91: Announcing the Social Tools Summit
Your Digital Marketing Coach with Neal SchafferDecember 16, 201400:15:4510.86 MB

91: Announcing the Social Tools Summit

Neal introduces the how, what, and why of the first social media event in which he will be curating and co-producing to serve the social media industry: The Social Tools Summit in Boston in May, 2015.

Key Highlights

[02:05] An Announcement of A Big News

[03:23] Why I Enjoy Speaking

[04:08] My LinkedIn Group

[04:33] Social Media Conferences that I Have Attended

[07:33] What Is My Favorite Tool?

[08:18] Tools Are Important

[10:08] First Social Tool Summit

Notable Quotes

  • But I'll talk about that I realized the need, you know, what, what do you want to do when you grow up? What well, how can I help companies and social media? What do I want to do? What am I passionate about? And it's really a combination of two things, strategy and education.
  • But speaking is one of my favorite things, because I have the ability to really interact with a lot of people over a little bit of time, and know that I'm helping people on scale, right, which with a one to one coaching session is just a different feel, although that's very rewarding and gratifying experience as well.
  • So the combination of someone that can handle that side, and then myself where I can actually, you know, create the content, curate the speakers, engage with the sponsors, and create a one of a kind, albeit on a very, very small scale, a very different, but one of a kind, extremely valuable event for the community businesses that want to take their social media to the next level.
  • And I think marketers in general, this is gonna seem weird, but I think marketers in general, concentrate too much on the tools, the tools, once you have the strategy in place, and you know, what you need to do organically, right?
  • So the tools is is an important part. And even though I think that sometimes some marketers just rely purely on the tools without realizing that you need to have the strategy, the education and the experience of working these platforms organically. To fully understand the value of the tools, the tools are still important, I use a variety of tools of shared some of these maximize social business. 
  • And that's really the information that I want to provide that to the event that I want to provide to senior marketers, executives, agencies, that they can either reassess the tools that they're currently using, or really understand these are the tools they should be using, by getting introductions to them through panels, case studies, not not vendors pitching tools, but in a unique way in which this is where I want to bring my own value