Episodes

I often get asked by marketers in transition or recent graduates how they should navigate the job market as a digital marketer. W…

In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, …

According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affini…

Instagram has become a critical piece of the puzzle for most businesses because of its popularity and high engagement, but not ev…

How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes d…

John Lee Dumas is one of the most influential rockstar entrepreneurs out there, and it was an honor to interview him for my podca…

You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the w…

For many businesses, their primary source of digital influence doesn't necessarily come from their social media presence but from…

One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can't, but there are …

You've probably heard the advice that if you want to become an influencer, you need to niche down. This podcast is going to be al…

1 of the 6 pillars of digital marketing is email marketing, but it's often the one easy to forget as most talk about more trendy …

What is the connection, and even the similarities, that marketers who want to improve at both SEO as well as social media need to…

Why does influencer marketing and collaborating with influencers regardless of industry have such incredible promise for business…

This episode features an interview with Kate Bradley Chernis, Co-Founder and CEO of the content marketing tool Lately , which hel…

Today is a very special episode dedicated to a very special personal, my father, who recently passed away at the age of 93. By sh…

This is the 3rd in a series of episodes helping you make sense of what the coronavirus pandemic means to your business. This epis…

Today's episode is a special interview I had with a special friend, Mark Schaefer. Mark is one the true few thought leaders in th…

Today's episode is a special edition broadcast because so many clients and others have asked what our businesses should do in the…

Instagram requires a very different strategy compared to other social networks in order to be successful. I had the pleasure of i…

Today I want to share with you a real-life example of how I am rationalizing my client's marketing spend and the different option…

Are you looking to do more with video in social media? Join me for this interview with video marketing expert Jayson Duncan as we…

As you try to build more digital influence, you might start wondering when and how to begin monetizing your efforts. This episode…

Did you know that my new book on influencer marketing, The Age of Influence, began as a test market on a crowdsourcing platform f…

Whether you work at a company with staff or you are an entrepreneur, you need to scale so that you can focus on your business and…