Episodes

Welcome to 2022! After reading all of those blog posts about social media and digital marketing trends for 2022, how are you goin…

In The Age of Influence , I talk about how leveraging influencers is the best way to incite word of mouth in social media if you …

While many still cringe at the term "influencer marketing," something that has surpassed that buzzword of late is the "creator ec…

Paid Social is a mainstream form of social media marketing, and while many focus on fine-tuning targeting, have you thought about…

The other day I was helping my high schooler daughter apply to a summer program, where in addition to her transcript and essays, …

I have always thought that businesses can learn a lot from successful nonprofit marketing. The idea is that if a nonprofit that i…

If you were to look at my LinkedIn profile headline or the main menu on my website, you might see a title that you don't recogniz…

A lot of us in digital marketing tend to treat content marketing like a digital machine. Create this content and expect these res…

Leap frogging (pun intended as you will see shortly) off of my previous episode #234 speaking about the virtues of being a market…

"The riches are in the niches." "You gotta niche down." You've heard these over the years, including on this podcast. And I don't…

What does the term "affiliate marketing" conjure up in your mind? For those of you who have read The Age of Influence , you shoul…

A lot has been said about blogging, both good and bad. Is it dying? Isn't social media more important? All of these arguments mis…

Influence marketing will continue to be a critical part of digital marketing and only increase in importance as brands' organic s…

We are all using digital marketing to grow our business, and in doing so we are creating brand equity along the way. Brand equity…

If you're doing your social media for business or yourself the same as you have for the last few years, your time is up. All of t…

In all of the social media platforms that exists and the various marketing tools that businesses can use to support your presence…

Digital and social media are the field of dreams for every business. The problem is that you first need a roadmap to get started,…

The world of advertisement has truly changed. Consumers are now savvy and smart – they know if the advertiser is genuine or not. …

SEO ranking is critical for most business because it is the key to increase the brand’s visibility and attract potential customer…

Do you ever feel that sometimes your content or branding just isn't correctly aligned with your business? Or that your message do…

The world of marketing is continuously changing, especially during this time of the pandemic. Virtual summits are now becoming po…

As I’ve been doing social media marketing for quite some time, people often ask me, how do I become more influential on social me…

The power of podcasting is becoming more evident in today’s world as big companies and entrepreneurs are now using it for several…

We all know how important personal branding is important in today’s world. That’s why we need to invest more in it. Despite the n…