195: How to Maximize Your Real Estate Social Influence [Chris Stuart Interview]
Your Digital Marketing Coach with Neal SchafferJanuary 13, 202100:51:3935.54 MB

195: How to Maximize Your Real Estate Social Influence [Chris Stuart Interview]

This week I am the one being interviewed, and by no other than real estate visionary and CEO of the leading real estate network BerkshireHathaway Home Services, Chris Stuart. I have had a chance to work together with Chris and his company, and I have found that the real estate industry is especially ripe for innovation regarding their marketing communication. Keep your eye on BerkshireHathaway Home Services as they represent what the future holds for the industry!

Even if you are not involved in real estate, I highly recommend you listen to this episode as it gives you my best practices in using social media as part of your personal or business brand whether you are in sales, marketing, a business owner or an entrepreneur. I believe that real estate agents and brokers make up the largest number of salespeople in the United States, and considering that each one also is their own business owner, they need to be savvy at both sales and marketing. They also cannot meet their customers physically, so there is also a need for them, like yourself, to better digitally engage with their current customer base and prospective clients.

I'm confident by the end of the episode you will have found a few new ways to Maximize Your Social Influence regardless of industry.

Key Highlights

[05:57] Internet and Social Media's Roles on the Opportunity of Being Influential

[11:26] Bedrock Elements of Social Media and Influence

[15:35] The Concept of Marketing of Targeting Personas

[17:43] Content As The Currency of Social and Digital Media

[18:23] What is the Best Format of Content for Starters?

[22:50] Funnel of Relationships

[25:26] Best Practices on Collaboration

[29:33] Being Known Vs Being Influential

[32:02] The Line Between Yielding Influence and Manipulating

[34:45] Companies That Have Done a Great Job if Influencing or Being Influential

[39:34] Social Media Is Made for People

[41:45] The Journey of Establishing Trust and Influence

[44:19] Critical Areas of Focus on Establishing Influence Offline

[47:12] My Final Advice

Notable Quotes

  • So if you want to yield more influence on a certain topic, you need to talk about that topic. I think also knowing the end game, what are you trying to achieve with your influence.
  • The whole idea is that every single unique engagement is a unique opportunity to deepen that relationship and drive people even further down.
  • You need to have a digital gateway for your company and that is through the website.
  • I think being known is sort of the first step in becoming because of influence. Yes, they know you but there's also a sense of trust. They also sense some credibility.
  • It's not just having content that's focused, but really align with that target audience so that it helps you better reach your goals.

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