214: 7 Steps to a Million Dollar Virtual Event [Liam Austin Interview]

214: 7 Steps to a Million Dollar Virtual Event [Liam Austin Interview]

Looking to make a splash in your industry? Virtual summits might just be the best way to do so toady. Perhaps you have registered for such a summit which had one or two dozen speakers, or maybe you have spoken at one.

If you have done webinar marketing before, a virtual summit can help provide exponential value to attendees and benefits to your business.

If you are intrigued by the potential or running a virtual summit or event for your business, this episode is for you. I interview one of the thought leaders in the space, Liam Austin, where we discussed:

  • which virtual event is right for you
  • how to sell more of your signature offer from your event
  • how to get recurring revenue on autopilot

This interview actually influenced me to begin preparing my own virtual summit which I hope to unveil in the near future! If you are interested in launching your own virtual summit, in addition to reaching out to Liam, make sure you check out HeySummit [affiliate]!

Also, if you are a fan of the podcast and want to join my free monthly group coaching session, send your screenshot to neal@nealschaffer.com Thanks!

Key Highlights

[4:21] Introduction of guest speaker, Liam Austin

[7:09] Evolution of Virtual Events

[8:22] How Liam Austin Started Doing Virtual Events

[9:03] Liam Austin's First Virtual Event
Liam's first virtual summit was the LinkedIn Success Summit where he discussed how to generate leads and prospects from LinkedIn. The event was a success and it helped him get authority over the audience.

[13:52] How to Find Influential Speakers for Virtual Events?

[15:01] Ideal Opt-in Rate for Summit Events
What strategies can help an event get a high opt-in rate? How to make your attendees think about the benefit they will get from attending the event?

[18:03] Steps on Setting-Up Your First Virtual Event
Liam shared the important steps to do if you are to start your first virtual event. He highlighted the importance of doing research, setting goals and expectations, and strategies on how you can convince attendees to go to your event.

[21:22] How to Negotiate with Event Speakers

[23:00] Determining Type and Size of Your Virtual Event
Are smaller events will be more ideal than bigger events in today's situation? Determining the type and size of your virtual event will depend on your client's needs and goals and where you are more comfortable doing it.

[25:21] Repurposing Live Content
How can you use your content from Virtual Event and repurpose it as future content?

[30:52] Ways on Generating Revenue from Virtual Event Content
Liam shares recommendations on getting and giving value to your audience during and after the virtual event.

[33:55] Liam's Advice on How to Get Recurring Revenue from Doing Virtual Events

[35:05] Importance of Turning Live Video Content into Evergreen Content

[38:42] Why Considering Event Topics and Product Is Critical

[40:56] All about Liam Austin's company and How He Helps People and Businesses

[46:08] Liam's Advice to Everybody

Notable Quotes:

  • Go out there and just test it, try it. But word of warning. It's addictive. 
  • It's about providing value and helping people just realize like, yes, this is for me, yes, I need help on this. And I want you know, more of this.
  • With the influx of virtual events, now we need to stand out, we need to do something different. We can't just be, you know, another cow in the field, we want to be that purple cow.

Connect with Liam:

EntrepreneursHQ: https://entrepreneurshq.com/
Liam's LinkedIn Profile: https://www.linkedin.com/in/liamaustin/