Welcome to the new website for the Your Digital Marketing Coach podcast!

Episodes

May 11, 2020

158: How Human Writing - and AI Content Creation - Will Help You Scal…

This episode features an interview with Kate Bradley Chernis, Co-Founder and CEO of the content marketing tool Lately , which hel…

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April 30, 2020

157: Influencer Marketing before the Internet: A Personal Case Study …

Today is a very special episode dedicated to a very special personal, my father, who recently passed away at the age of 93. By sh…

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April 15, 2020

156: How to Pivot Your Marketing During the Coronavirus Pandemic

This is the 3rd in a series of episodes helping you make sense of what the coronavirus pandemic means to your business. This epis…

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April 9, 2020

155: Why Your Business Needs to be More Human Than Ever During the Co…

Today's episode is a special interview I had with a special friend, Mark Schaefer. Mark is one the true few thought leaders in th…

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April 1, 2020

154: COVID-19: What Your Business Needs to Do to Survive During the C…

Today's episode is a special edition broadcast because so many clients and others have asked what our businesses should do in the…

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March 25, 2020

153: How to Create and Implement an Instagram Strategy to Grow Your B…

Instagram requires a very different strategy compared to other social networks in order to be successful. I had the pleasure of i…

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March 19, 2020

152: Getting Started with B2B Influencer Marketing

Today I want to share with you a real-life example of how I am rationalizing my client's marketing spend and the different option…

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March 13, 2020

151: How Every Small Business Can Increase Sales with Video [Jayson D…

Are you looking to do more with video in social media? Join me for this interview with video marketing expert Jayson Duncan as we…

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March 7, 2020

150: How to Know When It's Time to Monetize Your Influence

As you try to build more digital influence, you might start wondering when and how to begin monetizing your efforts. This episode…

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Feb. 29, 2020

149: How to Become a Published Author [Lee Constantine from Publishiz…

Did you know that my new book on influencer marketing, The Age of Influence, began as a test market on a crowdsourcing platform f…

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Feb. 18, 2020

148: How to Scale Your Digital Branding

Whether you work at a company with staff or you are an entrepreneur, you need to scale so that you can focus on your business and…

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Feb. 11, 2020

147: LinkedIn Ads: A Comprehensive Look (AJ Wilcox Interview)

Everybody talks about Facebook and Instagram Ads, but what about LinkedIn Ads? If you are targeting a lucrative demographic or ar…

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Feb. 5, 2020

146: Pinterest Marketing for Those Who Still Don't Get It

I have published 3 other episodes about Pinterest marketing, but because Pinterest continues to deliver results for me, I wanted …

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Jan. 30, 2020

145: Free PR: How to Leverage the Media to Amplify Your Brand Exposur…

Join me for an interview with Adrian Salamunovic, Founder of Earned.co and Author of FREE PR , where we discuss all of the free t…

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Jan. 24, 2020

144: How to Do Influencer Marketing the Right Way in The Age of Influ…

There is an incredible amount of misinformation out there about influencer marketing. Fake followers, phony engagement, people th…

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Jan. 7, 2020

143: Fanocracy: The Next Evolution in Marketing? [David Meerman Scott…

Join me for an insightful interview with the bestselling marketing author David Meerman Scott , who's The New Rules of Marketing …

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Nov. 6, 2019

142: Influencer Marketing for Even the Smallest of Businesses

If you think influencer marketing is just about famous consumer brands spending lots of money to have YouTubers and Instagrammers…

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Oct. 21, 2019

141: How Can Marketers Stay Ahead in a Rapidly Changing Industry? [Ya…

If you are a marketer, especially a digital or social media marketer, it really gets more and more difficult with each passing da…

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Oct. 6, 2019

140: Want to Excel at Social Media Marketing? You Need to be an Activ…

For whatever social media channel you want to become proficient at, STOP listening to this podcast and START becoming a user of t…

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June 21, 2019

139: LinkedIn for Students: What Do I Put in My LinkedIn Profile if I…

How do you advertise your profile amongst so many professionals while you are still only a college student? And what might profes…

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March 14, 2019

138: Customer Experience Marketing: Why You Must Embrace It to Stand …

Customer experience marketing. It's a buzzword that a lot of people throw out, but what exactly does it mean, how important is it…

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Feb. 28, 2019

137: How To Optimize Your Blog Posts For Higher Search Rankings And S…

Getting to the front page in the search rankings is a battlefield - you're fighting a war! The struggle to stay relevant and comp…

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Jan. 3, 2019

136: The (Social Media) Marketing Trends You Need to Understand Today…

Social media keeps changing. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the e…

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Dec. 13, 2018

135: Wake Up Call: It's Time for Social Media Marketing 2.0

16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social…

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