Welcome to the new website for the Your Digital Marketing Coach podcast!

Episodes

Aug. 26, 2014

75: It's Time to Ctrl-Alt-Delete How You View LinkedIn

LinkedIn is not about the connections but the engagements and relationships you can build with other professionals and businesses…

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Aug. 19, 2014

74: How to Leverage Big Data to Optimize Your Social

Neal introduces the concept of an anchor network and how to leverage big data through tools that analyze your own social presence…

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Aug. 12, 2014

73: Holistic Social Media 101: Asking the Right Social Media Questions

When looking at optimizing your social media program, are you asking the right questions? Neal will provide examples of a holisti…

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Aug. 5, 2014

72: Understanding the LinkedIn Publishing Audience

Neal reveals his "aha!" moment from his recent blog post on LinkedIn and offers advice on better understanding the unique demogra…

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Aug. 1, 2014

71: Neal's Fave Social Media Productivity Tips & Tools

Spending too much time in social and achieving too few business results? Let me share with you my favorite social media productiv…

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July 30, 2014

70: Is it Time for You (and Your Business) to Unplug from Social Medi…

A look at why unplugging from social media is a critical component to a social media strategy as well important to understanding …

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July 24, 2014

69: The Definitive Guide to Employee Advocacy

Neal announces his new free ebook, created together with the employee advocacy platform PeopleLinx, on how to create, manage, and…

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July 23, 2014

68: Social Media Lessons Learned from the Japanese Countryside

Neal shares the four things companies need to launch a successful social media program based on time he recently spent in rural J…

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July 16, 2014

67: Social Media Engagement from a London Pub

Join Neal in a candid conversation over a pint from London as he introduces three of his social media friends who help provide fr…

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June 24, 2014

66: The Uniquely Engaging Pinterest Community Boards

Pinterest Community Boards have a unique role in the world of social media. Find out why you should be leveraging them as part of…

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June 18, 2014

65: LinkedIn's Latest New Premium Features - What are They and Is it …

LinkedIn recently upped the ante of becoming a paid member with the new "Spotlight" account. Is it worth the upgrade? Listen on f…

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June 13, 2014

64: Want Social Media Marketing Success? Be an Active Community Membe…

If you're not finding success as a member of any given social network, chances are you simply aren't spending enough time there a…

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June 9, 2014

63: Are You Using Social Media for What it's Meant for?

A look into the different ways social media users use Instagram as well as other social networks - and my recommendations for bei…

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May 28, 2014

62: Everything You Always Wanted to Know About Crowdfund Marketing

Neal interviews crowdfund marketing expert Peter Trapasso at Cisco Live and gets to the gist of how to use crowdfunding as a mark…

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May 20, 2014

61: The Only Constant in Your Career is Change: Learn to Embrace It (…

Neal continues providing his advice that he recently gave LinkedIn on career change and learning to adapt to – and thrive on – th…

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May 13, 2014

60: The Only Constant in Your Career is Change: Learn to Embrace It (…

Neal provides his advice that he recently gave LinkedIn on career change and learning to adapt to - and thrive on - the constant …

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May 7, 2014

59: Google Plus is Dying! Read All About It!

A blog post recently published on TechCrunch claims that Google Plus is dying. Neal Schaffer analyzes the facts behind the articl…

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May 2, 2014

58: It's Time to Reset Your Email Marketing

Are you providing true value and building a relationship with your email subscribers? If not, it's time to do a hard reset with t…

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April 22, 2014

57: Are You Helping Your Customers Create Photographable Memories?

Neal provides advice to hotels - which is equally applicable to any brick-and-mortar establishment - on creating photographable m…

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April 18, 2014

56: Social Media for Professionals (and Students): A Professor's Pers…

I had the pleasure of interviewing social media marketing professor Niklas Myhr, who teaches at Chapman University here in Orange…

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April 8, 2014

55: Dynamically Adapting a Changing Content Focus to Your Social Medi…

Is your business changing? Offering new products or services or maybe concentrating strategically on one or two products instead …

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April 1, 2014

54: How Social Media Complements Your Sales Funnel

How to properly build a sales funnel that flows from social media to your website. Where does the funnel building process start?

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March 26, 2014

53: How to Determine Objectives for Your Social Media Marketing Strat…

Are you having a problem aligning business goals with your social media activities? Whether you are a large or small business, so…

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March 18, 2014

52: Protecting Your Online Content in a Digital World

As companies create more content, more of that content will be illegally copied on the Internet. Find out what you can do to prot…

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