is really the same thing.

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So AI is here, ai is now.

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I want you to think about how you use AI to make you smarter

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and make you work smarter, and not harder.

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That is what this is about.

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It's not about laziness.

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It's about our time on earth is limited, is precious.

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I mean, would you rather spend more time working or hanging out

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with your friends or with your family or doing something that

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you truly love, even if you love your work like I do?

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So that's really what this is about.

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It's about freeing us up to do higher strategic items or maybe

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to be able to create a little bit more time for ourselves and

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for our lives, and I want you to remember that because I think

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that's a really important driver , at least for me.

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When I look at these AI tools and, like I said, it reminds me

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of the days when the internet emerged.

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And this is where I always think that Gen Xers and baby

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boomers actually have an advantage, because they can

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think holistically about these technologies, because we

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remember the world before these technologies, like before email

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addresses, before smartphones, and I can go on and on.

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But it really reminds me of the days when the internet emerged.

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Imagine someone spending time looking for and finding relevant

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information for an hour a day versus someone that doesn't.

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And at the time people are like you're going to do research on

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the internet, are you crazy?

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Go to the library.

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We laugh now, but just think of the difference of just how much

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information you could absorb and find efficiently compared to

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older ways of doing it.

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You can see how huge this difference over time.

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And yes, back then people were saying you couldn't believe

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anything you saw on the internet .

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And there's still some people that are heavy consumers of

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information on the internet, but they're saying the same thing

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about AI, right?

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It is the same thing, right.

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We can spend time Googling or we can look at the generative AI

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search results from Google and we can just find that much more

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information quicker.

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Is it better information?

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I don't know.

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You still have to have a holistic perspective and an

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analytical perspective on how you consume and what information

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you consume, and that's as true with AI as it is with the

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internet and with social media.

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But those that use it and those that figure out how to use it

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are going to be at a strategic advantage going forward, and

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they will benefit their businesses as well, I think

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businesses going forward.

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It would not surprise me if one of the interview questions is

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well, how are you using AI right now?

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How well do you know it?

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And that's really the purpose of this episode.

00:15:01
Now, obviously, you're going to get a lot of marketing ideas

00:15:04
from how I use it, but that's how I want to preface this and

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give you the background on why I'm talking about it and why it

00:15:09
is so important.

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So I also mentioned recently that, instead of using all these

00:15:14
marketing specific tools, I've decided just to go to chat GPT

00:15:19
with the release of 4.0 and start a paid account there.

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I'm not on cloudai yet.

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I do plan to be trying that out as well in the not so distant

00:15:28
future.

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But since I have gone on the chat GPT, I have not felt

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limited by some of these other tools that are there for

00:15:35
specific purposes and since it's paid, I can get the best

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information possible fastest, most accurate, most up-to-date.

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So $20 a month is an absolute no-brainer.

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It reminds me of the days where you know $10 a month to hook up

00:15:52
to the internet, right DSL modem.

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We're living in the same age.

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This is a no-brainer expense a $20 a month.

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So, as I begun using ChatGPT, I want to share with you and I

00:16:03
just started using ChatGPT.

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Like I said, I used to use all these other different tools

00:16:11
which I still use, and that might be a title of another

00:16:12
episode to give you an update on what I've been doing with those

00:16:14
.

00:16:14
But this is really to hopefully inspire you as to ways that you

00:16:16
can use ChatGPT or AI, but also to further give you an

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understanding of this co-creation that it is still the

00:16:22
human in charge.

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It's the human on the outside and AI on the inside that it is

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still the human in charge.

00:16:25
It's the human on the outside and AI on the inside.

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So let me just you know very briefly I'm going to go through

00:16:29
these 21 different ways.

00:16:32
I use ChatGPD.

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I'm not going to share the exact prompts.

00:16:34
That might be a stretch goal for my upcoming Kickstarter

00:16:37
campaign.

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So if you're interested, please do reach out and let me know.

00:16:40
But let's get started here.

00:16:42
So, number one I'll give these numbers that, if you want to

00:16:45
skip ahead, you'll know what number you might've missed.

00:16:47
So, number one create a YouTube video script from a blog post.

00:16:51
I think one of the trends that we're seeing in SEO, with

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Google's generative search and preference for big brands, is

00:16:59
that a lot of brands now are looking into creating more video

00:17:02
.

00:17:02
Ai is getting closer with video , but there's nothing like a

00:17:05
human face for a long form YouTube video or a short form,

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tiktok, instagram reel, youtube short, and those can be shared

00:17:12
on LinkedIn and Twitter and Facebook as well, and Pinterest

00:17:15
for that matter.

00:17:15
So AI is really good at processing information and

00:17:22
repurposing it into different formats and adding a little bit

00:17:26
more context where you might lack it, let's put it that way.

00:17:29
So I found I have yet to use this for a video per se, but I

00:17:34
did find it really, really interesting that you know this

00:17:37
is based on my content, right my blog posts that I have uploaded

00:17:43
or shared the URL, and letting them know what I want to talk

00:17:47
about in the video.

00:17:50
And having to create what would that look like if it was a video

00:17:52
script?

00:17:52
I would never record a video 100% from a script that AI

00:17:56
generates, because it's not going to sound like me, right?

00:17:58
No matter how much of the tone we try to add through AI tools,

00:18:02
through prompts, it is still not me.

00:18:03
So there's always going to be revision, but it is a great

00:18:06
starting point, right.

00:18:07
It gets me over the hump as to, well, what the heck am I going

00:18:11
to talk about?

00:18:11
I don't want to read the blog post verbatim, although I have

00:18:14
done that in past podcast episodes.

00:18:16
I have read a blog post verbatim into audio.

00:18:19
I'm not a big fan of that, right, so it's taking that

00:18:21
script and making something of it.

00:18:23
So, like I said, I've yet to record that video.

00:18:25
I'll let you know when I do, but that is an easy way of using

00:18:29
AI and, I think, a really compelling way of using it.

00:18:31
All right.

00:18:32
Number two, and I was inspired by this by a webinar that Jasper

00:18:36
did.

00:18:37
So Jasper, the person in charge of SEO there, was on a webinar

00:18:42
and she was talking about the ways that she uses her own AI

00:18:46
tool, and there were basically two ways.

00:18:48
One was looking for ways to refresh a blog post.

00:18:51
So once you've built your library of content, you want to

00:18:53
revise it over time as new technologies, new trends, new

00:18:57
concepts appear.

00:18:57
So she was using AI to sort of hey, what are some other things?

00:19:01
Looking at the top search results, what are some other

00:19:03
things that we can utilize to flesh out the content and make

00:19:06
it more up to date in our revision, which is a great way

00:19:08
of using AI as well.

00:19:09
But the other way, she said, was creating an SEO content

00:19:12
brief for her writers.

00:19:14
Now, I also use writers in my business and, to be honest with

00:19:19
you, I used to outsource the creation of creating an SEO

00:19:22
content brief.

00:19:23
But after seeing how Jasper did it and creating my own little

00:19:27
prompt in ChatGPT, it allowed me to create what I thought was a

00:19:31
better SEO content brief.

00:19:32
In other words, before, sort of like an outline, before writing

00:19:35
a blog post, what are the things that I want to make sure

00:19:38
that I cover right?

00:19:39
And that, to me is the content brief.

00:19:41
It's the outline, right, but it's also optimized for SEO.

00:19:44
This is a really compelling way of leveraging AI is to create a

00:19:48
content outline or, if you use external writers, a content

00:19:51
brief that is up to SEO, optimized.

00:19:53
All right, that was number two.

00:19:55
Number three part of leveraging ChatGPT is also to learn things

00:19:59
.

00:20:00
It is, to me, a more sophisticated search engine.

00:20:02
It doesn't replace the search engine, but there are some times

00:20:05
where I find, because I can go back and forth with it in a

00:20:07
conversation and fine tune things, I find that I get a

00:20:10
better result.

00:20:11
So one of these was basically recommending a book about

00:20:16
Kickstarter for authors.

00:20:17
So I am an author.

00:20:19
I plan on launching my first Kickstarter.

00:20:20
I wanted to buy one or two definitive books about the

00:20:23
subject.

00:20:23
So it came out with five books and I had already done a search

00:20:27
on Google for books and Amazon for books I was interested in

00:20:31
and it did not include one book that I was wondering what it

00:20:34
thought about.

00:20:34
So I said, hey, if you were going to include this book in

00:20:37
this list of recommended five books, where would you add it?

00:20:39
And it added it at number two, right?

00:20:41
So for whatever reason, it was using out of date information or

00:20:44
maybe information that, for whatever search it was doing, it

00:20:48
couldn't find it.

00:20:49
I don't know right, but when I add these things and I'm going

00:20:51
to give you another example of how I did that it will re-rank

00:20:54
it and sometimes the ranking will be good.

00:20:56
Sometimes it won't be good, but it puts it on ChatGPT's radar

00:21:00
as well and it helps improve the result of your search results.

00:21:04
Improve the result of your search results.

00:21:05
So I recommend, if you don't see something there, when you

00:21:08
ask for a list of something, ask it to re-rank based on your own

00:21:12
inputs.

00:21:12
All right.

00:21:14
Number four this is a funny one because it deals directly with

00:21:18
my upcoming book Recommend top digital marketing authors to ask

00:21:23
for book endorsements on.

00:21:24
Yes, I asked ChatGPT.

00:21:26
I have lots of friends, acquaintances, that are also

00:21:36
authors and I wanted to create a prioritized order as to who I

00:21:37
should reach out to, maybe some people that I don't know that

00:21:38
well, who should I reach out to as well?

00:21:39
So you'll be interesting to hear that the top 10 influencers

00:21:45
that ChatGPT chose, I'll let you know, right?

00:21:48
So?

00:21:48
Number one Gary Vaynerchuk duh.

00:21:50
Number two Seth Godin duh.

00:21:52
Number three Neil Patel, which is interesting because I was

00:21:55
asking for authors.

00:21:56
I think he's co-authored a book , but he's really not an author.

00:21:59
Number four Anne Handley.

00:22:01
Number five Rand Fishkin from Moz.

00:22:03
Number six Michael Stelzner, social media examiner and social

00:22:06
media marketing world.

00:22:07
Number seven Brian Solis.

00:22:08
Number eight Mari Smith.

00:22:09
Number nine Chris Brogan.

00:22:11
Number 10, jay Baer.

00:22:13
If I ask it the same thing today , it may give me another number,

00:22:16
I don't know.

00:22:17
And then I asked it to say, hey , please give me 10 more, 15

00:22:21
more, and I basically created a list of the top 50 and saw how

00:22:24
many in there that I knew and then, where there were other

00:22:27
people that I thought that should be added, I asked it to

00:22:29
re-rank, so I ended up getting a list of like 65 and then

00:22:32
basically working off the top 50 and seeing who I could reach

00:22:35
out to, who I should reach out to, who I want to try to reach

00:22:38
out to as part of asking people to endorse the book.

00:22:42
Interestingly enough, my name was not included until I asked

00:22:45
to add it and I ended up at being number.

00:22:48
Let's see here, number 26.

00:22:50
So, hey, I'll take it, but nevertheless, really, really

00:22:53
interesting exercise that this is something that if I did a

00:22:56
Google search, it would just provide me with all these

00:22:58
different listicles that I would have to organize myself.

00:23:01
Chatgpt makes it convenient.

00:23:03
Is it accurate?

00:23:03
Of course it's not 100% accurate, but it is better time

00:23:08
spent than spending a few hours trying to research this

00:23:10
according to my own algorithm because, as my Gen Z kids would

00:23:13
say, it is not that deep, it does not require that precise of

00:23:17
a ranking.

00:23:17
So that was a really cool way of using ChatGPT.

00:23:21
Number five organize bullet point topics for a podcast

00:23:25
episode.

00:23:25
So I recently did a podcast episode, which has already been

00:23:29
published, and I knew what I wanted to talk about and I sort

00:23:32
of threw it in there in bullet points, saying hey, this is the

00:23:35
topic that I want to talk about and here are my thoughts about

00:23:39
what I want to talk about.

00:23:40
Please organize these into 10 different sections and flesh out

00:23:44
any other areas where you recommend I should talk about to

00:23:47
make it a comprehensive episode on that topic.

00:23:50
So, once again, it's beginning with my content.

00:23:52
My content is the inspiration and it is organizing the content

00:23:56
but also giving me other ideas.

00:23:57
Some I thought were great, some I didn't use because they were

00:24:00
irrelevant.

00:24:01
But this is how, just like generative AI with Photoshop or

00:24:05
Adobe Express, can fill in a missing background.

00:24:08
Well, chatgpt can do it for you textually as well.

00:24:12
So I thought that was a great way of using it, and I could

00:24:16
have organized bullet point topics for a YouTube video, for

00:24:19
a blog post, for anything but summarizing.

00:24:21
Organizing is a great way to use ChatGPT.

00:24:24
All right, number six how to record an audio book.

00:24:26
So I plan to record an audiobook myself from my home

00:24:30
studio where I am recording this podcast, and I wanted to get

00:24:33
more detailed information on best practices.

00:24:35
And the great thing about ChatGPT, which is different than

00:24:39
using a search engine, is you can go back and forth, right.

00:24:41
So what about in this situation ?

00:24:42
What about my front matter, my back matter?

00:24:45
Do I need to read the table contents?

00:24:46
It all becomes part of the conversation and then, guess

00:24:49
what, I can follow up in that conversation or when I launch a

00:24:52
new conversation, it is already in its database that we've

00:24:55
already had that conversation and so it knows to tap back into

00:24:58
it, and that's going to be really important for other

00:25:00
points I'm going to make, because I'm only at number six

00:25:02
yet we still got 15 more to go.

00:25:08
All right, number seven this is a really interesting use of

00:25:09
ChatGPT, which is creating questions for the hook in my

00:25:13
upcoming Kickstarter campaign.

00:25:15
In other words, what are the pain points, what are the things

00:25:18
that people search for if you're an entrepreneur or a

00:25:20
small business owner or content creator or marketer, and what

00:25:24
are the pain points you have vis-a-vis digital marketing,

00:25:27
digital marketing strategy, digital marketing ROI, et cetera

00:25:30
, et cetera.

00:25:31
It came up with a bunch of different questions and my hook

00:25:34
for the Kickstarter campaign, at the very top, are going to be a

00:25:37
few questions and then, well, if that's you, this book has the

00:25:40
answers.

00:25:40
Right.

00:25:41
It's a very, very common way of creating a landing page

00:25:44
starting with these questions.

00:25:45
So this gave me tons of ideas for questions and, yes, I did

00:25:48
end up using a few of those questions, tweaking them, but it

00:25:51
confirmed a lot of the questions that I was thinking of

00:25:53
and it helped improve my own content.

00:25:56
Number eight so I talked about the power of ChatGPT and how to

00:26:00
organize concepts and things.

00:26:02
So, for a particular blog post that I'm writing about Amazon

00:26:07
seller tools okay, so I have a list of 15 different tools

00:26:11
vendors I plan to blog about and I had an idea of how I wanted

00:26:14
to categorize it, but I thought you know what, let's see what

00:26:17
ChatGPT says.

00:26:18
So I fed it these 15 tools and it organized, I believe, in the

00:26:22
six different categories of types of tools, like repricing

00:26:26
tools, amazon ads management, et cetera, et cetera.

00:26:29
So I could have done it myself and spent 5, 10, 15 minutes, but

00:26:33
it did a really, really good job in like a minute right To

00:26:36
organize these subcategories.

00:26:37
So that's 15 minutes I can spend on the actual content

00:26:40
creation right.

00:26:40
This is how we get to get more of our time back when using AI.

00:26:44
All right, number nine potential endorsements for my book.

00:26:47
So I have had a few people that I reached out to and this is

00:26:52
very common, by the way, that some people are really, really

00:26:54
busy.

00:26:54
They say, neil, I'd love to write an endorsement.

00:26:56
I read the first part.

00:26:57
It looked great.

00:26:58
It would help me out if you could show me some samples and I

00:27:03
can't show samples of other authors until I publish them but

00:27:07
giving them some ideas as to what sort of endorsement they

00:27:10
can write and this is something that I use ChatGPT to help

00:27:12
create Obviously, it created some fictional endorsements that

00:27:16
I then tweaked and approved, and I tried to actually create

00:27:19
them in the voice of the person that was asking, including

00:27:23
keywords that are relevant to their brand, and then I sent

00:27:26
over a few options and, inevitably, the endorser made

00:27:30
some changes and some of them are going to be actual

00:27:32
endorsements for the book.

00:27:34
So, once again, creating this type of short form content based

00:27:38
on knowing the long form content, which is, in this case,

00:27:41
knowing a lot about my book that I've already shared with

00:27:44
ChatGPT this has allowed me to be able to, you know, create a

00:27:49
shortcut for creativity that it would have taken me a long time

00:27:52
to think about on my own, that I was able to prepare Sort of

00:27:55
like you know, hey, here's my new book.

00:27:57
If you want to share it in social media, here's 10 tweets.

00:28:00
Right?

00:28:00
We see a lot of businesses do this with, like brand ambassador

00:28:02
programs for new product launches.

00:28:04
This is a great way to use chat GPTs.

00:28:07
That was number nine.

00:28:08
Number 10, I mentioned that I often use AI to create social

00:28:13
media posts, so Twitter is a great example.

00:28:16
This is a maximum of 280 characters.

00:28:18
I will often have it summarized not only my own blog posts but

00:28:21
third-party blog posts into short little snappy summaries

00:28:25
that then I can tweak, revoice and then share in social media.

00:28:29
So I literally post the URL.

00:28:31
Obviously, there's a prompt that I give it to summarize in

00:28:34
my voice, making sure that it points out the content that's

00:28:37
important for a certain audience , or whether you add hashtags or

00:28:40
not.

00:28:40
There's a lot of different prompts you could give it, but

00:28:43
that's just a no-brainer, really really quick way to get quick

00:28:46
tweets generated and then you decide whether you want to use

00:28:48
them.

00:28:49
And if you use them, use them as is or if you tweak them.

00:28:52
Speaking of that from a content creation perspective, number 11,

00:28:55
blog summaries for my newsletter.

00:28:57
So if you read my newsletter, hopefully you do neilschafercom

00:29:00
slash newsletter to subscribe.

00:29:02
Every week I do share a number of blog posts that I found

00:29:06
compelling in the blogosphere, about different subjects or news

00:29:10
in the industry, as well as my own blog posts.

00:29:12
So I will start with a draft coming from chat GPT as to what

00:29:16
information should I share about these blog posts that then I

00:29:19
can tweak, add to revise, revoice and what have you.

00:29:22
So once again, it is my, my intern, my virtual assistant,

00:29:27
giving me a starting point which then, instead of me spending 15

00:29:30
minutes per article after reading it, I can spend one or

00:29:33
two minutes, once again saving time so that I can do more

00:29:37
important things like human facing, engagement, like

00:29:40
creating this podcast for you.

00:29:42
Number 12, pinterest descriptions.

00:29:44
So, in all honesty, number 12, pinterest descriptions.

00:29:49
So, in all honesty, when I pin, I'm a big fan of pin generator

00:29:50
for Pinterest.

00:29:51
That's neilschafercom slash pin generator.

00:29:52
If you want to get a special deal, it is AI generated pins.

00:29:55
It takes me a minute to basically prepare 12 pins for

00:29:59
every new blog posts that I create and, as I mentioned

00:30:02
before, recently I've been getting the most social media

00:30:04
traffic from Pinterest.

00:30:05
So and this is B2B educational content, so you might want to

00:30:09
look into that, regardless of what industry you're in.

00:30:11
But what Pin Generator does is it creates the image based on

00:30:15
images from my own blog post, as well as template pins that it

00:30:18
has.

00:30:19
But you also need a title and a description.

00:30:21
So I sometimes use the Pin Generator AI for the title and I

00:30:27
basically just use the first paragraph or two or three from

00:30:28
the blog post as the description , because if you read the blog

00:30:31
post, it gives you the description right there, so I

00:30:34
will copy and paste that.

00:30:35
But sometimes it goes over the maximum, I believe, 800

00:30:38
characters for Pinterest description.

00:30:39
So I will cut and paste and say , hey, keep the same meaning and

00:30:44
intent, but please shorten this to under 800 characters for a

00:30:47
Pinterest description and then boom, that's done right.

00:30:50
So that's why I can schedule, create these pins really, really

00:30:53
quickly and they are quite effective, as mentioned by that

00:30:57
traffic that I am getting from Pinterest.

00:30:58
So definitely check out that tool.

00:31:00
I'll put the links to these tools in the show notes as well.

00:31:03
All right, we are now up to number 13.

00:31:07
Number 13 is live stream title and description.

00:31:10
So there is a workflow that I go through when I do a podcast

00:31:15
interview here on the your Digital Marketing Coach podcast,

00:31:17
and it begins with a Calendly link sent out to people that I

00:31:21
want to invite to be on the show , and in the Calendly link is a

00:31:24
form.

00:31:25
And you know, it's funny because I could actually connect

00:31:28
the Google form, or I could ask them to fill this out in a

00:31:31
Google form or probably even from Calendly.

00:31:33
I could connect it to Zapier and then give the prompt or the

00:31:39
conversation in Zapier and have these automatically generated

00:31:43
and maybe even integrated inside StreamYard or at least sent to

00:31:46
me via email so I can cut and paste it.

00:31:47
This goes above and beyond what I want to talk about here, but

00:31:49
those sorts of things with Zapier and if you can get

00:31:59
information from a Google form, google sheet it is not that hard

00:32:01
to feed it in the chat GPT and then get an output which can

00:32:02
also be automated.

00:32:03
That's like AI 2.0 or generative AI 2.0 or automated

00:32:04
AI, but for the purpose of the live stream title and

00:32:06
description.

00:32:07
I then get a Google calendar invite that's created

00:32:11
automatically from Calendly, which gives me the information

00:32:14
that every guest has given me, including proposed title,

00:32:17
proposed talking points, et cetera, et cetera.

00:32:20
So what I do is I will do a little bit of keyword research

00:32:22
to come up with a two to four word title that is YouTube SEO

00:32:26
optimized.

00:32:27
That also will become the keywords that I use in the

00:32:31
thumbnail of the actual video.

00:32:33
So actually my workflow after receiving the information is I

00:32:38
first need to get a thumbnail.

00:32:39
Before I need a thumbnail, I need to do a little bit of SEO

00:32:41
keyword research on YouTube.

00:32:42
I use vidIQ for that neilschafercom slash vidIQ if

00:32:47
you're interested in that tool and from there I now have a

00:32:52
keyword and a thumbnail, but I don't necessarily have a title

00:32:56
and I don't have a meta description, which you need for

00:32:58
YouTube or really when you schedule a live stream, whether

00:33:01
it's LinkedIn, facebook, what have you they need a description

00:33:04
as well.

00:33:05
So this is where I'll go into ChatGPT.

00:33:06
I'll use the title that my guest proposed, although I may

00:33:10
change it right off the bat.

00:33:11
I'll tell it the keyword that I want to rank for and I'll have

00:33:14
it propose both a new title and a description, and I give it a

00:33:18
little bit more information, a little bit more information

00:33:19
about my guest, for instance, like their LinkedIn profile URL,

00:33:22
their website, what have you?

00:33:23
And it creates a great title and a great description which I

00:33:27
can pretty much cut and paste and that becomes the live stream

00:33:31
description for when I schedule it on YouTube, on LinkedIn, on

00:33:35
Facebook.

00:33:35
What have you?

00:33:36
Now, when I publish it on YouTube, I will often add more

00:33:40
to the description.

00:33:40
I might tweet the title, but that then, once I schedule the

00:33:45
live stream, I get a link which then I can send to the guest

00:33:48
from my tool, streamyard, that I use, and then they know the

00:33:51
link to join the live stream.

00:33:52
So, using ChatGPT for that was just, once again, it's a time

00:33:56
saver.

00:33:56
It's high quality based on the inputs that I give it.

00:33:59
The content's coming from my guests, so it's authentic, and

00:34:02
it really is a time saver and a great way of using ChatGPT that

00:34:06
I could further automate, should I wish to.

00:34:09
All right, number 14, you're going to laugh about this one.

00:34:11
Help me create a new brand color scheme.

00:34:14
14, you're going to laugh about this one.

00:34:17
Help me create a new brand color scheme.

00:34:18
I am not a brand strategist, right?

00:34:19
I don't really talk a lot about branding.

00:34:20
I talk about personal branding, but not the traditional

00:34:22
branding, like colors and fonts, what have you?

00:34:25
And I'm starting to find my current color scheme of, like,

00:34:27
primarily blue, with black, gray white, a little bit of green,

00:34:31
starting to find a little bit boring, right?

00:34:32
You know I want to get some other colors.

00:34:34
I want it to be more colorful, right?

00:34:35
More inclusive, more diverse.

00:34:37
And the cover on my new book is using a bright orange and you

00:34:43
know Semrush uses orange.

00:34:45
Joe Polizzi from Content Marketing Institute has always

00:34:48
been a big orange guy, so there's a lot of other companies

00:34:51
out there that use the orange Agora, pulse and now I have a

00:34:54
new orange color that I want to make the primary color because

00:34:57
that's going to be the color of the cover of my next book, right

00:35:00
?

00:35:00
So I asked ChachiBT to also offer some complementary colors,

00:35:05
like this is my new primary color.

00:35:07
The blue is still my secondary color and I kept one or two of

00:35:11
the other colors, like a gray and a green.

00:35:12
I said, hey, I really want to make a diverse color palette.

00:35:15
Please recommend complimentary colors to the color scheme and

00:35:21
provide me the hex codes that I could provide my developer.

00:35:23
Funny thing was, for one of the hex codes it was incorrect.

00:35:26
It gave me the name of the color.

00:35:28
So when I looked it up, it actually misspelled the hex code

00:35:31
by one letter, so I had to correct that, but it gave me a

00:35:34
really what I thought a really cool looking color scheme that I

00:35:39
am now working on my first image creation from.

00:35:40
So that's a really cool and creative way.

00:35:42
Really, you know, using AI like I'm describing you here is only

00:35:46
limited by your imagination and the work that you need to get

00:35:50
done at hand.

00:35:50
Right, all right.

00:35:52
So number 15, search for competitor blog.

00:35:55
So one of the reasons I'm creating this new brand color

00:35:59
scheme is I want to create more branded images for my own blog

00:36:03
and I wanted to see what my competitors were doing in terms

00:36:06
of their website branded images inside blog posts.

00:36:09
So I thought you know what?

00:36:11
Why don't I ask ChatGPT for what are the big.

00:36:13
You know, digital marketing blogs that I should check for

00:36:15
these images for.

00:36:16
So once again, I had to ask it hey, you know, where would you

00:36:19
rank this blog and where would you rank that blog?

00:36:20
But it gave me a lot of interesting ideas.

00:36:22
Obviously, I knew of all the blogs that came up with, but it

00:36:25
was the way they ranked them.

00:36:26
No-transcript.

00:36:43
All right, number 16, on the same note, web graphics size

00:36:47
guide.

00:36:47
So I want to create these images that I want to include in

00:36:50
my blog post, like graphs and tables.

00:36:52
What have you it's like?

00:36:53
Well, you know, what should I tell my designer?

00:36:55
I have a color scheme.

00:36:56
Now, what size, what pixel?

00:36:58
What?

00:36:59
You know?

00:36:59
What are the guidelines that I should tell my designer to

00:37:02
create these web graphics?

00:37:04
And it told me recommended dimensions, which were a little

00:37:07
bit.

00:37:07
They pretty much in between some of the smaller sites and

00:37:10
the larger sites.

00:37:10
It recommended 72 DPI, which I found was the best as well, and

00:37:14
the larger sites.

00:37:14
It recommended 72 DPI, which I found was the best as well.

00:37:17
It recommended JPEG, although I think that I'm going to end up

00:37:19
going with PNG and WebP, obviously, but it gave me some

00:37:21
really great advice that instead of me, you know, trying to

00:37:26
create my own truth.

00:37:27
It recommended a truth which did not seem far-fetched from

00:37:30
what I had already researched, and it gives you peace of mind.

00:37:33
I'm not going to waste another 15, 30, 45 minutes hour

00:37:41
researching this.

00:37:41
It's not that deep.

00:37:41
Let's go with the chat GPT suggestion and we can optimize

00:37:43
from there.

00:37:43
All right, number 17.

00:37:44
And this gets really detailed, but I'd mentioned that I'm going

00:37:47
to be doing a pre-launch for this Kickstarter.

00:37:49
Now Kickstarter has their own pre-launch landing page, which I

00:37:53
will be asking you all to sign up at.

00:37:55
But there's also a tool called Backerkit that you can use that

00:37:59
also has a landing page.

00:38:00
The advantage of using the Backerkit landing page is that

00:38:03
you can get the email addresses of the people that sign up,

00:38:06
where you can't get it on Kickstarter.

00:38:08
The only way to get email addresses is if people actually

00:38:11
make a pledge and actually commit and make that pledge

00:38:14
after the campaign is funded, if it is funded.

00:38:17
So backer kit allows me to be able to make sure that I get

00:38:22
those email addresses in advance and it gives you a little bit

00:38:25
more information and it syncs together with Kickstarter.

00:38:28
So I asked ShotGPT give me the pros and cons of using backer

00:38:31
kit versus Kickstarter for prelaunch, pros and cons of

00:38:34
using Backerkit versus Kickstarter for pre-launch.

00:38:35
And then, when it recommended Backerkit, asa said, well, I

00:38:37
want to make sure people sign up on Kickstarter as well, because

00:38:40
you want to show the algorithm that there's an interest, right?

00:38:43
So I said, well, how do I like bridge both of those worlds

00:38:45
together?

00:38:46
And it told me how to do that.

00:38:47
It was a natural conversation.

00:38:49
So you know, google has tuned us to create these very, very

00:38:54
small search queries and I think with voice search, we're doing

00:38:58
a little bit longer.

00:38:59
With AI, you really want to go even longer and really have a

00:39:02
natural, continuing conversation , even if it gets you the

00:39:06
information, ask questions, ask for revisions, as I've been

00:39:09
telling you.

00:39:10
Number 18, this is really compelling and you know what I

00:39:13
actually want to read you the prompt, because this one really

00:39:16
blew me away and I think we all have our aha moments when it

00:39:19
comes to AI and this gives you some ideas as to sort of the

00:39:23
prompts I do.

00:39:24
So you are a Kickstarter and book marketing strategist.

00:39:27
I plan on using a Kickstarter to launch my next book.

00:39:31
I'm trying to establish various reward tiers and pricing for

00:39:35
selling the following items.

00:39:36
I need your help in creating reward tiers that will entice my

00:39:40
fans to purchase at a higher average shopping cart value.

00:39:43
I will provide you the items that I plan to sell.

00:39:45
I want you to recommend both reward tiers for purchasing of

00:39:49
these, both as single items as well as enticing combinations of

00:39:53
items.

00:39:53
Remember, the idea is to have an exciting collection of items

00:39:57
to offer my fans and increase the average customer purchase

00:40:00
value.

00:40:00
Are you ready and it's funny because ChatGPT is like

00:40:05
absolutely I'm ready.

00:40:06
Let's craft some compelling reward tiers that will not only

00:40:09
excite your fans but also maximize the average shopping

00:40:11
cart value.

00:40:12
Please go ahead and share the items you plan to sell and we'll

00:40:15
get started on creating those enticing rewards tiers.

00:40:18
Pretty cool, right?

00:40:19
And I basically said hey, you know, ebook, audiobook paperback

00:40:22
, signed paperback, hardcover, signed hardcover paperback,

00:40:25
companion workbook, digital first mastermind community.

00:40:28
Monthly membership new founding memora I am gonna be launching

00:40:30
a new digital threads community which is named after my new book

00:40:34
.

00:40:34
You know, monthly membership for the new founding members 30

00:40:37
minute one-on-one coaching, 60 minute one-on-one coaching, 60

00:40:40
minutes speaking event, four hour custom workshop.

00:40:43
And I was really blown away by not just the items, not just the

00:40:47
combination of items that have provided me, but also the

00:40:49
pricing suggestions, which I thought were really on par,

00:40:53
according to best practices, of what I've seen in various

00:40:55
campaigns and what I've read about how to price things.

00:40:57
Interestingly enough, it miscalculated a lot of the

00:41:01
combinations, so it recommended these tiers based on ebook plus

00:41:05
audio book plus signed hardcover , but then it miscalculated what

00:41:09
those all added up to be.

00:41:10
So I did have to do a little bit of manual work after that,

00:41:13
but that really blew me away and I would ask more questions

00:41:17
about, you know, suggestions on what else I should do pre launch

00:41:21
and and other questions about my strategy.

00:41:23
And it really really blown away as to how much it helped me.

00:41:26
And you know, this is an example of something that you

00:41:29
have, like, very little experience in.

00:41:31
The less experience you are in something, the more it can teach

00:41:35
you right.

00:41:36
And this is just a great example.

00:41:37
And knowing that it's based on human intelligence, knowing that

00:41:40
it's based on information that's already out there, I

00:41:43
really feel like and I like to say this a lot standing on the

00:41:46
shoulders of giants.

00:41:47
At the end of the day, it's my decision as to how much of this

00:41:50
I want to use, but it gives me a headstart.

00:41:56
All right, number 19,.

00:41:56
This is going to be similar to number 10 tweets from a URL.

00:41:57
Number 19 is LinkedIn and Facebook posts from a URL.

00:42:00
So you know tweets.

00:42:02
You have 280 characters.

00:42:03
Obviously, with LinkedIn Facebook posts you can go up to

00:42:06
5 characters.

00:42:07
If you go to LinkedIn and you see a post with emojis that

00:42:11
begin every paragraph most recently those are ones that I

00:42:15
have generated from ChatGPT.

00:42:16
I tend to use them more on my Facebook page business page and

00:42:20
LinkedIn company page.

00:42:21
On my personal profile.

00:42:22
I tend to use these less, but every once in a while, if I

00:42:26
think it is really good, I will use it, sort of revoice it and

00:42:29
schedule it to publish in that way.

00:42:30
So that's sort of a no-brainer right.

00:42:32
Once again, social media posts, but just adding a little bit

00:42:34
more verbiage instead of 280 characters, maybe 500 to 1

00:42:38
characters.

00:42:38
All right, number 20.

00:42:40
This is a real easy one Meta descriptions for blog posts.

00:42:43
So I already know the title, I already know the target keyword.

00:42:46
I always run out of ideas for book descriptions.

00:42:48
You know ChatGPT.

00:42:50
Please give me a few book descriptions limited to this

00:42:52
number of characters for best practice.

00:42:54
And then here's the title of the post and here's the keyword

00:42:57
I want to target.

00:42:57
Make sure it's SEO optimized, and, once again, it's saving me

00:43:00
time.

00:43:01
It's saving me the headache and energy of trying to do this

00:43:04
brainstorm.

00:43:05
And then number 21,.

00:43:07
This was an interesting one, because I was going through all

00:43:10
of my open Chrome tabs and I realized I had a window

00:43:13
dedicated to finding book author coaches, or book marketing

00:43:17
coaches.

00:43:17
These are published authors that help authors like me,

00:43:20
primarily nonfiction authors.

00:43:22
There are some for fiction, but I'm obviously looking for

00:43:24
nonfiction in all aspects of publishing, and because I'm

00:43:27
self-publishing this, hey, I want to make sure I'm on the

00:43:30
right path.

00:43:30
I want to make sure I'm leaving no stone unturned, and the

00:43:33
problem, though, is, you know, it's not hard to put up a

00:43:36
website and to put up a page and to put up a services page, and

00:43:40
it looks like you have a lot of authority in the subject.

00:43:41
So this is an area where ChatGPT will leverage search and

00:43:47
probably look at who gets mentioned a lot on the internet,

00:43:49
for you know their book marketing knowledge and their

00:43:53
book coaching author coaching experience and knowledge, and,

00:43:57
once again, it created this list of people that I might wanna

00:44:00
contact.

00:44:00
Now I also input some people that I had found that I had

00:44:04
these open tabs for, and I'm like hey, like for some of them

00:44:06
I had already found them in Google search.

00:44:08
A lot of them I hadn't.

00:44:09
There were a lot of people who they don't even offer book

00:44:11
coaching services.

00:44:12
They don't deal with individual people.

00:44:21
They're way above that right.

00:44:21
But there's still some people that, for a price, will talk

00:44:23
with you for 30 minutes, 45 minutes or an hour, and so I

00:44:24
wanted to close a lot of tabs but also find out who those

00:44:26
people might be.

00:44:27
So it gave me a ranking of all these people.

00:44:29
I added more people that I had found and I ended up creating a

00:44:33
short list of the number nine, the number 21, and the number 22

00:44:36
.

00:44:36
I ended up contacting one of those three today.

00:44:38
We'll see if I end up hiring them or not.

00:44:40
But once again, if you're searching for something, my

00:44:43
process up until now would be to open up 30 different tabs, and

00:44:46
you can still do that, and doing your own research is still

00:44:49
important.

00:44:49
But we can do it another way and instead of us starting from

00:44:53
a Google search, we start with a ChatGPT prompt and then, from

00:44:57
there, do Google searches.

00:44:58
So there you have it 21 different ways of using ChatGPT

00:45:05
for primarily marketing, but for business, personal use.

00:45:08
I hope that you saw some common threads there in the way that I

00:45:13
use it and it gave you some ideas.

00:45:14
Maybe you're already doing all this.

00:45:15
Maybe you're way more advanced than me, I don't know, but I

00:45:18
still find there are a lot of people out there who are a

00:45:21
little bit behind.

00:45:22
They might be using it, but they may not be using it as

00:45:24
deeply or in some of the ways that I'm using it.

00:45:26
The beautiful thing is it's muscle memory.

00:45:28
We are in the process now of training our brains into how do

00:45:32
we do our work with AI omnipresent, and it's no

00:45:36
different than how do we do our work with Google search

00:45:39
omnipresent.

00:45:40
We have fine-tuned our brains to be able to work with Google

00:45:43
search and now we're in the process of fine-tuning our

00:45:46
brains of how to work with AI, and I am still very early in

00:45:49
this process, but I just wanted to share that with you based on

00:45:53
that prompt that says man, you're lazy for you wanting to

00:45:55
use AI to create content.

00:45:56
It's a lot of work, don't get me wrong, and it's all still

00:45:59
based on my original thoughts, my original analysis.

00:46:01
But AI, in many different ways, can really save you time, can

00:46:06
improve the quality of what you do.

00:46:08
And this is the final thing I want to say If you're not using

00:46:12
AI in this way and your competitors are, where are you

00:46:15
going to be a year from now compared to your competitors?

00:46:18
That, to me, is one of the biggest takeaways, because I

00:46:20
know my competitors, like in the blogosphere for SEO.

00:46:23
I know that they're utilizing these tools.

00:46:25
I just did a much more sophisticated level than I am,

00:46:28
obviously because they have the budget to do so.

00:46:30
So it was on a recent interview that I did.

00:46:32
I mentioned these podcast interviews are first live stream

00:46:35
Make sure you go over to youtubecom slash.

00:46:37
Neil Schafer and the interview that I did last Friday with Drew

00:46:40
Moffitt, who is the marketing head at a company called Kumo

00:46:43
Space and in charge of their influencer marketing program.

00:46:46
We talked a little bit about AI for SEO, of how he's leveraging

00:46:49
a certain tool to actually create AI generated blog posts,

00:46:55
and what the AI is doing is it's actually creating multiple blog

00:46:57
posts, comparing them and then, once it finishes the iteration

00:47:01
of the AI generated blog post which has a high enough score

00:47:05
that improves your chance of ranking, it is then sending that

00:47:09
to you.

00:47:09
Maybe it takes an hour or two for it to go through this

00:47:11
process and then from there they're revoicing that blog post

00:47:15
and now you have a human edited AI, created by human, edited

00:47:19
right, human voiced, seo optimized blog post that was

00:47:22
created for search engine rankings, right.

00:47:25
And you can imagine that if all your competitors are using such

00:47:28
technology, you're not.

00:47:29
You're at a disadvantage and over time, you're at a bigger

00:47:33
disadvantage.

00:47:34
And what's interesting is that Kumo Space did not have any hits

00:47:38
by the recent Google updates, and we know that there's a lot

00:47:41
more AI generated content out there, but it might not be a

00:47:43
hundred percent AI generated like you think.

00:47:45
It might be this hybrid approach where it's AI created but human

00:47:50
optimized or human created and AI revised, something that I

00:47:54
have been experimenting with this last week with this tool.

00:47:57
If you're interested in this tool, go to neilschafercom slash

00:48:01
surfer Should be easy to remember.

00:48:03
The name of the tool is Surfer SEO and I am a big user of

00:48:06
Phrase For those that know neilschafercom slash F-R-A-S-E,

00:48:10
which I'm still using, but I'm really intrigued by Surfer and

00:48:13
I'll be updating you on how I use it and my findings in the

00:48:16
not so different future.

00:48:17
So obviously, the net net of this is, I mean, ai is not going

00:48:21
anywhere.

00:48:21
It's going everywhere actually.

00:48:23
So I hope this episode really helped you in the thinking of

00:48:27
the different ways you can use it.

00:48:29
I look forward to continuing this conversation, both on my

00:48:31
solo episodes as well as interviews, and I would love to

00:48:35
hear from you what you thought.

00:48:36
If you have any additional ways to use AI that I didn't talk

00:48:38
about or, hey, if you're like Neil, that's beginner stuff,

00:48:41
this is the way I use AI today I'd love to interview you on my

00:48:43
show, so feel free to reach out to me, neil N-E-A-L at

00:48:47
neilschafercom N-E-A-L-S-C-H-A-F-F-.

00:48:50
And that's it for another hopefully exciting or you

00:48:53
thought was exciting episode of the your Digital Marketing Coach

00:48:56
podcast.

00:48:56
This is your digital marketing coach, neal Schaefer, signing

00:49:00
off.

00:49:01
Speaker 2: You've been listening to your Digital Marketing Coach

00:49:04
.

00:49:04
Questions, comments, requests, links go to

00:49:08
podcastnealschaefercom.

00:49:11
Get the show notes to this and 200 plus podcast episodes at

00:49:15
neilschafercom to tap into the 400 plus blog posts that Neil

00:49:20
has published to support your business.

00:49:22
While you're there, check out Neil's digital first group

00:49:26
coaching membership community If you or your business needs a

00:49:29
little helping hand.

00:49:30
See you next time on your digital marketing coach.