Welcome to the new website for the Your Digital Marketing Coach podcast!

Episodes

May 28, 2014

62: Everything You Always Wanted to Know About Crowdfund Marketing

Neal interviews crowdfund marketing expert Peter Trapasso at Cisco Live and gets to the gist of how to use crowdfunding as a mark…

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May 20, 2014

61: The Only Constant in Your Career is Change: Learn to Embrace It (…

Neal continues providing his advice that he recently gave LinkedIn on career change and learning to adapt to – and thrive on – th…

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May 13, 2014

60: The Only Constant in Your Career is Change: Learn to Embrace It (…

Neal provides his advice that he recently gave LinkedIn on career change and learning to adapt to - and thrive on - the constant …

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May 7, 2014

59: Google Plus is Dying! Read All About It!

A blog post recently published on TechCrunch claims that Google Plus is dying. Neal Schaffer analyzes the facts behind the articl…

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May 2, 2014

58: It's Time to Reset Your Email Marketing

Are you providing true value and building a relationship with your email subscribers? If not, it's time to do a hard reset with t…

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April 22, 2014

57: Are You Helping Your Customers Create Photographable Memories?

Neal provides advice to hotels - which is equally applicable to any brick-and-mortar establishment - on creating photographable m…

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April 18, 2014

56: Social Media for Professionals (and Students): A Professor's Pers…

I had the pleasure of interviewing social media marketing professor Niklas Myhr, who teaches at Chapman University here in Orange…

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April 8, 2014

55: Dynamically Adapting a Changing Content Focus to Your Social Medi…

Is your business changing? Offering new products or services or maybe concentrating strategically on one or two products instead …

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April 1, 2014

54: How Social Media Complements Your Sales Funnel

How to properly build a sales funnel that flows from social media to your website. Where does the funnel building process start?

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March 26, 2014

53: How to Determine Objectives for Your Social Media Marketing Strat…

Are you having a problem aligning business goals with your social media activities? Whether you are a large or small business, so…

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March 18, 2014

52: Protecting Your Online Content in a Digital World

As companies create more content, more of that content will be illegally copied on the Internet. Find out what you can do to prot…

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March 13, 2014

51: Understanding the Compelling Power of the LinkedIn Publishing Pla…

My firsthand experience of blogging on LinkedIn - and why and how you can leverage the power of the LinkedIn publishing platform.

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March 4, 2014

50: Best Practices in Blogger Outreach

Your comprehensive guide to finding bloggers, auditing them, building relationships with them, and then inviting them to be part …

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Feb. 25, 2014

49: Internal Communications and Social Media - What You Need to Know

Neal interviews Internal Communications expert Rachel Miller while in London about the role of internal communications, internal …

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Feb. 19, 2014

48: How to Maximize Your Facebook Marketing [Interview with Mike Ging…

Neal interviews Mike Gingerich from TabSite on best practices in maximizing your Facebook marketing for your business regardless …

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Feb. 11, 2014

47: Finding Time for Google Plus

Many businesses see the potential value in Google Plus but few are investing the time they need to results. Join Neal as he inter…

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Feb. 4, 2014

46: Is Social Media Marketing World the Best Social Media Conference?…

I am honored in this episode to interview the one and only Michael Stelzner, founder of Social Media Examiner, as he talks about …

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Jan. 28, 2014

45: How Social Media is Taught in Universities

Social media is beginning to be taught in universities as a core skill that students will need in the business world. Neal Schaff…

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Jan. 20, 2014

44: What's Missing in the Social Media ROI Debate: Accountability

If you're accountable for your social media program, you're accountable for your social media ROI. Do you have a strategy in hand?

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Jan. 15, 2014

43: 5 Easy Steps to Get Started Podcasting This Year

I recently had a chat with fellow social media marketing professionals Debbie Miller and Albert Qian, both of whom want to get st…

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Jan. 13, 2014

42: My Social Media Marketing Predictions for the New Year

What social media trends should businesses pay attention to in the new year? I explain the major trends that will help your busin…

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Dec. 31, 2013

41: The Hidden Power of Google Plus Circle Sharing

Have you ever shared a Circle on Google Plus or seen others sharing one? Learn about their hidden powers and how to leverage what…

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Dec. 26, 2013

40: Your Biggest Social Media Marketing Challenge? Internal Recogniti…

Many find their biggest social media challenge to be an internal one: How to convince your executive team of your social media in…

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Dec. 21, 2013

39: The Marketing Agency Perspective on Social Media Marketing

While in Toronto speaking, Neal interviews @ValTorontoGal from Charming Media and @MegButton from Star Content Studios for advice…

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