Welcome to the new website for the Your Digital Marketing Coach podcast!

Episodes

July 29, 2020

171: How to Gain More Experience - and Yield More Influence - in Soci…

I often get asked by marketers in transition or recent graduates how they should navigate the job market as a digital marketer. W…

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July 22, 2020

170: Why Earned Media is More Important Than Ever During a Pandemic […

In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, …

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July 15, 2020

169: How to Leverage Your Employees as Influencers

According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affini…

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July 9, 2020

168: What You Need to Do Today to be Successful on Instagram [Ace the…

Instagram has become a critical piece of the puzzle for most businesses because of its popularity and high engagement, but not ev…

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July 1, 2020

167: How to Gain Clear Visibility into Your Digital and Social Media …

How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes d…

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June 25, 2020

166: The Many Ways to Become an Influencer Today [John Lee Dumas Inte…

John Lee Dumas is one of the most influential rockstar entrepreneurs out there, and it was an honor to interview him for my podca…

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June 19, 2020

165: Influencer Marketing During COVID-19: Still Worth the Investment?

You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the w…

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June 10, 2020

164: How to Skyrocket Your Qualified Organic Traffic [Farzad Rashidi …

For many businesses, their primary source of digital influence doesn't necessarily come from their social media presence but from…

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June 4, 2020

163: LinkedIn Message Ads: The Convergence of Influencer Marketing an…

One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can't, but there are …

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June 1, 2020

162: Why the Riches are in the Niches in Online Business [Jillian Toh…

You've probably heard the advice that if you want to become an influencer, you need to niche down. This podcast is going to be al…

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May 26, 2020

161: The Hidden Power of Email Marketing to Scale Your Digital Influe…

1 of the 6 pillars of digital marketing is email marketing, but it's often the one easy to forget as most talk about more trendy …

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May 20, 2020

160: SEO and Social: Honing the Skills Needed for a Modern Marketer […

What is the connection, and even the similarities, that marketers who want to improve at both SEO as well as social media need to…

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May 14, 2020

159: An Introduction to The Age of Influence and Resetting Your Persp…

Why does influencer marketing and collaborating with influencers regardless of industry have such incredible promise for business…

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May 11, 2020

158: How Human Writing - and AI Content Creation - Will Help You Scal…

This episode features an interview with Kate Bradley Chernis, Co-Founder and CEO of the content marketing tool Lately , which hel…

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April 30, 2020

157: Influencer Marketing before the Internet: A Personal Case Study …

Today is a very special episode dedicated to a very special personal, my father, who recently passed away at the age of 93. By sh…

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April 15, 2020

156: How to Pivot Your Marketing During the Coronavirus Pandemic

This is the 3rd in a series of episodes helping you make sense of what the coronavirus pandemic means to your business. This epis…

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April 9, 2020

155: Why Your Business Needs to be More Human Than Ever During the Co…

Today's episode is a special interview I had with a special friend, Mark Schaefer. Mark is one the true few thought leaders in th…

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April 1, 2020

154: COVID-19: What Your Business Needs to Do to Survive During the C…

Today's episode is a special edition broadcast because so many clients and others have asked what our businesses should do in the…

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March 25, 2020

153: How to Create and Implement an Instagram Strategy to Grow Your B…

Instagram requires a very different strategy compared to other social networks in order to be successful. I had the pleasure of i…

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March 19, 2020

152: Getting Started with B2B Influencer Marketing

Today I want to share with you a real-life example of how I am rationalizing my client's marketing spend and the different option…

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March 13, 2020

151: How Every Small Business Can Increase Sales with Video [Jayson D…

Are you looking to do more with video in social media? Join me for this interview with video marketing expert Jayson Duncan as we…

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March 7, 2020

150: How to Know When It's Time to Monetize Your Influence

As you try to build more digital influence, you might start wondering when and how to begin monetizing your efforts. This episode…

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Feb. 29, 2020

149: How to Become a Published Author [Lee Constantine from Publishiz…

Did you know that my new book on influencer marketing, The Age of Influence, began as a test market on a crowdsourcing platform f…

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Feb. 18, 2020

148: How to Scale Your Digital Branding

Whether you work at a company with staff or you are an entrepreneur, you need to scale so that you can focus on your business and…

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