Have you ever wondered how AI could revolutionize your marketing game? From my hands-on experiences with ChatGPT, discover how I turned 21 conversations with AI into actionable strategies for boosting productivity and content creation. This episode promises to arm you with practical tips on leveraging AI for your marketing, business, and even personal life.
Ever thought AI might make us lazy? Think again. Learn about Perplexity AI and other tools that are revolutionizing productivity without compromising human oversight. With major updates from tech giants Microsoft and Apple, the integration of AI into our daily workflows is inevitable. I'll explain how tools like ChatGPT can transform blog posts into engaging video scripts and refresh your online content, ensuring it stays relevant and optimized for SEO.
I will also explain in detail how Chat GPT saves me countless hours and enhances content quality. At the same time, I will also talk about my commitment to maintaining a human touch in content creation, despite the advancements in AI technology
Join me as we explore how AI can help you work smarter, not harder, freeing up time for what truly matters.
Learn More:
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/freebies/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com
1 00:00:01
Speaker 1: As a listener of this podcast, you know you need to
00:00:03
find ways to leverage AI more, not only in your marketing, but
00:00:07
in your business and in your life.
00:00:09
Well, how does your digital marketing coach, Neil Schaefer,
00:00:13
leverage AI himself?
00:00:14
I'm going to share with you my most recent 21 conversations in
00:00:19
ChapGPT to give you some ideas as to how you can better
00:00:23
leverage AI for your marketing, for your business, for your life
00:00:27
.
00:00:27
So make sure you tune into the end of this next special episode
00:00:31
of the your Digital Marketing Coach podcast.
00:00:35
Speaker 2: Digital social media content, influencer marketing,
00:00:38
blogging, podcasting, vlogging, tiktoking, linkedin, twitter,
00:00:42
facebook, instagram, youtube, seo, sem, ppc, email marketing
00:00:50
there's a lot to cover.
00:00:51
Whether you're a marketing professional, entrepreneur or
00:00:54
business owner, you need someone you can rely on for expert
00:00:58
advice.
00:00:59
Good thing you've got Neil on your side, because Neil Schaefer
00:01:04
is your digital marketing coach .
00:01:08
Helping you grow your business with digital first marketing,
00:01:14
one episode at a time.
00:01:15
This is your digital marketing coach and this is Neil Schafer.
00:01:23
Speaker 1: Hey everybody, this is your digital marketing coach,
00:01:26
neil Schafer, and welcome to episode number 366 of this
00:01:31
podcast.
00:01:31
If you're curious, I used to publish on a certain day of the
00:01:35
week, but there are certain times, like when I am on
00:01:38
business or personal travel, where sometimes I don't have any
00:01:41
gas left in the tank and this isn't an electric car, so I
00:01:44
can't plug it in and churn out a podcast episode ASAP.
00:01:48
So there are weeks where I go by without podcasting.
00:01:51
Now it is my commitment to you, my listener, that every year I
00:01:55
record 50 episodes and with the current schedule, you're going
00:01:59
to see me scheduling on different days pretty much at an
00:02:02
every six day or so pace.
00:02:04
So if you haven't seen a new episode from me in a while, rest
00:02:08
assured, within a week it'll pop up.
00:02:10
And don't be surprised if it pops up at a random day of the
00:02:13
week.
00:02:13
I only publish on weekdays.
00:02:15
You're not going to see them on weekends, but I just want to
00:02:17
let you know that in advance, just between me and you.
00:02:19
It's not easy, you know, recording podcasts and I do like
00:02:26
to stay in the here and now.
00:02:27
I don't want to record these like six months ago.
00:02:28
I want to give you the latest up-to-date industry information
00:02:30
as well as personal information about how things are going and
00:02:33
the way I see things.
00:02:34
So that's my disclaimer, in case you are curious.
00:02:37
All right, so before I get into the main topic, some quick
00:02:41
industry news updates and with social media, I think that we
00:02:45
are still in an interesting area where I'm starting to see on
00:02:50
LinkedIn it looks like they're starting to crack down a little
00:02:53
bit more on spam commenting.
00:02:55
It said that only your connections can comment on it,
00:03:07
which normally was some sort of setting in your privacy settings
00:03:09
, but they may be tinkering with trying to reduce the gaming of
00:03:10
comments and engagement that we see on some people's LinkedIn
00:03:14
posts Not going to name names here Threads I am really
00:03:19
enjoying.
00:03:19
I think I mentioned last podcast .
00:03:20
I've been spending a little bit more time there.
00:03:22
I do use SocialBee.
00:03:23
Go to neilschafercom slash socialbee for a special deal and
00:03:29
I do use that to basically create my thread in SocialBee
00:03:33
and then I get the notification with the SocialBee app on my
00:03:37
iPhone and it's just really easy .
00:03:38
It takes 15 seconds to post at the threads, so that's allowed
00:03:41
me to post on threads daily and I'm really enjoying the
00:03:44
conversations there and the people that I'm having them with
00:03:46
as well.
00:03:47
So you can find me, obviously, on threads Neil Schaefer, my
00:03:50
username everywhere N-E-A-L-S-C-H-A-F-F-E-R.
00:03:53
Love to hear from you there.
00:03:55
Tiktok social commerce continues to boom.
00:03:58
Obviously, we don't know what's going to happen with the band,
00:04:00
but I am still going all in on TikTok.
00:04:02
I'm creating a sponsored blog post and video on how to launch
00:04:07
your first TikTok ad campaign and I can't wait to share that
00:04:10
with you.
00:04:10
Once it's done, I hope to record it literally right after
00:04:13
I'm done recording this podcast episode.
00:04:15
So be on the lookout for that soon and I hope it's going to
00:04:17
help a lot of you and, in addition to that, I think, all
00:04:21
the other news.
00:04:21
There are some news around this leak of the Google algorithm
00:04:26
documentation.
00:04:27
If you do a search for Google algorithm document leak, you'll
00:04:31
see some information about this.
00:04:32
Rand Fishkin, the co-founder of Moz, has had an interesting
00:04:36
article on this.
00:04:37
We're starting to see more and more articles about hey, here's
00:04:40
how the algorithm works and here is how you can write more
00:04:43
optimized SEO content for it.
00:04:45
You know, I think that if we are in the mindset of trying to
00:04:50
dupe the algorithm, I don't think we're going to be
00:04:51
successful.
00:04:52
There is a lot of value in blogging and having long form
00:04:55
content outside of SEO, but where there are ways that we can
00:04:58
adapt our best practices to Google best practices.
00:05:01
That is a win-win, and Google has been very clear from day one
00:05:06
write quality content.
00:05:08
Obviously, they prefer that that content is original, it is
00:05:13
based on your expertise and your experience, and that is really
00:05:17
the best advice.
00:05:18
What's interesting is that Rand , in his article about the
00:05:23
Google leak, said you know, SEO has turned more and more into
00:05:27
are you a well-known brand or not?
00:05:28
And if you're not a well-known brand, it's just harder and
00:05:31
harder to rank.
00:05:32
And I really feel that sentiment with the most recent
00:05:35
changes, where it seemed like the more famous brands had an
00:05:39
increase in rankings and traffic , whereas the lesser known
00:05:42
brands including my own brand, when I'm compared to a HubSpot
00:05:45
or a Buffer seem to have lost a lot of momentum.
00:05:48
So just something to think about.
00:05:49
Either way, we still have this need for long form content,
00:05:52
which I am all about evangelizing.
00:05:55
The other updates really come from the world of AI, and when I
00:05:58
get into my talk for today, I'm going to talk a little bit more
00:06:01
about some of those.
00:06:02
Just every week it seems there are major developments, and it
00:06:05
may not be specific to generative AI for marketing, but
00:06:08
there are things that you really need to be aware of from
00:06:11
a business and professional perspective.
00:06:13
On my personal update, I am getting closer to launching that
00:06:17
Kickstarter for my new book.
00:06:19
It is currently in a state where I'm still collecting those
00:06:24
endorsements.
00:06:24
It is currently in a state where I'm still collecting those
00:06:26
endorsements, and once those are done which I'm hoping in the
00:06:28
next week I will be able to finalize the interior, which is
00:06:31
going to include the advanced praise and then the back cover.
00:06:34
In a parallel, I plan to launch a pre-launch window of a few
00:06:38
weeks to get email addresses that will be announced or that
00:06:42
will get notification when I actually launch the campaign.
00:06:45
So I'm currently working with my graphic designer on creating
00:06:48
some imagery that I'm going to be including in the landing page
00:06:51
.
00:06:51
As you'll hear in this upcoming main section of the podcast, I
00:06:56
have already determined what the tiers for the Kickstarter are
00:06:59
going to be.
00:06:59
You know how much is what going to cost?
00:07:02
What are you going to receive?
00:07:03
So once I have these images created, I really should be good
00:07:06
to go to submit that to Kickstarter and hopefully in a
00:07:08
few business days I will have a pre-launch form for you to fill
00:07:12
out.
00:07:12
And what's important about the pre-launch is there will be
00:07:15
early bird specials.
00:07:15
So you're going to want to make sure that if you want to back
00:07:19
the campaign, you do so on the first day.
00:07:20
It will be to your benefit.
00:07:22
Do so on the first day, it will be to your benefit and I'll be
00:07:25
introducing those a little bit later.
00:07:26
I'm really encouraged by the endorsements that I continue to
00:07:27
receive from people authors and influencers that I have the
00:07:31
highest respect for that have already reviewed the advanced
00:07:34
reading copy.
00:07:34
These will be part of the book, maybe back cover, but I want to
00:07:37
share with you.
00:07:38
Today I got my latest endorsement from no other than
00:07:41
Anne Hanley, who is the Wall Street Journal bestselling
00:07:43
author of Everybody Writes and CCO of Marketing Profs and one
00:07:49
of the co-founders of Marketing Profs, if I'm not mistaken.
00:07:51
Very short, but Neil's new book is your accessible, actionable
00:07:55
guide to what matters most in modern marketing.
00:07:57
Really excited to get the book out.
00:08:00
It is coming, stay tuned.
00:08:02
And on other notes, because you're listening to this on a
00:08:05
podcast player, I was also recently a guest on Phil Palin's
00:08:09
Brand Therapy podcast.
00:08:12
Phil is a branding expert.
00:08:14
He is also a fellow Adobe Express ambassador a great guy
00:08:18
that I've gotten to know through seeing him at all the Adobe Max
00:08:20
events, and I was featured in an interview on episode number
00:08:25
213.
00:08:26
Why does human content outrank AI in the digital space?
00:08:30
Something to think about, especially as I go through this
00:08:34
episode.
00:08:34
So do a search for brand therapy and you will be able to
00:08:38
find the podcast and I am episode number 213.
00:08:41
So I want to give Phil and that a shout out, and when I'm a
00:08:44
guest on other podcasts, I will definitely let you know.
00:08:46
In the future, especially with the upcoming launch of my book,
00:08:50
I do plan to be more proactive in trying to get onto more
00:08:52
podcasts as part of the book marketing right.
00:08:54
And if you're curious, when I launched Age of Influence or
00:08:59
should I say when I published the Age of Influence I was on a
00:09:01
hundred different podcast episodes and recorded a podcast
00:09:03
episode about being on 100 different podcasts quite meta,
00:09:06
but you can go back into my 2020 podcast episodes and you'll be
00:09:11
able to find out about that.
00:09:12
It still is a very, very effective way, not just for
00:09:15
authors but for businesses, to get the word out about what
00:09:17
they're doing, all right.
00:09:19
So I wanted to share with you another AI episode and I thought
00:09:23
that it would be really cool to just let you know how I use AI,
00:09:29
and this was brought upon me for a few reasons.
00:09:33
First of all, today I had a really interesting response to a
00:09:38
tweet that I posted.
00:09:39
Yes, I still call it tweet.
00:09:40
I'm still on Twitter.
00:09:40
Twitter is where I tend to share the most industry news, so
00:09:44
if you're interested in my perspective on the industry,
00:09:46
like I gave you in the intro to this podcast episode, make sure
00:09:50
you follow me there.
00:09:51
Twittercom, slash neilschafer, which will obviously re-forward
00:09:55
to xcom, slash neilschafer and I shared information about
00:10:01
Perplexity AI and a new press release they had for a new
00:10:05
feature, perplexityai or Perplexity AI.
00:10:08
I've talked about them before on the show they are.
00:10:10
If you're thinking about using AI just purely as a search
00:10:13
engine, they have really emerged as a really, really interesting
00:10:16
tool that you should definitely check out.
00:10:18
So my tweet I want to share with you because I said cool,
00:10:21
perplexity AI launched a tool to turn research into content
00:10:25
effortlessly.
00:10:25
It streamlines content creation by transforming research data
00:10:30
into coherent articles, boosting productivity for creators and
00:10:34
researchers, and then I shared the link.
00:10:36
This is an article from readwritecom, a very
00:10:39
authoritative source I trust, and I was really surprised when
00:10:42
I got this comment today, this morning, which is actually
00:10:45
prompting this podcast episode, which said, quote you cheer
00:10:49
laziness, question mark Wow.
00:10:51
And I thought how well bizarre that the comment was.
00:10:56
I also understand that some people still think that
00:11:00
everything we generate from now on is just going to be 100% AI
00:11:03
generated, with no human interaction.
00:11:04
I'm going to press a button and then boom, all of the
00:11:11
information will be processed and I can just sit back and be
00:11:12
lazy, and I think that cannot be farther from the truth.
00:11:14
And that is one of the reasons why I really want to record this
00:11:16
episode so that you understand even Microsoft is using the word
00:11:20
co-pilot and I'm going to talk a little bit about Microsoft in
00:11:22
a second that these AI tools are not the masters of our domain.
00:11:31
They're the interns, they're the volunteers, they are the
00:11:33
workers who work 24-7, who don't take time off, they are our
00:11:35
assistants, our virtual assistants.
00:11:37
You can name them whenever you want.
00:11:38
We are still the masters of our domain and it is how you use
00:11:43
these and when you use these tools that is going to
00:11:45
differentiate one professional from another and one business
00:11:48
from another.
00:11:49
And I talked about Microsoft.
00:11:51
So Microsoft just made this huge announcement that the
00:11:54
Windows PC is going to have AI support.
00:11:57
I think it's going to have a dedicated AI key to launch
00:12:00
Microsoft Copilot.
00:12:01
Ai is going to be an integral part of Windows, of not just the
00:12:05
software, but the hardware AI acceleration.
00:12:07
So that is the first revolution in the PC since the internet.
00:12:11
And then just today, as I record this and I'm recording
00:12:14
this, on Monday, june 10th Apple announced that generative AI is
00:12:17
going to not just be part of Siri, but part of iOS and future
00:12:21
Apple devices, and it's an absolute no-brainer.
00:12:24
We are becoming that much more dependent on AI today, like we
00:12:29
became dependent on the internet some time ago.
00:12:32
It is really the same thing.
00:12:33
So AI is here, ai is now.
00:12:37
I want you to think about how you use AI to make you smarter
00:12:41
and make you work smarter, and not harder.
00:12:44
That is what this is about.
00:12:46
It's not about laziness.
00:12:47
It's about our time on earth is limited, is precious.
00:12:52
I mean, would you rather spend more time working or hanging out
00:12:56
with your friends or with your family or doing something that
00:12:58
you truly love, even if you love your work like I do?
00:13:00
So that's really what this is about.
00:13:02
It's about freeing us up to do higher strategic items or maybe
00:13:07
to be able to create a little bit more time for ourselves and
00:13:09
for our lives, and I want you to remember that because I think
00:13:11
that's a really important driver , at least for me.
00:13:14
When I look at these AI tools and, like I said, it reminds me
00:13:18
of the days when the internet emerged.
00:13:20
And this is where I always think that Gen Xers and baby
00:13:23
boomers actually have an advantage, because they can
00:13:25
think holistically about these technologies, because we
00:13:28
remember the world before these technologies, like before email
00:13:31
addresses, before smartphones, and I can go on and on.
00:13:33
But it really reminds me of the days when the internet emerged.
00:13:36
Imagine someone spending time looking for and finding relevant
00:13:41
information for an hour a day versus someone that doesn't.
00:13:44
And at the time people are like you're going to do research on
00:13:47
the internet, are you crazy?
00:13:48
Go to the library.
00:13:49
We laugh now, but just think of the difference of just how much
00:13:53
information you could absorb and find efficiently compared to
00:13:59
older ways of doing it.
00:14:00
You can see how huge this difference over time.
00:14:03
And yes, back then people were saying you couldn't believe
00:14:06
anything you saw on the internet .
00:14:07
And there's still some people that are heavy consumers of
00:14:12
information on the internet, but they're saying the same thing
00:14:14
about AI, right?
00:14:15
It is the same thing, right.
00:14:17
We can spend time Googling or we can look at the generative AI
00:14:22
search results from Google and we can just find that much more
00:14:26
information quicker.
00:14:27
Is it better information?
00:14:28
I don't know.
00:14:29
You still have to have a holistic perspective and an
00:14:32
analytical perspective on how you consume and what information
00:14:36
you consume, and that's as true with AI as it is with the
00:14:39
internet and with social media.
00:14:40
But those that use it and those that figure out how to use it
00:14:46
are going to be at a strategic advantage going forward, and
00:14:48
they will benefit their businesses as well, I think
00:14:51
businesses going forward.
00:14:52
It would not surprise me if one of the interview questions is
00:14:56
well, how are you using AI right now?
00:14:58
How well do you know it?
00:14:59
And that's really the purpose of this episode.
00:15:01
Now, obviously, you're going to get a lot of marketing ideas
00:15:04
from how I use it, but that's how I want to preface this and
00:15:06
give you the background on why I'm talking about it and why it
00:15:09
is so important.
00:15:10
So I also mentioned recently that, instead of using all these
00:15:14
marketing specific tools, I've decided just to go to chat GPT
00:15:19
with the release of 4.0 and start a paid account there.
00:15:23
I'm not on cloudai yet.
00:15:25
I do plan to be trying that out as well in the not so distant
00:15:28
future.
00:15:29
But since I have gone on the chat GPT, I have not felt
00:15:32
limited by some of these other tools that are there for
00:15:35
specific purposes and since it's paid, I can get the best
00:15:39
information possible fastest, most accurate, most up-to-date.
00:15:44
So $20 a month is an absolute no-brainer.
00:15:48
It reminds me of the days where you know $10 a month to hook up
00:15:52
to the internet, right DSL modem.
00:15:54
We're living in the same age.
00:15:55
This is a no-brainer expense a $20 a month.
00:15:58
So, as I begun using ChatGPT, I want to share with you and I
00:16:03
just started using ChatGPT.
00:16:04
Like I said, I used to use all these other different tools
00:16:11
which I still use, and that might be a title of another
00:16:12
episode to give you an update on what I've been doing with those
00:16:14
.
00:16:14
But this is really to hopefully inspire you as to ways that you
00:16:16
can use ChatGPT or AI, but also to further give you an
00:16:20
understanding of this co-creation that it is still the
00:16:22
human in charge.
00:16:23
It's the human on the outside and AI on the inside that it is
00:16:25
still the human in charge.
00:16:25
It's the human on the outside and AI on the inside.
00:16:27
So let me just you know very briefly I'm going to go through
00:16:29
these 21 different ways.
00:16:32
I use ChatGPD.
00:16:33
I'm not going to share the exact prompts.
00:16:34
That might be a stretch goal for my upcoming Kickstarter
00:16:37
campaign.
00:16:38
So if you're interested, please do reach out and let me know.
00:16:40
But let's get started here.
00:16:42
So, number one I'll give these numbers that, if you want to
00:16:45
skip ahead, you'll know what number you might've missed.
00:16:47
So, number one create a YouTube video script from a blog post.
00:16:51
I think one of the trends that we're seeing in SEO, with
00:16:56
Google's generative search and preference for big brands, is
00:16:59
that a lot of brands now are looking into creating more video
00:17:02
.
00:17:02
Ai is getting closer with video , but there's nothing like a
00:17:05
human face for a long form YouTube video or a short form,
00:17:09
tiktok, instagram reel, youtube short, and those can be shared
00:17:12
on LinkedIn and Twitter and Facebook as well, and Pinterest
00:17:15
for that matter.
00:17:15
So AI is really good at processing information and
00:17:22
repurposing it into different formats and adding a little bit
00:17:26
more context where you might lack it, let's put it that way.
00:17:29
So I found I have yet to use this for a video per se, but I
00:17:34
did find it really, really interesting that you know this
00:17:37
is based on my content, right my blog posts that I have uploaded
00:17:43
or shared the URL, and letting them know what I want to talk
00:17:47
about in the video.
00:17:50
And having to create what would that look like if it was a video
00:17:52
script?
00:17:52
I would never record a video 100% from a script that AI
00:17:56
generates, because it's not going to sound like me, right?
00:17:58
No matter how much of the tone we try to add through AI tools,
00:18:02
through prompts, it is still not me.
00:18:03
So there's always going to be revision, but it is a great
00:18:06
starting point, right.
00:18:07
It gets me over the hump as to, well, what the heck am I going
00:18:11
to talk about?
00:18:11
I don't want to read the blog post verbatim, although I have
00:18:14
done that in past podcast episodes.
00:18:16
I have read a blog post verbatim into audio.
00:18:19
I'm not a big fan of that, right, so it's taking that
00:18:21
script and making something of it.
00:18:23
So, like I said, I've yet to record that video.
00:18:25
I'll let you know when I do, but that is an easy way of using
00:18:29
AI and, I think, a really compelling way of using it.
00:18:31
All right.
00:18:32
Number two, and I was inspired by this by a webinar that Jasper
00:18:36
did.
00:18:37
So Jasper, the person in charge of SEO there, was on a webinar
00:18:42
and she was talking about the ways that she uses her own AI
00:18:46
tool, and there were basically two ways.
00:18:48
One was looking for ways to refresh a blog post.
00:18:51
So once you've built your library of content, you want to
00:18:53
revise it over time as new technologies, new trends, new
00:18:57
concepts appear.
00:18:57
So she was using AI to sort of hey, what are some other things?
00:19:01
Looking at the top search results, what are some other
00:19:03
things that we can utilize to flesh out the content and make
00:19:06
it more up to date in our revision, which is a great way
00:19:08
of using AI as well.
00:19:09
But the other way, she said, was creating an SEO content
00:19:12
brief for her writers.
00:19:14
Now, I also use writers in my business and, to be honest with
00:19:19
you, I used to outsource the creation of creating an SEO
00:19:22
content brief.
00:19:23
But after seeing how Jasper did it and creating my own little
00:19:27
prompt in ChatGPT, it allowed me to create what I thought was a
00:19:31
better SEO content brief.
00:19:32
In other words, before, sort of like an outline, before writing
00:19:35
a blog post, what are the things that I want to make sure
00:19:38
that I cover right?
00:19:39
And that, to me is the content brief.
00:19:41
It's the outline, right, but it's also optimized for SEO.
00:19:44
This is a really compelling way of leveraging AI is to create a
00:19:48
content outline or, if you use external writers, a content
00:19:51
brief that is up to SEO, optimized.
00:19:53
All right, that was number two.
00:19:55
Number three part of leveraging ChatGPT is also to learn things
00:19:59
.
00:20:00
It is, to me, a more sophisticated search engine.
00:20:02
It doesn't replace the search engine, but there are some times
00:20:05
where I find, because I can go back and forth with it in a
00:20:07
conversation and fine tune things, I find that I get a
00:20:10
better result.
00:20:11
So one of these was basically recommending a book about
00:20:16
Kickstarter for authors.
00:20:17
So I am an author.
00:20:19
I plan on launching my first Kickstarter.
00:20:20
I wanted to buy one or two definitive books about the
00:20:23
subject.
00:20:23
So it came out with five books and I had already done a search
00:20:27
on Google for books and Amazon for books I was interested in
00:20:31
and it did not include one book that I was wondering what it
00:20:34
thought about.
00:20:34
So I said, hey, if you were going to include this book in
00:20:37
this list of recommended five books, where would you add it?
00:20:39
And it added it at number two, right?
00:20:41
So for whatever reason, it was using out of date information or
00:20:44
maybe information that, for whatever search it was doing, it
00:20:48
couldn't find it.
00:20:49
I don't know right, but when I add these things and I'm going
00:20:51
to give you another example of how I did that it will re-rank
00:20:54
it and sometimes the ranking will be good.
00:20:56
Sometimes it won't be good, but it puts it on ChatGPT's radar
00:21:00
as well and it helps improve the result of your search results.
00:21:04
Improve the result of your search results.
00:21:05
So I recommend, if you don't see something there, when you
00:21:08
ask for a list of something, ask it to re-rank based on your own
00:21:12
inputs.
00:21:12
All right.
00:21:14
Number four this is a funny one because it deals directly with
00:21:18
my upcoming book Recommend top digital marketing authors to ask
00:21:23
for book endorsements on.
00:21:24
Yes, I asked ChatGPT.
00:21:26
I have lots of friends, acquaintances, that are also
00:21:36
authors and I wanted to create a prioritized order as to who I
00:21:37
should reach out to, maybe some people that I don't know that
00:21:38
well, who should I reach out to as well?
00:21:39
So you'll be interesting to hear that the top 10 influencers
00:21:45
that ChatGPT chose, I'll let you know, right?
00:21:48
So?
00:21:48
Number one Gary Vaynerchuk duh.
00:21:50
Number two Seth Godin duh.
00:21:52
Number three Neil Patel, which is interesting because I was
00:21:55
asking for authors.
00:21:56
I think he's co-authored a book , but he's really not an author.
00:21:59
Number four Anne Handley.
00:22:01
Number five Rand Fishkin from Moz.
00:22:03
Number six Michael Stelzner, social media examiner and social
00:22:06
media marketing world.
00:22:07
Number seven Brian Solis.
00:22:08
Number eight Mari Smith.
00:22:09
Number nine Chris Brogan.
00:22:11
Number 10, jay Baer.
00:22:13
If I ask it the same thing today , it may give me another number,
00:22:16
I don't know.
00:22:17
And then I asked it to say, hey , please give me 10 more, 15
00:22:21
more, and I basically created a list of the top 50 and saw how
00:22:24
many in there that I knew and then, where there were other
00:22:27
people that I thought that should be added, I asked it to
00:22:29
re-rank, so I ended up getting a list of like 65 and then
00:22:32
basically working off the top 50 and seeing who I could reach
00:22:35
out to, who I should reach out to, who I want to try to reach
00:22:38
out to as part of asking people to endorse the book.
00:22:42
Interestingly enough, my name was not included until I asked
00:22:45
to add it and I ended up at being number.
00:22:48
Let's see here, number 26.
00:22:50
So, hey, I'll take it, but nevertheless, really, really
00:22:53
interesting exercise that this is something that if I did a
00:22:56
Google search, it would just provide me with all these
00:22:58
different listicles that I would have to organize myself.
00:23:01
Chatgpt makes it convenient.
00:23:03
Is it accurate?
00:23:03
Of course it's not 100% accurate, but it is better time
00:23:08
spent than spending a few hours trying to research this
00:23:10
according to my own algorithm because, as my Gen Z kids would
00:23:13
say, it is not that deep, it does not require that precise of
00:23:17
a ranking.
00:23:17
So that was a really cool way of using ChatGPT.
00:23:21
Number five organize bullet point topics for a podcast
00:23:25
episode.
00:23:25
So I recently did a podcast episode, which has already been
00:23:29
published, and I knew what I wanted to talk about and I sort
00:23:32
of threw it in there in bullet points, saying hey, this is the
00:23:35
topic that I want to talk about and here are my thoughts about
00:23:39
what I want to talk about.
00:23:40
Please organize these into 10 different sections and flesh out
00:23:44
any other areas where you recommend I should talk about to
00:23:47
make it a comprehensive episode on that topic.
00:23:50
So, once again, it's beginning with my content.
00:23:52
My content is the inspiration and it is organizing the content
00:23:56
but also giving me other ideas.
00:23:57
Some I thought were great, some I didn't use because they were
00:24:00
irrelevant.
00:24:01
But this is how, just like generative AI with Photoshop or
00:24:05
Adobe Express, can fill in a missing background.
00:24:08
Well, chatgpt can do it for you textually as well.
00:24:12
So I thought that was a great way of using it, and I could
00:24:16
have organized bullet point topics for a YouTube video, for
00:24:19
a blog post, for anything but summarizing.
00:24:21
Organizing is a great way to use ChatGPT.
00:24:24
All right, number six how to record an audio book.
00:24:26
So I plan to record an audiobook myself from my home
00:24:30
studio where I am recording this podcast, and I wanted to get
00:24:33
more detailed information on best practices.
00:24:35
And the great thing about ChatGPT, which is different than
00:24:39
using a search engine, is you can go back and forth, right.
00:24:41
So what about in this situation ?
00:24:42
What about my front matter, my back matter?
00:24:45
Do I need to read the table contents?
00:24:46
It all becomes part of the conversation and then, guess
00:24:49
what, I can follow up in that conversation or when I launch a
00:24:52
new conversation, it is already in its database that we've
00:24:55
already had that conversation and so it knows to tap back into
00:24:58
it, and that's going to be really important for other
00:25:00
points I'm going to make, because I'm only at number six
00:25:02
yet we still got 15 more to go.
00:25:08
All right, number seven this is a really interesting use of
00:25:09
ChatGPT, which is creating questions for the hook in my
00:25:13
upcoming Kickstarter campaign.
00:25:15
In other words, what are the pain points, what are the things
00:25:18
that people search for if you're an entrepreneur or a
00:25:20
small business owner or content creator or marketer, and what
00:25:24
are the pain points you have vis-a-vis digital marketing,
00:25:27
digital marketing strategy, digital marketing ROI, et cetera
00:25:30
, et cetera.
00:25:31
It came up with a bunch of different questions and my hook
00:25:34
for the Kickstarter campaign, at the very top, are going to be a
00:25:37
few questions and then, well, if that's you, this book has the
00:25:40
answers.
00:25:40
Right.
00:25:41
It's a very, very common way of creating a landing page
00:25:44
starting with these questions.
00:25:45
So this gave me tons of ideas for questions and, yes, I did
00:25:48
end up using a few of those questions, tweaking them, but it
00:25:51
confirmed a lot of the questions that I was thinking of
00:25:53
and it helped improve my own content.
00:25:56
Number eight so I talked about the power of ChatGPT and how to
00:26:00
organize concepts and things.
00:26:02
So, for a particular blog post that I'm writing about Amazon
00:26:07
seller tools okay, so I have a list of 15 different tools
00:26:11
vendors I plan to blog about and I had an idea of how I wanted
00:26:14
to categorize it, but I thought you know what, let's see what
00:26:17
ChatGPT says.
00:26:18
So I fed it these 15 tools and it organized, I believe, in the
00:26:22
six different categories of types of tools, like repricing
00:26:26
tools, amazon ads management, et cetera, et cetera.
00:26:29
So I could have done it myself and spent 5, 10, 15 minutes, but
00:26:33
it did a really, really good job in like a minute right To
00:26:36
organize these subcategories.
00:26:37
So that's 15 minutes I can spend on the actual content
00:26:40
creation right.
00:26:40
This is how we get to get more of our time back when using AI.
00:26:44
All right, number nine potential endorsements for my book.
00:26:47
So I have had a few people that I reached out to and this is
00:26:52
very common, by the way, that some people are really, really
00:26:54
busy.
00:26:54
They say, neil, I'd love to write an endorsement.
00:26:56
I read the first part.
00:26:57
It looked great.
00:26:58
It would help me out if you could show me some samples and I
00:27:03
can't show samples of other authors until I publish them but
00:27:07
giving them some ideas as to what sort of endorsement they
00:27:10
can write and this is something that I use ChatGPT to help
00:27:12
create Obviously, it created some fictional endorsements that
00:27:16
I then tweaked and approved, and I tried to actually create
00:27:19
them in the voice of the person that was asking, including
00:27:23
keywords that are relevant to their brand, and then I sent
00:27:26
over a few options and, inevitably, the endorser made
00:27:30
some changes and some of them are going to be actual
00:27:32
endorsements for the book.
00:27:34
So, once again, creating this type of short form content based
00:27:38
on knowing the long form content, which is, in this case,
00:27:41
knowing a lot about my book that I've already shared with
00:27:44
ChatGPT this has allowed me to be able to, you know, create a
00:27:49
shortcut for creativity that it would have taken me a long time
00:27:52
to think about on my own, that I was able to prepare Sort of
00:27:55
like you know, hey, here's my new book.
00:27:57
If you want to share it in social media, here's 10 tweets.
00:28:00
Right?
00:28:00
We see a lot of businesses do this with, like brand ambassador
00:28:02
programs for new product launches.
00:28:04
This is a great way to use chat GPTs.
00:28:07
That was number nine.
00:28:08
Number 10, I mentioned that I often use AI to create social
00:28:13
media posts, so Twitter is a great example.
00:28:16
This is a maximum of 280 characters.
00:28:18
I will often have it summarized not only my own blog posts but
00:28:21
third-party blog posts into short little snappy summaries
00:28:25
that then I can tweak, revoice and then share in social media.
00:28:29
So I literally post the URL.
00:28:31
Obviously, there's a prompt that I give it to summarize in
00:28:34
my voice, making sure that it points out the content that's
00:28:37
important for a certain audience , or whether you add hashtags or
00:28:40
not.
00:28:40
There's a lot of different prompts you could give it, but
00:28:43
that's just a no-brainer, really really quick way to get quick
00:28:46
tweets generated and then you decide whether you want to use
00:28:48
them.
00:28:49
And if you use them, use them as is or if you tweak them.
00:28:52
Speaking of that from a content creation perspective, number 11,
00:28:55
blog summaries for my newsletter.
00:28:57
So if you read my newsletter, hopefully you do neilschafercom
00:29:00
slash newsletter to subscribe.
00:29:02
Every week I do share a number of blog posts that I found
00:29:06
compelling in the blogosphere, about different subjects or news
00:29:10
in the industry, as well as my own blog posts.
00:29:12
So I will start with a draft coming from chat GPT as to what
00:29:16
information should I share about these blog posts that then I
00:29:19
can tweak, add to revise, revoice and what have you.
00:29:22
So once again, it is my, my intern, my virtual assistant,
00:29:27
giving me a starting point which then, instead of me spending 15
00:29:30
minutes per article after reading it, I can spend one or
00:29:33
two minutes, once again saving time so that I can do more
00:29:37
important things like human facing, engagement, like
00:29:40
creating this podcast for you.
00:29:42
Number 12, pinterest descriptions.
00:29:44
So, in all honesty, number 12, pinterest descriptions.
00:29:49
So, in all honesty, when I pin, I'm a big fan of pin generator
00:29:50
for Pinterest.
00:29:51
That's neilschafercom slash pin generator.
00:29:52
If you want to get a special deal, it is AI generated pins.
00:29:55
It takes me a minute to basically prepare 12 pins for
00:29:59
every new blog posts that I create and, as I mentioned
00:30:02
before, recently I've been getting the most social media
00:30:04
traffic from Pinterest.
00:30:05
So and this is B2B educational content, so you might want to
00:30:09
look into that, regardless of what industry you're in.
00:30:11
But what Pin Generator does is it creates the image based on
00:30:15
images from my own blog post, as well as template pins that it
00:30:18
has.
00:30:19
But you also need a title and a description.
00:30:21
So I sometimes use the Pin Generator AI for the title and I
00:30:27
basically just use the first paragraph or two or three from
00:30:28
the blog post as the description , because if you read the blog
00:30:31
post, it gives you the description right there, so I
00:30:34
will copy and paste that.
00:30:35
But sometimes it goes over the maximum, I believe, 800
00:30:38
characters for Pinterest description.
00:30:39
So I will cut and paste and say , hey, keep the same meaning and
00:30:44
intent, but please shorten this to under 800 characters for a
00:30:47
Pinterest description and then boom, that's done right.
00:30:50
So that's why I can schedule, create these pins really, really
00:30:53
quickly and they are quite effective, as mentioned by that
00:30:57
traffic that I am getting from Pinterest.
00:30:58
So definitely check out that tool.
00:31:00
I'll put the links to these tools in the show notes as well.
00:31:03
All right, we are now up to number 13.
00:31:07
Number 13 is live stream title and description.
00:31:10
So there is a workflow that I go through when I do a podcast
00:31:15
interview here on the your Digital Marketing Coach podcast,
00:31:17
and it begins with a Calendly link sent out to people that I
00:31:21
want to invite to be on the show , and in the Calendly link is a
00:31:24
form.
00:31:25
And you know, it's funny because I could actually connect
00:31:28
the Google form, or I could ask them to fill this out in a
00:31:31
Google form or probably even from Calendly.
00:31:33
I could connect it to Zapier and then give the prompt or the
00:31:39
conversation in Zapier and have these automatically generated
00:31:43
and maybe even integrated inside StreamYard or at least sent to
00:31:46
me via email so I can cut and paste it.
00:31:47
This goes above and beyond what I want to talk about here, but
00:31:49
those sorts of things with Zapier and if you can get
00:31:59
information from a Google form, google sheet it is not that hard
00:32:01
to feed it in the chat GPT and then get an output which can
00:32:02
also be automated.
00:32:03
That's like AI 2.0 or generative AI 2.0 or automated
00:32:04
AI, but for the purpose of the live stream title and
00:32:06
description.
00:32:07
I then get a Google calendar invite that's created
00:32:11
automatically from Calendly, which gives me the information
00:32:14
that every guest has given me, including proposed title,
00:32:17
proposed talking points, et cetera, et cetera.
00:32:20
So what I do is I will do a little bit of keyword research
00:32:22
to come up with a two to four word title that is YouTube SEO
00:32:26
optimized.
00:32:27
That also will become the keywords that I use in the
00:32:31
thumbnail of the actual video.
00:32:33
So actually my workflow after receiving the information is I
00:32:38
first need to get a thumbnail.
00:32:39
Before I need a thumbnail, I need to do a little bit of SEO
00:32:41
keyword research on YouTube.
00:32:42
I use vidIQ for that neilschafercom slash vidIQ if
00:32:47
you're interested in that tool and from there I now have a
00:32:52
keyword and a thumbnail, but I don't necessarily have a title
00:32:56
and I don't have a meta description, which you need for
00:32:58
YouTube or really when you schedule a live stream, whether
00:33:01
it's LinkedIn, facebook, what have you they need a description
00:33:04
as well.
00:33:05
So this is where I'll go into ChatGPT.
00:33:06
I'll use the title that my guest proposed, although I may
00:33:10
change it right off the bat.
00:33:11
I'll tell it the keyword that I want to rank for and I'll have
00:33:14
it propose both a new title and a description, and I give it a
00:33:18
little bit more information, a little bit more information
00:33:19
about my guest, for instance, like their LinkedIn profile URL,
00:33:22
their website, what have you?
00:33:23
And it creates a great title and a great description which I
00:33:27
can pretty much cut and paste and that becomes the live stream
00:33:31
description for when I schedule it on YouTube, on LinkedIn, on
00:33:35
Facebook.
00:33:35
What have you?
00:33:36
Now, when I publish it on YouTube, I will often add more
00:33:40
to the description.
00:33:40
I might tweet the title, but that then, once I schedule the
00:33:45
live stream, I get a link which then I can send to the guest
00:33:48
from my tool, streamyard, that I use, and then they know the
00:33:51
link to join the live stream.
00:33:52
So, using ChatGPT for that was just, once again, it's a time
00:33:56
saver.
00:33:56
It's high quality based on the inputs that I give it.
00:33:59
The content's coming from my guests, so it's authentic, and
00:34:02
it really is a time saver and a great way of using ChatGPT that
00:34:06
I could further automate, should I wish to.
00:34:09
All right, number 14, you're going to laugh about this one.
00:34:11
Help me create a new brand color scheme.
00:34:14
14, you're going to laugh about this one.
00:34:17
Help me create a new brand color scheme.
00:34:18
I am not a brand strategist, right?
00:34:19
I don't really talk a lot about branding.
00:34:20
I talk about personal branding, but not the traditional
00:34:22
branding, like colors and fonts, what have you?
00:34:25
And I'm starting to find my current color scheme of, like,
00:34:27
primarily blue, with black, gray white, a little bit of green,
00:34:31
starting to find a little bit boring, right?
00:34:32
You know I want to get some other colors.
00:34:34
I want it to be more colorful, right?
00:34:35
More inclusive, more diverse.
00:34:37
And the cover on my new book is using a bright orange and you
00:34:43
know Semrush uses orange.
00:34:45
Joe Polizzi from Content Marketing Institute has always
00:34:48
been a big orange guy, so there's a lot of other companies
00:34:51
out there that use the orange Agora, pulse and now I have a
00:34:54
new orange color that I want to make the primary color because
00:34:57
that's going to be the color of the cover of my next book, right
00:35:00
?
00:35:00
So I asked ChachiBT to also offer some complementary colors,
00:35:05
like this is my new primary color.
00:35:07
The blue is still my secondary color and I kept one or two of
00:35:11
the other colors, like a gray and a green.
00:35:12
I said, hey, I really want to make a diverse color palette.
00:35:15
Please recommend complimentary colors to the color scheme and
00:35:21
provide me the hex codes that I could provide my developer.
00:35:23
Funny thing was, for one of the hex codes it was incorrect.
00:35:26
It gave me the name of the color.
00:35:28
So when I looked it up, it actually misspelled the hex code
00:35:31
by one letter, so I had to correct that, but it gave me a
00:35:34
really what I thought a really cool looking color scheme that I
00:35:39
am now working on my first image creation from.
00:35:40
So that's a really cool and creative way.
00:35:42
Really, you know, using AI like I'm describing you here is only
00:35:46
limited by your imagination and the work that you need to get
00:35:50
done at hand.
00:35:50
Right, all right.
00:35:52
So number 15, search for competitor blog.
00:35:55
So one of the reasons I'm creating this new brand color
00:35:59
scheme is I want to create more branded images for my own blog
00:36:03
and I wanted to see what my competitors were doing in terms
00:36:06
of their website branded images inside blog posts.
00:36:09
So I thought you know what?
00:36:11
Why don't I ask ChatGPT for what are the big.
00:36:13
You know, digital marketing blogs that I should check for
00:36:15
these images for.
00:36:16
So once again, I had to ask it hey, you know, where would you
00:36:19
rank this blog and where would you rank that blog?
00:36:20
But it gave me a lot of interesting ideas.
00:36:22
Obviously, I knew of all the blogs that came up with, but it
00:36:25
was the way they ranked them.
00:36:26
No-transcript.
00:36:43
All right, number 16, on the same note, web graphics size
00:36:47
guide.
00:36:47
So I want to create these images that I want to include in
00:36:50
my blog post, like graphs and tables.
00:36:52
What have you it's like?
00:36:53
Well, you know, what should I tell my designer?
00:36:55
I have a color scheme.
00:36:56
Now, what size, what pixel?
00:36:58
What?
00:36:59
You know?
00:36:59
What are the guidelines that I should tell my designer to
00:37:02
create these web graphics?
00:37:04
And it told me recommended dimensions, which were a little
00:37:07
bit.
00:37:07
They pretty much in between some of the smaller sites and
00:37:10
the larger sites.
00:37:10
It recommended 72 DPI, which I found was the best as well, and
00:37:14
the larger sites.
00:37:14
It recommended 72 DPI, which I found was the best as well.
00:37:17
It recommended JPEG, although I think that I'm going to end up
00:37:19
going with PNG and WebP, obviously, but it gave me some
00:37:21
really great advice that instead of me, you know, trying to
00:37:26
create my own truth.
00:37:27
It recommended a truth which did not seem far-fetched from
00:37:30
what I had already researched, and it gives you peace of mind.
00:37:33
I'm not going to waste another 15, 30, 45 minutes hour
00:37:41
researching this.
00:37:41
It's not that deep.
00:37:41
Let's go with the chat GPT suggestion and we can optimize
00:37:43
from there.
00:37:43
All right, number 17.
00:37:44
And this gets really detailed, but I'd mentioned that I'm going
00:37:47
to be doing a pre-launch for this Kickstarter.
00:37:49
Now Kickstarter has their own pre-launch landing page, which I
00:37:53
will be asking you all to sign up at.
00:37:55
But there's also a tool called Backerkit that you can use that
00:37:59
also has a landing page.
00:38:00
The advantage of using the Backerkit landing page is that
00:38:03
you can get the email addresses of the people that sign up,
00:38:06
where you can't get it on Kickstarter.
00:38:08
The only way to get email addresses is if people actually
00:38:11
make a pledge and actually commit and make that pledge
00:38:14
after the campaign is funded, if it is funded.
00:38:17
So backer kit allows me to be able to make sure that I get
00:38:22
those email addresses in advance and it gives you a little bit
00:38:25
more information and it syncs together with Kickstarter.
00:38:28
So I asked ShotGPT give me the pros and cons of using backer
00:38:31
kit versus Kickstarter for prelaunch, pros and cons of
00:38:34
using Backerkit versus Kickstarter for pre-launch.
00:38:35
And then, when it recommended Backerkit, asa said, well, I
00:38:37
want to make sure people sign up on Kickstarter as well, because
00:38:40
you want to show the algorithm that there's an interest, right?
00:38:43
So I said, well, how do I like bridge both of those worlds
00:38:45
together?
00:38:46
And it told me how to do that.
00:38:47
It was a natural conversation.
00:38:49
So you know, google has tuned us to create these very, very
00:38:54
small search queries and I think with voice search, we're doing
00:38:58
a little bit longer.
00:38:59
With AI, you really want to go even longer and really have a
00:39:02
natural, continuing conversation , even if it gets you the
00:39:06
information, ask questions, ask for revisions, as I've been
00:39:09
telling you.
00:39:10
Number 18, this is really compelling and you know what I
00:39:13
actually want to read you the prompt, because this one really
00:39:16
blew me away and I think we all have our aha moments when it
00:39:19
comes to AI and this gives you some ideas as to sort of the
00:39:23
prompts I do.
00:39:24
So you are a Kickstarter and book marketing strategist.
00:39:27
I plan on using a Kickstarter to launch my next book.
00:39:31
I'm trying to establish various reward tiers and pricing for
00:39:35
selling the following items.
00:39:36
I need your help in creating reward tiers that will entice my
00:39:40
fans to purchase at a higher average shopping cart value.
00:39:43
I will provide you the items that I plan to sell.
00:39:45
I want you to recommend both reward tiers for purchasing of
00:39:49
these, both as single items as well as enticing combinations of
00:39:53
items.
00:39:53
Remember, the idea is to have an exciting collection of items
00:39:57
to offer my fans and increase the average customer purchase
00:40:00
value.
00:40:00
Are you ready and it's funny because ChatGPT is like
00:40:05
absolutely I'm ready.
00:40:06
Let's craft some compelling reward tiers that will not only
00:40:09
excite your fans but also maximize the average shopping
00:40:11
cart value.
00:40:12
Please go ahead and share the items you plan to sell and we'll
00:40:15
get started on creating those enticing rewards tiers.
00:40:18
Pretty cool, right?
00:40:19
And I basically said hey, you know, ebook, audiobook paperback
00:40:22
, signed paperback, hardcover, signed hardcover paperback,
00:40:25
companion workbook, digital first mastermind community.
00:40:28
Monthly membership new founding memora I am gonna be launching
00:40:30
a new digital threads community which is named after my new book
00:40:34
.
00:40:34
You know, monthly membership for the new founding members 30
00:40:37
minute one-on-one coaching, 60 minute one-on-one coaching, 60
00:40:40
minutes speaking event, four hour custom workshop.
00:40:43
And I was really blown away by not just the items, not just the
00:40:47
combination of items that have provided me, but also the
00:40:49
pricing suggestions, which I thought were really on par,
00:40:53
according to best practices, of what I've seen in various
00:40:55
campaigns and what I've read about how to price things.
00:40:57
Interestingly enough, it miscalculated a lot of the
00:41:01
combinations, so it recommended these tiers based on ebook plus
00:41:05
audio book plus signed hardcover , but then it miscalculated what
00:41:09
those all added up to be.
00:41:10
So I did have to do a little bit of manual work after that,
00:41:13
but that really blew me away and I would ask more questions
00:41:17
about, you know, suggestions on what else I should do pre launch
00:41:21
and and other questions about my strategy.
00:41:23
And it really really blown away as to how much it helped me.
00:41:26
And you know, this is an example of something that you
00:41:29
have, like, very little experience in.
00:41:31
The less experience you are in something, the more it can teach
00:41:35
you right.
00:41:36
And this is just a great example.
00:41:37
And knowing that it's based on human intelligence, knowing that
00:41:40
it's based on information that's already out there, I
00:41:43
really feel like and I like to say this a lot standing on the
00:41:46
shoulders of giants.
00:41:47
At the end of the day, it's my decision as to how much of this
00:41:50
I want to use, but it gives me a headstart.
00:41:56
All right, number 19,.
00:41:56
This is going to be similar to number 10 tweets from a URL.
00:41:57
Number 19 is LinkedIn and Facebook posts from a URL.
00:42:00
So you know tweets.
00:42:02
You have 280 characters.
00:42:03
Obviously, with LinkedIn Facebook posts you can go up to
00:42:06
5 characters.
00:42:07
If you go to LinkedIn and you see a post with emojis that
00:42:11
begin every paragraph most recently those are ones that I
00:42:15
have generated from ChatGPT.
00:42:16
I tend to use them more on my Facebook page business page and
00:42:20
LinkedIn company page.
00:42:21
On my personal profile.
00:42:22
I tend to use these less, but every once in a while, if I
00:42:26
think it is really good, I will use it, sort of revoice it and
00:42:29
schedule it to publish in that way.
00:42:30
So that's sort of a no-brainer right.
00:42:32
Once again, social media posts, but just adding a little bit
00:42:34
more verbiage instead of 280 characters, maybe 500 to 1
00:42:38
characters.
00:42:38
All right, number 20.
00:42:40
This is a real easy one Meta descriptions for blog posts.
00:42:43
So I already know the title, I already know the target keyword.
00:42:46
I always run out of ideas for book descriptions.
00:42:48
You know ChatGPT.
00:42:50
Please give me a few book descriptions limited to this
00:42:52
number of characters for best practice.
00:42:54
And then here's the title of the post and here's the keyword
00:42:57
I want to target.
00:42:57
Make sure it's SEO optimized, and, once again, it's saving me
00:43:00
time.
00:43:01
It's saving me the headache and energy of trying to do this
00:43:04
brainstorm.
00:43:05
And then number 21,.
00:43:07
This was an interesting one, because I was going through all
00:43:10
of my open Chrome tabs and I realized I had a window
00:43:13
dedicated to finding book author coaches, or book marketing
00:43:17
coaches.
00:43:17
These are published authors that help authors like me,
00:43:20
primarily nonfiction authors.
00:43:22
There are some for fiction, but I'm obviously looking for
00:43:24
nonfiction in all aspects of publishing, and because I'm
00:43:27
self-publishing this, hey, I want to make sure I'm on the
00:43:30
right path.
00:43:30
I want to make sure I'm leaving no stone unturned, and the
00:43:33
problem, though, is, you know, it's not hard to put up a
00:43:36
website and to put up a page and to put up a services page, and
00:43:40
it looks like you have a lot of authority in the subject.
00:43:41
So this is an area where ChatGPT will leverage search and
00:43:47
probably look at who gets mentioned a lot on the internet,
00:43:49
for you know their book marketing knowledge and their
00:43:53
book coaching author coaching experience and knowledge, and,
00:43:57
once again, it created this list of people that I might wanna
00:44:00
contact.
00:44:00
Now I also input some people that I had found that I had
00:44:04
these open tabs for, and I'm like hey, like for some of them
00:44:06
I had already found them in Google search.
00:44:08
A lot of them I hadn't.
00:44:09
There were a lot of people who they don't even offer book
00:44:11
coaching services.
00:44:12
They don't deal with individual people.
00:44:21
They're way above that right.
00:44:21
But there's still some people that, for a price, will talk
00:44:23
with you for 30 minutes, 45 minutes or an hour, and so I
00:44:24
wanted to close a lot of tabs but also find out who those
00:44:26
people might be.
00:44:27
So it gave me a ranking of all these people.
00:44:29
I added more people that I had found and I ended up creating a
00:44:33
short list of the number nine, the number 21, and the number 22
00:44:36
.
00:44:36
I ended up contacting one of those three today.
00:44:38
We'll see if I end up hiring them or not.
00:44:40
But once again, if you're searching for something, my
00:44:43
process up until now would be to open up 30 different tabs, and
00:44:46
you can still do that, and doing your own research is still
00:44:49
important.
00:44:49
But we can do it another way and instead of us starting from
00:44:53
a Google search, we start with a ChatGPT prompt and then, from
00:44:57
there, do Google searches.
00:44:58
So there you have it 21 different ways of using ChatGPT
00:45:05
for primarily marketing, but for business, personal use.
00:45:08
I hope that you saw some common threads there in the way that I
00:45:13
use it and it gave you some ideas.
00:45:14
Maybe you're already doing all this.
00:45:15
Maybe you're way more advanced than me, I don't know, but I
00:45:18
still find there are a lot of people out there who are a
00:45:21
little bit behind.
00:45:22
They might be using it, but they may not be using it as
00:45:24
deeply or in some of the ways that I'm using it.
00:45:26
The beautiful thing is it's muscle memory.
00:45:28
We are in the process now of training our brains into how do
00:45:32
we do our work with AI omnipresent, and it's no
00:45:36
different than how do we do our work with Google search
00:45:39
omnipresent.
00:45:40
We have fine-tuned our brains to be able to work with Google
00:45:43
search and now we're in the process of fine-tuning our
00:45:46
brains of how to work with AI, and I am still very early in
00:45:49
this process, but I just wanted to share that with you based on
00:45:53
that prompt that says man, you're lazy for you wanting to
00:45:55
use AI to create content.
00:45:56
It's a lot of work, don't get me wrong, and it's all still
00:45:59
based on my original thoughts, my original analysis.
00:46:01
But AI, in many different ways, can really save you time, can
00:46:06
improve the quality of what you do.
00:46:08
And this is the final thing I want to say If you're not using
00:46:12
AI in this way and your competitors are, where are you
00:46:15
going to be a year from now compared to your competitors?
00:46:18
That, to me, is one of the biggest takeaways, because I
00:46:20
know my competitors, like in the blogosphere for SEO.
00:46:23
I know that they're utilizing these tools.
00:46:25
I just did a much more sophisticated level than I am,
00:46:28
obviously because they have the budget to do so.
00:46:30
So it was on a recent interview that I did.
00:46:32
I mentioned these podcast interviews are first live stream
00:46:35
Make sure you go over to youtubecom slash.
00:46:37
Neil Schafer and the interview that I did last Friday with Drew
00:46:40
Moffitt, who is the marketing head at a company called Kumo
00:46:43
Space and in charge of their influencer marketing program.
00:46:46
We talked a little bit about AI for SEO, of how he's leveraging
00:46:49
a certain tool to actually create AI generated blog posts,
00:46:55
and what the AI is doing is it's actually creating multiple blog
00:46:57
posts, comparing them and then, once it finishes the iteration
00:47:01
of the AI generated blog post which has a high enough score
00:47:05
that improves your chance of ranking, it is then sending that
00:47:09
to you.
00:47:09
Maybe it takes an hour or two for it to go through this
00:47:11
process and then from there they're revoicing that blog post
00:47:15
and now you have a human edited AI, created by human, edited
00:47:19
right, human voiced, seo optimized blog post that was
00:47:22
created for search engine rankings, right.
00:47:25
And you can imagine that if all your competitors are using such
00:47:28
technology, you're not.
00:47:29
You're at a disadvantage and over time, you're at a bigger
00:47:33
disadvantage.
00:47:34
And what's interesting is that Kumo Space did not have any hits
00:47:38
by the recent Google updates, and we know that there's a lot
00:47:41
more AI generated content out there, but it might not be a
00:47:43
hundred percent AI generated like you think.
00:47:45
It might be this hybrid approach where it's AI created but human
00:47:50
optimized or human created and AI revised, something that I
00:47:54
have been experimenting with this last week with this tool.
00:47:57
If you're interested in this tool, go to neilschafercom slash
00:48:01
surfer Should be easy to remember.
00:48:03
The name of the tool is Surfer SEO and I am a big user of
00:48:06
Phrase For those that know neilschafercom slash F-R-A-S-E,
00:48:10
which I'm still using, but I'm really intrigued by Surfer and
00:48:13
I'll be updating you on how I use it and my findings in the
00:48:16
not so different future.
00:48:17
So obviously, the net net of this is, I mean, ai is not going
00:48:21
anywhere.
00:48:21
It's going everywhere actually.
00:48:23
So I hope this episode really helped you in the thinking of
00:48:27
the different ways you can use it.
00:48:29
I look forward to continuing this conversation, both on my
00:48:31
solo episodes as well as interviews, and I would love to
00:48:35
hear from you what you thought.
00:48:36
If you have any additional ways to use AI that I didn't talk
00:48:38
about or, hey, if you're like Neil, that's beginner stuff,
00:48:41
this is the way I use AI today I'd love to interview you on my
00:48:43
show, so feel free to reach out to me, neil N-E-A-L at
00:48:47
neilschafercom N-E-A-L-S-C-H-A-F-F-.
00:48:50
And that's it for another hopefully exciting or you
00:48:53
thought was exciting episode of the your Digital Marketing Coach
00:48:56
podcast.
00:48:56
This is your digital marketing coach, neal Schaefer, signing
00:49:00
off.
00:49:01
Speaker 2: You've been listening to your Digital Marketing Coach
00:49:04
.
00:49:04
Questions, comments, requests, links go to
00:49:08
podcastnealschaefercom.
00:49:11
Get the show notes to this and 200 plus podcast episodes at
00:49:15
neilschafercom to tap into the 400 plus blog posts that Neil
00:49:20
has published to support your business.
00:49:22
While you're there, check out Neil's digital first group
00:49:26
coaching membership community If you or your business needs a
00:49:29
little helping hand.
00:49:30
See you next time on your digital marketing coach.