Welcome to the new website for the Your Digital Marketing Coach podcast!

Episodes

March 6, 2015

99: 7 Reasons LinkedIn Should Become Your New CRM

Many companies invest in using a customer relationship management tool, or CRM, such as Salesforce. But there’s a free tool at yo…

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Feb. 23, 2015

98: Guest Blogging is Here to Stay: Respect the Content and the Creat…

Some people say that guest blogging is dead, but Neal Schaffer disagrees. Content curation is a great way to have enough content …

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Feb. 11, 2015

97: There are Options: How to Help Your Small Business through Social…

I get a lot of requests from various businesses saying, “We’re behind on our social media, and we need help.” A lot of these call…

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Feb. 4, 2015

96: 5 Things You Need for a Successful Social Selling Infrastructure

Neal has talked a lot about the benefits of social selling and some of you are farther down the road of creating a successful soc…

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Jan. 30, 2015

95: The Role of Stories and Human Interaction in Sharing Your Experti…

You’ve heard about Neal Schaffer’s Social Tools Summit that he’s launching this May in Boston, but maybe you haven’t heard why he…

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Jan. 26, 2015

94: Employee Advocacy, Social Selling, and The Missing Alignment Betw…

What is the relationship between social selling and employee advocacy? Neal goes deep into describing the evolution of social bus…

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Jan. 13, 2015

93: 9 Things You Should Focus Your Social Media Efforts On in 2015

Where should you focus your social media efforts and budget in 2015? In this episode, Neal Schaffer encourages you to start the y…

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Dec. 24, 2014

92: Restarting Your Social Media Marketing Strategy for 2015

Is your social media strategy stuck in "2011 social media?" Let Neal help guide you through how to re-measure your social media R…

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Dec. 16, 2014

91: Announcing the Social Tools Summit

Neal introduces the how, what, and why of the first social media event in which he will be curating and co-producing to serve the…

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Dec. 9, 2014

90: LinkedIn Publishing Platform Tips: Should I Republish My Blog Con…

Now that you see the value in publishing on LinkedIn, should you simply republish your blog's content on LinkedIn? Or ... ? Neal …

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Dec. 4, 2014

89: 9 Concepts to Raise Your Social Media Marketing to the Next Level

Neal gives a preview of his upcoming one day workshop in Bucharest, Romania by focusing in on those advanced social media marketi…

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Nov. 26, 2014

88: This is How You Create a Community in Social Media through a Soci…

Neal shares best practices with social media campaigns by showcasing Passion Planner's Kickstarter campaign and what can be learn…

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Nov. 19, 2014

87: Want to Improve Your Social Media Marketing? Start with These 6 I…

This episode goes into depth on what a pre-sales social media consulting call would look like, and with that six ideas to improve…

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Nov. 11, 2014

86: What I've Learned in Building a New Social Media Community

Neal talks about the launch of his new Social Media Center of Excellence Facebook Group and what he has learned building a new co…

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Nov. 4, 2014

85: Protecting Your Content and Brand Equity in Social Media

As your company's social media presence grows and you begin to yield "influence" in social media, you will be faced with those wh…

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Oct. 28, 2014

84: Rediscovering the Potential Business Value of Facebook Groups

Have you had a bad experience on a social network and refused to venture back into it? That's not good business sense. Perhaps it…

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Oct. 24, 2014

83: Making the Instagram Transition from Personal to Business

As Instagram continues to gain in popularity, many haven't started to leverage the opportunities that Instagram provides business…

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Oct. 15, 2014

82: How to Take Your Employee Advocacy to the Next Level: An Intervie…

Neal interviews Glenn Gaudet, CEO and founder of GaggleAMP, and talks about the history of employee advocacy and the challenges t…

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Oct. 10, 2014

81: Ello? What's all this talk about ELLO?

A first look at the newest social network Ello. Should you sign up? Spend much time there? Use it for your business? Listen to Ne…

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Oct. 1, 2014

80: Creatures of Habit and The Business of Social Media

How should small businesses approach an investment in social media? Learn how a social media consultant views how small business …

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Sept. 23, 2014

79: The Single Question to Help Guide Your Social Media Marketing

If you're looking to better leverage social media for marketing, this is the one question that you need to answer to help guide y…

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Sept. 16, 2014

78: The Importance of Consistency (and How It Relates to Paid Social)…

Building a brand in social does not happen overnight. Learn about just how important consistency in your social media efforts are…

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Sept. 9, 2014

77: Debunking the Pinterest Myth

How can a B2B company find success in a social network like Pinterest? Find out how and learn some new tips, tricks, and concepts…

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Sept. 3, 2014

76: The Secret to Getting Content Featured into LinkedIn Pulse

Neal takes a deep dive into LinkedIn Pulse and reveals a "hidden" back door to help you get your content featured into LinkedIn P…

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