Welcome to the new website for the Your Digital Marketing Coach podcast!

Episodes

July 24, 2014

69: The Definitive Guide to Employee Advocacy

Neal announces his new free ebook, created together with the employee advocacy platform PeopleLinx, on how to create, manage, and…

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July 23, 2014

68: Social Media Lessons Learned from the Japanese Countryside

Neal shares the four things companies need to launch a successful social media program based on time he recently spent in rural J…

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July 16, 2014

67: Social Media Engagement from a London Pub

Join Neal in a candid conversation over a pint from London as he introduces three of his social media friends who help provide fr…

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June 24, 2014

66: The Uniquely Engaging Pinterest Community Boards

Pinterest Community Boards have a unique role in the world of social media. Find out why you should be leveraging them as part of…

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June 18, 2014

65: LinkedIn's Latest New Premium Features - What are They and Is it …

LinkedIn recently upped the ante of becoming a paid member with the new "Spotlight" account. Is it worth the upgrade? Listen on f…

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June 13, 2014

64: Want Social Media Marketing Success? Be an Active Community Membe…

If you're not finding success as a member of any given social network, chances are you simply aren't spending enough time there a…

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June 9, 2014

63: Are You Using Social Media for What it's Meant for?

A look into the different ways social media users use Instagram as well as other social networks - and my recommendations for bei…

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May 28, 2014

62: Everything You Always Wanted to Know About Crowdfund Marketing

Neal interviews crowdfund marketing expert Peter Trapasso at Cisco Live and gets to the gist of how to use crowdfunding as a mark…

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May 20, 2014

61: The Only Constant in Your Career is Change: Learn to Embrace It (…

Neal continues providing his advice that he recently gave LinkedIn on career change and learning to adapt to – and thrive on – th…

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May 13, 2014

60: The Only Constant in Your Career is Change: Learn to Embrace It (…

Neal provides his advice that he recently gave LinkedIn on career change and learning to adapt to - and thrive on - the constant …

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May 7, 2014

59: Google Plus is Dying! Read All About It!

A blog post recently published on TechCrunch claims that Google Plus is dying. Neal Schaffer analyzes the facts behind the articl…

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May 2, 2014

58: It's Time to Reset Your Email Marketing

Are you providing true value and building a relationship with your email subscribers? If not, it's time to do a hard reset with t…

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April 22, 2014

57: Are You Helping Your Customers Create Photographable Memories?

Neal provides advice to hotels - which is equally applicable to any brick-and-mortar establishment - on creating photographable m…

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April 18, 2014

56: Social Media for Professionals (and Students): A Professor's Pers…

I had the pleasure of interviewing social media marketing professor Niklas Myhr, who teaches at Chapman University here in Orange…

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April 8, 2014

55: Dynamically Adapting a Changing Content Focus to Your Social Medi…

Is your business changing? Offering new products or services or maybe concentrating strategically on one or two products instead …

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April 1, 2014

54: How Social Media Complements Your Sales Funnel

How to properly build a sales funnel that flows from social media to your website. Where does the funnel building process start?

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March 26, 2014

53: How to Determine Objectives for Your Social Media Marketing Strat…

Are you having a problem aligning business goals with your social media activities? Whether you are a large or small business, so…

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March 18, 2014

52: Protecting Your Online Content in a Digital World

As companies create more content, more of that content will be illegally copied on the Internet. Find out what you can do to prot…

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March 13, 2014

51: Understanding the Compelling Power of the LinkedIn Publishing Pla…

My firsthand experience of blogging on LinkedIn - and why and how you can leverage the power of the LinkedIn publishing platform.

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March 4, 2014

50: Best Practices in Blogger Outreach

Your comprehensive guide to finding bloggers, auditing them, building relationships with them, and then inviting them to be part …

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Feb. 25, 2014

49: Internal Communications and Social Media - What You Need to Know

Neal interviews Internal Communications expert Rachel Miller while in London about the role of internal communications, internal …

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Feb. 19, 2014

48: How to Maximize Your Facebook Marketing [Interview with Mike Ging…

Neal interviews Mike Gingerich from TabSite on best practices in maximizing your Facebook marketing for your business regardless …

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Feb. 11, 2014

47: Finding Time for Google Plus

Many businesses see the potential value in Google Plus but few are investing the time they need to results. Join Neal as he inter…

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Feb. 4, 2014

46: Is Social Media Marketing World the Best Social Media Conference?…

I am honored in this episode to interview the one and only Michael Stelzner, founder of Social Media Examiner, as he talks about …

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